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Problems of Post-Communism

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“We Show What Is Concealed”: Russian Soft Power


in Germany

Philip K. Decker

To cite this article: Philip K. Decker (2020): “We Show What Is Concealed”: Russian Soft Power in
Germany, Problems of Post-Communism, DOI: 10.1080/10758216.2020.1753082

To link to this article: https://doi.org/10.1080/10758216.2020.1753082

Published online: 12 Jun 2020.

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PROBLEMS OF POST-COMMUNISM
https://doi.org/10.1080/10758216.2020.1753082

“We Show What Is Concealed”: Russian Soft Power in Germany


Philip K. Decker
Department of Politics and International Relations, University of Oxford, Oxford, United Kingdom of Great Britain and Northern Ireland

ABSTRACT
Using a modified theoretical model derived from the work of Joseph Nye, this paper argues that Russian
media have conducted a soft power campaign in Germany that targets that country’s Russian-speaking
population. Among a portion of the target group, Kremlin-funded outlets have succeeded in encoura-
ging skepticism of German culture and authorities while presenting Russian culture and government as
representative of a superior alternative value system. These conditions have helped generate political
disruption (significant Russian-German support for the right-wing populist party Alternative für
Deutschland) and physical unrest (a protest over the purported rape of a Russian girl by migrants).

Introduction case” declared, "[t]his event clearly shows the risks posed to
European countries by Russia’s disinformation campaigns—
On January 23, 2016, a misty, overcast day in Berlin with piles
especially in times of emerging right-wing populist parties
of dirty snow on the ground, nearly one thousand people
throughout the European Union” (Janda 2016). That analysis
congregated in front of the German Federal Chancellery.
is particularly potent given the appeal of Alternative für
YouTube footage of the event, taken with cameras sent by
Deutschland (AfD) among the Russian-German population.
the Kremlin-funded network RT Deutsch, shows men and
With the indirect aid of the Russian government’s foreign
women of all ages, bundled up against the cold. They carried
media apparatus, AfD has translated disaffection and resent-
protest signs in both German and Russian reading “Our
ment within the Russian-German community into part of its
children are in danger,” “Today my child—tomorrow your
strategy for electoral success.
child!,” “Children cry in the same language,” “Germany is in
Events such as the Lisa protests, as well as Russian immi-
danger,” “Hands off me and my child!,” “We say no to
grant support for AfD, are partially the end-results of
violence,” and “We have the right to doubt the objectivity of
a sophisticated Kremlin propaganda effort resembling the
police.” A microphone had been set up on a platform. In
example laid down by American foreign media during the
halting, uncertain German, a man read a prepared speech,
Cold War. The mechanisms and outcomes of the Kremlin’s
while the man behind him contorted his face to suppress
campaign can be best understood using a framework adapted
tears: “Today we stand here together, for protection, for the
from Joseph Nye’s theory of state-driven soft power opera-
future of our children and women. Children have no nation-
ality. Children have a big, pure heart that knows only love and tions. According to Nye, soft power is “the ability to get what
no hate” (RT Deutsch 2016). you want through attraction rather than coercion or pay-
The subject of this protest, one of dozens like it across ments. It arises from the attractiveness of a country’s culture,
Germany, was the allegation that a young daughter of Russian political ideals, or policies” (2004, x). He goes on to say that
immigrants, Lisa F., had been raped in Berlin by three Arab “[i]t is also important to set the agenda and attract others in
men on the night of January 11. Although a police investiga- world politics, and not only to force them to change by
tion determined that no such rape had occurred, Russian threatening military force or economic sanctions. This soft
media including Sputnik, Komsomolskaya Pravda, Pervyi power—getting others to want the outcomes you want—co-
Kanal (Channel One), RT, and Vesti had escalated the story. opts people rather than coerces them” (2004, 5). From this
According to testimony presented to the U.S. Senate, “Russian characterization can be distilled a distinct three-stage process
state television had for days whipped itself into a frenzy of for state soft power operations: first, establishing “agenda-
indignation about the supposed failure of German authorities setting” institutions such as Radio Liberty (RL) or Radio
to pursue the alleged perpetrators,” generating outrage among Moscow; second, “attracting” a target population; and third,
the many in Germany’s population of Russian-speakers whose eventually “coopting” that population as it warms to the
primary source of information was, and remains, Kremlin- culture being exported. Nye’s thesis is built chiefly—though
funded media (Stelzenmüller 2017). A report produced for the not exclusively—on the prominent example of the United
German government in the aftermath of the so-called “Lisa States’ Cold War soft power campaign, which helped

CONTACT Philip K. Decker pdeck2@gmail.com Department of Politics and International Relations, University of Oxford, United Kingdom of Great Britain
and Northern Ireland.
© 2020 Taylor & Francis Group, LLC
2 P. K. DECKER

