Assignment questions

Walmart in Africa
1. How would you describe Wal-Mart’s international strategy leading up to its acquisition of
Massmart in Africa? What has Wal-Mart learned from its experiences in Germany, Japan,
and South Korea?
2. How should Wal-Mart resolve the tension between market pressures to localize its
product offerings country by country and competitive pressures to lower costs? Explain.
3. Is there anything that Wal-Mart has done or is now doing in its drive to enter Africa and
other international markets that could legitimately be considered as “unethical” by its
stakeholders? Why or why not?
4. Should Wal-Mart adapt its business model to be better suited to local conditions in
Africa? In what ways? What are the pros and cons?
5. How would you advise the company to proceed with implementing its entry into Africa?

Arla Foods
1. WHERE ARE WE NOW?; how well is the firm is doing? what is the organizational logic
behind the current structure and what is a critical assessment of the current structure?
2. WHERE DO WE WANT TO GO?; what is Arla going to look like in five years? If Arla
were to execute its strategy through the existing structure, what would work? what would
not work? why so?; what problems the new structure will need to address and what (if
anything) should be kept from the current modus operandi?
3. HOW DO WE GET THERE?; how would Arla structure the implementation plan? what
are the most critical actions? where would they start?
Qualtrics
1. How prepared is Qualtrics to take advantage of the opportunities that may result from
rapid internationalization? What are the risks?
2. How should Qualtrics analyze and prioritize its international markets?
3. What are the next steps in growing and developing business in the EMEA region? What
would you recommend?
4. How does this internationalization compare with traditional models? (Such as the Uppsala
model)?
Born global
1. Describe Canada’s marijuana industry prior to the efforts t legalize medical marijuana.
What were the opportunities and threats in this industry?
2. Analyze the steps taken by the Betty family to develop a global start-up in the industry.
What were their keys to success?
3. What are Betty’s key issues going forward? What advice would you offer to him?
DeliverMeal
1. What problems are the managers at DeliverMeal Ivory Coast facing? What are the sources
of the problems?
2. What options are available to DeliverMeal Ivory Coast to respond to the three demands
by headquarters? What would you recommend that DeliverMeal do? Why?
3. In general, what helps to decide whether internal legitimacy with the headquarters is more
important than external legitimacy with local partners?