480 Coding Sheet

Part A
Variables
Questions 1 2 3 4
ID Gender Age Professional status Residence
1= male 1=18-25 1=student 1=urban

2=female 2=26-35 2=unemployed 2=rural
3=others 3=36-45 3=selfemployed 3=metrocity
4=46and 4=employeeGovt
above 5=employeePrivate
6=pensioner 7=other
csaayushmahipal@gmail.com 1 2 3 1
sunitasharma8302@gmail.com 2 2 5 1
savi7star@gmail.com 2 2 5 1
kumaralisha12@gmail.com 2 2 5 3
sheela.thakur15@yahoo.co.in 2 3 5 1
mailmeatanila@gmail.com 2 1 1 3
nagar.munish@hotmail.com 1 2 5 2
ashimajaswal.asm@gmail.com 2 1 3 1
bishtpriyanka350@gmail.com 2 1 5 3
khugshal.richa7@gmail.com 2 2 5 3
zkhan.khan9@gmail.com 2 1 5 3
shikhaswtgirl@gmail.com 2 2 1 3
saxena_shikhar@yahoo.com 1 2 5 3
preciousagate9@gmail.com 2 2 5 2
ashoksaran.1529@gmail.com 1 2 3 2
ricky.thakkar87@gmail.com 1 2 5 3
neelpandya65@gmail.com 1 1 5 1
asmitthakkar58@gmail.com 1 1 5 1
hemampuh23@gmail.com 2 2 5 1
priyakush314@gmail.com 2 2 5 1
kuldeepmathur1991@gmail.com 1 2 5 1
praveenmeena8742@gmail.com 1 2 4 1
sonivaibhav@gmail.com 1 2 4 1
ankesh.toonga@gmail.com 1 2 4 1
talk2rakeysh@gmail.com 1 2 5 1
kparmar131@gmail.com 1 2 4 1
agarwalshiksha@gmail.com 2 2 3 1
manjari.thakur@gmail.com 2 2 3 1
hmathur.ju@gmail.com 1 3 5 1
nagendrarathore60@gmail.com 1 2 4 1
sunshinesmile07@gmail.com 2 2 3 1
jyotichanda@gmail.com 2 3 7 3
rajukadel67@gmail.com 1 4 6 1
543211lata@gmail.com 2 2 4 1
mahendra.jakhar007@gmail.com 1 2 4 1
ershrikantsharma1987@gmail.com 1 2 4 1
ojharls192@gmail.com 1 3 5 1
dharm1412rwt@gmail.com 1 2 4 1
rankawatmanish87@rediffmail.com 1 2 4 1
narsinghmgb@gmail.com 1 3 4 2
saxenamonika1984@gmail.com 2 2 3 1
soni.bhawna18@gmail.com 2 1 1 1
jagdish131963@gmail.com 1 3 7 1
oswalmillsstore@gmail.com 1 2 3 2
piyush0401@gmail.com 1 2 4 1
shuklas028@gmail.com 1 2 5 1
itsankursharma1985@gmail.com 1 3 7 2
jspundhir61@gmail.com 1 3 4 2
rule29.337@gmail.com 1 2 4 1
phalodics@gmail.com 1 1 3 1
yeswant.297@gmail.com 1 2 4 1
kingpiyush90@gmail.com 1 2 2 2
shilparathore7@gmail.com 2 2 4 1
rahulsaxenaqq@gmail.com 1 3 4 1
jennysky234@gmail.com 2 2 5 1
gst0073@gmail.com 1 2 4 1
smarudhara@gmail.com 1 4 5 1
neha690487@gmail.com 2 2 7 3
kreative2293@gmail.com 2 2 1 1
soniyak325@gmail.com 2 2 5 1
shivikamahipal@gmail.com 2 2 4 2
jainveera@gmail.com 2 2 2 1
sujitsuresh617@gmail.com 1 2 5 3
sakshiagrawal89@gmail.com 2 2 7 3
rathore.aditi99@gmail.com 2 2 3 1
yagna.karan86@gmail.com 1 2 5 3
yelinas@gmail.com 2 2 3 3
modikomal09@gmail.com 2 2 4 3
kpatel1650@gmail.com 1 2 3 1
s.mundra@yahoo.com 2 1 1 1
csadityasoni@gmail.com 1 2 3 3
sonipriyanshu705@gmail.com 1 1 1 1
ryamini88@gmail.com 2 2 3 3
mimansayagnik@gmail.com 2 2 2 1
premsukhdelu@gmail.com 1 2 4 1
86.abhishek@gmail.com 1 2 5 1
sonidivya798@gmail.com 2 2 3 3
mitrasinghsankhla@gmail.com 2 2 5 1
277chainnathsiddh@gmail.com 1 1 1 1
csjodha779@gmail.com 1 1 1 1
gargsahil840@gmail.com 1 1 1 1
soni.hemant2011@gmail.com 1 2 3 1
shivkantp396@gmail.com 1 2 4 1
rohitpareek627@gmail.com 1 1 7 2
navneetkumar15791@gmail.com 1 2 2 2
anuraglodha1@gmail.com 1 2 5 1
premanjan321@gmail.com 2 3 2 2
sonikumari51095@gmail.com 2 2 1 2
m.m.kumawat9412@gmail.com 1 1 1 2
shyamsundermoyal@gmail.com 1 1 1 1
shravanyadav291096@gmail.com 1 1 1 2
johnstefan079@gmail.com 1 1 1 1
ramsinghbishnoi49@gmail.com 1 1 1 2
rakeshkumarsaran@gmail.com 1 1 1 2
sonalgoswami1007@gmail.com 2 2 3 1
anurag delu bikaner 1 2 3 1
sumit bishnoi 1 2 3 3
himanshu soni 1 2 5 1
radhika 2 2 3 1
r.l.soni 1 2 5 1
bhagwati 2 2 3 2
aruna 2 2 5 3
meenakshi 2 1 5 1
kailash jdpr 1 2 5 1
dr.bhagirath 1 2 5 1
shefali 2 2 5 1
pooja kadel 2 2 4 1
bhawna khajwaniya 2 2 4 1
siddhi soni 2 2 4 1
garima swarnkar 2 2 5 1
pallavi jawda 2 3 5 1
bhumika jat 2 2 4 1
jaikishan 1 2 3 1
d.k. jawda 1 3 7 3
khushbu 2 4 6 1
prabhudayal 1 2 4 1
kanak 2 2 4 1
chaturbhuj 1 2 3 1
pawan 1 1 1 1
anjali 2 1 3 1
kartik 1 2 1 1
keshav 1 2 5 1
hemant 1 2 4 2
khushi 2 2 2 1
dimple 2 2 5 3
shivansh 1 2 7 3
deepak 1 2 3 1
rupali 2 2 5 3
aman 1 2 3 3
dhruv 1 2 4 3
abhishek 1 1 1 1
sonal singh 2 2 3 3
surbhi sabnani 2 1 1 1
rishabh 1 2 3 3
kapil 1 2 2 1
simran 2 2 4 1
harbans singh 1 2 3 3
tapan patel 1 2 5 1
kumarpawan9967@gmail.com 1 2 5 2
santo8182@gmail.com 1 1 1 2
rhisibisi@gmail.com 1 4 6 1
megha sankhla 2 2 3 1
bishnoigorishankar@gmail.com 1 1 1 1
ykiran@gmail.com 2 1 1 1
bhojakdivya99@gmail.com 2 2 2 2
dinesh jethwani 1 3 5 2
madangodara761@gmail.com 1 2 7 2
camohitgoyal@yahoo.com 1 2 5 3
prakashgodaraji041@gmail.com 1 1 1 3
mkspannu@gmail.com 1 1 1 3
harshitasoniharsha@gmail.com 2 1 1 1
jyotipanwar1506@gmail.com 2 2 1 2
sunita8571@gmail.com 2 3 5 1
cagovindmaheshwari@gmail.com 1 3 5 3
jyotigaur61@gmail.com 2 2 1 2
manjukaswan086@gmail.com 2 1 1 1
trivedikalpana152@gmail.com 2 2 1 1
mukeshnathsiddh038@gmail.com 1 1 1 1
purna.mathur@gmail.com 2 2 5 1
manju delu 2 2 4 2
neeraj delu 1 2 4 2
shweta.prashar92@gmail.com 2 2 3 3
sachin bkn 1 3 4 1
neerajdhawan31@gmail.com 1 2 5 1
kalurambkn07@gmail.com 1 1 1 2
dhara19876@gmail.com 2 2 5 1
R.n. soni 1 2 1 2
anita soni 2 3 5 3
bkpwanesh@gmail.com 1 2 1 1
csashish@yahoo.co.in 1 3 5 3
jagdish roda 2 2 5 1
purnarambhadu396@gmail.com 1 2 5 1
sumanriya242@gmail.com 2 2 1 2
suman soni 2 3 3 2
kkchouhan2810@gmail.com 1 2 3 1
sumit soni 1 2 3 2
bhagirathjyani111@gmail.com 1 2 3 2
kiran31595dave@gmail.com 2 2 4 2
fsociety.9989@gmail.com 1 2 1 1
devanshiblore@gmail.com 2 1 1 1
gopaljyani00@gmail.com 1 2 4 2
drbindu09@gmail.com 2 3 4 2
anamika 2 2 5 1
preetikulhari01@gmail.com 2 2 3 1
bhagirathgodara667@gmail.com 1 1 1 2
ggh@gmail.com 2 1 1 1
premjaatjyani@gmail.com 1 1 1 1
prithvi 1 1 1 2
singhlokpal0@gmail.com 1 2 3 2
loken8500@gmail.com 1 2 5 1
ratan 1 1 5 1
ajantabkn1998@gmail.com 2 1 3 1
ramratan36rules@gmail.com 1 1 7 1
ashoka7413@gmail.com 1 1 1 2
prahladsidh10@gmail.com 1 2 7 2
paburamdudi1729@gmail.com 1 2 5 1
suniljyani@gmail.com 1 1 1 2
prashantpurohit3@gmail.com 1 1 1 2
gopiram07041998 1 1 1 2
khilerikailash2929@gmail.com 1 2 5 1
neelams92@gmail.com 2 3 4 2
k. k. verma 1 4 4 2
mitrasen007@gmail.com 1 2 4 1
ramratantard4319@gmail.com 1 1 5 2
govind sharma 1 1 3 2
swarjit_s@yahoo.com 1 3 7 1
umika 2 2 5 1
rameshwarlal2994@gmail.com 1 2 4 2
dsoni19873@gmail.com 1 2 5 1
ashok soni 1 4 6 1
smpt2929@gmail.com 1 2 4 2
rajendrakhichar931@gmail.com 1 2 4 2
suneelbishnoi90@gmail.com 1 2 3 2
premchandgodara2929@gmail.com 1 2 4 2
shrawanpuniya609@gmail.com 1 2 3 3
rajeshgangwar1991@gmail.com 1 2 5 2
pcsanchori29@gmail.com 1 3 4 2
harishkumar69423@gmail.com 1 2 3 1
pooja yadav 2 3 5 1
ramniwasjyaniram988@gmail.com 1 1 1 1
abidkhanchayal17@gmail.com 1 2 3 1
anurajbishnoi31@gmail.com 2 2 3 2
somrajbishnoi53@gmail.com 1 2 4 2
manish sharma 1 3 3 2
apbajju@gmail.com 1 1 4 2
vivekajeet@gmail.com 1 2 3 3
soniya puurohit 2 2 5 1
rnkalirana@gmail.com 1 4 4 2
siddhmangilal@gmail.com 1 3 3 1
sandy.rmgb@gmail.com 1 2 4 1
sanjeevsoni09@gmail.com 1 3 5 3
prabhat saxena 2 2 4 1
doshigaurav46@gmail.com 1 1 1 1
mahendrajyani19@gmail.com 1 1 1 1
premkumar67291@gmail.com 1 2 4 1
omjyani00@gmail.com 1 2 1 2
ginnakumar77@gmail.com 1 1 1 2
bhagol.priyanshi@gmail.com 2 1 5 1
apra8001@gmail.com 1 3 3 1
kailashbishnoibkn2177@gmail.com 1 2 3 2
sandeep9680840550@gmail.com 1 1 1 3
mahaveerparihar4903@gmail.com 1 2 4 2
nrasingh1984@gmail.com 1 2 4 1
krajendra735@gmail.com 1 2 4 2
vipulsariwal@gmail.com 1 2 4 1
snehataragi91@gmail.com 2 2 5 3
bhanushree1423@gmail.com 2 1 1 1
vijaykhileri01@gmail.com 1 2 3 2
raviraj161@gmail.com 1 2 4 1
vikasgodara2971@gmail.com 1 1 4 1
shantanu.21989@gmail.com 1 2 5 1
utkarshdave1875@gmail.com 1 2 3 1
sharmasatyajeet25@gmail.com 1 2 5 1
pgdmnitin@gmail.com 1 2 5 3
dr.nikita26@gmail.com 2 2 1 1
chandanpareektitan@gmail.com 1 2 5 3
bagasaram8454@gmail.com 1 3 4 1
ar.arushisharma@gmail.com 2 1 1 1
tanuj.er.sharma@gmail.com 1 2 5 3
meghavijay1246@gmail.com 2 2 5 1
delu.anju@gmail.com 2 2 3 1
cs.canitin@gmail.com 1 2 7 1
niti_sharma1992@yahoo.com 2 2 3 1
sanju.krishanbishnoi@gmail.com 2 2 4 2
pmjangid3150@gmail.com 1 1 5 1
purva.agarwal@aubank.in 2 3 5 1
jayantijazz25@gmail.com 2 2 2 1
rajdeepakpaliwal@gmail.com 1 2 5 1
ca.jainmonu@gmail.com 2 1 5 3
ankit.greenleaf@gmail.com 1 2 3 1
skumarsaran671@gmail.com 1 1 1 2
csguptapooja@gmail.com 2 2 3 1
sakshi.vijay1992@gmail.com 2 2 5 1
radhebishnoi15@gmail.com 1 2 4 2
sssunilsaran@gmail.com 1 2 4 2
amit sharma 1 2 5 2
karan 1 1 1 2
kshatru 1 4 6 1
khushi ramawat 2 2 3 1
prashant sharma 1 1 1 1
chitra vyas 2 1 1 1
isha sangi 2 2 2 2
himanshu dangi 1 3 5 2
indrajeet singh 1 2 7 2
tushar mathur 1 2 5 3
imran 1 1 1 3
arihant 1 1 1 3
ishashwini choudhary 2 1 1 1
rakshanda 2 2 1 2
sonal singh 2 3 5 1
ojasvi 1 3 5 3
vaibhavi 2 2 1 2
lakshmi 2 1 1 1
vijaya 2 2 1 1
kuldeep singh 1 1 1 1
shruti pareek 2 2 5 1
sheenam kukkar 2 2 4 2
vaibhav singh 1 2 4 2
aarti 2 2 3 3
zian 1 3 4 1
aryan 1 2 5 1
vivaan 1 1 1 2
ishani 2 2 5 1
prabudh 1 2 1 2
swati 2 3 5 3
ninek 1 2 1 1
durgesh 1 3 5 3
kanupriya 2 2 5 1
sachin delu 1 2 5 1
preeti siraswal 2 2 1 2
aabha 2 3 3 2
ankur 1 2 3 1
deham 1 2 3 2
hanu vishnoi 1 2 3 2
neha tomer 2 2 4 2
suresh vaishnav 1 2 1 1
pragya 2 1 1 1
vivek motwani 1 2 4 2
shyamal 2 3 4 2
riddhima 2 2 5 1
deepali 2 2 3 1
ashutosh 1 1 1 2
priyanka sharma 2 1 1 1
nirmal garg 1 1 1 1
arnav gupta 1 1 1 2
ankit rathi 1 2 3 2
himanshu vyas 1 2 5 1
hitesh joshi 1 1 5 1
sakshi garg 2 1 3 1
j p singh 1 1 7 1
kanhaiya lal mali 1 1 1 2
deepak yadav 1 2 7 2
mukul modi 1 2 5 1
lalit modi 1 1 1 2
manish purohit 1 1 1 2
garun choudhary 1 1 1 2
ajay goswami 1 2 5 1
nitika 2 3 4 2
arun goswami 1 4 4 2
sudhanshu mathur 1 2 4 1
radheshyam delu 1 1 5 2
devesh 1 1 3 2
piyush joshi 1 3 7 1
komal joshi 2 2 5 1
devansh 1 2 4 2
avi lakhotiya 1 2 5 1
prashant soni 1 4 6 1
atul soni 1 2 4 2
prashant bhadu 1 2 4 2
tarun khatri 1 2 3 2
praveen yadav 1 2 4 2
nawaaz qureshi 1 2 3 3
zohem 1 2 5 2
aaditya soni 1 3 4 2
archit maheshwari 1 2 3 1
isha ray 2 3 5 1
abhishek ghosh 1 1 1 1
hemant soni 1 2 3 1
aastha soni 2 2 3 2
swarjit samajpati 1 2 4 2
aashish ranjan 1 3 3 2
anurag gehlot 1 1 4 2
harit parihar 1 2 3 3
sunita parihar 2 2 5 1
mayank soni 1 4 4 2
pradeep raj nayan 1 3 3 1
himanshu shekhawat 1 2 4 1
amit jain 1 3 5 3
rachna verma 2 2 4 1
puru soni 1 1 1 1
subodh joshi 1 1 1 1
sanjeev jain 1 2 4 1
abhimanyu singh 1 2 1 2
subhash balara 1 1 1 2
nimisha balara 2 1 5 1
surender choudhary 1 3 3 1
dinesh nagal 1 2 3 2
mukesh nagal 1 1 1 3
lakshman bishnoi 1 2 4 2
ramesh saran 1 2 4 1
priyanshu 1 2 4 2
ravi yadav 1 2 4 1
priya yadav 2 2 5 3
garima singh 2 1 1 1
pawan brahmin 1 2 3 2
dharmender purohit 1 2 4 1
satish purohit 1 1 4 1
b.r.paliwal 1 2 5 1
c.s.soni 1 2 3 1
ashwini 1 2 5 1
naresh soni 1 2 5 3
rinku 2 2 1 1
sameer soni 1 2 5 3
sumit soni 1 3 4 1
trupti gupta 2 1 1 1
krishna vaishnav 1 2 5 3
nirmala saran 2 2 5 1
shivani delu 2 2 3 1
himanshu jawda 1 2 7 1
rupali jawda 2 2 3 1
sumita 2 2 4 2
siddhesh 1 1 5 1
nikky 2 3 5 1
neha 2 2 2 1
nimit 1 2 5 1
gayatri kadel 2 1 5 3
ghanshyam soni 1 2 3 1
b.l. soni 1 1 1 2
rajeshwari 2 2 3 1
jyoti kadel 2 2 5 1
krishna kadel 1 2 4 2
abhimanyu 1 2 4 2
nirmalboy143@gmail.com 1 2 4 1
abhijeet 1 2 3 1
gayatri purohit 2 2 5 1
meenakshi vyas 2 2 5 1
alka 2 2 5 3
pooja sharma 2 3 5 1
monika sharma 2 1 1 3
suresh sharma 1 2 5 2
suman sharma 2 1 3 1
lalita sharma 2 1 5 3
dipti sharma 2 2 5 3
khushbu soni 2 1 5 3
nisha soni 2 2 1 3
divyansh soni 1 2 5 3
suman soni 2 2 5 2
rajdeep soni 1 2 3 2
hardeep kaur 1 2 5 3
vijender jat 1 1 5 1
ankush 1 1 5 1
seema mahipal 2 2 5 1
kiran mahipal 2 2 5 1
marender gupta 1 2 5 1
sourabh gupta 1 2 4 1
pankaj mahipal 1 2 4 1
pawan mahipal 1 2 4 1
s.b. mahipal 1 2 5 1
arun mahipal 1 2 4 1
sumitra agarwal 2 2 3 1
jai shree 2 2 3 1
hitesh soni 1 3 5 1
ravinder 1 2 4 1
manisha jhakhar 2 2 3 1
manisha barmera 2 3 7 3
dhruv poddar 1 4 6 1
nirma saran 2 2 4 1
sandeep pathak 1 2 4 1
ashmit maheshwari 1 2 4 1
vikram maheshwari 1 3 5 1
himanshu raitani 1 2 4 1
ved surtani 1 2 4 1
bhoumik 1 3 4 2
shikha siraswal 2 2 3 1
shivika agarwal 2 1 1 1
idris 1 3 7 1
sunil vyas 1 2 3 2
sumit godara 1 2 4 1
tarun 1 2 5 1
lalit 1 3 7 2
prakash 1 3 4 2
birju beniwal 1 2 4 1
kanaram 1 1 3 1
laxman 1 2 4 1
sanjay 1 2 2 2
bharti 2 2 4 1
gaurav 1 3 4 1
jyoti 2 2 5 1
ashok soni 1 2 4 1
jeetu 1 4 5 1
santosh 2 2 7 3
vandana 2 2 1 1
kirti 2 2 5 1
urvashi 2 2 4 2
Part B
Brand awareness
5 1 2
Average monthly I easily recognize FMCG brands I am aware of the CSR practices
income (INR) that perform CSR among other of FMCG brands
brands which do not perform
CSR
1=0-20000 2=21000- 1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly

40000 3=41000- agree 3=neutral 4 agree agree 3=neutral 4 agree
60000 4=61000- 5=strongly agree 5=strongly agree
80000 5=81000-
100000
6=above100000
4 4 3
3 4 5
3 4 3
2 4 4
1 4 4
1 1 3
4 4 5
1 4 4
2 4 4
2 4 4
2 5 4
1 4 3
2 4 5
1 4 4
6 5 5
6 3 4
1 4 4
6 4 5
1 2 3
2 4 4
6 5 4
4 4 4
4 5 5
3 5 4
5 4 3
3 4 4
3 4 4
1 4 4
4 4 4
3 3 4
1 3 4
1 4 4
6 5 4
4 4 5
4 4 4
4 4 4
2 4 4
5 4 4
4 5 5
3 5 5
2 4 4
1 3 3
3 4 4
4 4 4
4 3 3
2 5 5
2 4 4
6 4 4
5 4 4
2 5 4
4 5 5
1 3 5
4 4 4
4 5 4
6 5 5
4 5 5
6 5 5
1 2 3
1 4 5
3 4 4
2 3 4
1 5 5
5 4 4
3 2 2
3 3 3
4 2 2
4 3 5
6 4 4
3 5 4
1 3 4
6 3 4
1 3 3
3 3 4
1 2 4
4 4 4
6 4 4
4 4 3
6 5 5
1 4 4
1 4 4
1 3 3
5 3 2
3 5 5
3 3
1 4 4
6 3 4
1 4 4
1 3 3
1 3 3
1 4 3
1 2 2
1 4 4
1 3 3
1 5 5
1 4 3
1 4 3
4 4 3
6 5 5
4 4 3
3 4 5
6 5 5
6 3 4
6 4 5
1 2 3
2 4 4
6 5 4
4 4 4
4 5 5
3 5 4
5 4 3
4 4 4
3 3 4
1 3 4
1 4 4
6 5 4
4 4 5
4 4 4
2 4 4
1 3 3
2 5 4
1 4 5
3 4 4
2 3 4
1 5 5
5 4 4
3 2 2
3 3 3
4 2 2
4 3 5
6 4 4
1 3 4
6 3 4
1 3 3
3 3 4
1 2 4
4 4 4
4 4 3
6 5 5
6 1 3
2
2 5 5
4 5 5
1 4 4
1 1 3
1 3 4
3 3 4
1 3 3
6 3 4
1 3 3
3
4 3 3
2 4 4
1 3 3
6 4 4
1 4 4
1 4 4
1 4 4
1 4 4
4 3 4
6 4 4
4 3 4
6 4 4
4 4 4
2 2 2
1 5 3
6 5 3
1 5 3
6 5 3
1 4 4
6 2 2
5 3 3
4 4 4
1 4 4
2 5 5
3 5 5
2 3 4
3 5 5
3 4 4
1 3 4
1 4 3
3 5 5
4 4 4
4 2 3
6 4 4
1 4 4
6 5 5
1 4 4
1 4 4
3 3 3
2 5 5
3 4 4
1 3 3
2 5 4
1 4 4
1 3 3
5 5 5
1 3 3
1 4 4
1 4 4
3 4 4
3 4 3
5 3 3
2 4 4
1 4 5
1 4 4
5 4 4
5 4 4
2 4 4
6 4 3
3 4 3
2 4 4
2 4 4
2 4 4
3 5 5
3 5 4
2 4 4
3 4 4
2 4 4
2 4 4
1 5 5
5 4 5
6 4 4
5 4 4
6 4 4
6 4 4
4 4 4
3 4 4
4 5 5
1 4 4
4 4 4
6 3 4
5 3 4
1 5 4
5 2 2
2 5 5
1 4 5
1 4 4
2 4 4
6 4 4
2 4 4
1 4 4
2 2 2
5 4 4
2 3 3
3 4 4
5 4 5
1 5 4
3 4 5
3 2 3
2 5 4
6 3 4
4 5 4
2 2 2
5 1 2
1 2 4
6 3 4
3 5 5
1 4 3
6 4 4
6 5 5
2 3 4
6 4 4
1 3 3
3 4 4
1 4 4
4 5 4
1 5 5
2 5 5
2 4 5
3 4 3
1 3 5
1 4 5
2 4 4
2 4 4
3 4 3
6 1 3
2
2 5 5
4 5 5
1 4 4
1 1 3
1 3 4
3 3 4
1 3 3
6 3 4
1 3 3
3
4 3 3
2 4 4
1 3 3
6 4 4
1 4 4
1 4 4
1 4 4
1 4 4
4 3 4
6 4 4
4 3 4
6 4 4
4 4 4
2 2 2
1 5 3
6 5 3
1 5 3
6 5 3
1 4 4
6 2 2
5 3 3
4 4 4
1 4 4
2 5 5
3 5 5
2 3 4
3 5 5
3 4 4
1 3 4
1 4 3
3 5 5
4 4 4
4 2 3
6 4 4
1 4 4
6 5 5
1 4 4
1 4 4
3 3 3
2 5 5
3 4 4
1 3 3
2 5 4
1 4 4
1 3 3
5 5 5
1 3 3
1 4 4
1 4 4
3 4 4
3 4 3
5 3 3
2 4 4
1 4 5
1 4 4
5 4 4
5 4 4
2 4 4
6 4 3
3 4 3
2 4 4
2 4 4
2 4 4
3 5 5
3 5 4
2 4 4
3 4 4
2 4 4
2 4 4
1 5 5
5 4 5
6 4 4
5 4 4
6 4 4
6 4 4
4 4 4
3 4 4
4 5 5
1 4 4
4 4 4
6 3 4
5 3 4
1 5 4
5 2 2
2 5 5
1 4 5
1 4 4
2 4 4
6 4 4
2 4 4
1 4 4
2 2 2
5 4 4
2 3 3
3 4 4
5 4 5
1 5 4
3 4 5
3 2 3
2 5 4
6 3 4
4 5 4
2 2 2
5 1 2
1 2 4
6 3 4
3 5 5
1 4 3
6 4 4
6 5 5
2 3 4
6 4 4
1 3 3
3 4 4
1 4 4
4 5 4
1 5 5
2 5 5
2 4 5
3 4 3
1 3 5
1 4 5
2 4 4
2 4 4
3 4 3
2 4 4
4 4 3
3 4 5
3 4 3
2 4 4
1 4 4
1 1 3
4 4 5
1 4 4
2 4 4
2 4 4
2 5 4
1 4 3
2 4 5
1 4 4
6 5 5
6 3 4
1 4 4
6 4 5
1 2 3
2 4 4
6 5 4
4 4 4
4 5 5
3 5 4
5 4 3
3 4 4
3 4 4
1 4 4
4 4 4
3 3 4
1 3 4
1 4 4
6 5 4
4 4 5
4 4 4
4 4 4
2 4 4
5 4 4
4 5 5
3 5 5
2 4 4
1 3 3
3 4 4
4 4 4
4 3 3
2 5 5
2 4 4
6 4 4
5 4 4
2 5 4
4 5 5
1 3 5
4 4 4
4 5 4
6 5 5
4 5 5
6 5 5
1 2 3
1 4 5
3 4 4
2 3 4
3 4 5
I can identify the products of the I can recognize FMCG brands with I recognize the logo of
company performing CSR active CSR from other competing brands which are active
brands participant of CSR
1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly 1=Strongly disagree

agree 3=neutral 4 agree 5=strongly agree 3=neutral 4 agree 5=strongly 2=strongly agree 3=neutral 4
agree agree agree 5=strongly agree
5 2 4
5 5 5
4 4 4
5 4 3
3 3 4
1 2 2
5 4 5
4 4 5
4 3 3
4 4 4
4 4 3
4 4 4
5 4 5
4 4 4
4 4 4
4 3 4
5 5 4
4 5 4
2 1 3
4 3 4
4 4 4
4 4 4
5 5 5
5 4 5
4 4 3
5 4 4
4 4 4
4 4 5
3 3 4
4 4 3
3 4 4
3 4 3
4 4 4
4 5 5
4 4 4
4 4 4
4 4 4
4 4 5
5 5 5
5 5 5
4 4 5
4 3 4
4 4 4
4 4 3
3 2 3
5 5 5
4 4 4
4 4 4
4 4 4
5 5 3
5 5 5
4 2 5
4 4 3
4 4 5
5 5 5
5 5 5
5 5 5
2 3 2
5 4 4
3 5 3
4 4 4
5 5 5
5 4 3
2 2 2
3 4 3
2 2 2
3 4 4
2 2 2
5 4 3
3 3 3
3 4 4
3 3 3
4 3 3
4 4 4
3 3 3
3 3 4
4 3 4
5 5 5
4 4 4
4 4 4
3 3 3
3 3 3
5 5 5
4 4 4
2 2 2
4 4 4
3 3 3
3 3 3
4 3 4
2 2 2
2 2 2
5 4 4
4 3 4
4 3 4
4 3 4
5 5 5
5 2 4
5 5 5
4 4 4
4 3 4
4 5 4
2 1 3
4 3 4
4 4 4
4 4 4
5 5 5
5 4 5
4 4 3
3 3 4
4 4 3
3 4 4
3 4 3
4 4 4
4 5 5
4 4 4
4 4 5
4 3 4
5 5 3
5 4 4
3 5 3
4 4 4
5 5 5
5 4 3
2 2 2
3 4 3
2 2 2
3 4 4
2 2 2
3 3 3
3 4 4
3 3 3
4 3 3
4 4 4
3 3 3
4 3 4
5 5 5
3 4 3
4 4 4
4 4 4
3 4 5
2 2 3
4 3 4
4 3 4
3 3 3
3 4 3
5 4 5
3 3 3
5 5 5
3 3 3
4 4 4
4 4 4
4 2 2
4 4 5
4 4 4
4 3 2
4 4 4
4 3 2
4 4 4
4 4 4
2 2 2
4 4 5
4 4 5
4 4 5
4 4 5
4 4 4
2 2 2
3 3 3
4 4 4
4 3 3
5 4 4
4 3 5
4 3 4
5 5 5
3 4 4
3 3 3
3 4 4
5 4 4
4 4 4
3 3 3
4 4 4
4 4 4
5 5 5
4 4 4
4 4 4
3 3 3
5 5 5
3 3 3
3 3 3
4 4 4
4 4 4
4 3 3
5 5 4
3 3 3
4 4 4
4 4 4
4 4 4
5 3 5
3 3 3
3 3 3
4 3 3
4 4 4
4 4 4
4 4 4
4 3 4
4 3 4
4 3 4
4 4 4
4 5 5
4 4 4
5 5 5
4 4 4
4 4 5
4 5 5
4 3 4
4 3 4
4 5 5
5 5 5
4 3 4
4 4 4
4 4 4
3 3 3
4 4 4
4 4 4
4 5 4
4 4 4
4 4 4
4 4 4
4 4 4
5 4 4
2 3 3
4 4 4
5 5 4
4 3 3
4 4 4
3 3 4
4 4 4
4 4 4
2 2 2
5 4 4
3 3 3
4 4 4
4 4 4
5 4 4
5 5 5
3 2 3
5 4 5
4 4 4
3 4 4
2 2 2
2 2 2
2 2 4
2 2 2
5 5 5
4 4 3
4 4 4
5 5 5
3 4 4
4 3 4
3 4 4
4 4 4
4 5 4
5 4 4
5 5 5
5 4 5
5 4 4
3 4 3
2 4 4
5 4 4
4 4 4
4 4 4
4 3 4
3 4 3
4 4 4
4 4 4
3 4 5
2 2 3
4 3 4
4 3 4
3 3 3
3 4 3
5 4 5
3 3 3
5 5 5
3 3 3
4 4 4
4 4 4
4 2 2
4 4 5
4 4 4
4 3 2
4 4 4
4 3 2
4 4 4
4 4 4
2 2 2
4 4 5
4 4 5
4 4 5
4 4 5
4 4 4
2 2 2
3 3 3
4 4 4
4 3 3
5 4 4
4 3 5
4 3 4
5 5 5
3 4 4
3 3 3
3 4 4
5 4 4
4 4 4
3 3 3
4 4 4
4 4 4
5 5 5
4 4 4
4 4 4
3 3 3
5 5 5
3 3 3
3 3 3
4 4 4
4 4 4
4 3 3
5 5 4
3 3 3
4 4 4
4 4 4
4 4 4
5 3 5
3 3 3
3 3 3
4 3 3
4 4 4
4 4 4
4 4 4
4 3 4
4 3 4
4 3 4
4 4 4
4 5 5
4 4 4
5 5 5
4 4 4
4 4 5
4 5 5
4 3 4
4 3 4
4 5 5
5 5 5
4 3 4
4 4 4
4 4 4
3 3 3
4 4 4
4 4 4
4 5 4
4 4 4
4 4 4
4 4 4
4 4 4
5 4 4
2 3 3
4 4 4
5 5 4
4 3 3
4 4 4
3 3 4
4 4 4
4 4 4
2 2 2
5 4 4
3 3 3
4 4 4
4 4 4
5 4 4
5 5 5
3 2 3
5 4 5
4 4 4
3 4 4
2 2 2
2 2 2
2 2 4
2 2 2
5 5 5
4 4 3
4 4 4
5 5 5
3 4 4
4 3 4
3 4 4
4 4 4
4 5 4
5 4 4
5 5 5
5 4 5
5 4 4
3 4 3
2 4 4
5 4 4
4 4 4
4 4 4
4 3 4
5 5 4
5 2 4
5 5 5
4 4 4
5 4 3
3 3 4
1 2 2
5 4 5
4 4 5
4 3 3
4 4 4
4 4 3
4 4 4
5 4 5
4 4 4
4 4 4
4 3 4
5 5 4
4 5 4
2 1 3
4 3 4
4 4 4
4 4 4
5 5 5
5 4 5
4 4 3
5 4 4
4 4 4
4 4 5
3 3 4
4 4 3
3 4 4
3 4 3
4 4 4
4 5 5
4 4 4
4 4 4
4 4 4
4 4 5
5 5 5
5 5 5
4 4 5
4 3 4
4 4 4
4 4 3
3 2 3
5 5 5
4 4 4
4 4 4
4 4 4
5 5 3
5 5 5
4 2 5
4 4 3
4 4 5
5 5 5
5 5 5
5 5 5
2 3 2
5 4 4
3 5 3
4 4 4
Brand associations
6 7 1
If someone asks me about FMCG I can easily recall FMCG I would love to try new products
Brands, companies with CSR brands with strong CSR of FMCG brands involved in CSR
activities easily comes to my activities practices
mind
1=Strongly disagree 2=strongly 1=Strongly disagree 1=Strongly disagree 2=strongly