America draw Eastern Europe into its political and cultural applied, followed, or consulted Nye’s specific prescriptions
sphere. However, the genesis of Nye’s theory in the activity of for state soft power campaigns, even if the observational
the Cold War United States does not preclude its application data demonstrate deep similarities between the two (for
elsewhere; indeed, Nye himself dedicates a discussion to Putin’s discussions of soft power, see for instance President
“Others’ Soft Power,” with the Soviet Union as a prominent of Russia 2014). Instead, the four-stage model is used as
case (2004, 73–98). The abstract nature of the “attract” and a theoretical framework that attempts to illustrate and
“coopt” blueprint suggests that the theory does not have to be approximate the process of cooptation that has occurred in
confined to describing the policy of one country in one Germany, and the argument hypothesizes that this has been
historical period. the result of a coherent strategy—influenced by the Soviet
Nye’s framework is sound in principle but requires some Union’s failure to resist American soft power during the
refinement. The following study retains the basic structure Cold War—that targets Russophilic groups in the West.
posited by Nye but introduces a four-stage model to more Current Russian behavior resembles Nye’s basic process of
precisely depict the processes in motion.1 After establishing “target, attract, coopt,” and while Nye can prove a conscious
the requisite agenda-setting broadcasting institutions, a state U.S. strategy by reviewing its inputs, this study can only
must do the following to successfully coopt a segment of infer a Russian strategy based on its outputs.
a foreign country’s population: The analysis proceeds in two parts. First, understanding
Russia’s renewed soft power effort requires a preliminary
review of the lessons that country learned from the failure of
(1) Identify a receptive target group within the enemy
the USSR to adequately defend itself from and respond to the
bloc and tailor content accordingly.
American information campaign of the latter half of the twen-
(2) Establish in that target group an overreliance on
tieth century. Recognition of the Soviet failure has likely shaped
“objective” or “independent” foreign news sources
a contemporary broadcasting apparatus that operates according
for information while delegitimizing “ideological” or
to similar, though not identical, logic to the historical American
“biased” domestic news sources.
effort. Radio Free Europe (RFE) and Voice of America (VOA)
(3) Engender enthusiasm and trust for the foreign culture
succeeded in drawing entire nations into their orbit, as proven
and disdain for the domestic culture.
by listenership data and as Czechoslovak, Polish, Hungarian,
(4) Generate political destabilization and/or physical
Romanian, and Estonian leaders readily attested after 1989
unrest, which can serve multiple possible goals of
(Urban 1997, 147–148; Felix 2001, xviii–xx; Risso 2013, 145).
the broadcasting country.
Despite heavy investment in foreign information dissemina-
tion, the Soviet Union was unable to replicate this success in
Although this study provides a factual account of the Western countries. Current Kremlin propaganda tends to have
Russian information presence in Germany, it does not more modest targets: people and groups who are already likely
claim to have definitive proof of Russian intentions. to be sympathetic to Moscow’s political and cultural worldview.
Instead, it hypothesizes about them through abductive rea- Second, the case study reconstructs Russia’s campaign in
soning applied to observational data. Because of tight Germany and its outcomes, showing how this effort has fol-
Kremlin control over the Russian government’s document lowed the four-stage model:
space, internal files demonstrating strategic choices cannot
be consulted. Accordingly, Western academic and non- (1) Russian government-controlled media organizations
academic literature on Russian interference usually posits have identified Germany’s population of Russian-
from observation, rather than proves with “smoking gun” speakers (referred to in-study as “Russian-Germans”)
documentation, the existence of a concerted and systematic as a propaganda target and broadcast tailored content
Kremlin propaganda campaign (a “reverse-engineering” to this group. This propaganda can be defined as
approach). This is in contrast to Nye’s arguments about material (distributed chiefly through social media,
the nature of U.S. Cold War soft power policy, which are online news sites, and television) that addresses, vali-
supported by a corpus of declassified U.S. intelligence com- dates, and reinforces the socially and politically con-
munity files confirming a conscious, clearly formulated, and servative views of the target population. Such content
methodical strategy of coopting Eastern Bloc populations can include disinformation that promotes falsehoods,
(e.g. CIA memorandum 1950).2 Nevertheless, the lack of incorrect versions of events, or distortions of the truth.
access to Kremlin files does not disqualify the use of Nye’s (2) Analysis of Kremlin media content suggests an effort
theory, but merely necessitates alternative methods of proof to question or discredit the legitimacy of German and
(observational data). Working within these inherent con- Western news, while putting forward Russian alter-
straints of conducting research about Russian foreign pro- native news as a viable “truth-telling” replacement.
paganda, this paper uses the best available evidence from (3) Analysis of polling, Russian-German local media, and
German and Russian politics and media to demonstrate reporting by German journalists suggests that
patterns consistent with the refined version of Nye’s Kremlin media have partially succeeded in delegiti-
model. Moreover, although Vladimir Putin and numerous mizing German culture as a whole in the minds of the
other Russian officials have repeatedly referenced the con- target population, while also generating enthusiasm
cept of soft power and in fact used this term, the study does for, longing for, and/or belief in the superiority of
not claim that the Russian foreign media apparatus has Russian culture.
PROBLEMS OF POST-COMMUNISM 3

