Professional Documents
Culture Documents
CAROL S. JEFFERS
Introduction
Carol S. Jeffers is Professor of Art Education at California State University, Los Ange-
les. Recently her articles have appeared in Art Education, Studies in Art Education, and
Journal of Arts and Learning Research. She has also authored chapters in several books.
missions of the museum. In fact, about half of the children in the interna-
tional study conducted by Anna Kindler and Bernard Darras defined the
museum in terms of its overt mission to exhibit works of art and the other
half did so in terms of its mission to collect art and other objects.
Older children, as well as adults, often share these views of museum as
site for exposition and as repository. Moreover, they express their apprecia-
tion that museums exhibit a rich variety of rare and valuable objects. Some
students, as well as pre- and in-service teachers embrace art museums as
“unique educational environments,” but most experience them as “sacred
groves.”14 Typical is this in-service elementary teacher, who, upon visiting
the Norton Simon Museum of Art with her seven-year old nephew, said:
“We wanted to enjoy the timeless beauty of classical artwork in a lovely,
relaxing environment.”15 While it seems clear that the idyllic environment
of the sacred grove succeeds in promoting “reflection, contemplation, and
discussion,” its success in “fostering the understanding of art” — the educa-
tional mission — is much less clear. Instead, the museum, as sacred grove,
takes on an independent and self-reflecting existence that shapes visitor
expectations and behavior. To communities of students and teachers, it
represents itself clearly as “a symbol of lasting value” and not as a site of
independent inquiry or repository of ideas.16
Museum impact of this sort also has an epistemological impact. Knowl-
edge of the “symbol of lasting value” is readily available to the Western
community — including its youngest and least experienced or interested
members — through a public body of knowledge that has been under con-
tinuous construction for centuries. Construction of museum knowledge, or
knowledge of what the museum represents, appears to depend less on the
cognitive or psychological development of the individual and more on the
rules, codes, and norms established by the social processes and partisan in-
terests of a particularly influential group within the Western community.
These rules and codes, originally established by and serving the interests of
wealthy eighteenth-century European patrons, are crucial as they deter-
mine what counts as knowledge. That is, they determine both how and
what the contemporary community can know about the museum and its
processes of representation and socialization. Moreover, the public commu-
nity learns that rule-making processes and privileges are controlled to this
day by a powerful minority and its private interests. Through the socializa-
tion process, then, the community knows what to expect of and how to be-
have in the sacred grove. As if on an annual pilgrimage, the public makes
its way from entrance to exit, speaking only in hushed tones and pausing
for one minute on average before each display.17
As the museum directs behavior and the construction of social knowl-
edge, so, too, it directs the development of the discipline (public knowl-
edge) of art, as well as the Western aesthetic attitude. The museum does so
110 Carol S. Jeffers
In the United States, there has been a proliferation of museums that ful-
fill each of these functions; interestingly enough, art museums often do
both, pointing to a dynamic future and looking back to an idyllic past. For
example, the directors and curators both at the National Gallery of Art and
the Los Angeles County Museum of Art (LACMA), perhaps in anticipation
of a nervous and nostalgic public at the end of the last millennium, may
have presented the spectacular exhibition, “Van Gogh’s Van Goghs,” while
also exhibiting the work of contemporary artists such as Eleanor Antin. The
Van Gogh exhibit was a smashing success for both institutions, attracting
huge crowds — a record of 850,000 at LACMA. In the fall of 1999, LACMA
followed up with “Around Impressionism: French Paintings of the National
Gallery,” another hugely popular and nostalgic exhibition.
As interest in the past has grown, so too, has interest in collecting, classi-
fying, or in a Debordian view, commodifying, both the odd and the old, the
nostalgic and the new. Early on, a classification system was needed and de-
veloped. “To the Western mind,” writes Tuan, “the simplest taxonomy called
for the coordinates of time and place” (SP, 194). In this taxonomy, time is
viewed as linear and progressive, not elliptical and continuous, as in non-
Western societies. It is characterized not as a “succession of noble and ig-
noble deeds and natural and supernatural events,” but rather, by changing
periods of technology, fashion, and cultural customs and values (SP, 193).
Western time measures the periods of growth, prosperity, war, and con-
quest. Established during such periods, the museum itself continues to con-
struct time as linear and progressive by classifying and exhibiting its collec-
tions according to a Western chronology, and not by another means, such
as narrative content or thematic meaning.