agree 3=neutral 4 agree 2=strongly agree 3=neutral 4 agree 3=neutral 4 agree
5=strongly agree agree 5=strongly agree 5=strongly agree
4 3 4
4 4 4
4 4 4
5 4 5
4 4 4
5 2 4
5 5 3
3 3 5
4 3 3
4 4 4
4 4 4
5 5 4
5 5 5
4 4 4
4 4 5
4 4 5
4 4 5
4 4 5
2 2 3
4 4 3
4 4 5
4 4 4
5 5 5
4 4 5
4 4 4
4 4 4
4 4 4
4 4 5
4 4 3
3 4 5
3 3 3
3 3 5
4 4 4
4 4 4
4 4 5
5 4 4
4 4 4
5 4 4
5 5 5
5 5 5
5 4 5
4 4 4
4 4 4
4 4 5
3 3 4
5 5 4
4 4 4
4 4 4
4 4 5
5 5 5
5 5 5
3 4 4
4 4 4
4 4 5
5 5 5
5 5 5
5 5 5
3 3 3
3 3 5
4 4 4
4 4 5
5 5 4
4 4 5
2 2 4
4 3 3
2 2 4
4 4 3
2 2 4
5 4 4
3 3 4
4 4 5
3 3 4
3 3 3
4 4 4
4 4 4
3 3 5
4 4 3
4 4 5
4 4 4
4 4 4
3 3 2
3 3 3
5 5 5
3 3 3
2 2 4
4 4 5
3 3 3
3 3 2
4 3 3
2 2 3
3 3 3
4 4 5
3 3 4
3 3 4
4 4 3
4 4 5
4 3 4
4 4 4
4 4 5
4 4 5
4 4 5
2 2 3
4 4 3
4 4 5
4 4 4
5 5 5
4 4 5
4 4 4
4 4 3
3 4 5
3 3 3
3 3 5
4 4 4
4 4 4
4 4 5
5 4 5
4 4 4
5 5 5
3 3 5
4 4 4
4 4 5
5 5 4
4 4 5
2 2 4
4 3 3
2 2 4
4 4 3
2 2 4
3 3 4
4 4 5
3 3 4
3 3 3
4 4 4
4 4 4
4 4 3
4 4 5
3 4 3
3 3 5
3 3 5
3 4 3
3 3 3
5 4 4
5 4 4
3 3 3
3 3 3
4 5 5
3 3 4
4 4 4
3 3 3
4 4 4
4 4 4
2 3 4
5 4 4
4 4 4
1 2 5
4 4 4
1 2 5
4 4 4
4 4 4
2 2 4
3 5 1
4 4 5
3 5 1
4 4 5
4 4 4
2 2 4
3 4 4
4 4 4
3 3 3
4 4 4
5 5 5
4 4 4
5 5 5
4 4 4
3 3 3
2 3 3
5 5 5
4 4 2
3 3 4
3 3 3
4 4 4
5 5 5
4 4 4
4 4 4
3 3 4
5 5 5
3 3 4
3 3 3
4 4 4
4 4 4
3 4 4
3 5 5
3 3 3
4 4 3
4 4 4
4 4 4
3 4 5
3 3 4
3 3 4
3 3 3
4 4 4
4 4 3
4 4 3
3 3 3
4 4 4
4 4 4
4 4 4
5 4 4
4 4 4
5 5 5
4 5 5
4 5 4
5 5 4
4 3 5
4 3 5
5 5 5
4 4 5
4 5 4
4 4 4
4 4 4
3 3 3
3 4 5
3 4 5
5 4 5
4 4 4
4 4 4
4 2 4
4 2 4
4 4 5
2 2
4 4 5
5 5 5
4 3 5
4 3 5
3 3 3
4 4 4
4 4 4
2 2 2
4 4 5
3 3 3
4 4 3
4 4 5
5 4 4
5 4 5
4 3 4
4 5 5
4 4 4
5 5 5
2 2 3
2 1 5
3 2 5
3 3 4
3 4 4
2 3 3
4 4 5
5 5 5
3 4 4
3 3 4
3 4 4
4 4 4
5 4 5
4 3 3
5 5 5
4 4 5
4 4 4
3 3 5
4 4 4
4 4 5
3 4 4
4 4 5
3 3 4
3 4 3
3 3 5
3 3 5
3 4 3
3 3 3
5 4 4
5 4 4
3 3 3
3 3 3
4 5 5
3 3 4
4 4 4
3 3 3
4 4 4
4 4 4
2 3 4
5 4 4
4 4 4
1 2 5
4 4 4
1 2 5
4 4 4
4 4 4
2 2 4
3 5 1
4 4 5
3 5 1
4 4 5
4 4 4
2 2 4
3 4 4
4 4 4
3 3 3
4 4 4
5 5 5
4 4 4
5 5 5
4 4 4
3 3 3
2 3 3
5 5 5
4 4 2
3 3 4
3 3 3
4 4 4
5 5 5
4 4 4
4 4 4
3 3 4
5 5 5
3 3 4
3 3 3
4 4 4
4 4 4
3 4 4
3 5 5
3 3 3
4 4 3
4 4 4
4 4 4
3 4 5
3 3 4
3 3 4
3 3 3
4 4 4
4 4 3
4 4 3
3 3 3
4 4 4
4 4 4
4 4 4
5 4 4
4 4 4
5 5 5
4 5 5
4 5 4
5 5 4
4 3 5
4 3 5
5 5 5
4 4 5
4 5 4
4 4 4
4 4 4
3 3 3
3 4 5
3 4 5
5 4 5
4 4 4
4 4 4
4 2 4
4 2 4
4 4 5
2 2
4 4 5
5 5 5
4 3 5
4 3 5
3 3 3
4 4 4
4 4 4
2 2 2
4 4 5
3 3 3
4 4 3
4 4 5
5 4 4
5 4 5
4 3 4
4 5 5
4 4 4
5 5 5
2 2 3
2 1 5
3 2 5
3 3 4
3 4 4
2 3 3
4 4 5
5 5 5
3 4 4
3 3 4
3 4 4
4 4 4
5 4 5
4 3 3
5 5 5
4 4 5
4 4 4
3 3 5
4 4 4
4 4 5
3 4 4
4 4 5
3 3 4
4 4 4
4 3 4
4 4 4
4 4 4
5 4 5
4 4 4
5 2 4
5 5 3
3 3 5
4 3 3
4 4 4
4 4 4
5 5 4
5 5 5
4 4 4
4 4 5
4 4 5
4 4 5
4 4 5
2 2 3
4 4 3
4 4 5
4 4 4
5 5 5
4 4 5
4 4 4
4 4 4
4 4 4
4 4 5
4 4 3
3 4 5
3 3 3
3 3 5
4 4 4
4 4 4
4 4 5
5 4 4
4 4 4
5 4 4
5 5 5
5 5 5
5 4 5
4 4 4
4 4 4
4 4 5
3 3 4
5 5 4
4 4 4
4 4 4
4 4 5
5 5 5
5 5 5
3 4 4
4 4 4
4 4 5
5 5 5
5 5 5
5 5 5
3 3 3
3 3 5
4 4 4
4 4 5
2 3 4
I recommend products of FMCG I associate good feelings with Using products of FMCG companies
companies involved in CSR products of FMCG companies involved in CSR activities fascinates
activities involved in CSR activities me
1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly

agree 3=neutral 4 agree agree 3=neutral 4 agree agree 3=neutral 4 agree 5=strongly
5=strongly agree 5=strongly agree agree
4 5 3
5 5 4
4 4 3
5 5 4
4 4 4
4 5 3
2 3 3
4 4 4
4 4 4
4 4 3
4 4 4
5 4 5
4 4 5
4 4 4
4 5 4
5 4 4
5 4 4
4 5 4
3 3 3
4 4 4
5 5 5
4 4 4
5 5 5
4 5 5
4 4 4
4 4 4
4 4 4
4 4 4
3 3 3
5 5 5
3 4 3
5 4 3
4 4 4
4 4 4
5 5 5
5 5 4
4 4 4
4 4 5
5 4 4
5 4 4
4 4 4
4 4 4
4 4 4
5 4 3
4 4 4
4 4 4
5 5 5
4 4 4
5 5 5
4 5 5
5 5 5
5 3 5
4 5 5
4 5 4
5 5 5
5 4 4
5 5 5
3 4 3
5 5 4
4 4 5
4 5 5
4 4 4
4 4 3
4 4 4
3 3 3
2 4 4
4 4 3
3 4 4
4 4 5
4 4 4
4 4 4
3 4 4
4 5 4
4 5 3
4 5 5
5 5 5
4 4 3
5 5 5
4 4 4
4 4 4
2 3 3
4 3 3
5 5 5
3 3 3
4 5 5
5 5 5
3 3
2 2 2
3 3 3
3 3 3
3 3 3
5 5 4
4 5 4
4 5 4
4 4 3
5 5 5
4 5 3
5 5 4
4 5 4
5 4 4
4 5 4
3 3 3
4 4 4
5 5 5
4 4 4
5 5 5
4 5 5
4 4 4
3 3 3
5 5 5
3 4 3
5 4 3
4 4 4
4 4 4
5 5 5
4 4 4
4 4 4
4 5 5
5 5 4
4 4 5
4 5 5
4 4 4
4 4 3
4 4 4
3 3 3
2 4 4
4 4 3
3 4 4
4 4 4
4 4 4
3 4 4
4 5 4
4 5 3
4 5 5
4 4 3
5 5 5
4 4 4
5 5 5
5 5 5
3 3 3
3 3 3
5 3 4
5 3 4
3 3 3
3 3 3
5 5 4
3 3 3
5 5 5
3 3 3
4 4 4
4 4 4
4 3 5
4 5 4
4 4 4
5 4 4
4 4 4
5 4 4
4 4 4
4 4 4
3 3 3
2 3 3
5 5 4
2 3 3
5 5 4
2 2 2
4 4 4
4 4 4
4 5 5
3 3 3
4 4 4
4 4 5
4 5 4
5 4 4
4 3 4
3 3 3
3 3 3
5 5 5
2 2 3
4 4 3
3 4 4
4 4 4
5 4 5
4 4 4
4 4 4
4 4 4
5 5 5
4 4 4
3 3 3
5 4 4
4 4 4
4 4 4
4 5 5
3 3 3
3 3 3
4 3 3
4 4 4
4 4 4
4 4 4
4 4 4
4 3 3
4 4 4
4 4 3
4 4 3
3 4 3
4 4 4
4 4 4
4 4 4
4 4 4
4 4 4
5 5 5
5 4 4
5 4 3
4 4 4
5 5 5
5 5 5
5 5 5
5 5 4
4 3 3
4 4 4
4 4 4
3 3 3
5 4 4
5 4 4
5 5 4
3 3 4
4 4 4
4 4 4
4 4 4
4 4 4
4 3 4
5 5 5
5 5 4
4 5 4
3 4 3
4 4 4
4 4 4
2 2 2
5 4 4
3 3 3
3 4 4
4 4 4
4 5 4
5 5 5
5 4 4
5 4 5
4 4 4
5 5 4
3 3 3
5 5 5
5 5 4
4 4 3
5 3 4
4 3 4
5 5 5
5 5 5
4 3 3
4 4 3
4 3 4
4 4 4
4 5 4
4 4 3
5 5 4
4 5 4
4 4 4
5 5 5
4 3 1
5 5 5
4 4 3
4 5 5
3 3 4
4 4 4
5 5 5
5 5 5
3 3 3
3 3 3
5 3 4
5 3 4
3 3 3
3 3 3
5 5 4
3 3 3
5 5 5
3 3 3
4 4 4
4 4 4
4 3 5
4 5 4
4 4 4
5 4 4
4 4 4
5 4 4
4 4 4
4 4 4
3 3 3
2 3 3
5 5 4
2 3 3
5 5 4
2 2 2
4 4 4
4 4 4
4 5 5
3 3 3
4 4 4
4 4 5
4 5 4
5 4 4
4 3 4
3 3 3
3 3 3
5 5 5
2 2 3
4 4 3
3 4 4
4 4 4
5 4 5
4 4 4
4 4 4
4 4 4
5 5 5
4 4 4
3 3 3
5 4 4
4 4 4
4 4 4
4 5 5
3 3 3
3 3 3
4 3 3
4 4 4
4 4 4
4 4 4
4 4 4
4 3 3
4 4 4
4 4 3
4 4 3
3 4 3
4 4 4
4 4 4
4 4 4
4 4 4
4 4 4
5 5 5
5 4 4
5 4 3
4 4 4
5 5 5
5 5 5
5 5 5
5 5 4
4 3 3
4 4 4
4 4 4
3 3 3
5 4 4
5 4 4
5 5 4
3 3 4
4 4 4
4 4 4
4 4 4
4 4 4
4 3 4
5 5 5
5 5 4
4 5 4
3 4 3
4 4 4
4 4 4
2 2 2
5 4 4
3 3 3
3 4 4
4 4 4
4 5 4
5 5 5
5 4 4
5 4 5
4 4 4
5 5 4
3 3 3
5 5 5
5 5 4
4 4 3
5 3 4
4 3 4
5 5 5
5 5 5
4 3 3
4 4 3
4 3 4
4 4 4
4 5 4
4 4 3
5 5 4
4 5 4
4 4 4
5 5 5
4 3 1
5 5 5
4 4 3
4 5 5
3 3 4
4 4 4
4 5 3
5 5 4
4 4 3
5 5 4
4 4 4
4 5 3
2 3 3
4 4 4
4 4 4
4 4 3
4 4 4
5 4 5
4 4 5
4 4 4
4 5 4
5 4 4
5 4 4
4 5 4
3 3 3
4 4 4
5 5 5
4 4 4
5 5 5
4 5 5
4 4 4
4 4 4
4 4 4
4 4 4
3 3 3
5 5 5
3 4 3
5 4 3
4 4 4
4 4 4
5 5 5
5 5 4
4 4 4
4 4 5
5 4 4
5 4 4
4 4 4
4 4 4
4 4 4
5 4 3
4 4 4
4 4 4
5 5 5
4 4 4
5 5 5
4 5 5
5 5 5
5 3 5
4 5 5
4 5 4
5 5 5
5 4 4
5 5 5
3 4 3
5 5 4
4 4 5
4 5 5
Perceived quality
5 6 1
Using products of FMCG brands I will prefer to buy product from Although other brands’
involved in CSR activities make a brand which is associated with products are good, I still
me feel good CSR activities, rather than the think that brand which
brand which is not an active CSR participates in social welfare
participant has better products
1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly 1=Strongly disagree