(4) These conditions have contributed to, though not a historical period,” and cite the examples of a reactionary
exclusively caused, destabilizing outcomes in both Germany after World War I and the anti-war movement in
German politics and society. In politics, a segment the United States in response to the flagging military cam-
of the Russian-German population disproportionately paign in Vietnam (2019, 113).
votes for AfD in regional and national elections. In In the years following the collapse of communism,
society at large, Russian media were able to generate a defining policy failure in Russia was the Soviet Union’s
a protest movement among Russian-Germans by pro- inability to withstand ideological and cultural pressure from
moting false or uncorroborated claims about the rape the United States. Preoccupation with this breakdown of Soviet
of Lisa F. in 2016. The Lisa case illustrates how defenses was originally the province of nationalist and reac-
a Kremlin media foothold can create ripe conditions tionary communist factions within the emerging Russian party
for unrest, to be exploited when an opportunity system in the 1990s, but eventually achieved mainstream atten-
arises. In both political and societal terms, Russian tion as Putin signaled similar views early in his presidency (see
government and media represent for some Russian- Gevorkyan and Kolesnikov 2000; President of Russia 2001;
Germans a voice of legitimate external criticism of RFE/RL 2002).3 Soviet failure was partly due to the inherently
German politics and values. amorphous and unmanageable nature of information osmosis
and partly because the USSR was attempting to play a role that
Before proceeding, two preliminary points of clarification are was beyond its ability to fulfill. Regulating the flow of informa-
necessary. First, what characteristics of Kremlin media tion in closed, large societies across thousands of miles was
inroads in Russian-German news consumption justify the logistically daunting, demanded immense investment, and
designation “soft power campaign”? This activity can be so required constant vigilance for extant and possible cracks in
called because Russian disinformation appears to have goals defenses (Nye 2004, 74). Simo Mikkonen notes that “[i]n 1958,
beyond simply discrediting mainstream German political cul- the [Soviet] Central Committee mentioned that the sum spent
ture within the target population. In addition to questioning on jamming was greater than the sum spent on domestic and
the suitability of German society as a value space in which international broadcasting combined” (2010, 786; see also Ajir
Russian-Germans feel welcome, this propaganda actively pro- and Vailliant 2018, 72). Compounding the challenge was the
motes Russian culture as the home of an alternative, superior vigor and effectiveness of the United States’ soft power opera-
value system to which Russian-Germans can and should feel tion, which has been recognized as the most successful such
allegiance. In this regard, the operations under review meet campaign ever undertaken. According to Linda Risso, during
Nye’s criteria of an information campaign in which content the Cold War up to half of all Eastern European adults (and
promotes the “attractiveness of a country’s culture, political one third of Soviet city-dwellers) received most of their news
ideals, or policies.” This “attraction” content coexists with from American and British radio programs (2013, 145). Arch
suggestions that German “culture, political ideals, and poli- Puddington describes Radio Free Europe in particular as “argu-
cies” are unattractive. Second, it is frequently difficult to ably the most influential politically oriented international radio
separate the organic crystallization of political discontent station in history” (2000, ix). Carnes Lord comes to a similar
from the influence of external actors. Russian propaganda conclusion: “Studies of American broadcasting into the Soviet
contributes to the breakdown of Russian-German trust in bloc […] confirm that public diplomacy efforts of the United
politics and society, but is far from the only cause. States and its allies during the Cold War were hugely successful
Therefore, the best description of Kremlin media in this con- in creating the favorable conditions that led to the collapse of
text is that of a multiplying factor exacerbating, exploiting, or the Soviet empire in the late 1980’s” (2009, 67).4 Scholarship
amplifying preexisting social tensions between the Russian- has demonstrated that American broadcasting networks were
speaking community and broader German society. able to achieve a depth of penetration and trust in the com-
munist world that the Soviet Union was unable to replicate in
Western societies (Ryback 1990, 85-102; Nelson 1997; Urban
Background 1997; Puddington 2000; Nye 2004; Carnes 2009; Mikkonen
2010; Johnson and Parta 2010; Schlosser 2008, 2011). In the
Lessons from the Cold War
words of Boris Bruk, “Soviet propagandists were guided by and
Dominic Tierney and Dominic Johnson contend that states tried to utilize the same methods of manipulation (which
that have experienced recent policy failure are more likely to worked in their own country with a static social structure) on
adapt than states that have not. This is embodied in the the international arena. […] As a result, in many cases propa-
concept of failure salience, which according to Tierney and ganda aimed at the countries with open societies had little
Johnson is “the tendency to remember and learn more from effectiveness” (2013, 8).
perceived negative outcomes than from perceived positive Not all soft power is created equal. The success of the
outcomes. […] [D]ecisionmakers are far more likely to draw U.S. information campaign after World War II can be attrib-
analogies to past debacles than they are to triumphs” (2019, uted to the conscious weaponization of existing cultural pro-
112–113). Failure salience is rooted in the psychological phe- ducts that were being produced independently of the state and
nomenon known as the negativity bias, which holds that the naturally appealed to millions worldwide: jazz, rock and roll,
human brain fixates much more strongly on humiliations and Hollywood movies, fashion trends, and much more. The
dangers than on positive events or outcomes. Tierney and postwar USSR attempted to frame its value system as
Johnson state that “[m]ajor policy failures can define a universal one through broadcasters like Radio Moscow
4 P. K. DECKER

