Good morning everone .my name is toshini barhate.

Ambient fragrant marketing

involves diffusion of scent, perfume, fragrance or aroma to make the space smell
nice and to improve customer experience.

Let’s come to the factors that a brand should consider while choosing a signature
scent. Scent marketing should be structured as the olfactory logo of a brand. The
scent should match the company’s values, color schemes & should appeal to its
target market.

The brands’ olfactory logo is the diffused scent and the repeated exposure to it
creates a strong association with the brand.

When customers enter a store that smell gets linked to a memory part of
customers brain which they remember and they associate that scent to the brand
experiences.

 Brands should consider ambient fragrant marketing because a scented

environment leads consumers to stay longer and spend more.
 It creates memorable brand interactions.
It connects consumers to the brands on a whole new level.

Now let’s move on to the next slide which talks about the advantages
of ambient fragrance marketing.

Scent marketing