Our Goal

THE WORLD’S BEST DESIGNED

HOMES

understand the
home’s narrative and then
translate it through your captures.

use textures, materials,

colors, and surrounding organic
elements like trees, plants, sky,
water

and the overall guest

experience
The Brief

.
The Brief
Benchmarks

Uphold the Luxe brand

Shot List
Hero Super Exclusive*

Partially Hidden
THE DEFINING SHOT

(for
dusk shot: make sure interior lights
are on)

Key Feature

addition Straight on
Hero Design

Focal point is
Focal point is centered centered
Surrounding Areas
Entry & Common Spaces
Bedroom
Kitchen
Bathroom
Vignette Shots
Pools
 Wide Mid Vignette

Design
Architectural
Features

Ceiling, windows,
pillars

Utility
Functional
Elements,
Amenities

Dining table,
Couch,

Decor
Elements, Amenities

Designer table,
designer chairs,
designer lamp
Do’s & Don’ts
Four main
inconsistencies to be
aware of.

At least shots are
required within apart
when shooting interior and
windows. The darkest shadows
must be exposed for as well as
the brightest highlights in all the
windows. All bracketed shots
must be photographed with a
tripod.
Clean sensor and camera before
each shoot.
Make sure every room is as Avoid cutting off furniture.
organized and clean as possible. Especially chairs or tables. Feel
Check pillows, bed sheets, and free to shoot vertical or
move out trash cans, especially in horizontal. Give the furniture
bathrooms. Check for room to breath.
consistency in each room -
pillows are straight, blinds are
aligned, cables are hidden.
Avoid towels on beds & rose
petals.
Don’t

Do

Try to avoid any disturbing and
unknown elements that peak out
of the edges.
Always use natural light unless the
room has a chandelier, then take two
pictures: one on and one off.
When shooting exterior in magic
hour, make sure to take a picture
with the interior lights on. Otherwise
the home will appear too dark and
uninviting.
Make sure to capture vignettes
within the home’s environment.
Include vertical and horizontal
shots.
Capture unique textures, direct
sunlight- creating shadows with
the homes environment.
Avoid snapshots of shampoo
bottles, towels, books.
Checklist