and Radio Peace and Progress, as well as international orga- while the use of ‘crude, anti-American disinformation’ waned,
nizations such as Cominform, the World Peace Council, the the KGB’s active measures apparatus refocused its efforts,
World Federation of Trade Unions, the World Federation of ratcheting up attacks on a range of new targets” (2016, 14).
Democratic Youth, the International Union of Students, and Rather than attempting to coopt the populations of entire
others. These organizations were premised on ideological and countries on a global scale, Putin’s foreign propaganda effort
economic, as opposed to cultural, messaging. The Soviet has traded scope for effectiveness: it targets specific, manage-
Union had audiences across the noncommunist globe—such able groups that possess either preexisting associations with
as university students and professors, socialist parties in the Russia, such as Germany’s population of Russian-speakers
West, intellectuals and elite modernizers in the Third World, (members of the so-called Russkii mir, or “Russian world”),
guerrilla and anti-imperial movements in South America and or identifiable affinity for Putin’s twin messages of cultural
Africa—but the underlying appeal or superiority of Russian conservativism and condemnation of Western “decadence,”
culture was rarely the centerpiece of Soviet foreign propa- such as elements of the European far right. This is not simply
ganda (notable exceptions include the export of ballet and an exercise in spreading disinformation or sowing discord
heavy involvement in international sports). This was the case within Europe, although the Russian government has sought
even as Eastern Bloc state media castigated Western popular to do this (Ajir and Vailliant 2018). It seems to be, rather,
culture and glorified approved pre-revolutionary Russian wri- a revised soft power strategy that has succeeded in attracting
ters and composers. According to Nye, “the Soviet Union large parts of those political and ethnic subpopulations toward
ceded the battle for mass culture, never competing with the Russian Federation, and particularly toward the Putin
American global influence in film, television, or popular government’s traditionalist interpretation of Russian culture
music. […] American music and films leaked into the Soviet (e.g., opposition to public displays of homosexuality; anti-
Union with profound effects, but the indigenous Soviet pro- Islamic rhetoric; strong Christian faith; glorification of
ducts never found an overseas market […] the Soviet Union Russian history).
was never a serious competitor with the United States in soft It has been said that “Russian information warfare is not
power during the Cold War” (2004, 74–75). Attempts to consistent and strategic; its fundamental quality is tactical
domestically engineer communist-friendly mutations of opportunism” (Cull et al. 2017, 11). Stefan Meister contends
American cultural products—such as “Red Western” cowboy that Russia’s propaganda, created in pursuit of long-term
movies and the managed importation of U.S. pop music strategic interests, usually has no ideological preference so
through socialist artists like Dean Reed—had some success, long as the effect is to destabilize the target country’s poli-
but were unable to surmount the problem, because Eastern tical system; in other words, the current emphasis on right-
Bloc publics perceived American popular culture as organic, wing parties is only a means to that end (Schwartz 2017).
unforced, and authentic (Ryback 1990, 85–102; Hixson 1998; Stefano Braghiroli and Andrey Makarychev have similarly
Ritter 2013, 125; Allan 2016, 168–188). Sergei Zhuk notes the argued that Russia pursues a pragmatic “trans-ideological”
1991 analysis of a former KGB officer: “The Soviet Union lost approach that courts both right- and left-wing populist
the Cold War to the United States of America because our groups in order to threaten the center of European politics,
Soviet ideologists failed a competition with the Western and while crafting individualized “ad hoc messages, specifically
especially, American popular culture, and especially, with the developed for each ‘ideological target’” (2016, 215). This
movies, television and music from the capitalist West” body of thought is often accompanied by the characteriza-
(2014, 593). tion of Putin as a leader without true political convictions
beyond securing the indefinite maintenance of power, which
requires undermining the European Union’s (EU) stability
The Kremlin’s Revised Soft Power Strategy
(this has been especially argued in the context of Putin’s
In order to succeed, any new information war conducted by purported fear of the “color revolutions” and their potential
the Russian Federation based on the Soviet experience ripple effect in Russian domestic politics; see Horvath 2011).
required a recalibration, though not necessarily a wholesale While scholarship focuses on the interconnected intensifica-
overhaul, of methodology. This is not to say that contempor- tion of nationalism and foreign information operations in
ary Russian information campaigns mimic or copy the histor- the 2010s, the roots of Putin’s revanchist conservatism were
ical ones of the United States; rather, the theory of failure apparent long before Russia’s current soft power effort had
salience suggests that they have probably internalized and fully emerged, as the new president made apparent in
learned from the clear inability of Soviet propaganda tools a series of speeches and interviews in the opening months
to achieve “soft power parity” while drawing upon and updat- of his first term (President of Russia, 2000; Ajir and Vailliant
ing those same tools. For instance, a study by Steve Abrams 2018, 70).5 Likewise, the Kremlin’s relationship with
has shown that the Soviet practice of using “active mea- European far-right parties did not appear suddenly or erra-
sures”—including “covert media placement, forgery, agents tically, but was carefully cultivated over at least two decades.
of influence, ‘friendship’ societies, front organizations”—has Anton Shekhovtsov has documented how, during the 2000s,
been broadly retained in the Kremlin’s current arsenal, the Russian government started shortlisting potential far-
though these tools have been adjusted for dissemination right information targets in Western countries—including
through the Internet (2016, 18). At the same time, the collapse constituencies of the Freedom Party of Austria (FPÖ) and
of the Soviet Union precipitated a shift in disinformation France’s National Front (in 2018 renamed National Rally)—
targets. In Abrams’s words: “Following the Cold War’s end, and began supporting pro-Russian journals in foreign
PROBLEMS OF POST-COMMUNISM 5

