Nichole John C.

Ernieta
BSOA 3B1

Exercise 2
Sources of Event Revenue
1. You are holding a local community event. List 10 possible sources of revenue that come
to mind.
1. Sell Merchandise

2. Offer Upgraded Seating Options

3. Special Passes & Packages

4. Ticket Add-Ons

5. Season Passes for recurring events

6. Ticket Insurance

7. Tiered Packages and Pricing

8. Advertising Options

9. Sponsorship Packages

10. Your Ticket Registration

2. From this list of possible sources of revenue, divide those forms of revenue into least and
most probable.
Most probable Least probable
Sell Merchandise Advertising Options
Offer Upgraded Seating Options Ticket Insurance
Special Passes & Packages Season Passes for recurring events
Tiered Packages and Pricing Your Ticket Registration
Sponsorship Packages
 3. Next to each of the sources of revenue listed above, provide comments on
difficulties that could be encountered in achieving each revenue source.

1. Sell Merchandise – Not all Costumers have extra cash

2. Offer Upgraded Seating Options – depend on the capacity of areas

3. Special Passes & Packages – finding good VIP costumers

4. Ticket Add-Ons - Not all Costumers have extra cash

5. Season Passes for recurring events - finding good VIP costumers

6. Ticket Insurance – most of the costumers buy ticket for event today

7. Tiered Packages and Pricing - Not all Costumers have extra cash

8. Advertising Options - expenses on advertisement

9. Sponsorship Packages - finding good VIP costumers

10. Your Ticket Registration - finding good VIP costumers