strategic storytellers

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 W H O A R E W E ?
We are storytellers for the new, impatient generation. We make powerful audio-visual content on
universal themes that have been shared millions of times across platforms.

We are content marketers. We leverage data analytics and deploy a heady mix of new and traditional
medias to reach the right audience at the right time.

We are the force behind Gorilla Shorts.

 W H A T W E D O ?
BITE SIZE ENTERTAINMENT - We provide the full movie-going entertainment experience
in small to medium length, snackable form. Our films feature well known actors, fantastic
lion+
i l locales, high production values and songs by top playback singers.

3
M s
View
Milliosn + CROSS FORMS & PLATFORMS - We make audio visual content across styles and

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genres, which are highly popular on various native and external OTT & VAS platforms

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like Disney+Hotstar, Tata Sky, Ola Play etc..

PUBLISH - We own and operate the popular entertainment channel 'Gorilla Shorts' on
YouTube, Facebook and Instagram.

PROPOGATE - We build 360 degree campaigns around our content to make sure
that we get maximum engagement and impact.

l i o n+ FRIENDS OF BRANDS - We partner brands to help tell their stories through cutting edge
Mil s
12
branded content films and traditional ad films. And we help them reach out to the right

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audience by strategic Content Marketing.

+
Milliosn
10 View
Anthologies Shorts Web Series Original Songs Celeb Interviews

Docu Dramas Travelogues Vlogs

S T R E A M I N G O N

/ Gorilla Shorts
WHERE ARE WE PLAYING?

ON 3 0
MILLION
O R I G I N A L S VIEWS

Subscribers: 2.56 Lacs

Views: 55 Million + 20%FIC
TRAOFUTUBE
Watch Time: 322 Million Hours ON Y CH
SEAR

Average Watch Duration: 5.8 Minutes

Impressions: 708 Million
CTR: 9.03% SHARED
Likes: 360K +
250 KS
TIME
Total Engagement: 2.2 Million Actions
WHERE ARE WE PLAYING?

20 VIEWS
MILLION tstar
Disney+Ho

ON

G
TRENDIN
FOR
No. of Films running: 11 12 WEEKS

Views: 45 Million+

Total Watch Time: 277 Million Minutes+

FASTEST
Average Watch Duration: 6.1 Mins 1 MillioSn
VIEW
WHERE ARE WE PLAYING?

ON music streaming apps

ORIGINAL SOUNDS

Total Streams: 10 Million +

We build social media campaigns around our content that activate communities and amplify reach.
 ON social media

SOCIAL MEDIA: Posts: 350 Reach: 90 Million+ Impressions: 500 Million+ Engagement: 5 Million+
CONTENT MARKETING
planning for virality
Many of our films have gone viral, being shared on social media and
WhatsApp/Telegram, millions of times. How do we do it?

STRATEGIC THEMES - We build our properties and films around universal

themes that connect immediately with the audience.

FINDING THE RIGHT EYES - We market and promote our films aggressively
using a mix of traditional and new media. We leverage social media to reach
out to specific communities.

FREE MEDIA - We build campaigns that gets a lot of free media attention helping
us reach the maximum number of people and grow our properties organically.

EVENTS - We participate in college fests, roadshows and concerts where

we engage with he captive audience to promote our films.
 P R O

P E R
O U R
T I E

S
An unusual anthology of 8 short films with uncommon characters
and unconventional stories of human interest.

Stars: All films feature a mix of well-known actors like

Rajeev Khandelwal, Namit Das, Flora Saini, SmitaJayakar,
Sarika, Nitish Pandey, BhuvanArora,SwanandKirkirealong
with powerful upcoming actors.

Stories: The films explore various facets of human behaviour

and relationships like love, loneliness, sexuality and everything
in between.
S O N G S

& M U S I C

Music is an integral part of all the films and contribute in making Offbeats a complete cinematic experience

Almost all the films feature an original song sung by top playback singers like Papon, Salim Merchant, Kanika Malhotra,
Anand Bhaskar, Medha Sahi and others.

All the songs are then released separately as a Music Video featuring the artiste to promote the main film.

The Songs are available on all major music streaming apps and has played on major Radio networks as well.
 N U M B E R S

& E N G A G E M E N T

5 of the 9 films have been released so far. Chaddi itself has 30 million views on YouTube and 20 million on Disney+Hotstar.

DISNEY+HOTSTAR: Episodes Released: 5 Views: 32.5 Million Watch Time: 195 Million Minutes

YOUTUBE: Views: 39 Million+ Watch Time: 226 Million Minutes Shares: 150K+ Engagement: 1.8 Million+ Actions

SOCIAL MEDIA: Posts: 140 Reach: 60 Mn Impressions: 220 Million Engagement: 2.1 Million+ Avg. Posts per Film: 28
 R E S P O N S E

The films have been reviewed very favourably by traditional and digital media.
 R E S P O N S E

Audiences have not just appreciated the films, they have actively engaged, creating communities
on the issues raised in the films.
O T H E R P R O P E R T I E S
"LoveHandles” is an anthology of 5 romantic comedies on the subject of quirky love.