languages, like Italy’s Eurasia: Rivisita di studi geopolitici, for attacking Russia and persecuting its diaspora. By targeting
and front organizations posturing as think tanks or centers a particularly susceptible demographic with vengeance-
of learning, like the Vienna-based Austrian Technologies themed anti-Western content, Kremlin-funded news agencies
GmbH (2018, 164–170, 176). This temperature-taking laid have been able to create or exacerbate both political destabi-
the groundwork for the robust and much-publicized influ- lization and physical unrest in Germany.
ence campaigns of the 2010s. Moreover, while it is true that
Putin’s government has supported radical left-wing groups
in addition to right-wing ones, there is genuine ideological Case Study
overlap between the populist, anti-progressive constituen-
Background
cies of Europe and the nationalist dogma of the Russian
Federation (see case study for in-depth analysis; for exam- The German state does not publish data about ethnicity, and for
ples of Russian connections to left-wing European parties, this reason it is impossible to ascertain precisely how many
including Germany’s Die Linke, see Braghiroli and migrants from the former Soviet Union, and Russian-speakers
Makarychev 2016, 216). The Kremlin’s campaign is not more generally, live in Germany. The most credible figures have
purely focused on conservative populations, but is unmis- been produced by researchers at Osnabrück University. In a 2017
takably biased toward such groups because they are ideolo- report published for the Federal Agency for Civic Education,
gically aligned with the Russian government’s traditionalist Jannis Panagiotidis estimated that at least three million people
rhetoric and policies. from the USSR have migrated to Germany since the 1980s, or just
It is important to view this phenomenon as more than just over 3.5 percent of the country’s population. Of these, 2.3 million
a malicious attempt to damage European society, as it is some- are ethnic German Spätaussiedler and 215,000 are Russian
times portrayed. Soft power is a non-coercive means of achieving Jews (Panagiotidis 2017; for migrant data broken down by coun-
desired outcomes, including and perhaps especially geopolitical try of origin, see Destatis 2017).6 Smaller numbers of other post-
ones. If the ultimate objective of the Russian regime is to weaken Soviet emigres are also present. Exactly how many within this
the EU from within in order to strengthen its own position—as is community speak Russian is unknown, but Panagiotidis (2017)
alleged by Western intelligence services and EU officials alike— suggests that just under 2 million had lived in Russia or another
then tactically speaking this is not so different from the United Soviet republic until at least the age of 10 and presumably received
States’ Cold War goal of creating rifts within and discrediting the primary schooling in the language. The number of Russian speak-
governments of the Eastern Bloc. As was the case in the past, the ers therefore equals 2 million plus the indeterminate number of
effectiveness of a long-term soft power campaign continues to rest children and grandchildren who may have acquired Russian in
on a credible presentation of an alternative social system that the home or community. Using a sample of 606 respondents (of
stands in contrast to the one under criticism. In the contemporary whom 95 percent were born outside Germany), an August-
Russian context, such a campaign forms part of a larger effort to September 2016 poll of Russian-Germans conducted by the
promote the concept of “sovereign democracy,” which is Boris Nemtsov Foundation suggested that 88 percent of respon-
“expressly designed to legitimate […] a newly assertive proclama- dents speak Russian either at a native or fluent level, while 64 per-
tion of unique Russian values alongside attempts to discredit cent speak German at a native or fluent level (Nemtsov
Western values and institutions” (March 2012, 402). Content Foundation 2016). In 2017, ethnic German immigrants com-
produced by the Kremlin’s media apparatus appears designed to prised 37 percent of the entire migrant vote in Germany
attract Russian-Germans, as well as other potentially Russophilic (Goerres, Spies and Mayer 2017, 1). While some ethnic
peoples and political entities, by presenting Russia as Germans had already come to West Germany during the early
a traditionalist state that opposes the culturally permissive values Cold War, in the 1980s Helmut Kohl’s government instituted
of the EU and has the moral authority to question or undermine a controversial “open-door policy” that encouraged mass repatria-
reporting in German and Western media (echoing, inversely, the tion over the following decades, although a yearly quota was
historical roles of RFE/RL and VOA). imposed beginning in 1993 (Oezcan 2004). Spätaussiedler were
Thematically, Russian propaganda organizations have typically put on a fast-track for citizenship rights and offered
identified grievance as a motivating force in European poli- integration classes; they are largely bilingual, and many families
tics. Among the factors that unify right-wing and Russophile speak both German and Russian in the household (Nemtsov
targets of Russian influence, both within and across countries, Foundation 2016).
is a shared sense of grievance against mutually intelligible While the term “Russian-Germans” is often used to refer
versions of the Western neoliberal order and a desire to rectify specifically to Russian-speaking ethnic Germans, for the sake
perceived injustices and punish the perpetrators. The close of brevity this case study uses that phrase to refer to all
political relationship between AfD’s voter base and a large Russian-speakers in Germany. Specific subsections within
segment of Germany’s Russian-speaking population is rooted this group will be indicated when needed. It should also be
in the former’s belief that reunification had amounted to noted from the outset that the study only refers to part of the
a West German colonization project and the latter’s belief Russian-German population. Fifteen prominent community
that Germany’s culture of tolerance leads to discrimination organizations have published an open letter stating: “[There
against Russian-speakers. Themes of resentment color is a] very one-sided portrayal of ethnic Germans from Russia
Russian propaganda; targeted content produced for Russian- as a particularly motivated group of voters. […] We are not
Germans revolves around themes of vengeance and punishing the AfD, not the CDU, and not Putin’s fifth column! We are
or fighting back against the “decadent” and “immoral” West individuals like all other citizens of our country!” (Gurkov
6 P. K. DECKER