agree 3=neutral 4 agree agree 3=neutral 4 agree 2=strongly agree 3=neutral 4
5=strongly agree 5=strongly agree agree 5=strongly agree
3 4 2
4 5 4
4 4 4
4 4 4
4 4 4
4 5 4
4 4 3
5 5 4
4 4 3
4 3 4
4 4 4
4 5 5
4 5 4
5 4 4
4 4 4
5 4 3
4 5 4
5 5 2
3 2 2
4 4 4
5 5 5
4 4 4
5 5 5
5 4 5
4 4 4
4 4 4
4 4 4
4 4 5
3 3 2
5 5 5
3 4 3
5 5 5
4 3 4
4 5 4
5 5 5
5 5 4
4 4 4
5 5 5
4 5 5
4 4 5
4 5 4
4 4 4
4 4 5
3 5 4
4 4 4
4 5 5
5 4 5
4 4 4
5 5 5
5 5 4
5 5 5
3 4 5
5 5 5
5 5 4
5 5 5
4 4 4
5 5 4
4 4 2
4 5 4
4 4 5
5 4 3
5 4 4
4 4 5
5 5 3
3 3 3
4 4 3
3 4 3
4 4 4
3 5 4
4 3 3
4 4 4
4 4 4
4 5 3
3 5 4
5 3 4
5 5 4
4 4 4
5 5 5
4 4 4
4 4
3 2 3
3 4 4
5 5 5
3 3 3
5 4 4
5 5 5
3 3 3
2 2 3
3 3 3
3 3 3
3 3 3
4 4 4
5 5 2
5 5 2
4 4 4
5 5 5
3 4 2
4 5 4
4 4 4
5 4 3
5 5 2
3 2 2
4 4 4
5 5 5
4 4 4
5 5 5
5 4 5
4 4 4
3 3 2
5 5 5
3 4 3
5 5 5
4 3 4
4 5 4
5 5 5
4 5 4
4 4 4
5 5 4
4 5 4
4 4 5
5 4 3
5 4 4
4 4 5
5 5 3
3 3 3
4 4 3
3 4 3
4 4 4
4 3 3
4 4 4
4 4 4
4 5 3
3 5 4
5 3 4
4 4 4
5 5 5
3 3 3
4 4 5
4 4 5
3 3 3
3 3 3
3 4 4
3 4 4
3 3 3
3 3 3
4 4 4
3 4 5
5 5 4
3 3 3
4 4 3
5 4 4
5 4 4
4 4 4
4 4 4
4 5 3
4 4 3
4 5 3
4 4 4
4 4 4
4 4 3
2 1 5
4 4 5
2 1 5
4 4 5
2 2 3
4 4 3
4 4 4
5 5 5
3 3 3
4 4 4
5 4 5
4 5 4
4 4 4
4 3 3
3 3 3
4 4 4
5 5 5
3 4 3
3 2 3
4 4 4
4 4 4
4 4 5
4 4 4
4 4 3
5 5 3
5 4 4
4 3 3
3 3 3
5 5 4
4 4 4
4 4 4
4 5 4
3 3 3
3 3 3
3 3 4
4 4 4
4 3 3
4 4 4
3 3 3
4 4 3
4 4 4
3 3 3
3 3 3
4 4 4
4 4 4
4 4 4
4 4 4
4 5 4
4 4 4
5 5 4
4 4 4
5 5 4
4 4 5
5 4 2
5 4 2
5 5 5
4 5 5
3 3 4
5 3 4
5 3 4
3 3 3
4 4 4
4 4 4
4 4 5
4 4 4
4 4 4
4 4 4
4 4 4
4 4 4
4 4 4
5 5 5
4 5 3
5 5 5
3 3 4
4 3 4
4 4 4
2 2 4
4 5 4
3 3 3
3 4 4
4 4 4
4 4 5
5 4 4
4 5 4
4 4 5
4 4 4
4 5 5
3 3 3
5 5 4
4 4 4
4 4 4
4 3 4
3 4 3
5 5 5
5 5 5
5 3 3
4 4 4
3 3 4
4 2 4
5 4 5
2 3 2
4 4 4
4 3 3
4 4 4
5 4 3
3 4 4
5 5 4
3 3 4
4 5 5
4 3 4
3 3 3
4 4 5
4 4 5
3 3 3
3 3 3
3 4 4
3 4 4
3 3 3
3 3 3
4 4 4
3 4 5
5 5 4
3 3 3
4 4 3
5 4 4
5 4 4
4 4 4
4 4 4
4 5 3
4 4 3
4 5 3
4 4 4
4 4 4
4 4 3
2 1 5
4 4 5
2 1 5
4 4 5
2 2 3
4 4 3
4 4 4
5 5 5
3 3 3
4 4 4
5 4 5
4 5 4
4 4 4
4 3 3
3 3 3
4 4 4
5 5 5
3 4 3
3 2 3
4 4 4
4 4 4
4 4 5
4 4 4
4 4 3
5 5 3
5 4 4
4 3 3
3 3 3
5 5 4
4 4 4
4 4 4
4 5 4
3 3 3
3 3 3
3 3 4
4 4 4
4 3 3
4 4 4
3 3 3
4 4 3
4 4 4
3 3 3
3 3 3
4 4 4
4 4 4
4 4 4
4 4 4
4 5 4
4 4 4
5 5 4
4 4 4
5 5 4
4 4 5
5 4 2
5 4 2
5 5 5
4 5 5
3 3 4
5 3 4
5 3 4
3 3 3
4 4 4
4 4 4
4 4 5
4 4 4
4 4 4
4 4 4
4 4 4
4 4 4
4 4 4
5 5 5
4 5 3
5 5 5
3 3 4
4 3 4
4 4 4
2 2 4
4 5 4
3 3 3
3 4 4
4 4 4
4 4 5
5 4 4
4 5 4
4 4 5
4 4 4
4 5 5
3 3 3
5 5 4
4 4 4
4 4 4
4 3 4
3 4 3
5 5 5
5 5 5
5 3 3
4 4 4
3 3 4
4 2 4
5 4 5
2 3 2
4 4 4
4 3 3
4 4 4
5 4 3
3 4 4
5 5 4
3 3 4
4 5 5
4 3 4
4 4 4
3 4 2
4 5 4
4 4 4
4 4 4
4 4 4
4 5 4
4 4 3
5 5 4
4 4 3
4 3 4
4 4 4
4 5 5
4 5 4
5 4 4
4 4 4
5 4 3
4 5 4
5 5 2
3 2 2
4 4 4
5 5 5
4 4 4
5 5 5
5 4 5
4 4 4
4 4 4
4 4 4
4 4 5
3 3 2
5 5 5
3 4 3
5 5 5
4 3 4
4 5 4
5 5 5
5 5 4
4 4 4
5 5 5
4 5 5
4 4 5
4 5 4
4 4 4
4 4 5
3 5 4
4 4 4
4 5 5
5 4 5
4 4 4
5 5 5
5 5 4
5 5 5
3 4 5
5 5 5
5 5 4
5 5 5
4 4 4
5 5 4
4 4 2
4 5 4
4 4 5
5 4 3
2 3 4
My level of trust enhances While choosing from two I feel brands with active CSR
for the brand which brands that are similar, I prefer practices offer reliable products
involved in CSR the one that practices CSR
1=Strongly disagree 1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly

2=strongly agree 3=neutral agree 3=neutral 4 agree agree 3=neutral 4 agree
4 agree 5=strongly agree 5=strongly agree 5=strongly agree
5 5 4
4 4 5
4 4 4
5 5 5
4 4 4
5 4 4
4 4 4
3 4 4
3 3 3
4 3 4
4 4 4
4 5 4
3 3 5
5 4 5
4 4 5
4 4 3
3 3 4
2 3 3
2 3 2
5 4 3
5 5 5
4 4 4
5 5 5
4 5 5
4 4 3
4 4 4
4 4 4
4 4 5
2 3 2
5 5 5
4 4 3
5 3 3
4 3 4
4 4 4
5 5 5
4 5 5
4 4 3
5 5 5
4 4 4
5 5 5
4 4 4
4 3 3
5 5 5
4 4 4
4 3 3
5 5 5
5 4 4
4 4 4
5 5 5
4 5 4
5 5 5
4 3 2
5 5 4
4 5 4
4 5 4
4 4 5
5 5 5
3 4 4
4 4 4
4 4 4
4 4 4
4 4 4
4 4 4
4 4 3
3 3 3
4 4 3
3 3 3
4 3 4
4 3 4
3 3 3
4 4 4
4 4 3
4 4 4
4 4 4
4 4 5
5 5 4
4 3 4
5 5 5
4 4 4
44 4 4
3 3 3
3 4 3
5 5 5
3 3 3
4 4 4
5 4 4
3 3 3
3 3 1
3 3 3
3 3 3
3 3 3
4 4 4
3 4 4
3 4 4
4 3 4
5 5 5
5 5 4
4 4 5
4 4 5
4 4 3
2 3 3
2 3 2
5 4 3
5 5 5
4 4 4
5 5 5
4 5 5
4 4 3
2 3 2
5 5 5
4 4 3
5 3 3
4 3 4
4 4 4
5 5 5
4 4 4
4 3 3
4 5 4
4 4 4
4 4 4
4 4 4
4 4 4
4 4 4
4 4 3
3 3 3
4 4 3
3 3 3
4 3 4
3 3 3
4 4 4
4 4 3
4 4 4
4 4 4
4 4 5
4 3 4
5 5 5
4 4 4
4 4 4
4 4 4
3 3 3
3 3 3
4 5 4
4 5 4
3 3 3
3 3 3
4 4 5
3 4 3
5 5 4
3 3 3
3 3 3
4 4 4
5 3 4
5 5 5
4 4 4
4 5 5
3 3 3
4 5 5
3 3 4
3 3 4
3 3 3
3 4 5
5 5 5
3 4 5
5 5 5
3 2 2
3 3 3
3 4 4
5 4 4
3 3 3
4 4 4
4 5 4
5 4 5
4 4 4
4 4 4
3 3 3
3 3 3
5 5 4
2 2 2
4 4 4
4 4 4
4 4 4
4 5 4
4 4 4
3 3 3
3 4 4
4 4 4
3 3 3
3 3 3
4 4 4
4 4 4
5 5 4
4 5 4
3 3 3
3 3 3
4 3 3
4 4 4
3 4 5
4 4 5
4 4 4
3 3 4
4 4 5
4 3 4
4 3 4
3 3 4
4 4 4
4 4 4
4 4 4
4 4 5
4 4 5
5 5 5
5 5 4
4 5 4
5 5 5
4 5 3
4 5 3
5 5 5
5 5 5
4 4 4
3 3 3
3 3 3
3 3 3
4 4 4
4 4 4
4 5 5
4 3 4
4 4 4
4 3 4
4 3 4
4 4 4
4 4 4
5 5 4
5 5 3
5 5 5
4 4 3
4 4 4
4 4 4
4 4 4
5 4 5
3 3 3
4 4 3
4 4 4
5 4 5
5 5 4
4 4 4
5 5 5
4 4 4
5 4 4
3 3 3
4 5 3
4 5 3
3 4 4
4 3 5
4 3 4
5 5 5
5 5 5
3 4 3
4 4 4
3 4 3
4 4 4
4 5 4
3 4 2
4 5 4
4 3 3
4 4 4
3 5 3
4 4 3
4 4 4
4 4 4
5 5 4
4 3 3
4 4 4
4 4 4
4 4 4
3 3 3
3 3 3
4 5 4
4 5 4
3 3 3
3 3 3
4 4 5
3 4 3
5 5 4
3 3 3
3 3 3
4 4 4
5 3 4
5 5 5
4 4 4
4 5 5
3 3 3
4 5 5
3 3 4
3 3 4
3 3 3
3 4 5
5 5 5
3 4 5
5 5 5
3 2 2
3 3 3
3 4 4
5 4 4
3 3 3
4 4 4
4 5 4
5 4 5
4 4 4
4 4 4
3 3 3
3 3 3
5 5 4
2 2 2
4 4 4
4 4 4
4 4 4
4 5 4
4 4 4
3 3 3
3 4 4
4 4 4
3 3 3
3 3 3
4 4 4
4 4 4
5 5 4
4 5 4
3 3 3
3 3 3
4 3 3
4 4 4
3 4 5
4 4 5
4 4 4
3 3 4
4 4 5
4 3 4
4 3 4
3 3 4
4 4 4
4 4 4
4 4 4
4 4 5
4 4 5
5 5 5
5 5 4
4 5 4
5 5 5
4 5 3
4 5 3
5 5 5
5 5 5
4 4 4
3 3 3
3 3 3
3 3 3
4 4 4
4 4 4
4 5 5
4 3 4
4 4 4
4 3 4
4 3 4
4 4 4
4 4 4
5 5 4
5 5 3
5 5 5
4 4 3
4 4 4
4 4 4
4 4 4
5 4 5
3 3 3
4 4 3
4 4 4
5 4 5
5 5 4
4 4 4
5 5 5
4 4 4
5 4 4
3 3 3
4 5 3
4 5 3
3 4 4
4 3 5
4 3 4
5 5 5
5 5 5
3 4 3
4 4 4
3 4 3
4 4 4
4 5 4
3 4 2
4 5 4
4 3 3
4 4 4
3 5 3
4 4 3
4 4 4
4 4 4
5 5 4
4 3 3
4 4 4
5 5 4
4 4 5
4 4 4
5 5 5
4 4 4
5 4 4
4 4 4
3 4 4
3 3 3
4 3 4
4 4 4
4 5 4
3 3 5
5 4 5
4 4 5
4 4 3
3 3 4
2 3 3
2 3 2
5 4 3
5 5 5
4 4 4
5 5 5
4 5 5
4 4 3
4 4 4
4 4 4
4 4 5
2 3 2
5 5 5
4 4 3
5 3 3
4 3 4
4 4 4
5 5 5
4 5 5
4 4 3
5 5 5
4 4 4
5 5 5
4 4 4
4 3 3
5 5 5
4 4 4
4 3 3
5 5 5
5 4 4
4 4 4
5 5 5
4 5 4
5 5 5
4 3 2
5 5 4
4 5 4
4 5 4
4 4 5
5 5 5
3 4 4
4 4 4
4 4 4
4 4 4
Brand loyalty
5 6 1
I feel brands with active CSR In general, I believe that products of As a personal choice, I will continue
practices has good-quality products the FMCG brand, which performs to consume brands with active CSR
CSR, are superior in quality
compared to the alternatives
1=Strongly disagree 2=strongly agree 1=Strongly disagree 2=strongly agree 1=Strongly disagree 2=strongly
3=neutral 4 agree 5=strongly agree 3=neutral 4 agree 5=strongly agree agree 3=neutral 4 agree 5=strongly
agree
4 4 5
4 4 4
4 4 4
5 5 4
4 4 4
4 4 4
4 4 4
4 4 4
3 3 3
3 4 4
4 4 4
5 5 4
4 3 5
5 5 5
5 4 5
3 3 4
4 4 4
3 3 4
3 2 3
3 3 4
5 5 5
4 4 4
5 5 5
5 5 4
3 3 4
4 4 4
4 4 4
4 4 4
3 3 2
5 5 5
3 3 2
3 4 4
4 4 4
4 4 4
5 5 5
3 4 5
3 3 4
4 3 3
4 4 4
5 4 5
4 4 4
3 3 3
5 5 5
4 3 4
3 3 4
5 5 5
4 4 4
4 4 4
5 5 5
4 3 5
5 5 5
4 3 4
4 5 4
4 3 4
4 5 4
5 5 5
5 5 5
3 2 3
4 3 4
4 4 5
4 4 5
4 4 4
4 5 4
3 3 4
3 3 3
3 3 4
3 3 4
4 4 3
4 3 3
3 3 3
4 4 4
3 3 3
4 3 4
4 4 4
4 3 4
4 3 5
3 4 4
5 5 5
4 4 4
4 4 4
3 3 3
3 3 3
5 5 5
3 3 3
4 4 3
4 5 4
3 3 3
3 3 1
3 3 2
3 3
3 3 2
4 4 4
4 2 4
4 2 4
3 4 4
5 5 5
4 4 5
4 4 4
5 4 5
3 3 4
3 3 4
3 2 3
3 3 4
5 5 5
4 4 4
5 5 5
5 5 4
3 3 4
3 3 2
5 5 5
3 3 2
3 4 4
4 4 4
4 4 4
5 5 5
4 4 4
3 3 3
4 3 5
4 3 4
4 4 5
4 4 5
4 4 4
4 5 4
3 3 4
3 3 3
3 3 4
3 3 4
4 4 3
3 3 3
4 4 4
3 3 3
4 3 4
4 4 4
4 3 4
3 4 4
5 5 5
4 4 4
4 4 5
4 4 5
3 3 3
3 3 3
5 4 5
5 4 5
3 3 3
3 3 3
4 4 5
4 3 3
5 4 4
3 3 3
3 3 3
4 4 4
4 4 4
4 4 4
4 4 4
5 3 3
3 3 3
5 3 3
4 4 3
4 4 3
3 3 3
4 4 4
5 5 5
4 4 4
5 5 5
3 3
3 3 4
4 4 4
4 5 4
3 3 3
5 4 4
4 5 5
5 4 4
4 4 4
4 3 4
3 3 3
4 3 4
4 5 5
3 2 3
3 2 3
4 4 3
4 4 3
4 5 5
4 4 4
3 4 3
3 3 3
4 4 4
3 3 3
3 3 3
4 4 5
4 4 4
4 5 5
3 3 5
3 3 3
3 3 3
3 3 4
4 4 4
4 3 3
5 5 5
4 4 4
3 3 5
5 4 4
3 3 3
3 3 3
3 3 4
4 3 4
4 3 4
4 4 4
4 4 5
5 5 4
5 5 5
4 4 4
4 4 5
5 5 4
4 3 5
4 3 5
5 5 5
5 5 5
4 4 4
3 5 5
3 5 5
3 3 3
4 4 4
4 4 4
5 5 5
3 4 4
4 4 4
4 3 4
4 3 4
5 5 5
4 4 5
5 5 5
3 3 5
4 5 5
4 3 4
4 4 3
4 4 4
4 4 4
5 4 5
3 3 3
4 4 4
4 4 4
5 4 4
5 5 5
3 4 4
4 5 5
4 4 4
4 4 5
3 3 3
3 3 4
3 3 4
3 3 4
3 4 4
3 4 4
5 4 5
5 5 5
3 3 3
4 4 4
4 3 4
4 4 4
5 4 5
2 2 2
5 5 5
3 2 3
4 4 3
3 3 3
3 4 3
4 4 3
4 4 4
4 4 4
4 4 4
4 4 4
4 4 5
4 4 5
3 3 3
3 3 3
5 4 5
5 4 5
3 3 3
3 3 3
4 4 5
4 3 3
5 4 4
3 3 3
3 3 3
4 4 4
4 4 4
4 4 4
4 4 4
5 3 3
3 3 3
5 3 3
4 4 3
4 4 3
3 3 3
4 4 4
5 5 5
4 4 4
5 5 5
3 3
3 3 4
4 4 4
4 5 4
3 3 3
5 4 4
4 5 5
5 4 4
4 4 4
4 3 4
3 3 3
4 3 4
4 5 5
3 2 3
3 2 3
4 4 3
4 4 3
4 5 5
4 4 4
3 4 3
3 3 3
4 4 4
3 3 3
3 3 3
4 4 5
4 4 4
4 5 5
3 3 5
3 3 3
3 3 3
3 3 4
4 4 4
4 3 3
5 5 5
4 4 4
3 3 5
5 4 4
3 3 3
3 3 3
3 3 4
4 3 4
4 3 4
4 4 4
4 4 5
5 5 4
5 5 5
4 4 4
4 4 5
5 5 4
4 3 5
4 3 5
5 5 5
5 5 5
4 4 4
3 5 5
3 5 5
3 3 3
4 4 4
4 4 4
5 5 5
3 4 4
4 4 4
4 3 4
4 3 4
5 5 5
4 4 5
5 5 5
3 3 5
4 5 5
4 3 4
4 4 3
4 4 4
4 4 4
5 4 5
3 3 3
4 4 4
4 4 4
5 4 4
5 5 5
3 4 4
4 5 5
4 4 4
4 4 5
3 3 3
3 3 4
3 3 4
3 3 4
3 4 4
3 4 4
5 4 5
5 5 5
3 3 3
4 4 4
4 3 4
4 4 4
5 4 5
2 2 2
5 5 5
3 2 3
4 4 3
3 3 3
3 4 3
4 4 3
4 4 4
4 4 4
4 4 4
4 4 4
4 4 5
4 4 4
4 4 4
5 5 4
4 4 4
4 4 4
4 4 4
4 4 4
3 3 3
3 4 4
4 4 4
5 5 4
4 3 5
5 5 5
5 4 5
3 3 4
4 4 4
3 3 4
3 2 3
3 3 4
5 5 5
4 4 4
5 5 5
5 5 4
3 3 4
4 4 4
4 4 4
4 4 4
3 3 2
5 5 5
3 3 2
3 4 4
4 4 4
4 4 4
5 5 5
3 4 5
3 3 4
4 3 3
4 4 4
5 4 5
4 4 4
3 3 3
5 5 5
4 3 4
3 3 4
5 5 5
4 4 4
4 4 4
5 5 5
4 3 5
5 5 5
4 3 4
4 5 4
4 3 4
4 5 4
5 5 5
5 5 5
3 2 3
4 3 4
4 4 5
4 4 5
2 3 4
Brands that practice CSR activities I consider myself as a loyal I love to spend time in search for
regularly would be my first choice customer of brands that are products by FMCG companies
actively participating in social involved in CSR activities
welfare activities

agree 3=neutral 4 agree 5=strongly agree 3=neutral 4 agree 5=strongly agree 3=neutral 4 agree 5=strongly
agree agree agree
4 4 3
4 4 4
4 4 4
4 5 5
4 4 4
5 4 4
4 4 3
3 4 3
3 4 4
4 4 3
4 4 4
4 4 5
3 2 4
4 4 4
4 5 5
4 4 3
3 3 3
3 4 3
2 1 1
3 4 3
5 5 5
4 4 4
5 5 5
4 5 4
4 3 3
4 4 4
4 4 4
4 4 5
2 3 3
5 5 5
2 3 4
4 4 3
4 4 4
4 4 4
5 5 5
4 4 4
4 4 4
3 4 4
4 4 4
5 4 4
4 4 3
3 3 3
5 5 5
3 3 4
4 3 2
5 5 5
4 4 4
4 4 4
5 5 5
4 5 3
5 5 5
5 3 4
5 5 4
4 4 4
4 5 5
5 5 5
5 5 5
2 3 2
4 4 4
4 4 4
5 5 5
4 4 4
4 5 4
4 5 5
3 3 3
4 4 4
3 4 3
3 3 3
4 3 3
3 3 3
4 4 4
3 3 3
4 4 2
4 5 4
4 4 3
5 5 5
4 3 4
5 5 5
4 4 4
4 4 4
3 3 3
3 3 3
5 5 5
3 4 3
3 3 3
4 4 5
3 3
1 1 1
2 2 2
3 3
2 2 2
4 3 3
4 4 4
4 4 4
4 3 4
5 5 5
4 4 3
4 4 4
4 5 5
4 4 3
3 4 3
2 1 1
3 4 3
5 5 5
4 4 4
5 5 5
4 5 4
4 3 3
2 3 3
5 5 5
2 3 4
4 4 3
4 4 4
4 4 4
5 5 5
4 4 3
3 3 3
4 5 3
4 4 4
4 4 4
5 5 5
4 4 4
4 5 4
4 5 5
3 3 3
4 4 4
3 4 3
3 3 3
3 3 3
4 4 4
3 3 3
4 4 2
4 5 4
4 4 3
4 3 4
5 5 5
4 4 4
4 4 5
4 4 5
4 3 3
3 3 3
4 5 4
4 5 4
3 3 3
3 3 3
5 5 5
4 4 3
4 4 4
3 3 3
3 3 3
4 4 4
4 4 3
5 4 5
4 4 4
4 4 4
3 3 3
4 4 4
3 4 3
3 4 3
4 3 2
4 4 4
5 5 4
4 4 4
5 5 4
3 3 3
4 4 4
5 5 5
3 3 3
4 4 4
4 4 5
5 5 4
3 3 4
3 4 3
3 3 3
3 3 3
5 5 5
3 4 2
3 2 4
5 4 4
3 3 3
4 5 5
4 4 4
3 3 3
3 4 4
4 4 5
3 3 4
3 3 3
5 5 5
4 4 4
5 5 3
5 4 4
3 3 3
3 3 3
3 3 4
4 4 4
4 4 3
5 5 5
4 4 3
3 4 4
4 3 3
3 3 3
3 3 3
3 4 5
4 3 4
4 3 4
4 4 3
5 4 4
5 4 5
5 5 5
5 3 5
4 4 4
4 4 4
5 5 3
5 5 3
5 5 5
5 5 5
4 4 4
4 3 5
4 3 5
3 3 3
3 3 3
3 3 3
5 4 5
4 4 4
4 4 4
4 2 3
4 2 3
5 4 5
4 4 3
5 5 5
4 3 4
5 4 5
3 4 4
3 3 3
4 4 4
4 4 4
4 5 5
3 3 3
3 3 3
4 4 4
4 4 3
5 5 5
4 4 4
4 5 5
4 4 4
5 5 5
3 3 3
3 3 3
4 4 3
4 3 3
4 4 5
3 4 3
5 5 5
5 5 5
2 3 1
4 3 3
3 4 3
4 3 4
4 4 4
2 3 3
4 5 4
3 3 3
3 3 4
3 4 3
3 4 4
5 4 4
4 3 3
4 4 4
4 4 4
4 4 4
4 4 5
4 4 5
4 3 3
3 3 3
4 5 4
4 5 4
3 3 3
3 3 3
5 5 5
4 4 3
4 4 4
3 3 3
3 3 3
4 4 4
4 4 3
5 4 5
4 4 4
4 4 4
3 3 3
4 4 4
3 4 3
3 4 3
4 3 2
4 4 4
5 5 4
4 4 4
5 5 4
3 3 3
4 4 4
5 5 5
3 3 3
4 4 4
4 4 5
5 5 4
3 3 4
3 4 3
3 3 3
3 3 3
5 5 5
3 4 2
3 2 4
5 4 4
3 3 3
4 5 5
4 4 4
3 3 3
3 4 4
4 4 5
3 3 4
3 3 3
5 5 5
4 4 4
5 5 3
5 4 4
3 3 3
3 3 3
3 3 4
4 4 4
4 4 3
5 5 5
4 4 3
3 4 4
4 3 3
3 3 3
3 3 3
3 4 5
4 3 4
4 3 4
4 4 3
5 4 4
5 4 5
5 5 5
5 3 5
4 4 4
4 4 4
5 5 3
5 5 3
5 5 5
5 5 5
4 4 4
4 3 5
4 3 5
3 3 3
3 3 3
3 3 3
5 4 5
4 4 4
4 4 4
4 2 3
4 2 3
5 4 5
4 4 3
5 5 5
4 3 4
5 4 5
3 4 4
3 3 3
4 4 4
4 4 4
4 5 5
3 3 3
3 3 3
4 4 4
4 4 3
5 5 5
4 4 4
4 5 5
4 4 4
5 5 5
3 3 3
3 3 3
4 4 3
4 3 3
4 4 5
3 4 3
5 5 5
5 5 5
2 3 1
4 3 3
3 4 3
4 3 4
4 4 4
2 3 3
4 5 4
3 3 3
3 3 4
3 4 3
3 4 4
5 4 4
4 3 3
4 4 4
4 4 4
4 4 5
4 4 3
4 4 4
4 4 4
4 5 5
4 4 4
5 4 4
4 4 3
3 4 3
3 4 4
4 4 3
4 4 4
4 4 5
3 2 4
4 4 4
4 5 5
4 4 3
3 3 3
3 4 3
2 1 1
3 4 3
5 5 5
4 4 4
5 5 5
4 5 4
4 3 3
4 4 4
4 4 4
4 4 5
2 3 3
5 5 5
2 3 4
4 4 3
4 4 4
4 4 4
5 5 5
4 4 4
4 4 4
3 4 4
4 4 4
5 4 4
4 4 3
3 3 3
5 5 5
3 3 4
4 3 2
5 5 5
4 4 4
4 4 4
5 5 5
4 5 3
5 5 5
5 3 4
5 5 4
4 4 4
4 5 5
5 5 5
5 5 5
2 3 2
4 4 4
4 4 4
5 5 5
5 6 7
I consider myself a fan of brand If similar products cost the same, I If someone offers me a similar
who truly practices CSR choose a brand that cares about the product of different brands, I will
social responsibility of business still buy products from brand
participating CSR
1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly agree 1=Strongly disagree 2=strongly
agree 3=neutral 4 agree 5=strongly 3=neutral 4 agree 5=strongly agree agree 3=neutral 4 agree 5=strongly
agree agree
4 5 4
5 4 5
4 4 4
4 4 5
4 4 4
4 4 5
4 4 4
3 3 3
4 3 3
3 4 4
4 4 4
4 4 5
5 4 5
4 4 4
4 5 5
4 4 4
4 4 4
4 4 3
2 2 3
2 4 4
5 5 5
4 4 4
5 5 5
4 4 5
4 4 3
4 4 4
4 4 4
4 4 4
3 2 3
5 5 5
1 4 3
3 5 4
4 4 4
4 4 4
5 4 5
4 5 5
4 4 3
4 4 4
4 4 4
4 4 4
4 4 4
3 4 4
5 5 5
5 4 4
2 4 4
5 5 5
4 4 4
4 4 4
5 5 5
5 5 5
5 5 5
2 5 2
4 4 4
4 5 4
5 5 4
5 5 5
5 5 5
3 3 2
3 3 4
4 4 4
3 5 5
4 4 4
4 5 4
4 5 3
3 3 3
3 4 4
3 3 3
3 3 3
4 3 4
3 3 3
4 4 4
3 3 3
3 4 4
4 5 5
3 5 4
5 5 3
3 3 4
4 5 5
4 4 4
4 4
3 3 3
3 3 3
5 5 5
4 4 4
3 3 3
5 5 3
3 3 3
1 1 1
2 2 2
3 3 3
2 2 2
3 3 3
4 4 4
4 4 4
3 3 4
4 5 5
4 5 4
5 4 5
4 5 5
4 4 4
4 4 3
2 2 3
2 4 4
5 5 5
4 4 4
5 5 5
4 4 5
4 4 3
3 2 3
5 5 5
1 4 3
3 5 4
4 4 4
4 4 4
5 4 5
4 4 4
3 4 4
5 5 5
3 3 4
4 4 4
3 5 5
4 4 4
4 5 4
4 5 3
3 3 3
3 4 4
3 3 3
3 3 3
3 3 3
4 4 4
3 3 3
3 4 4
4 5 5
3 5 4
3 3 4
4 5 5
4 5 5
4 5 4
4 5 4
3 3 4
3 3 3
3 4 4
3 4 4
3 3 3
3 3 3
4 5 5
4 4 4
4 4 5
3 3 3
3 3 3
4 4 4
4 5 4
4 4 4
4 4 4
3 5 5
3 3 3
3 5 5
4 4 4
4 4 4
2 2 2
4 4 5
4 5 5
4 4 5
4 5 5
3 3 3
4 4 4
5 4 4
3 3 3
4 4 4
5 5 4
4 4 5
3 4 4
4 4 4
3 3 3
4 4 3
5 5 5
2 2 2
4 4 4
5 3 3
4 4 4
4 5 4
4 4 4
4 4 4
4 3 3
5 5 4
4 4 3
3 3 3
4 4 4
4 4 4
4 3 4
4 4 4
3 3 3
3 3 3
3 4 4
4 4 4
3 4 4
5 5 5
4 4 4
4 5 5
3 4 4
3 4 4
3 4 4
3 4 3
4 4 4
4 4 4
4 4 4
4 4 4
4 5 4
5 5 5
5 3 4
4 5 5
5 5 5
5 4 4
5 4 4
5 5 5
5 5 5
4 4 4
5 3 3
5 3 3
3 3 3
3 3 3
3 3 3
5 5 5
4 4 4
4 4 4
3 4 4
3 4 4
4 5 5
3 5 5
5 5 5
4 5 5
4 4 4
3 3 3
3 3 3
4 4 4
4 4 3
4 4 5
3 3 3
3 3 3
4 4 4
4 4 5
5 5 5
4 4 4
5 5 5
4 4 4
4 4 4
3 3 3
3 3 4
3 5 4
4 3 3
3 4 4
4 3 4
5 5 5
5 5 5
2 4 4
4 4 4
4 3 4
4 4 4
4 4 5
3 2 3
5 4 5
3 4 3
4 4 4
3 4 3
3 3 3
4 4 4
3 4 4
4 5 5
4 4 4
4 5 5
4 5 4
4 5 4
3 3 4
3 3 3
3 4 4
3 4 4
3 3 3
3 3 3
4 5 5
4 4 4
4 4 5
3 3 3
3 3 3
4 4 4
4 5 4
4 4 4
4 4 4
3 5 5
3 3 3
3 5 5
4 4 4
4 4 4
2 2 2
4 4 5
4 5 5
4 4 5
4 5 5
3 3 3
4 4 4
5 4 4
3 3 3
4 4 4
5 5 4
4 4 5
3 4 4
4 4 4
3 3 3
4 4 3
5 5 5
2 2 2
4 4 4
5 3 3
4 4 4
4 5 4
4 4 4
4 4 4
4 3 3
5 5 4
4 4 3
3 3 3
4 4 4
4 4 4
4 3 4
4 4 4
3 3 3
3 3 3
3 4 4
4 4 4
3 4 4
5 5 5
4 4 4
4 5 5
3 4 4
3 4 4
3 4 4
3 4 3
4 4 4
4 4 4
4 4 4
4 4 4
4 5 4
5 5 5
5 3 4
4 5 5
5 5 5
5 4 4
5 4 4
5 5 5
5 5 5
4 4 4
5 3 3
5 3 3
3 3 3
3 3 3
3 3 3
5 5 5
4 4 4
4 4 4
3 4 4
3 4 4
4 5 5
3 5 5
5 5 5
4 5 5
4 4 4
3 3 3
3 3 3
4 4 4
4 4 3
4 4 5
3 3 3
3 3 3
4 4 4
4 4 5
5 5 5
4 4 4
5 5 5
4 4 4
4 4 4
3 3 3
3 3 4
3 5 4
4 3 3
3 4 4
4 3 4
5 5 5
5 5 5
2 4 4
4 4 4
4 3 4
4 4 4
4 4 5
3 2 3
5 4 5
3 4 3
4 4 4
3 4 3
3 3 3
4 4 4
3 4 4
4 5 5
4 4 4
4 4 4
4 5 4
5 4 5
4 4 4
4 4 5
4 4 4
4 4 5
4 4 4
3 3 3
4 3 3
3 4 4
4 4 4
4 4 5
5 4 5
4 4 4
4 5 5
4 4 4
4 4 4
4 4 3
2 2 3
2 4 4
5 5 5
4 4 4
5 5 5
4 4 5
4 4 3
4 4 4
4 4 4
4 4 4
3 2 3
5 5 5
1 4 3
3 5 4
4 4 4
4 4 4
5 4 5
4 5 5
4 4 3
4 4 4
4 4 4
4 4 4
4 4 4
3 4 4
5 5 5
5 4 4
2 4 4
5 5 5
4 4 4
4 4 4
5 5 5
5 5 5
5 5 5
2 5 2
4 4 4
4 5 4
5 5 4
5 5 5
5 5 5
3 3 2
3 3 4
4 4 4
3 5 5
Brand Image
1 2 3
I have a positive image for the CSR activities of a brand raise I can rely on a brand that
companies that practice good its credibility in my mind practices CSR
CSR

agree 3=neutral 4 agree agree 3=neutral 4 agree agree 3=neutral 4 agree
5=strongly agree 5=strongly agree 5=strongly agree
5 5 4
4 5 5
4 4 4
4 4 4
4 4 4
4 4 3
4 4 4
4 4 4
3 3 3
4 4 3
4 4 4
5 5 5
4 3 3
4 4 4
5 5 4
4 4 4
4 4 3
4 4 3
4 3 3
4 4 3
5 5 5
4 4 4
5 5 5
4 4 4
4 4 4
5 5 4
4 4 4
5 5 5
4 2 3
5 5 5
3 4 3
3 3 3
4 4 4
4 4 4
5 5 5
5 5 4
4 4 4
4 4 4
4 4 4
4 4 4
4 4 4
4 4 4
5 5 5
4 5 3
4 4 2
5 5 5
4 4 4
4 4 4
5 5 5
5 5 5
5 5 5
5 2 4
4 4 4
5 5 4
4 4 4
5 5 3
5 5 5
4 3 2
4 4 3
4 4 4
5 5 4
5 5 5
5 4 5
4 4 4
3 3 3
4 4 4
4 4 3
3 3 3
4 4 3
5 4 3
4 5 4
4 4 4
5 4 4
5 5 4
5 5 4
5 5 5
4 3 3
5 5 3
4 4 4
4 4 4
3 2 2
3 3 3
5 5 5
4 4 4
3 1 2
4 4 4
3 3 3
3 3 3
3 3 3
3 3 3
3 3 3
4 4 4
4 4 4
4 4 4
4 3 3
5 5 3
5 5 4
4 5 5
5 5 4
4 4 4
4 4 3
4 3 3
4 4 3
5 5 5
4 4 4
5 5 5
4 4 4
4 4 4
4 2 3
5 5 5
3 4 3
3 3 3
4 4 4
4 4 4
5 5 5
4 4 4
4 4 4
5 5 5
4 4 3
4 4 4
5 5 4
5 5 5
5 4 5
4 4 4
3 3 3
4 4 4
4 4 3
3 3 3
5 4 3
4 5 4
4 4 4
5 4 4
5 5 4
5 5 4
4 3 3
5 5 3
4 4 4
5 4 4
5 4 4
4 4 4
3 3 3
5 4 5
5 4 5
3 3 3
3 3 3
4 4 5
4 4 4
4 5 4
3 3 3
4 4 3
4 4 4
4 4 4
4 4 5
4 4 4
3 3 3
4 4 3
3 3 3
4 3 4
4 3 4
3 3 3
5 3 5
5 5 5
5 3 5
5 5 5
3 3 3
4 4 4
4 4 4
3 3 3
4 4 4
5 4 4
4 5 5
4 4 4
4 4 4
4 4 4
4 3 4
5 4 5
4 3 3
4 3 3
4 3 4
3 3 3
5 4 4
4 5 3
4 3 3
5 5 5
4 4 4
4 4 4
3 3 3
4 5 5
4 4 4
4 4 4
5 4 4
3 3 3
4 4 4
5 5 5
4 4 4
4 4 4
5 5 5
4 4 4
5 3 3
3 3 4
4 4 4
4 4 4
4 3 4
4 4 4
4 4 4
4 4 4
3 4 4
5 4 5
5 3 3
4 4 5
4 4 5
5 5 5
5 5 5
5 5 5
5 5 5
5 5 5
4 4 4
4 4 4
4 4 4
3 3 3
3 3 3
3 3 3
5 5 4
4 3 3
4 4 4
4 4 4
4 4 4
3 4 4
5 5 4
5 5 5
4 4 4
5 5 5
4 3 3
4 4 4
4 4 3
4 3 3
4 4 4
3 3 3
4 4 3
4 4 4
4 4 4
5 4 5
4 4 4
5 5 5
4 4 3
5 4 4
3 3 3
4 4 3
5 5 3
4 3 3
4 5 4
3 4 3
5 5 4
5 5 5
4 4 3
4 4 4
4 3 4
4 4 4
4 5 4
3 4 3
5 5 5
5 4 4
3 3 3
5 5 4
3 3 3
4 4 4
4 4 4
5 5 4
4 4 4
4 4 4
5 4 4
5 4 4
4 4 4
3 3 3
5 4 5
5 4 5
3 3 3
3 3 3
4 4 5
4 4 4
4 5 4
3 3 3
4 4 3
4 4 4
4 4 4
4 4 5
4 4 4
3 3 3
4 4 3
3 3 3
4 3 4
4 3 4
3 3 3
5 3 5
5 5 5
5 3 5
5 5 5
3 3 3
4 4 4
4 4 4
3 3 3
4 4 4
5 4 4
4 5 5
4 4 4
4 4 4
4 4 4
4 3 4
5 4 5
4 3 3
4 3 3
4 3 4
3 3 3
5 4 4
4 5 3
4 3 3
5 5 5
4 4 4
4 4 4
3 3 3
4 5 5
4 4 4
4 4 4
5 4 4
3 3 3
4 4 4
5 5 5
4 4 4
4 4 4
5 5 5
4 4 4
5 3 3
3 3 4
4 4 4
4 4 4
4 3 4
4 4 4
4 4 4
4 4 4
3 4 4
5 4 5
5 3 3
4 4 5
4 4 5
5 5 5
5 5 5
5 5 5
5 5 5
5 5 5
4 4 4
4 4 4
4 4 4
3 3 3
3 3 3
3 3 3
5 5 4
4 3 3
4 4 4
4 4 4
4 4 4
3 4 4
5 5 4
5 5 5
4 4 4
5 5 5
4 3 3
4 4 4
4 4 3
4 3 3
4 4 4
3 3 3
4 4 3
4 4 4
4 4 4
5 4 5
4 4 4
5 5 5
4 4 3
5 4 4
3 3 3
4 4 3
5 5 3
4 3 3
4 5 4
3 4 3
5 5 4
5 5 5
4 4 3
4 4 4
4 3 4
4 4 4
4 5 4
3 4 3
5 5 5
5 4 4
3 3 3
5 5 4
3 3 3
4 4 4
4 4 4
5 5 4
4 4 4
4 4 4
5 5 4
4 5 5
4 4 4
4 4 4
4 4 4
4 4 3
4 4 4
4 4 4
3 3 3
4 4 3
4 4 4
5 5 5
4 3 3
4 4 4
5 5 4
4 4 4
4 4 3
4 4 3
4 3 3
4 4 3
5 5 5
4 4 4
5 5 5
4 4 4
4 4 4
5 5 4
4 4 4
5 5 5
4 2 3
5 5 5
3 4 3
3 3 3
4 4 4
4 4 4
5 5 5
5 5 4
4 4 4
4 4 4
4 4 4
4 4 4
4 4 4
4 4 4
5 5 5
4 5 3
4 4 2
5 5 5
4 4 4
4 4 4
5 5 5
5 5 5
5 5 5
5 2 4
4 4 4
5 5 4
4 4 4
5 5 3
5 5 5
4 3 2
4 4 3
4 4 4
5 5 4
4 5 6
I feel happy when I use a brand I feel satisfied with brands I like looking at the products of
involved in social welfare. performing CSR brands performing CSR.

4 4 4
5 4 4
4 4 4
5 4 5
4 4 4
4 4 4
4 4 4
4 4 4
4 4 4
4 3 4
4 4 4
5 4 5
3 5 5
4 4 4
5 4 4
5 4 4
3 4 4
4 3 4
3 3 3
4 3 3
5 5 5
4 4 4
5 5 5
4 4 4
4 4 3
4 5 4
4 4 4
5 5 5
2 2 2
5 5 5
4 4 4
4 4 3
4 4 4
4 4 4
5 5 5
4 4 4
4 3 3
4 4 4
4 4 4
4 4 5
4 4 4
4 4 4
5 5 5
2 3 2
3 3 2
5 5 5
4 4 4
4 4 4
5 5 5
5 5 5
5 5 5
3 4 2
4 4 4
5 5 4
4 4 4
3 3 3
5 5 5
3 3 4
4 4 4
4 4 4
5 4 4
5 5 5
4 4 4
4 4 4
3 3 3
4 4 4
4 3 3
3 3 3
4 4 4
4 4 4
3 4 3
4 4 4
4 4 4
5 5 5
5 4 4
5 5 5
3 4 4
5 5 5
4 4 4
4 4 4
3 3 3
3 3 3
5 5 5
4 4 4
3 2 2
4 4 4
3 3 3
3 3 3
3 3 3
3 3 3
3 3 3
4 4 4
5 5 5
5 5 5
3 4 4
5 5 5
4 4 4
5 4 4
5 4 4
5 4 4
4 3 4
3 3 3
4 3 3
5 5 5
4 4 4
5 5 5
4 4 4
4 4 3
2 2 2
5 5 5
4 4 4
4 4 3
4 4 4
4 4 4
5 5 5
4 4 4
4 4 4
5 5 5
4 4 4
4 4 4
5 4 4
5 5 5
4 4 4
4 4 4
3 3 3
4 4 4
4 3 3
3 3 3
4 4 4
3 4 3
4 4 4
4 4 4
5 5 5
5 4 4
3 4 4
5 5 5
4 4 4
5 4 5
5 4 5
4 4 4
3 3 3
4 5 4
4 5 4
3 3 3
3 3 3
4 5 5
4 4 4
4 4 4
3 3 3
3 3 3
4 4 4
5 4 4
5 5 4
4 4 4
5 5 5
3 3 3
5 5 5
4 4 4
4 4 4
3 3 2
3 5 4
5 5 5
3 5 4
5 5 5
3 3 3
3 3 3
4 4 5
3 3 3
5 4 5
5 5 5
4 4 4
5 5 5
4 4 4
4 4 4
3 4 3
5 5 5
2 2 2
4 4 4
5 4 3
4 4 4
5 4 5
5 5 5
3 5 3
5 5 5
4 4 4
4 4 4
5 3 3
4 4 4
4 4 4
3 4 5
4 4 5
3 3 3
4 4 4
5 5 5
4 4 4
3 3 4
5 5 5
4 4 4
3 3 3
4 4 4
4 4 3
4 4 3
4 4 3
3 4 4
3 4 4
4 4 4
5 5 4
4 5 4
3 5 5
3 5 4
4 4 4
5 4 4
5 5 5
5 5 5
5 5 5
5 5 5
4 4 4
5 5 5
5 5 5
3 3 3
4 4 3
4 4 3
5 5 5
4 4 4
4 4 4
4 4 4
4 4 4
5 4 4
4 4 4
5 5 5
4 4 4
4 4 5
4 4 3
4 4 4
4 5 5
4 3 4
5 4 5
3 3 3
3 3 4
4 4 4
4 5 5
5 4 5
4 3 4
5 5 5
4 3 4
4 4 4
3 3 3
5 3 4
5 5 4
4 4 4
4 5 3
4 3 4
4 4 4
5 5 5
4 4 3
4 4 4
3 4 3
4 4 4
4 5 4
3 2 2
4 4 5
5 4 3
3 3 4
4 4 4
4 4 4
4 5 5
4 4 3
4 4 4
4 3 3
4 4 4
5 4 5
5 4 5
4 4 4
3 3 3
4 5 4
4 5 4
3 3 3
3 3 3
4 5 5
4 4 4
4 4 4
3 3 3
3 3 3
4 4 4
5 4 4
5 5 4
4 4 4
5 5 5
3 3 3
5 5 5
4 4 4
4 4 4
3 3 2
3 5 4
5 5 5
3 5 4
5 5 5
3 3 3
3 3 3
4 4 5
3 3 3
5 4 5
5 5 5
4 4 4
5 5 5
4 4 4
4 4 4
3 4 3
5 5 5
2 2 2
4 4 4
5 4 3
4 4 4
5 4 5
5 5 5
3 5 3
5 5 5
4 4 4
4 4 4
5 3 3
4 4 4
4 4 4
3 4 5
4 4 5
3 3 3
4 4 4
5 5 5
4 4 4
3 3 4
5 5 5
4 4 4
3 3 3
4 4 4
4 4 3
4 4 3
4 4 3
3 4 4
3 4 4
4 4 4
5 5 4
4 5 4
3 5 5
3 5 4
4 4 4
5 4 4
5 5 5
5 5 5
5 5 5
5 5 5
4 4 4
5 5 5
5 5 5
3 3 3
4 4 3
4 4 3
5 5 5
4 4 4
4 4 4
4 4 4
4 4 4
5 4 4
4 4 4
5 5 5
4 4 4
4 4 5
4 4 3
4 4 4
4 5 5
4 3 4
5 4 5
3 3 3
3 3 4
4 4 4
4 5 5
5 4 5
4 3 4
5 5 5
4 3 4
4 4 4
3 3 3
5 3 4
5 5 4
4 4 4
4 5 3
4 3 4
4 4 4
5 5 5
4 4 3
4 4 4
3 4 3
4 4 4
4 5 4
3 2 2
4 4 5
5 4 3
3 3 4
4 4 4
4 4 4
4 5 5
4 4 3
4 4 4
4 3 3
4 4 4
4 4 4
5 4 4
4 4 4
5 4 5
4 4 4
4 4 4
4 4 4
4 4 4
4 4 4
4 3 4
4 4 4
5 4 5
3 5 5
4 4 4
5 4 4
5 4 4
3 4 4
4 3 4
3 3 3
4 3 3
5 5 5
4 4 4
5 5 5
4 4 4
4 4 3
4 5 4
4 4 4
5 5 5
2 2 2
5 5 5
4 4 4
4 4 3
4 4 4
4 4 4
5 5 5
4 4 4
4 3 3
4 4 4
4 4 4
4 4 5
4 4 4
4 4 4
5 5 5
2 3 2
3 3 2
5 5 5
4 4 4
4 4 4
5 5 5
5 5 5
5 5 5
3 4 2
4 4 4
5 5 4
4 4 4
3 3 3
5 5 5
3 3 4
4 4 4
4 4 4
5 4 4
7 8 9
I have solid support for brands I would stay with companies I feel connected to brand that
performing CSR. that practice good CSR practice good CSR

5 5 4
4 4 5
4 4 4
4 4 4
4 4 4
4 4 4
4 4 4
4 4 4
4 4 4
3 4 3
4 4 4
4 4 5
5 4 3
4 4 4
4 5 4
4 4 4
4 5 4
3 4 4
2 1 1
3 4 4
5 5 5
4 4 4
5 5 5
4 5 5
4 4 4
4 4 5
4 4 4
5 4 4
3 3 2
5 5 5
4 4 3
3 3 3
4 4 4
4 4 4
5 5 4
4 4 4
4 4 4
4 4 4
4 4 4
5 5 5
4 4 4
4 4 4
5 5 5
2 2 2
2 3 2
5 5 5
4 4 4
4 4 4
5 5 5
5 5 5
5 5 5
3 4 2
4 4 4
4 5 5
4 4 4
3 4 4
5 5 5
3 3 3
3 4 4
4 4 4
4 4 4
4 4 5
4 4 4
4 4 4
3 3 3
4 4 4
4 4 4
3 3 3
5 4 3
4 4 3
4 3 4
4 4 4
4 4 4
5 5 5
3 4 4
5 5 5
3 3 4
5 5 5
4 4 4
4 4 4
3 3 3
3 3 3
5 5 5
4 4 4
3 2 2
4 4 4
3 3 3
3 3 3
3 3 3
3 3 3
3 3
4 4 4
5 4 4
5 4 4
3 3 4
5 5 5
5 5 4
4 4 5
4 5 4
4 4 4
3 4 4
2 1 1
3 4 4
5 5 5
4 4 4
5 5 5
4 5 5
4 4 4
3 3 2
5 5 5
4 4 3
3 3 3
4 4 4
4 4 4
5 5 4
4 4 4
4 4 4
5 5 5
3 4 4
4 4 4
4 4 4
4 4 5
4 4 4
4 4 4
3 3 3
4 4 4
4 4 4
3 3 3
4 4 3
4 3 4
4 4 4
4 4 4
5 5 5
3 4 4
3 3 4
5 5 5
4 4 5
4 5 4
4 5 4
4 4 4
3 3
5 3 4
5 3 4
3 3 3
3 3 3
4 4 5
4 4 4
4 4 4
3 3 3
3 3 3
4 4 4
4 3 4
4 4 4
4 4 4
5 5 3
3 3 3
5 5 3
3 4 4
3 4 4
2 4 3
5 4 5
5 5 5
5 4 5
5 5 5
3 3 3
4 4 4
5 5 5
3 3 3
4 4 4
4 4 4
5 5 5
5 4 5
4 4 4
4 4 4
3 3 4
5 4 5
2 2 2
4 4 4
3 4 4
4 4 4
5 4 5
4 4 5
4 3 4
5 5 5
4 4 4
4 4 4
3 3 3
4 4 4
4 4 4
5 5 3
3 5 4
3 3 3
4 4 4
5 5 5
4 4 4
4 4 4
4 4 4
4 4 4
3 3 3
4 4 4
3 4 3
3 4 3
4 4 3
4 3 4
4 3 4
4 4 4
4 4 4
5 4 5
5 5 5
4 4 4
4 5 5
4 4 5
5 5 5
5 5 5
5 5 5
5 5 5
4 4 4
5 5 4
5 5 4
3 3 3
4 4 4
4 4 4
5 4 4
3 4 4
4 4 4
4 4 4
4 4 4
4 4 4
4 4 4
5 5 4
4 4 4
5 5 5
3 3 3
4 4 4
3 4 3
4 4 4
4 5 4
3 3 3
3 4 4
4 4 4
5 3 3
5 4 5
4 4 4
5 5 5
4 3 4
4 5 5
3 3 3
4 3 4
4 4 4
3 3 4
5 3 5
3 4 3
4 4 4
5 5 5
3 3 3
4 4 3
4 3 4
4 4 4
5 4 5
3 2 3
4 4 5
5 4 5
3 4 4
4 4 4
4 4 4
4 5 3
4 4 4
4 4 4
3 4 4
4 4 5
4 5 4
4 5 4
4 4 4
3 3
5 3 4
5 3 4
3 3 3
3 3 3
4 4 5
4 4 4
4 4 4
3 3 3
3 3 3
4 4 4
4 3 4
4 4 4
4 4 4
5 5 3
3 3 3
5 5 3
3 4 4
3 4 4
2 4 3
5 4 5
5 5 5
5 4 5
5 5 5
3 3 3
4 4 4
5 5 5
3 3 3
4 4 4
4 4 4
5 5 5
5 4 5
4 4 4
4 4 4
3 3 4
5 4 5
2 2 2
4 4 4
3 4 4
4 4 4
5 4 5
4 4 5
4 3 4
5 5 5
4 4 4
4 4 4
3 3 3
4 4 4
4 4 4
5 5 3
3 5 4
3 3 3
4 4 4
5 5 5
4 4 4
4 4 4
4 4 4
4 4 4
3 3 3
4 4 4
3 4 3
3 4 3
4 4 3
4 3 4
4 3 4
4 4 4
4 4 4
5 4 5
5 5 5
4 4 4
4 5 5
4 4 5
5 5 5
5 5 5
5 5 5
5 5 5
4 4 4
5 5 4
5 5 4
3 3 3
4 4 4
4 4 4
5 4 4
3 4 4
4 4 4
4 4 4
4 4 4
4 4 4
4 4 4
5 5 4
4 4 4
5 5 5
3 3 3
4 4 4
3 4 3
4 4 4
4 5 4
3 3 3
3 4 4
4 4 4
5 3 3
5 4 5
4 4 4
5 5 5
4 3 4
4 5 5
3 3 3
4 3 4
4 4 4
3 3 4
5 3 5
3 4 3
4 4 4
5 5 5
3 3 3
4 4 3
4 3 4
4 4 4
5 4 5
3 2 3
4 4 5
5 4 5
3 4 4
4 4 4
4 4 4
4 5 3
4 4 4
4 4 4
3 4 4
4 4 4
5 5 4
4 4 5
4 4 4
4 4 4
4 4 4
4 4 4
4 4 4
4 4 4
4 4 4
3 4 3
4 4 4
4 4 5
5 4 3
4 4 4
4 5 4
4 4 4
4 5 4
3 4 4
2 1 1
3 4 4
5 5 5
4 4 4
5 5 5
4 5 5
4 4 4
4 4 5
4 4 4
5 4 4
3 3 2
5 5 5
4 4 3
3 3 3
4 4 4
4 4 4
5 5 4
4 4 4
4 4 4
4 4 4
4 4 4
5 5 5
4 4 4
4 4 4
5 5 5
2 2 2
2 3 2
5 5 5
4 4 4
4 4 4
5 5 5
5 5 5
5 5 5
3 4 2
4 4 4
4 5 5
4 4 4
3 4 4
5 5 5
3 3 3
3 4 4
4 4 4
4 4 4
Future buying willingness
1 2 3
My buying attitude will remain I will recommend products of Whenever FMCG companies
the same in the future for the FMCG companies involved in CSR involved in CSR activities have
product of FMCG brands involved activities. promotional sales, I increase my
in CSR activities purchase volume.

4 4 3
4 5 4
5 5 3
4 5 4
4 4 4
3 5 3
4 4 3
4 4 4
3 4 3
4 3 3
5 5 5
5 4 4
4 3 3
4 4 4
4 4 3
4 4 3
4 4 5
5 4 3
2 1 2
3 4 3
5 5 3
4 4 4
5 5 5
5 4 5
4 4 3
4 4 4
4 4 4
5 5 5
3 3 2
5 5 5
3 3 3
3 4 4
4 4 4
4 4 4
4 5 5
4 4 4
3 3 3
4 5 5
4 5 5
5 5 4
4 4 4
3 3 4
5 5 5
4 5 4
3 4 2
5 5 5
3 5 5
4 4 4
5 5 5
5 5 5
5 5 5
5 3 5
4 4 4
4 4 3
4 4 4
5 5 5
5 5 5
3 2 2
4 4 3
5 4 4
4 4 4
5 5 5
5 4 4
4 5 3
3 3 3
4 4 4
3 4 4
4 4 3
3 4 2
3 4 4
3 4 4
4 4 4
4 4 3
5 4 4
3 4 3
4 5 2
5 4 5
5 5 5
4 3 3
4 4 4
3 3 3
2 2 2
5 5 5
3 3 3
3 4 5
4 4 4
3 3 3
1 1 1
2 2 3
3 2 2
3 2 2
3 3 3
4 5 2
4 5 2
5 4 5
5 5 5
4 4 3
4 5 4
4 4 3
4 4 3
5 4 3
2 1 2
3 4 3
5 5 3
4 4 4
5 5 5
5 4 5
4 4 3
3 3 2
5 5 5
3 3 3
3 4 4
4 4 4
4 4 4
4 5 5
4 4 4
3 3 4
5 5 5
4 4 3
5 4 4
4 4 4
5 5 5
5 4 4
4 5 3
3 3 3
4 4 4
3 4 4
4 4 3
3 4 4
3 4 4
4 4 4
4 4 3
5 4 4
3 4 3
5 4 5
5 5 5
4 4 4
5 4 5
5 4 5
4 4 3
4 2 2
3 3 3
3 3 3
3 3 2
3 3 3
3 4 5
3 3 3
3 5 5
3 3 3
3 3 3
5 4 4
4 5 4
5 4 4
4 4 4
3 3 3
3 3 3
3 3 3
4 4 4
4 4 4
2 3 2
4 4 4
4 5 4
4 4 4
4 5 4
3 3 3
3 3 3
4 4 4
3 3 3
4 4 4
5 4 4
4 5 5
4 4 4
4 4 3
3 3 3
4 4 3
5 5 5
3 3 4
3 3 4
5 5 5
4 3 4
5 5 5
5 4 4
4 4 4
5 4 3
4 4 4
3 4 4
3 3 3
4 5 5
4 4 4
3 4 4
4 5 4
3 3 3
4 3 3
4 4 3
4 4 4
4 4 3
4 4 4
4 4 4
3 4 5
5 5 5
4 4 3
4 4 3
4 4 4
4 4 4
4 4 4
4 4 4
4 5 5
5 4 5
3 5 5
4 4 3
5 5 4
4 4 4
4 5 4
4 5 4
5 5 5
4 4 4
4 4 4
4 5 3
4 5 3
3 3 3
4 4 3
4 4 3
5 5 5
4 4 4
4 4 4
2 4 4
2 4 4
5 4 4
4 4 4
4 4 4
4 4 4
4 4 4
4 3 3
4 4 4
4 3 4
4 4 4
4 5 4
3 3 3
4 3 3
4 4 4
4 4 3
5 4 5
4 4 4
5 5 5
4 4 4
5 5 5
3 3 3
3 5 4
4 5 5
4 4 3
4 5 3
4 3 4
4 4 4
4 5 5
4 4 5
4 4 4
3 4 3
4 4 3
4 5 4
3 3 2
5 4 5
4 3 3
4 4 4
4 4 4
4 4 3
5 4 5
4 4 3
4 4 4
4 4 4
4 4 4
5 4 5
5 4 5
4 4 3
4 2 2
3 3 3
3 3 3
3 3 2
3 3 3
3 4 5
3 3 3
3 5 5
3 3 3
3 3 3
5 4 4
4 5 4
5 4 4
4 4 4
3 3 3
3 3 3
3 3 3
4 4 4
4 4 4
2 3 2
4 4 4
4 5 4
4 4 4
4 5 4
3 3 3
3 3 3
4 4 4
3 3 3
4 4 4
5 4 4
4 5 5
4 4 4
4 4 3
3 3 3
4 4 3
5 5 5
3 3 4
3 3 4
5 5 5
4 3 4
5 5 5
5 4 4
4 4 4
5 4 3
4 4 4
3 4 4
3 3 3
4 5 5
4 4 4
3 4 4
4 5 4
3 3 3
4 3 3
4 4 3
4 4 4
4 4 3
4 4 4
4 4 4
3 4 5
5 5 5
4 4 3
4 4 3
4 4 4
4 4 4
4 4 4
4 4 4
4 5 5
5 4 5
3 5 5
4 4 3
5 5 4
4 4 4
4 5 4
4 5 4
5 5 5
4 4 4
4 4 4
4 5 3
4 5 3
3 3 3
4 4 3
4 4 3
5 5 5
4 4 4
4 4 4
2 4 4
2 4 4
5 4 4
4 4 4
4 4 4
4 4 4
4 4 4
4 3 3
4 4 4
4 3 4
4 4 4
4 5 4
3 3 3
4 3 3
4 4 4
4 4 3
5 4 5
4 4 4
5 5 5
4 4 4
5 5 5
3 3 3
3 5 4
4 5 5
4 4 3
4 5 3
4 3 4
4 4 4
4 5 5
4 4 5
4 4 4
3 4 3
4 4 3
4 5 4
3 3 2
5 4 5
4 3 3
4 4 4
4 4 4
4 4 3
5 4 5
4 4 3
4 4 4
4 4 4
4 4 4
4 4 3
4 5 4
5 5 3
4 5 4
4 4 4
3 5 3
4 4 3
4 4 4
3 4 3
4 3 3
5 5 5
5 4 4
4 3 3
4 4 4
4 4 3
4 4 3
4 4 5
5 4 3
2 1 2
3 4 3
5 5 3
4 4 4
5 5 5
5 4 5
4 4 3
4 4 4
4 4 4
5 5 5
3 3 2
5 5 5
3 3 3
3 4 4
4 4 4
4 4 4
4 5 5
4 4 4
3 3 3
4 5 5
4 5 5
5 5 4
4 4 4
3 3 4
5 5 5
4 5 4
3 4 2
5 5 5
3 5 5
4 4 4
5 5 5
5 5 5
5 5 5
5 3 5
4 4 4
4 4 3
4 4 4
5 5 5
5 5 5
3 2 2
4 4 3
5 4 4
4 4 4
4 5 6
I do not mind paying a little I will not buy other brands if a I will continue to buy products
extra for products of FMCG similar brand, which is from brands associated with
companies if they are involved associated with CSR activities, is CSR.
in CSR activities. available.

3 5 5
5 4 4
4 4 5
4 4 4
4 4 4
3 4 4
3 3 4
3 3 5
3 4 3
3 3 3
5 5 5
5 5 5
5 4 5
4 4 5
4 4 3
5 3 5
5 5 4
4 5 4
1 2 1
3 3 3
5 5 5
4 4 4
5 5 5
4 5 4
3 3 4
4 4 5
4 4 4
5 5 5
2 2 2
5 5 5
3 4 3
2 3 4
5 4 4
4 4 5
5 5 5
4 4 5
3 3 3
5 5 5
5 4 4
4 5 5
4 3 3
3 3 4
5 3 3
3 3 4
2 4 4
5 5 5
3 2 4
4 4 4
5 4 5
3 5 5
5 5 5
2 4 3
4 4 4
4 5 4
4 4 4
5 5 5
5 5 5
2 4 4
4 4 4
4 4 4
5 2 4
4 5 5
4 4 4
4 4 4
3 3 3
4 4 4
4 4 4
4 4 4
4 3 2
4 3 3
3 4 3
4 4 4
3 3 4
4 4 4
3 4 4
4 4 5
5 4 3
4 5 5
3 3 4
4 4 4
3 3 3
2 2 1
5 5 5
3 3 3
4 3 5
5 5 4
3 3 3
1 1 1
3 3 2
2 2 2
2 2 2
3 3 3
2 4 4
2 4 4
5 4 3
4 5 5
3 5 5
5 4 4
4 4 3
5 3 5
4 5 4
1 2 1
3 3 3
5 5 5
4 4 4
5 5 5
4 5 4
3 3 4
2 2 2
5 5 5
3 4 3
2 3 4
5 4 4
4 4 5
5 5 5
4 3 3
3 3 4
3 5 5
4 4 4
4 4 4
5 2 4
4 5 5
4 4 4
4 4 4
3 3 3
4 4 4
4 4 4
4 4 4
4 3 3
3 4 3
4 4 4
3 3 4
4 4 4
3 4 4
5 4 3
4 5 5
4 4 4
4 5 4
4 5 4
2 3 3
2 2 2
3 3 2
2 3 2
2 3 3
2 3 3
3 4 5
3 3 4
5 5 5
3 3 3
3 3 3
4 4 4
4 4 4
4 4 4
4 4 4
4 4 3
3 3 3
4 4 3
4 4 3
4 4 3
3 3 3
5 5 3
5 4 5
5 5 3
5 4 5
3 3 3
3 3 4
4 4 4
3 3 3
4 4 4
4 3 5
5 3 4
4 4 4
3 3 3
3 3 3
3 3 4
5 5 5
3 3 3
3 3 3
4 4 4
4 4 4
4 5 5
4 4 4
4 4 4
3 3 3
4 4 4
3 3 3
3 3 3
5 4 4
4 4 4
4 4 4
4 4 4
3 3 3
3 3 3
2 3 3
4 4 4
3 3 3
4 4 4
4 3 3
4 4 4
4 4 5
4 3 4
4 3 4
5 5 4
4 4 3
4 4 3
4 4 4
4 4 4
4 5 4
3 5 5
5 3 4
3 3 3
4 4 4
4 4 5
4 4 5
5 5 5
4 4 4
4 4 4
4 3 3
4 3 3
3 3 3
4 4 3
4 4 3
5 5 5
4 4 4
4 4 4
4 4 4
4 4 4
4 5 5
4 4 4
3 4 4
4 4 5
4 4 4
3 4 3
4 4 4
3 4 3
4 4 4
5 4 5
3 3 3
2 3 3
5 4 4
4 4 4
5 5 5
2 4 4
5 5 5
4 3 3
5 5 4
3 3 3
4 4 4
3 5 4
4 4 3
5 3 5
3 4 3
4 4 4
5 4 5
3 4 4
4 4 4
4 3 4
4 4 4
5 4 5
2 2 2
5 4 4
2 3 4
4 4 4
4 4 4
4 3 4
4 4 4
3 4 4
3 4 4
5 4 3
4 4 4
4 5 4
4 5 4
2 3 3
2 2 2
3 3 2
2 3 2
2 3 3
2 3 3
3 4 5
3 3 4
5 5 5
3 3 3
3 3 3
4 4 4
4 4 4
4 4 4
4 4 4
4 4 3
3 3 3
4 4 3
4 4 3
4 4 3
3 3 3
5 5 3
5 4 5
5 5 3
5 4 5
3 3 3
3 3 4
4 4 4
3 3 3
4 4 4
4 3 5
5 3 4
4 4 4
3 3 3
3 3 3
3 3 4
5 5 5
3 3 3
3 3 3
4 4 4
4 4 4
4 5 5
4 4 4
4 4 4
3 3 3
4 4 4
3 3 3
3 3 3
5 4 4
4 4 4
4 4 4
4 4 4
3 3 3
3 3 3
2 3 3
4 4 4
3 3 3
4 4 4
4 3 3
4 4 4
4 4 5
4 3 4
4 3 4
5 5 4
4 4 3
4 4 3
4 4 4
4 4 4
4 5 4
3 5 5
5 3 4
3 3 3
4 4 4
4 4 5
4 4 5
5 5 5
4 4 4
4 4 4
4 3 3
4 3 3
3 3 3
4 4 3
4 4 3
5 5 5
4 4 4
4 4 4
4 4 4
4 4 4
4 5 5
4 4 4
3 4 4
4 4 5
4 4 4
3 4 3
4 4 4
3 4 3
4 4 4
5 4 5
3 3 3
2 3 3
5 4 4
4 4 4
5 5 5
2 4 4
5 5 5
4 3 3
5 5 4
3 3 3
4 4 4
3 5 4
4 4 3
5 3 5
3 4 3
4 4 4
5 4 5
3 4 4
4 4 4
4 3 4
4 4 4
5 4 5
2 2 2
5 4 4
2 3 4
4 4 4
4 4 4
4 3 4
4 4 4
3 4 4
3 4 4
5 4 3
4 4 4
3 5 5
5 4 4
4 4 5
4 4 4
4 4 4
3 4 4
3 3 4
3 3 5
3 4 3
3 3 3
5 5 5
5 5 5
5 4 5
4 4 5
4 4 3
5 3 5
5 5 4
4 5 4
1 2 1
3 3 3
5 5 5
4 4 4
5 5 5
4 5 4
3 3 4
4 4 5
4 4 4
5 5 5
2 2 2
5 5 5
3 4 3
2 3 4
5 4 4
4 4 5
5 5 5
4 4 5
3 3 3
5 5 5
5 4 4
4 5 5
4 3 3
3 3 4
5 3 3
3 3 4
2 4 4
5 5 5
3 2 4
4 4 4
5 4 5
3 5 5
5 5 5
2 4 3
4 4 4
4 5 4
4 4 4
5 5 5
5 5 5
2 4 4
4 4 4
4 4 4
5 2 4
Part c
7 1 2
In the future, I will definitely When purchasing FMCG When purchasing FMCG
buy products from brands products, I am influenced with products, I am influenced with
performing CSR. those FMCG companies that the company which complies
support non-governmental with all consumer rights and
organizations working in legal requirements
problematic areas
1=Strongly disagree 2=strongly 1=Strongly disagree 1=Strongly disagree 2=strongly

