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2022 MARKETING DISSERTATION TITLES
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MARKETING DISSERTATION TITLES
ASSESSING THE IMPACT OF GENERIC STRATEGIES ON COMPANY PERFORMANCE: A CASE OF TELE
An analysis on the effects Of Digital Marketing on customer Satisfaction in the construction Ind
Impact of social media in customer relationship management (The case of small enterprises)
A portfolio management review of innovative products with undefined lifecycles. A case of Toba
AN ASSESSMENT OF BRAND AWARENESS STRATEGIES USED BY SMALL TO MEDIUM FIRMS IN OR
An evaluation of the effects of service quality on customer satisfaction and loyalty in online reta
An assessment of the product quality on brand loyalty in the food industry in Case of Dairibord Z
THE EFFECT OF DIGITAL MARKETING TECHNOLOGIES ON CONSUMER DECISION MAKING: A CASE
THE ROLE OF INTEGRATED MARKETING COMMUNUCATION IN THE SUCCESSFUL DEVELOPMENT
An assessment of the impacts of digital marketing on small and medium sized enterprises in Zim
The influence of service innovation on customer retention: A Case study of Steward Bank
An assessment of effectiveness of digital marketing in boosting sales revenue. A case study of Ad
ASSESSING THE IMPACT OF SERVICE FEATURES ON MARKETING ACTIVITIES. A CASE STUDY OF CE
AN ANALYSIS ON THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION AND
THE IMPORTANCE OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN BANKING INDUSTRY.
An analysis on the significance and relevance of good corporate branding to food manufacturin
The impact of Integrated Marketing Communications on brand awareness. A case study of Natio
The effect of electronic payment system on customer satisfaction: A case study of Simbisa Brand
Assessing the impacts of digital marketing in the printing industry during the Covid 19 era: The c
AN INVESTIGATION ON THE FAILURE OF SMALL TO MEDIUM ENTREPRISES: A CASE STUDY OF SM
The flower of service concept and its influence on the customer satisfaction. A case of Bank Abc
An assessment on the impact of product packaging on customers' purchasing intentions...Case S
ASSESSMENT OF THE IMPORTANCE OF SOCIAL MEDIA PLATFORMS ON MARKETING ACTIVITIES. A
AN ANALYSIS ON THE EFFECTS OF SOCIAL MEDIA MARKETING ON SALES GROWTH. A CASE OF Gt
An assesment of the impacts of brand switching in the Telecommunication Industry in Zimbabw
AN ASSESSMENT OF THE INFLUENCE OF BRAND ELEMENTS ON CONSUMER CHOICE IN ZIMBABW
An analysis on the impact of integrated marketing communication on brand loyalty. Study of De
An evaluation of the effects of Macroeconomic policies on the performance of the Car Industry…
The impact of service quality in customer satisfaction. A case of Masvingo City Council
An evaluation of online presence in curbing Covid-19 restrictions on businesses. A case study of
An evaluation of the impact of strong brands on company performance in the retail sector in Zim
An assessment of the influence of advertising on consumer behaviour . A case of Simbisa BRAND
THE IMPACT OF OFFENSIVE ADVERTISING ON CUSTOMER ATTITUDES TOWARDS A BRAND. A CAS
The Impact Of Corporate Social Responsibility (CSR) On the Success Of Firms .A Case Study of N
THE EFFECTIVENESS OF NETWORK MARKETING IN ENHANCING MARKET SHARE. A CASE OF VARU
THE IMPACT OF ONLINE ADVERTISING ON BRAND AWARENESS. A CASE OF OK ZIMBABWE LIMIT
The impact of service quality on brand equity in public sector: A case of Zimbabwe National Roa
AN ASSESSMENT ON THE IMPACT OF USING DIGITAL MARKETING AS A COMMUNICATION TOOL
THE UNETHICAL AND ETHICAL PRACTISES TO BRAND IMAGE OF A COMPANY : A CASE STUDY OF
An analysis on the effects of customer service on the performance of an organisation. A case stu
An analysis of the relationship between advertising expenditure and revenue growth during an e
Effects of Consumer Behavior on the success of firms in the fast food industry, a case study of Ch
An evaluation of the leverage that market research has on start ups and failing companies in Zim
The impact of branding on consumer purchase decisions for firms in the Tea Industry. A case stu
An investigation on the impact of social media on consumer buying behavior in the Bakery Sec
An assesment of the effect of online services on customer satisfaction in the life insurance indus
The effect of holistic marketing on customer retention in a crisis economy. The case of Spring Hu
CASE OF TELECOMMUNICATION INDUSTRY IN ZIMBABWE
nstruction Industry.
nterprises)
A case of Tobacco Research Board(Kutsaga)
M FIRMS IN ORDER TO ENHANCE BRAND VISIBILITY. A CASE OF TANGO SECURITY SERVICES
in online retailing. A case of Schweppes online store.
of Dairibord Zimbabwe private limited.
AKING: A CASE OF NYARADZO LIFE ASSURANCE
EVELOPMENT OF RELATIONSHIP MARKETING WITH CUSTOMERS: A CASE OF ECOCASH HOLDINGS PRIVATE
erprises in Zimbabwe. A case of Speedblu Pvt Ltd.