2017). To avoid mischaracterization, this paper’s analysis tries language description note on February 25, 2019: “We are
to be as objective as possible by referring to the available data, among the much-scolded Russian Germans who came to
scholarship, fact-based investigative reporting, and primary Germany decades ago. […] Observed suspiciously by the
sources. Certainly not all Russian-Germans are supporters of local population, we still managed to integrate successfully
AfD or Putin’s regime. here, although not all wounds healed and not all humiliations
Russian-Germans enjoy a large menu of Russian-language are forgotten.” The community as a whole also suffers from
media, both locally produced and broadcast from Russia via a lack of formal political representation. Until the 2017 elec-
satellite television or the Internet, and are serviced by tions, the only Russian-German in the Bundestag was Kazakh-
a network of newspapers and other print media. Beginning born deputy Heinrich Zertik, a member of the Christian
in the 1990s and early 2000s, print publications included Democratic Union (CDU), who was dropped from the CDU
Evropazentr, Russkij Berlin/Russkaja Germanija, Vostochny list in 2017 (Applebaum et al. 2017, 16). While Russian-
Express, MiR Medien in Russisch, Neue Semljaki, Germans once voted for the CDU in great numbers because
Kommersant Weekly, and Moskovskii Komsomolets that party had invited them to Germany during the 1980s,
Germanija (Darieva 2001). Online publications include a 2017 study found that younger members of the community
Heimat Rodina, which is published in both German and in particular were losing interest in voting for the mainstream
Russian, and anonymousnews.ru, which is only in German. conservative party (Goerres et al. 2017, 20).
More recently, Russian social media apps such as Social and potentially racial and homophobic tensions are
Odnoklassniki and Vkontakte have become popular sources also in play. Part of the Russian-German population is known
of information among members of the to be resentful of Middle Eastern and North African migrants,
community (Mitrokhin 2017). Satellite television and the who are perceived to be a class favored by the German
Internet provide access to Russian channels and websites government at the expense of Russian-speaking immigrants.
including Rossiya 1, RIA Novosti, REN-TV, Channel One, The Nemtsov Foundation poll found that 72 percent of
RT and its branches Ruptly and RT Deutsch, and Russian-Germans believed that some terrorists were pretend-
Sputnik (Meister 2016). On the other hand, Russian- ing to be refugees and a plurality of 43 percent believed that
Germans—who have been described as an “invisible” minor- refugees could never integrate into German society. Forty-
ity—are seldom featured in German-language media. one percent of respondents also deemed having
According to University of Bremen researcher and Eurozine a homosexual neighbor as “not acceptable” living conditions
journalist Nikolay Mitrokhin: “Although German TV chan- (well above the native German average) (Schumacher 2018).
nels recognize the presence of other linguistic minorities in These data correspond to investigative reporting and aca-
the country, particularly Turkish speakers, they almost demic work about the community describing feelings of dis-
entirely ignore Russophones. There are no Russian modera- taste for what is perceived as German society’s excessive
tors or lead actors in serials, and they seldom participate in culture of tolerance and fear of its consequences (Mitrokhin
talk shows. […] No documentaries are made about the pro- 2017; Goerres et al. 2017, 17). In one example cited by Ostpol
blems and achievements of Russian speakers” (2017). Atlantic journalist Moritz Gathmann (2017), a board member of
Expedition analyst Mathias Weber has contended that the a Cologne organization of Russian-speaking parents described
community also holds resentments about the status of widespread community opposition to helping Muslim refu-
Russians or the Russian government as default villains in gees due to perceived risks for children.
Western cinema (2017).
Prior to 2015, Russian-Germans were a largely apolitical
Stage 1: Niche Population Targeting
group. A 2013 analysis conducted by the Federal Office for
Migration and Refugees reported that “[i]n comparison with Stage 1 of the Russian propaganda effort consists of niche
other immigrant groups, [Spätaussiedler] most often have population targeting. The Kremlin has capitalized on the
long-term future plans for a life in Germany, are more satis- destabilizing potential of Russian-Germans in two primary
fied with their life situation, and are above average in posi- ways: by aiding AfD in appealing to those voters and by
tively assessing the integration climate” (Worbs et al. 2013, 7– spreading propaganda to the diaspora directly through social
11). The same report stated that, although such immigrants media, television news reporting, and Internet sites, with the
“have favorable conditions for political participation in apparent aim of breeding resentment and disaffection and
Germany, since they quickly acquire German citizenship and ultimately mobilizing the population to cause unrest (see
thus full participation rights, […] political interest and corre- Stage 4).
sponding activities in Germany are rather small” (Worbs et al.
2013, 7–11). However, some Russian-Germans feel that their Aiding AfD
community is ignored, disfavored, or persecuted (Golova Although AfD does not directly receive funds from Russian
2017). In particular, there is a widespread perception among sources (as France’s National Rally has), the party was in
Soviet-born peoples of German ethnicity that they are treated contact with the Russian political establishment during the
as foreigners by native Germans (despite self-reporting high 2017 election season (Nasr 2017). In February of that year,
levels of integration) (Nemtsov Foundation 2016). The AfD leaders Frauke Petry and Julian Flak traveled to Moscow
Facebook page “Russian Germans for the AfD,” which had for consultation with Russian political figures. Present at the
about 13,000 followers as of March 2020, posted a German- meeting were Duma Speaker Vyacheslav Volodin, LDPR
PROBLEMS OF POST-COMMUNISM 7