Superhit Series: The series was a massive hit with the audiences and started off the entire sub-genre of quirky love shorts
with songs.
Award Winning: The films especially #PuranaPyaar have won a lot of national and international accolades including the HBO
Shorts Award and was nominated for the Filmfare Awards.
Songs & Music: The films feature catchy songs by legendary singers like Sudesh Wadkar & feature beautiful background scores.
 N U M B E R S

& E N G A G E M E N T

Love Handles S1 was a major hit with 2 of the stories going viral. The series helped us cut the clutter and define ourselves.
It helped build a strong fan community around our channel.

DISNEY+HOTSTAR: Episodes Released: 5 Views: 12.5 Million Watch Time 82 Million Minutes

YOUTUBE: Views 14 Million + Watch Time 91 Million Minutes Engagement 1.1 Million+ Actions

SOCIAL MEDIA: Posts 130 Reach 3.8 Mn+ Impressions 158 Million Engagement 300 K+ Avg. Posts per Film 26
 R E S P O N S E

PuranaPyaar wins critical acclaim from critics and viewers. Wins big at Festivals.

OFFICIAL NOMINATION

A W A R D S 2 0 1 9

SHORT FILM CATEGORY

#AshleelPyaar went viral through Whatsapp Groups.

The title started trending worldwide on Twitter for 2 weeks.
 R E S P O N S E

Even traditional and digital media have given a fair share of attention and coverage
to this unique series and its individual films.

Celebrities like Richa Chadha, Jackie Shroff, Shreyas Talpade and Zarine
Khan have tweeted about these films on their own.
O T H E R P R O P E R T I E S

d i g i t a l i n d i a t a l k i e s :
Short stories of how an increasingly digital India is impacting the common Indian. The stories demonstrate how the new
technology has the power to let people dream bigger, solve age old problems and inspire more and more people to join
the digital revolution. They are fictionalised accounts of real life stories and are meant to entertain as well as to educate
and inspire.

g y a a n m e i n d u m :
Peppy, funny & youthful sketches that give you the gyan you really need in life. Like how to achieve corporate success
without working your ass off, how to get your kid a school admission, how to build a successful political
career on just gas etc. These are sort videos of 10 minutes or less designed to attract the attention of the youth.
T E A M

Ambar Chakravarty DIRECTOR WRITER ADMAN

Adman and film maker with over 20 years of experience.

Written and directed all films of Love Handles Season 1 & Offbeats Season 1

Directed many ad films and corporate videos for brands like Vicks, NDTV,
IPOL, Times of India , Wagh Bakri Tea.

Previously Executive Creative Director and Creative Director at global agencies

like McCann Erickson, Publicis Groupe handling brands like Coca-Cola,
P&G Brands, Airtel, World Bank amongst others.

Won national and international advertising and film awards including the Abby,
Radio Mirchi Kaan award, Cannes, Clio, New York Festival for ads and at the
South Asian International Film Festival, Calcutta Cult International Film Festival,
Mumbai Shorts International Film Festival etc. for films.

Recognised as 'Most Valued Global Creative Partner' by P&G for 2 consecutive

years, 2008-09 & 2009-10.
T E A M

Amitabha Singh CINEMATOGRAPHER DIRECTOR

A National Award winning Cinematographer, with 25+ years experience.

Shot popular and acclaimed films like Khosla ka Ghosla, Chillar Party,
Yahaan and hundreds of ad films.

Cinematographer and line-producer of The Good Road - which won

the National Award for Best Gujarati Film and sent to the Oscars by the
Govt.of India.

Cinematographer of the recent hit web series ‘Panchayat’, streaming on

Amazon Prime

Creative Partner and Mentor-in-Chief at Addict Studios.

T E A M

Mitrajit Bhattacharya MANAGING PARTNER

CEO and Publisher with a proven track record of over 27 years.

Luxury Evangelist and Founder, The Corner Room project and The Horologists.

Columnist, The Hindu, Travel & Leisure etc and Author of two coffee table books,
Life Money Can't Buy and Grand Hours.

Past President, Association of Indian Magazines.

ManCom member, The Advertising Club.

Jury chair and member, advertising and media awards including Abby.

Chairperson, Effie India.

Consultant to big movie producers, studios.

C O N T A C T

Addict Studios India Private Limited

203, A Wing, Savgan Heights,
RTO Lane, Four Bungalows,
Mumbai - 400 053.

Ambar Chakravarty
Director & Creative Head

P +91 920783184
E ambar@atomicads.co.in

T H A N K Y O U