Indian Language Relevance in the Translation

Industry

Indian Language Relevance in the Translation

Industry

With the advent of the internet and with the growing economic relevance of the so called
‘vernacular’ language speakers in the country, there has been a two-fold increase in the
importance of local languages.

Growth of E-Commerce

Not only is the purchasing power of the Indian subcontinent increasing, but their
participation in electronic commerce is growing too. Almost every individual has a mobile
phone and the only impediment in the path of bringing them into the fold of e-commerce
was the language barrier.

E-Banking Applications

Further, with the need for credit cards having been removed, and with the introduction of
e-banking, Paytm, Bheem, EzPay and other banking applications, people from all walks
of life and all socio-economic strata now have access to the market.

Market Penetration

Internet giants, conglomerates and e-commerce companies understand the need to

reach these potential customers and are beginning to translate all content into regional
languages to make the e-commerce platform accessible to all. Rather, the reverse, to be
able to access the potential customers.

Cultural and Linguistic Revivalism

At around the same time, this is also a period of cultural and linguistic revivalism. The
nation is experiencing a political shift in the way people look at their history, roots and
mother tongues. What was hitherto referred to by disparaging terms such as ‘vernacular’
is now seen as a mark of pride, intellectual progress and a matter of great pride.
Academicians have been advocating education in the mother tongue to bridge the gap
between professional qualifications and the learners by making higher education
available in local languages.

Political Impetus

This has been supported by the political leadership at the central assembly since the
election of the BJP 2014 and their re-election in 2019. The emphasis laid on regional
languages by the ministry of education and human resource is setting a course that will
lead to the increased popularity and importance of knowledge in regional languages,
adding to their already growing economic relevance.

Regional Trade Relations

Furthermore, trade relations are growing not just with the west but also with countries of
the middle and far east as well as south-east Asia, whose countries are experiencing
similar linguistic phenomena.
Burgeoning Translation Industry for Regional Languages

In this era, we in the Indian sub-continent will witness what Europe has witnessed for the
last several decades, perhaps centuries, in what we know to be a billion-dollar translation
industry. The burgeoning translation industry for regional languages in interaction with
several international languages is going to see a boon in area of commerce and
education in the coming decades.

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