cases Questions

Global
1. how structurally attractive is the wide-body aircraft manufacturing industry?
Aircraft
2. Consider Boeing's decision to introduce the 787 Dreamliner aircraft. What threats to
profitability raised by the Five Forces will be addressed by launching the787? What threats
will the launch not address -or possibly even exacerbate?

3. Long-haul international routes were the primary target market of both the Boeing 787
Dreamliner and the Airbus A380. Will the A380 be able to dominate this market? Why or
why not?

Mobileye 1. What are Mobileye's competitive advantages? Competitive vulnerabilities?

2. How should Shashua and Aviram handle OEM demands for lower prices? Should they
maintain a "full" price strategy or discount for the low-end bundle?
3. How should Shashua Aviram approach Google? Should they cooperate with Google or
keep them at arm's length?
Apple 1. What were Apple's competitive advantages?
2. What are the dynamics of the PC industry?
3. Has Steven Jobs finally solved Apple's long-standing problems with respect to the
Macintosh business?
eHarmony 1. Why do people want to meet others online instead of finding them in the real world?
2. Does eHarmony have a competitive advantage? If so, where does it come from?
3. How seriously is the competitive threat to eHarmony?
Disney 1.Why has Disney been successful for so long?
2. What did Michael Eisner do to rejuvenate Disney? Specifically, how did he increase net
income in his first four years?

3.Has Disney diversified too far in recent years?

1. Evaluate Delta 9’s current vertical integration strategy. What are its advantages and
Delta 9
disadvantages?

2. Which business segment offers the most attractive return and why?

1. Which is greater, the value of Pixar and Disney in an exclusive relationship, or the sum
Disney-Pixar of the value that each could create if they operated independently of one another or were
allowed to form relationships with other companies? Why?

2, Assuming that Pixar and Disney are more valuable in an exclusive relationship, can that
value be realized through a new contract? Or s common ownership required(i.e. must
Disney acquire Pixar)?
 3 If Disney does acquire Pixar, how should Bob Iger and his team organize and manage
the combined entity? What challenges do you foresee, and how would you meet them?
1. How did Sony become a diversified company? What was the strategic rationale for
Sony
entering the entertainment sector? Was it a good choice?
2. Evaluate the corporate strategy based on recent financial performance.
3. Based on your evaluation of Sony's corporate strategy, are the proposals from Third
Point reasonable?
4. What should Sony do?

1.How did French producers remain dominant competitors for centuries in an increasingly
Wine global wine industry? What sources of competitive advantage were they able to develop to
support their exports? Where were they vulnerable?

2. What changes in the global industry structure and competitive dynamics allowed
challengers from Australia and other New World countries to take market share from
France and other traditional producers in the late twentieth century?

3.Focusing in particular on opportunities and risks presented by the Chinese market, what
advice would you offer to the French Minister Agriculture? To the head of the French
wine industry association? To the owner of a mid-size, well-regarded Bordeaux vineyard
producing wines in the premium and super premium categories?

4.Again, with particular attention to the Chinese market, what advice would you offer to
the Australian Minister of Agriculture? To the head of the Australian wine industry
association? To the owner of a mid-size, well- regarded vineyard in the Barossa Valley
producing wines in the premium and super premium categories?

5.Recognizing the opportunities that exist in the fast-growing Chinese wine market, what
advice would you offer to China’s Minister of Agriculture? To the head of the Chinese
wine industry association? To a well-funded Chinese entrepreneur planning to buy a major
established vineyard and enter the Chinese wine market?