chairman Vladimir Zhirinovsky, and United Russia deputy and obvious. […] [T]he lack of prospects [has led to] an increased
former Channel One reporter Pyotr Tolstoy. In the election, willingness to choose the AfD” (Stange 2019). Drawing upon
AfD fielded six Russian-German candidates for the Bundestag, these frustrations, Kremlin-funded media have implied
the largest such pool in the history of any party in German a sense of kindred spirit between AfD’s bloc of native East
politics. Two of these, Anton Friesen and Waldemar Herdt, German voters and Russian-speakers who feel as if they have
were successful and are now that body’s only Russian- been abandoned or discriminated against by the German
Germans (Applebaum et al. 2017, 16; Wehner 2018). state.
A months-long Institute for Strategic Dialogue/London
School of Economics (ISD/LSE) analysis of Kremlin-funded
German-language media organizations such as Sputnik Targeting of Russian-Germans
Deutschland and RT-Deutsch found that both “were consis- Much of the propaganda consumed by Russian-Germans,
tently negative in their coverage of German officials and insti- particularly on social media networks, specifically invokes
tutions; the AfD was the only exception” (Applebaum et al. themes of resentment or mistreatment, cultural and political
2017, 12). A related study of German Twitter accounts con- disaffection, and revenge against Russia’s enemies. The mate-
ducted by the Bureau of Investigative Journalism found that rial is generally constructed around two intertwined poles: on
this praise for AfD has earned those two websites a place within the one hand, the greatness of Russia and of its values, and on
the regular media diet of committed AfD voters (Fielding- the other, a sick and brainwashed West that seeks to destroy
Smith and Black 2017). Surveying nearly 35,000 tweets origi- Russia. Investigative reporting for Eurozine conducted by
nating from AfD-affiliated accounts, the study assessed just Mitrokhin has unearthed some of this content in the
under 11,000 URLs. RT-Deutsch was found to be in the top German spheres of Odnoklassniki and Vkontakte:
ten most shared news sites, while Sputnik Deutschland was in [Topics include] Russian food and drink (a form of patriotic “food
the top twenty. porn”); nostalgia for the USSR; the uniqueness of everything
AfD’s association with the Putin government is fueled in Russian; the greatness of Russian history or the importance of
significant part by ideological agreement. As the authors of Russia’s victory in World War II; patriotism; the power of the
Russian army or of Russians generally; Putin; and the inanity,
the ISD/LSE study put it, AfD candidates’ platforms “often ugliness or unacceptability of anything foreign (this is likely to
overlap with the Russian nationalist agenda,” which is why involve blatant racism, antisemitism and homophobia). Overall,
“[o]f all the political forces in Germany, [AfD] maintains the demotivators [a kind of meme] serve to affirm identity and define
strongest links with Russia” (Applebaum et al. 2017, 10). “us” or “our fellow-countrymen” in the face of constant attacks by
Echoing Putin’s publicly stated beliefs, notions of Western “jackasses” from Ukraine, “Gayropa” and the USA. Thousands of
demotivators of this kind are produced on what is clearly
betrayal predominate in domestic Russian media, where a professional basis. Presumably this is done in “troll factories”
NATO is seen to have promised prosperity and stable govern- functioning within the framework of the “partnership between
ment in the 1990s and, rather than delivering results, pounced private and state enterprise” that characterizes Putin’s
upon a weakened Russia for exploitation and profit, leaving Russia. (Mitrokhin 2017; for further discussion of troll factories
behind a damaged culture. AfD, whose headquarters and in Russia, see Abrams 2016, 18–22)
sturdiest voter base are in the former German Democratic The ISD/LSE study found similar results in the areas of news
Republic (GDR), has proven a natural partner in this regard, and public opinion:
for it too has drawn upon feelings of Western treachery in
a German context: specifically, the historical perception Kremlin-affiliated media in Russia, with a heavy AFD bias, has
a significant reach within Russian-German audiences. In August
among East Germans that Helmut Kohl had not pursued
[2017], Kremlin-sponsored outlets devoted significant coverage to
reunification as the fusion of two coequal states and the idea topics relating to ideas of a strong Russia and weak Europe, such as
that West Germany had “internally colonized” the former the “Crisis of European Union,” the “Western Plot Against Russia,”
GDR in the 1990s (Stack 1997; for examples of colonization “Russian Patriotism” and “Decadent Western Values.” The topic of
narratives in Kremlin-funded media, see Posdnjakow 2018; “World War II” was also used to stigmatize the population with the
possibility of a war and Russia’s apparent need to protect itself
Külbel 2019). Petra Köpping, minister of integration for
against the enemy. (Applebaum et al. 2017, 17)
Saxony and a member of the German Social Democratic
Party (SPD), stated in an October 2018 interview that she In testimony on the upcoming German elections delivered to
believes “the humiliation of the people in the East has led to the U.S. Senate’s Select Committee on Intelligence on June 28,
a greater rush to the AfD,” an explanation she prioritizes over 2017, the Brookings Institution’s Constanze Stelzenmüller
the post-2015 migrant crisis, which acted as a catalyst stated that “narratives of Russian disinformation focus on
(Hildebrandt 2018). When asked if voters in the former alleged U.S. and NATO aggression, migrants and refugees,
GDR made this choice “out of pure protest,” she replied, and radical Islam” (2017).
"[e]xactly. People had the feeling that the democratic parties Meanwhile, the Nemtsov Foundation poll reports that
such as the CDU, SPD or Left had not taken care of their “Russian TV viewers feel more fear of migrants and refugees,
problems. They then elected the AfD to signal to the parties: more worry about terrorism threat.” Those who receive
Wake up!” (Hildebrandt 2018). Participants in a multiday 60 percent or more of their news from Russian as opposed
April 2019 conference at eastern Saxony’s Knappenrode to German television are 17 percent more likely to believe that
energy museum titled “Eastern Colony? Aspects of refugees make crime problems worse, 13 percent more likely
‘Colonization’ in East Germany since 1990” concluded that to favor closing Germany’s borders, and 10 percent more
“the hardships of the ‘modernization’ of the East remain likely to believe that refugees have terrorists among them.
8 P. K. DECKER