agree 3=neutral 4 agree 2=strongly agree 3=neutral 4 agree 3=neutral 4 agree
5=strongly agree agree 5=strongly agree 5=strongly agree
2 5 2
5 3 3
5 5 5
4 4 4
4 3 3
4 3 4
4 4 4
5 5 5
4 4 4
3 4 3
5 5 4
4 4 4
4 4 5
5 4 4
4 4 4
5 4 5
3 4 4
4 4 5
2 1 2
3 4 4
5 5 5
4 4 4
5 5 5
5 4 4
4 4 4
5 4 4
4 4 4
5 5 5
3 2 2
5 5 5
3 4 4
4 3 2
4 4 4
5 4 4
5 4 4
5 4 4
3 4 4
4 3 3
4 4 4
4 5 5
4 4 4
4 3 3
5 5 5
4 4 4
4 3 3
5 4 4
4 4 4
4 4 4
5 4 5
5 4 5
5 5 5
4 5 4
4 4 4
4 4 4
5 5 5
5 5 5
5 4 4
3 2 4
4 4 4
5 3 4
4 5 4
5 5 4
5 4 4
4 4 4
3 3 3
4 4 4
4 4 3
4 2 2
2 4 2
3 4 4
4 4 4
4 4 4
3 4 4
4 4 4
4 3 4
3 4 3
3 4 4
5 4 5
4 4 4
4 4 4
3 3 3
3 4 3
5 5 5
3 3 3
4 4 5
4 4 5
3 4 4
1 3 3
2 2 2
2 3 3
2 2 2
3 3 3
4 4 4
4 4 4
3 4 4
5 4 5
2 5 2
5 3 3
4 4 4
5 4 5
4 4 5
2 1 2
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4 4 4
5 5 5
5 4 4
4 4 4
3 2 2
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4 3 2
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5 4 4
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4 3 3
5 4 5
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3 3 3
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4 2 2
3 4 4
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5 4 5
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2 2 2
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3 3 3
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5 5 5
3 3 3
3 3 3
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4 2 2
5 5 4
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3 3 3
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4 3 3
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3 3 3
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3 3 3
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3 3 3
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3 3 3
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4 4 4
4 4 4
5 4 5
5 4 5
5 5 5
4 5 4
4 4 4
4 4 4
5 5 5
5 5 5
5 4 4
3 2 4
4 4 4
5 3 4
4 5 4
3 4 5
When purchasing FMCG When purchasing FMCG When purchasing FMCG products,
products, I am influenced with products, I am influenced with I am influenced with those
those FMCG Companies which those companies which are companies which participate in
provide full and accurate ready to adapt changes as per activities that aim to protect and
information about their the need of civil society improve the quality of the natural
products to customers environment

2 1 1
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1 2 1
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3 3 3
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3 3 3
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2 2 2
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5 5 3
3 3 3
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3 3 3
4 5 3
4 4 4
4 5 3
4 4 4
3 3 3
4 4 4
5 5 5
3 3 3
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5 4 4
4 5 5
4 4 4
4 4 4
3 3 3
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4 5 4
2 2 2
3 3 3
4 3 4
4 4 4
4 4 4
4 3 3
4 3 3
4 4 4
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4 4 4
3 3 3
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5 5 5
4 4 5
4 4 4
3 3 3
3 3 3
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5 3 5
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4 4 4
3 3 4
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4 4 4
4 4 4
4 2 4
4 4 3
4 4 3
4 4 4
5 4 4
5 4 5
5 5 5
4 4 4
4 3 4
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5 5 5
5 5 5
5 5 5
4 4 4
4 4 4
4 5 5
4 5 5
3 3 3
4 3 3
4 3 3
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3 3 3
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4 5 4
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3 4 3
3 3 3
5 3 5
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4 5 4
4 3 3
3 3 4
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5 5 5
5 5 5
5 5 5
5 5 5
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3 3 3
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3 4 3
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3 4 3
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3 3 3
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1 2 1
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5 5 5
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3 4 4
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3 5 5
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3 1 2
4 4 4
5 4 5
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4 4 4
4 4 4
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5 5 5
4 5 5
6 7 8
When purchasing FMCG When purchasing FMCG When purchasing FMCG products, I
products, I am influenced with products, I am influenced with am influenced with those
those companies which those companies which respect companies which promote Sports
contribute to campaigns and Human rights and Social voluntary activities.
projects that promote the well-
being of society

agree 3=neutral 4 agree agree 3=neutral 4 agree agree 3=neutral 4 agree 5=strongly
5=strongly agree 5=strongly agree agree
1 3 3
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5 5 4
4 4 4
3 4 4
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4 4 4
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3 3 3
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3 3 3
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4 4 4
3 3 3
3 3 3
3 3 3
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2 1 2
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3 4 3
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3 3 3
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4 4 4
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3 3 3
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3 3 3
4 4 4
4 4 4
2 3 3
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3 3 3
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5 4 3
4 3 3
5 5 5
4 4 4
4 3 3
3 3 3
4 4 5
5 5 5
4 5 5
4 5 4
3 3 3
3 3 2
4 4 4
3 5 4
4 4 3
4 4 4
4 4 4
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5 5 5
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4 4 4
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5 5 5
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3 4 3
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4 5 5
4 5 5
5 5 5
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4 4 4
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3 3 3
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3 4 3
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3 3 3
5 5 5
5 5 5
4 4 4
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4 4 4
5 5 5
5 5 5
4 3 4
3 3 3
3 5 3
5 5 5
5 4 5
3 3 3
3 4 4
4 4 4
5 5 5
5 5 5
4 4 4
4 4 5
4 4 4
5 4 5
3 3 3
5 5 5
5 5 4
3 3 4
4 4 5
4 3 4
5 5 5
5 5 5
5 5 5
4 4 3
4 3 4
4 4 4
4 5 4
3 3 3
5 4 5
5 5 4
3 4 3
4 4 4
4 4 4
4 5 4
5 5 5
5 5 5
3 3 4
4 3 4
4 4 5
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4 4 4
2 2 2
3 4 4
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3 3 3
3 3 3
5 3 5
4 4 4
5 5 5
3 3 3
3 3 4
5 4 5
3 3 3
4 4 5
4 4 4
4 3 4
3 3 4
4 3 4
4 4 4
4 4 4
3 3 3
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4 4 4
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3 3 3
4 4 4
5 5 5
3 3 3
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4 4 5
4 4 4
4 4 3
3 3 3
4 4 4
4 4 4
2 3 3
3 3 3
5 4 4
3 3 3
4 4 4
5 4 3
4 3 3
5 5 5
4 4 4
4 3 3
3 3 3
4 4 5
5 5 5
4 5 5
4 5 4
3 3 3
3 3 2
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3 5 4
4 4 3
4 4 4
4 4 4
4 4 4
5 5 5
4 4 4
4 4 4
4 5 5
4 3 4
4 3 4
4 4 4
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3 4 3
5 5 5
4 5 5
4 5 5
5 5 5
4 4 4
4 4 4
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5 5 4
3 3 3
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3 4 3
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4 4 4
3 3 3
5 5 5
5 5 5
4 4 4
4 5 5
4 4 4
5 5 5
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4 3 4
3 3 3
3 5 3
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5 4 5
3 3 3
3 4 4
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5 5 5
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4 4 4
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4 4 4
5 4 5
3 3 3
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3 3 4
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4 3 4
5 5 5
5 5 5
5 5 5
4 4 3
4 3 4
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4 5 4
3 3 3
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5 5 4
3 4 3
4 4 4
4 4 4
4 5 4
5 5 5
5 5 5
3 3 4
4 3 4
1 3 3
4 5 3
5 5 4
4 4 4
3 4 4
4 5 4
4 4 4
3 3 5
4 3 3
4 3 3
4 4 4
4 5 5
4 5 5
4 4 4
4 4 4
5 4 5
4 4 4
4 4 4
2 1 2
4 5 4
5 5 5
4 4 4
5 5 5
4 4 4
4 4 4
5 4 4
4 4 4
4 4 4
3 4 3
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4 4 3
5 5 4
4 4 4
4 4 4
4 4 4
5 5 5
4 4 4
4 5 5
3 3 4
4 4 4
4 4 4
5 5 5
5 5 5
5 5 5
4 3 4
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4 3 3
4 4 4
5 5 5
4 5 4
5 5 5
3 5 4
4 4 4
5 4 3
5 5 5
4 4 4
5 4 5
4 4 3
5 4 5
5 5 5
5 5 5
9 10 11
When purchasing FMCG products, I When purchasing FMCG products, I When purchasing FMCG products, I
am influenced with those am influenced with those am influenced with those
companies which organize/ Sponsor companies which Donate to companies which encourage
recreational activities. charitable institutes for some novel women empowerment/ welfare.
cause.

agree agree agree
2 2 2
5 5 4
5 5 5
4 4 5
4 3 4
3 3 5
4 4 4
5 3 5
3 3 4
3 3 3
4 4 4
4 4 5
5 4 3
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1 1 2
4 3 4
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4 4 4
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3 3 3
3 3 3
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2 2 2
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1 1 2
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2 3 3
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3 3 3
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3 3 3
3 3 3
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3 3 5
4 4 4
4 4 4
4 4 4
3 3 3
4 4 4
5 4 4
5 4 4
3 3 3
3 5 4
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3 5 4
4 4 4
3 3 3
4 4 4
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3 3 3
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3 3 3
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2 2 2
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4 5 4
3 3 4
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4 3 4
5 5 5
4 4 3
3 3 4
3 3 3
4 5 5
5 5 5
3 4 4
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3 3 3
2 3 3
3 3 3
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4 4 4
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4 4 4
5 4 4
3 4 3
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5 4 5
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3 4 4
4 4 3
5 5 5
5 5 5
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4 4 4
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4 3 3
5 5 5
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3 3 3
4 3 5
4 3 5
5 5 5
4 4 4
3 2 4
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5 5 4
3 5 3
3 3 3
5 3 5
5 5 5
5 4 5
3 3 3
4 4 4
4 4 4
4 3 5
5 5 5
4 4 4
4 4 4
4 4 4
5 5 5
3 3 3
3 5 5
5 5 5
3 4 4
4 4 5
3 4 3
5 4 5
5 5 5
4 3 3
3 4 4
3 4 3
3 3 3
5 4 5
3 3 3
4 5 5
4 5 5
4 3 3
4 4 4
4 4 4
5 5 5
5 5 4
4 4 4
4 3 3
4 4 4
4 5 5
4 5 5
4 4 4
2 3 3
4 5 5
4 5 5
3 3 3
3 3 3
4 5 4
4 4 4
5 5 5
3 3 3
3 3 3
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3 5 5
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2 2 2
4 4 4
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3 3 4
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4 5 5
4 3 4
5 5 5
4 4 3
3 3 4
3 3 3
4 5 5
5 5 5
3 4 4
5 4 4
3 3 3
2 3 3
3 3 3
4 4 4
3 3 3
4 4 4
4 4 4
4 4 4
4 4 4
4 4 4
4 4 4
5 4 4
3 4 3
3 4 3
4 4 4
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3 4 4
4 4 3
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3 3 3
4 3 3
4 3 3
5 5 5
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3 3 3
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3 2 4
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3 5 3
3 3 3
5 3 5
5 5 5
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3 3 3
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4 3 5
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4 4 4
4 4 4
5 5 5
3 3 3
3 5 5
5 5 5
3 4 4
4 4 5
3 4 3
5 4 5
5 5 5
4 3 3
3 4 4
3 4 3
3 3 3
5 4 5
3 3 3
4 5 5
4 5 5
4 3 3
4 4 4
4 4 4
5 5 5
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4 4 4
4 3 3
3 5 3
2 2 2
5 5 4
5 5 5
4 4 5
4 3 4
3 3 5
4 4 4
5 3 5
3 3 4
3 3 3
4 4 4
4 4 5
5 4 3
3 3 3
4 4 4
4 4 5
3 4 4
3 4 4
1 1 2
4 3 4
5 5 5
4 4 4
5 5 5
5 5 4
4 4 4
4 4 4
4 4 4
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4 2 2
4 5 5
3 4 4
4 5 5
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4 3 3
5 4 5
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5 5 5
3 1 2
4 4 4
3 5 4
5 5 5
4 4 3
5 4 4
3 4 3
4 4 5
4 5 5
4 5 5
12 13 14
When purchasing FMCG products, I Gender-sensitive practices raise the When purchasing FMCG products, I
am influenced with those profile of a brand in my mind am influenced with those
companies which assist and companies which adopt proper
promote educational activities or waste management techniques.
campaigns.

agree agree agree
2 3 2
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4 4 4
5 5 5
4 4 3
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3 3 3
3 3 3
4 4 4
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3 3 3
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4 3 5
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3 4 4
5 5 4
4 3 4
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5 2 4
5 5 5
15 16 17
When purchasing FMCG products, I I can quickly recall the symbol or A brand with strong CSR would be
am influenced with those logo of brands that promote my first choice.
companies which involve in tree cleanliness practices.
plantation activity.

agree agree agree
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3 3 3
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3 3 3
5 4 4
3 3 3
3 3 3
4 4 3
4 4 4
3 3 3
4 4 4
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4 5 2
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5 4 5
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1 1 1
4 4 3
1 2 2
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5 5 5
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3 3 2
5 5 5
4 3 3
5 5 4
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3 3 3
5 5 5
4 4 4
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5 5 5
5 4 1
4 4 4
3 4 5
5 5 5
4 4 5
4 5 5
4 4 3
5 5 5
3 3 3
5 5 4
18
When purchasing FMCG products, Rank the following
CSR activities play a significant role
in my decision-making process. responsibilities a business
should have towards its
stakeholders, according to suggestions
your preference.
1=Strongly disagree 2=strongly 1= if legal1st 2=if economic 1st 3=if

agree 3=neutral 4 agree 5=strongly ethical 1st 4 if philanthropic 1st
agree
3 4 na
4 3 na
5 2 na
4 4 na
4 3 na
5 4 na
4 3 na
5 1 na
3 4 na
3 4 na
4 4 na
5 1 na
5 1 na
5 1 na
5 3 na
3 1 na
3 1 na
5 1 na
2 1 na
3 3 na
5 3 na
4 4 na
5 4 na
5 2 na
4 3 na
4 4 na
4 3 na
4 1 no
3 1 na
5 3 na
4 3 na
4 3 na
4 1 na
4 4 na
4 4 na
4 3 na
4 4 na
4 3 na
3 3 na
5 3 na
4 3 na
3 3 na
5 3 na
4 1 na
2 3 na
5 3 good survey
4 2 all good
5 4 good questions
5 4 very long questionnaire
5 3 good but repeatition of questions
5 1 good
4 3 na
4 1 na
5 4 na
5 3 na
5 1 na
3 3 if an organisation follows csr the price of their products should
4 3 na
3 1 na
4 3 ppl are not much aware abt csr performed by companies,I belie
5 3 na
3 1 na
3 3 na
4 3 na
4 3 na
3 1 na
2 3 na
4 4 na
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4 3 na
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4 3 good work
5 4 na
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4 1 good work
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4 4 good work
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4 1 na
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4 1 na
4 4 ver usefull work
4 4 na
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4 1 na
3 4 na
3 3 very good
4 4 na
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3 3 na
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3 3 na
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4 4 good work
3 4 na
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4 1 na
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4 1 na
4 4 ver usefull work
4 4 na
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3 3 very good
4 4 na
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2 1 na
3 3 na
5 3 na
4 4 na
5 4 na
5 2 na
4 3 na
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4 3 na
4 1 no
3 1 na
5 3 na
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4 3 na
4 1 na
4 4 na
4 4 na
4 3 na
4 4 na
4 3 na
3 3 na
5 3 na
4 3 na
3 3 na
5 3 na
4 1 na
2 3 na
5 3 good survey
4 2 all good
5 4 good questions
5 3 good but repeatition of questions
5 1 good
4 3 na
4 1 na
5 4 na
5 3 na
5 1 na
3 3 if an organisation follows csr the price of their products should
4 3 na
3 1 na
e of their products should be reasonable
rmed by companies,I believe some briefing of these activities will definitly enhance brand value
e of their products should be reasonable

480 Coding Sheet

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Copyright:

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480 Coding Sheet

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Part A

1= male 1=18-25 1=student 1=urban

1=0-20000 2=21000- 1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly

1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly 1=Strongly disagree

1=Strongly disagree 2=strongly 1=Strongly disagree 1=Strongly disagree 2=strongly

1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly

1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly 1=Strongly disagree

1=Strongly disagree 1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly

1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly

1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly

1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly

1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly

1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly

1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly

1=Strongly disagree 2=strongly 1=Strongly disagree 1=Strongly disagree 2=strongly

1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly

1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly

1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly

1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly

1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly 1=Strongly disagree 2=strongly

1=Strongly disagree 2=strongly 1= if legal1st 2=if economic 1st 3=if

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