Groww

Business Mission and Vision – Easy. Fast. Transparent. Super easy to use, lightning fast and
crystal clear.
Products and Services –

 Mutual Funds
 Stocks
 Future & Options
 US Stocks
 Gold
 Fixed Deposits

Most Popular Products – Mutual Funds is the most popular products of Groww.
They have 35 Mutual Fund Partners. They have around 1,50,00,000 customers and more
than 2,00,000 of them invest in 5,000 direct Mutual Funds through them.

Documentation Required – They require the following documents to have an account with
them. Having an account with them makes further processes easier.

 Identity Proof (PAN, Aadhar, Driving License, Voter ID, Passport)

 Address Proof (Utility bills, Bank Passbook, any of the above)
 Bank Details
After completing the KYC Compliance by providing the above-mentioned documents, the
customer can directly start investing through the app or the website.

Women Entrepreneurs - About 10% of investors on Groww are women. To encourage more
women to invest, they introduced 'Groww Women's Week' wherein they charged zero
brokerage for women investors from March 8 to March 15. Groww has also partnered with
leading women finance educators on its Youtube channel, that is viewed by millions of
investors every day and is unveiling many educational initiatives that would help women
find investing relatable. They also launched an ad campaign recently which aims to put the
spotlight on the sensitive issue of gender-based wealth gap. It argues that every investment
made by women on its platform, helps in bridging the gap between men and women when
it comes to ownership of wealth.

Technology - Groww leverages technology at each user touchpoint to provide a hassle-free

experience. Groww’s 100% paperless onboarding employs the use of ML and AI based
algorithms to verify personal details within seconds, making the process seamless and
instant for users. Their strong tech team is constantly working on ways to make their
product easy and secure. At present, their tech stack includes React Native, Springboot,
Springcloud, and a microservices-based architecture that allows Groww to scale. All of this
combined helps users experience a glitch-free investment process that takes just a few
minutes.

News -

Groww has raised $83 million in a Series D funding round led by Tiger Global, making the
online investment platform the latest entrant into India's startup unicorn club.

https://economictimes.indiatimes.com/tech/funding/online-investment-app-groww-
raises-fresh-funds-led-by-tiger-valuation-jumps-to-1-billion/articleshow/
81951257.cms?
utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst