Cho mỗi case, các nhóm vui lòng tóm tắt case và trả lời 4 trong số các câu

hỏi dưới đây.

Netflix
1. Analyze the overall profitability of the industry in which Netflix is operating using Porter’s
Five Forces Model.
2. Conduct strengths, weaknesses, opportunities, and threats (SWOT) analysis for Netflix,
and providestrategic suggestions based on that analysis.
3. Define Netflix’s competitive advantage. Why is Netflix so successful?
4. How would you recommend that Netflix overcome its challenges in the international
market?
5. Moving forward, what future strategic initiatives might Hastings consider?

Xiaomi
1. Why does Xiaomi need to enter the international market?
2. Why does Xiaomi need to enter Hong Kong, Taiwan, India, and South Asia?
3. How did Xiaomi enter the international market?
4. Why is Xiaomi in trouble now?
5. What choice should Jun Lei make?
6.
Amazon
1. Did Amazon succeed in China? What did it learn?
2. Did Amazon make sensible choices in its emerging markets entry strategies? Consider
location, entry mode, and timing.
3. What are the risks and rewards for early and late movers?
4. How should companies and investors measure success in emerging markets?
5. Considering the competitive landscape in China, India, and Latin America, how can
home-grown firms best defend and win against large multinational entrants?

Nike vs New Balance

1. With regard to the elimination of import tariffs on Vietnamese footwear, is what is good for
Nike Inc. also in America’s economic interest? What about New Balance?
2. Major drivers of the success of Vietnam’s footwear manufacturing sector are purported to
be its weakly enforced labour and environmental standards and its generous subsidies to state-
owned enterprises. Does this give Vietnamese firms an unfair competitive advantage over
U.S. firms?
3. What should U.S. Trade Representative Michael Froman do about import tariffs on
Vietnamese footwear to level the playing field to allow Americans to compete and win in the
 globaleconomy?

Wendy’s
1. What impact (if any) could Wendy’s prior failures in international markets have on its
current expansion effort?
2. What challenges or issues might Wendy’s face in making a significant expansion into
Africa?
3. Using the marketing mix (i.e., product, price, place, promotion), determine what changes
Wendy’s might have to make to its operations if it opens restaurants in the foreign markets
highlighted in the case.

Banks in Tanzania
1. Is the role of the head offices a prerequisite for business strategy success for MNCs in
cross- market integration?
2. Does the transfer of corporate business culture have a significant impact on MNCs’ global
business competitiveness?
3. How and why did the MNC banks implement global HR “best-practices” in their cross-
market integration? Do their actions in fact reflect “best practices”?
4. How can the MNCs best reconcile the need for global integration and local responsiveness?