ANGIE HERRERA-SANCHEZ

ahb0c4b4@westpost.net
Objective: Creative, self-starter entrepreneurial leader seeking to join an esta
blished organization that has the need for a highly motivated Marketing Director
who embraces challenge and exceeds performance goals, through effective negotia
tion tactics, "result-driven" marketing concepts and influential leadership.
PROFILE:
*Over 15 years experience as a Marketing Director, Regional Manager, and Trainer
with focus in staff development, recruiting, departmental procedures and superv
ising a large multi-region portfolio. Exceptional record of achievement in conve
ntional, third-party management and tax credit.
*Optimization of internet exposure through various channels including social med
ia.
*Disciplined, inventive, results oriented, personally driven to succeed and lead
large groups to achieve corporate and personal goals.
*Impressive track record in the planning, designing and implementation of market
ing plans, effective trainings system and business strategies.
*Reputation as a relationship builder. Able to manage, motivate and influence t
eamwork. Loyalty, honesty, integrity and reliability are trademarks in dealing w
ith clients as well as co-workers and associates.

RELEVANT EXPERIENCE & ACCOMPLISHMENTS

2009-2010 Marketing Director Apartment Management Associates, NY

Revitalized all phases of marketing for a portfolio of 18,000 conventional & ren
t stabilized units within the Northeast. Possess comprehensive knowledge of fed
eral housing regulations. Developed & customized strategic plans which increase
d market exposure.
* Worked cohesively with advertising vendors in designing effective advertisemen
ts to maximize
exposure and evaluate the effectiveness of each media source.
* Created valuable benchmark identifying demographics and comparative pricing.
* Established internal control and implemented departmental procedures and unpar
alleled marketing
programs tailored to increasing traffic and resident retention.
* Increased occupancy through innovative marketing strategies, training techniqu
es and cultivating a
positive professional culture.
2009-2010 Regional Manager Professional Management, Inc. FL
Supervised the daily operations of 2,000 units of conventional and tax credit ho
using, departmental purchasing, annual budgets, weekly and monthly audit and pro
perty inspection.
* Managed the overall operations of assigned portfolio and productively performi
ng within budget.
* Increased occupancy by deploying ground-breaking outreach strategies & marketi
ng campaigns.
* Reduced OE by evaluating the quality and service of suppliers and cost compari
son analysis.
* Controlled all phases of property renovation; commencement documents, liens an
d payments.
2008-2008 Regional Manager United Property Management, FL
Managed and modeled all leasing, price and performance exposure associated with
assigned portfolio (6,500 units) consisting of luxury high-rise rentals, garden-
style apartments and new construction "lease-up".
* Provided solutions to market change increasing closing ratio 40% in seven days
.
*.Implemented marketing campaigns that motivated performance and boosted occupan
cy.
* Researched and introduced new products that stimulated a competitive edge.
* Designed and composed all printed & published media.

2000-2007 Vice President - Marketing Gannon Management Company, FL

Responsibilities included office site administration and interdepartmental commu
nication (7,693 units). Instituted annual budget and Fair housing/legal complian
ce, presided in the planning of corporate direction, goals, training, marketing
plans, resident retention, establishing operating procedures, staffing and optim
izing internet exposure.
* Liaison between Senior Management and investors/owners providing monthly varia
nce reports.
* Ignited powerful and positive energy environment, built teamwork spirit throug
h mentoring & "opened" communication.
* Planned and formulated business development strategies.
* Implemented and coordinated annual budget workshop with management team.

1998-2000 Director Marketing & Training Gannon Management Company, FL &MO

Supervised and provided support in day-to-day marketing & leasing implementation
to management teams in Florida and Missouri (7,693 units). Outstanding analyti
cal skills, which allowed me to process and implement solution systems quickly,
minimizing risks and liability.
* Initiated a logistic staff development, recruitment and training system.
* Created a resident retention program which ignited customer loyalty and increa
sed renewals.
* Outstanding communication with internal and external clients.
* Introduced the Annual Corporate "kick-off"- (Procedure updates, role-play and
techniques)
EDUCATION & TRAINING
BA William Paterson University-Wayne, NJ
Broadcasting, Journalism, Marketing, Dramatic arts,
Florida Real Estate Licensed Broker, Independent TV Producer- Univision Network
OTHER PROFESSIONAL ACHIEVEMENTS
B2C & B2B Marketing Concept, "imaginative outside-the-box" marketing guru, Fluen
t in Spanish also some Italian, proficient in computer literacy: Microsoft progr
ams, Adobe, One-Site, RentRoll, PrintShop and Illustrator. Guess Speaker at the
SEFAA Annual Conference on "Closing Techniques and Adapting to Market Change."