In the Western taxonomy, place refers only to a “habit of mind,” and not
to a “state of rootedness” (SP, 154). To be rooted in a place, Tuan notes, a
people must have more than a sense of place; a people must feel at home in
a particular locality that it considers sacred, inviolable, and ancestral. In this
view, Western people, past and present, are not rooted, and consequently,
tend not to experience place as inviolable. In tearing magnificent sculptures
out of their sacred place in Athens, for example, Lord Elgin (1766-1841) vio-
lated nothing. Reflecting the Western habit of mind, he simply moved them
from one place to another. The British Museum also reflected this view
when using the taxonomy of Western time and place to label and present
these pieces as rootless objects, its commodities. In Debord’s society of the
spectacle, however, this taxonomy would evolve into one based on the eco-
nomic value of these commodities. The British Museum, then would clas-
sify and label these pieces according to their worth, as determined by their
insured value and their estimated value at auction. Replacing the wall text
would be the price tag, which effectively would provide the public with
pertinent information about the Elgin commodities.
Museum as Process 113
the screen or on the wall, what’s the difference? They are all commodities,
objectifications, and clearly, packaged knowledge that prescribe the young
consumer’s passive relationship with them.
Perhaps sharing Debord’s views, many contemporary artists are creat-
ing a kind of postmodern “Pop Art” as a critique of a media-driven con-
sumer society whose social life is completely colonized by the commodity.
Art that reflects and comments on contemporary culture becomes quite
problematic, however, when viewed within the institution it critiques. As
part of a collection or exhibition, art with a “consumerist focus” is itself co-
opted by the very process of commodification it strives to critique. Its politi-
cal message is depoliticized; its meaning “evaporated by a system of collec-
tors and museums vying for power to be obtained through the possession
of those art objects” (Mary Jane Jacob cited in CB, 296). This irony is not lost
on Jacob, formerly the chief curator of the Museum of Contemporary Art in
Los Angeles. Extremely uncomfortable with “what happens to this art when it
goes into the museum....what happens within that process of institutional-
ization” (CB, 297), Jacob resigned her prestigious position, noting that the
“critical edge of what the artist was doing is diffused through the great
seduction of success in the established art world” (CB, 298).
What “happens” to the art also “happens” to the contemporary artists
who create it. The museum and its processes of commodification and insti-
tutionalization, indeed, have a dramatic impact on these artists. As Jacob
puts it: “the artist becomes a product within the institution, rather than a
driving force; the artist does not get integrated into the institution as a
thinker. The artist functions as somebody whose objects are consumed,
appropriated, purchased, preserved” (CB, 303-4). Moreover, artists them-
selves are commodified and consumed by museum trustees who, according
to Jacob, are especially interested in exhibiting the work of “art stars,” like
Cindy Sherman, Barbara Kruger, and Mike Kelly. Excited only by these big
names, the trustees obviously do not read the art as a critique of culture,
which as Jacob points out, is a critique of the trustees and their institution.
In the case of contemporary art and artists, then, the museum has an im-
pact that, for its neutralizing effect, is particularly devastating. Historically
as well, museum impact on collected works is profound, imbuing them
with the socioeconomic values and cultural authority of a consumer ideol-
ogy. Both historic and contemporary works become spectacles, which in
turn, have a potent and palpable impact on the public: how it comes to
know about art isolated in the cultural sphere; how it develops a distinctive
aesthetic attitude; and how it experiences the museum (as cloister, spec-
tacle), and what this re-presents to the public. If museum impact is to be
addressed, then attention must be paid to its pernicious effects and changes
must be made. Moreover, if the public is to have any impact on the mu-
seum, then some alternatives must be offered. Such changes might involve
Museum as Process 115
reconceptualizing the museum, for example, as a free and open space in which
diverse groups construct public and personal knowledge through processes
of conversation and community. In this alternative, the public actively
establishes and fulfills a new kind of educational mission as its museum.
to people all over” (tenth grader) and that “paintings have different mean-
ings to different people” (eighth grader).41 They learned about themselves,
as for example, this tenth grader who said she “found out who [she] really
was and what [she] likes.”42 Together, they were able to create a “lattice-
work of thoughts and points of view that interweave and complement each
other” (CB, 35). Through the dialogical practices of these communities, the
art objects of four challenging exhibitions were endowed with meanings
and repositioned within the real world. The process of making meaning
was the museum as process and these preservice teachers and secondary
students became its curators of personal and public knowledge.
NOTES