MacDonald’s Fast Food
McDonald's is the leading global foodservice retailer with more than 32,000 local restaurants serving more than 64
million people in 117 countries each day. More than 80% of McDonald's restaurants worldwide are owned and
operated by independent local men and women.
It serve the world some of its favorite foods - World Famous Fries, Big Mac, Quarter Pounder, Chicken McNuggets
and Egg McMuffin, burger & sandwiches ,breakfast, salads, snacks & slides, beverages.
Hierarchy:
The McDonald's restaurants all have a flat structure. There is one manager who is in control of the other assistants
and employees. He takes all the decisions and he is in charge of the main functions. But the McDonald's
corporation has a hierarchical structure. This is a huge company with lots of different departments which has to be
organized very well, because if the employees aren't directed in the right way they won't do their jobs right. So this
way it is all ordered and the people can work undisturbed, this saves time and money for the business.
McDonald’s senior management:
At the top is CEO then have different division managers then departmental managers and at the low level are non-
managerial employees. Different departments are listed below
Operations Marketing Finance Purchasing Property
Field Services Franchising Information Quality Construction/
Training/Ops- Charities Services Assurance Design
Development Security Communications Facilities
Human Resources Local Govt.
McDonald's are structured along functional lines the major areas of activity are:
-Operations (equipments and franchising)
-Development (property and construction)
·- Finance (supply chain and new product development)
· -Marketing (sales marketing)
Operation department:
The operations department in McDonalds deals with people who work in, or want to work in the firm. It controls
the number of employees in the firm. The operations department mainly deals with;
· Recruiting, selecting and appointing all new staff.
· Terminating employment though redundancies, retirement or dismissal.
·Negotiating grievance and disciplinary procedures with trade unions and applying them where necessary.
The operations department helps McDonalds to meet their aim and objectives by motivating staff and employing
qualified staff.
Marketing (sales marketing):
The marketing department in McDonalds gives the consumer’s point of view within a firm. It acts as a bridge
between consumers and the production department.
* It sets up marketing research
* It works with design and production departments to make sure that the firms products are of a design, quality
and price that consumers want.
* It organizes the advertising, promotion and distribution of goods and services.
The marketing department helps McDonalds to meet their aim and objectives by attracting newer customers.
Development (property and construction):
The development department in McDonalds plans organises and caries out the manufacturing of a firms products.
It must make sure that goods are produced:
· cheaply as possible,
· that they are of good quality
the development department helps McDonalds to meet their aim and objectives by producing quality products.
Finance (supply chain and new product development):
The finance department in McDonalds pays the salaries of the employees in each of the department; they keep
records for example profit and loss. The finance department helps McDonalds to meet their aim and
objectives by producing records and charts to show how the business is doing.
McDonald’s restaurants are managed differently to the Head Offices. They use a mainly autocratic management
style. This is because they are dealing directly with the customer, and at busy times a decision needs to be made
quickly and correctly to ensure that the customer receives the best customer service.
ICT in McDonalds
===============
The impact of ICT has had huge effects on internal and external communications of McDonalds.
External communication
Communicating with customers
The internal customers of McDonalds are its employees. The external customers are the consumers.
Communication also takes place with potential customers. External customers require a different set of
communication methods, sometimes called the communication mix. These will include advertising through the
mass media, promotional and information literature and website
selling, all of which require the use of ICT.
Without ICT all of the above would be impossible for McDonalds.
Communicating with suppliers
Developing long-term relationships with suppliers is better than chasing the lowest cost by continually changing.
McDonalds work directly with suppliers on issues such as quality standards and environmental policies. Again
without ICT with could not be possible for McDonalds.
Without ICT it would not be possible for McDonalds to advertise its goods to customers, so therefore would not be
as successful as it is.
Internal communication
Intranet
Launched In the year 2000, McDonald’s UK intranet provides a fast and up-to-the-minute source of information for
McDonald’s restaurants management and office staff. It is a single point of reference for administrative
requirements, news and marketing materials.
Quality Assurance
=================
McDonalds is committed to long-term relationships with a limited number of supplier’s partners who share the
company’s vision ‘to be the best’. For suppliers this means investing with the confidence that
they be treated as partners in the businesses.
McDonald’s suppliers follow the exacting standards of quality, value cleanliness set by the company. The most up-
to-date and efficient food processing techniques are employed along with stringent quality assurance and food
safety programmes. Great emphasis is placed on traceability system for all product ingredients to enable controls
to be exercised over every link in the supply chain.
Food quality
The responsibility of serving 3 million customers per day, makes quality a consistent goal. The company strives to
ensure quality from the crop to counter. To that end, McDonalds requires the highest standards and specifications,
not just for product ingredients: every detail of production, transport, delivery, preparation and service is also
exhaustively monitored.
McDonalds believes that food quality begins at the very first link in the supply chain, whether this is dairy herds,
lettuces seedlings or the flour used in the buns. The company has highly trained team of quality assurance
professionals, whose jobs includes verifying the companies supply chain though audits and site visits. They also
work with suppliers to maintain and develop product quality and to ensure that restaurants consistently serve hot,
fresh, great tasting food to all customers, every time they visit a restaurant. Independent food safety audits are
also used on a regular basis to access McDonald’s supplier facilities.
