Professional Documents
Culture Documents
MANAGEMENT -II
Submitted By:
KIIT OF THE WOLF STREET
AJAI KRISHNA SINGH (21202075)
MUSKAN DASH (21202092)
SWAGATIKA DASH (21202134)
SHYAM SHARMA (2120287)
RIYA ROUNIYAR (21202344)
ACKNOWLEDGEMENT
This project is a combined effort of all the resources and people who have contributed
their ways in making this report effective and purposeful. In our report, we would like to
take the opportunity to thank all those who have been instrumental in preparing this
project.
We wish to express our deep sense of gratitude to Prof. Joydeep Biswas, Professor,
KIIT School of Management, KIIT University, for his invaluable guidance, motivation,
Message strategy: The message includes cognitive, affective, and behavioral. Cognitive talks more of logic,
reasoning, and rationale among the three massage strategies. Behavioral aims at inducing action and
promotional support.
Our message strategy effectively develops consumer feelings or emotions for the brand. It links these strong
feelings to the product and the brand itself. We are improving the liabilities of the product by picking up the
social issue that is important in the society for a successful future of the younger generations, also reminding
the customers and building a brand appeal through emotions, building resonance with the customers so that
they cannot connect to the brand.
Our objectives/mission is a brand building and amplifying feeling and proof of claim, which helps consumers
decide based on their liking, preference, and convections known through the effective message strategy.
Message execution: Elkos pens aims to encounter the problem of dependency of people of the world on
electronic devices. The brand focuses on making a change which is like the new normal for people nowadays
all around the globe. It is an active initiative to improve and make the customer aware of the issue they are
not even aware of now.
Message appeal: Social message appeal. According to the FCB grid, the decision-making process used is Feel-
Learn-Do.
A spokesperson for the message: Typical customers, i.e., school-going children and college-going and office
working adults.
3. Media
Advertising is utilized for mass correspondence in TV and print media. We picked these two mediums since TV
contacts a significant crowd, conveys, and has a minimal expense for every openness.
Print media, contrasted with different media, conveys client pictures and gives point-by-point data about the
item at a lesser expense. The print promotion is displayed in noticeable public areas and at the retail location,
a stationery store, general stores, and others.
Sl no. Rupees in sq.cm
Name Place Duration Display Cost
Hoardings
Sl Cost per
no Geography Name Locality,City Landmark Dimension month
Near palasuni 60W X
Palasuni bridge 20H ₹50,5000.00
Near rajmahal 40W X
1 Odisha Bhubaneswar Rajmahal sqaure 25H ₹3,35,000.00
2 ₹10,00,000
Delhi New Delhi Patel Nagar Metro station 80w X 30
Patrakarpuram 90W X
3 U.P. Lucknow Gomti Nagar 35H ₹13,50,000.00
Polytechnic 90W X
Indira Nagar 35H ₹15,50,000.00
Besides 60W X
Bhawanipur 35 ₹13,92,000.0
Bhawanipur College H 0
40W X ₹14,10,000.0
Gariahat Gariahat flyover 25H 0
70W X ₹12,57,000.0
Birsa Chowk Near Bansi Mall 30H 0
70W X ₹11,10,000.0
3 Jharkhand Ranchi Mokla Appolo Hospital 35H 0
Jayprakash
Narayan INT. 70W X ₹11,88,000.0
Airport At Airport Pillar 50H 0
Infront of 80W X
Anisha Bad 55H ₹12,70,000.0
Anisha Bad Hospital 0
Besides
Nausha 80W X ₹11,50,000.0
4 Bihar Patna Nausha Marg 40H 0
Near
Priyadharshani 80W X ₹11,25,000.0
Khosa nagar Market 40H 0