A former Protestant pastor from Marzahn-Hellersdorf, an Todenhofer, quoted him as saying that “the coverage of the
area of eastern Berlin with a heavy Russian-speaking popula- war that we receive in the West is completely false and one-
tion, commented that “[t]here are Germans from Russia who sided” (RIA Novosti 2016). Meanwhile, journalistic failures in
see themselves as the real Germans. In their eyes, we have Germany, most prominently the December 2018 Der Spiegel
turned away from German virtues. […] The nationalism of scandal involving discredited journalist Claas Relotius, are
the AfD and Russian nationalism, which is propagated on quickly exploited as further evidence of bias. An RT Deutsch
Russian state television, are not so dissimilar” (Mai 2016). article of March 28, 2019, plainly titled “Criticism of the
The use of jingoistic and anti-Western themes to incite German Press Landscape,” stated that “[i]t has been suspected
anger and resentment among the Russian diaspora has been for years that the German press landscape is not so precise
termed a “Trojan Horse” strategy in the English-speaking with the truth. Cases like Claas Relotius seem to confirm
media (Meyer 2017). distrust of the press” (Percinic 2019).
Thus, the political beneficiary (AfD) and the target (Russian- The limited polling that is available suggests that the twin
Germans) of the resentment-themed propaganda campaign both goals of delegitimization and overreliance had been at least
share similar notions of grievance about Western failure. In the partially achieved by 2016. According to the Nemtsov
case of native East German AfD voters, anger is directed at the Foundation data collected during that year, of the approxi-
Western-dominated reunified government’s conduct after 1990; mately two-thirds of Russian-Germans who use the Internet
in the case of Russian-Germans, at their purportedly second-class and watch television daily, 37 percent use exclusively Russian-
status compared to Muslim migrants and homosexuals, due to the language websites and 40 percent watch only Russian-
corruption and hypocrisy of “Western values.” These mutual language television; among Russian Jews, 50 percent of all
resentments make Russian-Germans a uniquely good target and television content consumed is in Russian. When asked the
AfD a uniquely good outlet. question, "[h]ow much do you trust Russian media to portray
politics and current affairs in a truthful way?” 32 percent of
television viewers answered either “trust somewhat” or “trust
Stage 2: Domestic Media Delegitimization and Foreign
completely,” 35 percent answered that they neither trust nor
Overreliance
distrust Russian television, and 22 percent expressed some
After establishing a supply of Kremlin-controlled information amount of distrust (heavy users of Russian media consistently
to Russian-Germans, the next phase of the cooptation process reported higher levels of trust than lighter users). When asked
echoes, inversely, the long-term goals of RFE/RL and VOA the same question with regard to Russian Internet sites,
during the Cold War: delegitimizing and promoting doubt of 21 percent expressed trust, 24 percent distrust, and 32 percent
domestic, Western news sources while creating overreliance answered neither nor. Responses to the statement “Western
on Russian ones.7 Although the Kremlin’s foreign media media is more trustworthy than Russian media” yielded the
produce significantly more disinformation than RFE/RL’s breakdown: 19 percent agreed, 30 percent disagreed, and
broadcasting did, it has still tried to achieve the reputation 39 percent neither agreed nor disagreed.
for external investigation and independent reporting that These results suggest that Russian media organizations
American radio enjoyed during the Cold War (Horner have gone a significant distance toward accomplishing the
2018). Russia Beyond the Headlines, for example, has been objectives of Stage 2: large majorities of both television view-
described by Bruk as “[portraying] itself as a neutral and ers and Internet users either consider Russian media trust-
reliable source of news regarding Russian events and culture, worthy or consider German sources of information to be no
[even though] its content mostly reflects or supports the more legitimate than Russian counterparts. Nearly 70 percent
official agenda of the government” (2013, 13). of those polled do not consider German media to be more
Content consumed by Russian-Germans claims that trustworthy than Russian media, including a substantial num-
Western news sources are blinded by progressive ideology, ber of bilingual individuals. In the words of Sergej Tschernow,
militarism, and Russophobia and cannot be relied upon for a Leningrad-born AfD candidate in the 2017 Bundestag elec-
a fair assessment of world events. A few representative exam- tions for Hannover, Russian media “don’t interpret. They
ples will suffice. A Russian-language RIA Novosti article of don’t criticize us. They don’t ask provocative questions to
March 25, 2016, titled “Coverage of the Ukrainian Crisis as get something out of us. From our point of view, they are
the Apotheosis of Western Hysteria,” quotes Russian political objectively showing events. So we love them” (Shuster 2017).
analyst Yuri Svetov, who states: “I was abroad when [Malaysia
Airlines Flight 17] was shot down over Ukraine. And in our
Stage 3: German Cultural Delegitimization vs. Russian
hotel we had newspapers from all over the world. They
Alternative
actually had identical headlines saying Putin was the culprit.
The same thing could be found on various television channels. Mirroring the way that American radio broadcasting during
It was like a blueprint. The only channel that had something the Cold War gave glimpses of a dynamic and culturally open
else was RT” (Cherednik 2016). Other articles accuse German United States that became a symbol of a better life, the
news agencies of botching coverage of the Syrian Civil War Russian propaganda campaign in Germany has sought to
and tend to quote Germans who criticize their own media. An convince its target populations of a binary narrative: on the
October 6, 2016, piece titled “German Journalist: In the West, one hand, German society’s moral and cultural failings, and
Reports about the War in Syria Are Full of Lies,” with content on the other, the Putin regime’s status as a bastion of
taken from an interview on Sputnik Deutsch with Jürgen Christian faith, “traditional values,” and opposition to
PROBLEMS OF POST-COMMUNISM 9

Islamism, political correctness, family disintegration, and tol- traditional values gave way to the cosmopolitan urge, but at
erance of homosexuality. Although public attitudes toward the same time fundamental Islamism is tolerated on account
Russia tend to be more conciliatory in Germany than in of political correctness! The FRG [Federal Republic of
other NATO states, Ipsos polling has shown that in ideologi- Germany] was a disappointment for Russian-Germans in
cal terms the broader German public rejects by a 3-to-1 this regard. It was not the Germany that grandfather and
margin Putin’s claims as a “defender of Christendom and father told stories of in Kazakhstan, the Urals, or in Siberia”
traditional European values” (Center for Insights in Survey (Krause 2017).
Research 2017). In the Russian-German community, there is Meanwhile, expressions of support for the Putin regime
more receptiveness to this interpretation of Putin’s presi- and its policies are common: Russkaja Germanija presents this
dency. While the question has not been asked directly in the praise in more subdued form, while tabloid papers like MK-
existing polling, other data as well as the widespread presence Germanija engage in what Klimeniouk calls open “Putin-
of pro-Putin and anti-Western material in the local Russian- worship” (2018). In the former, an August 18, 2016, edition
German press suggest that at least part of the community buys ran an article titled “Vladimir Putin Has His Own Picture of
into those theses. According to the Nemtsov poll, 52 percent the World” that heavily implies the leader’s resolve, vision,
of Russian-Germans believe that the West is unjustly preju- originality, and independence from the influence of others:
diced toward Russia (while 15 percent do not), 44 percent “Vladimir Putin […] is a person who lives by his own logic,
believe that Putin’s Russia is a “source of international poli- which can be contrasted, for instance, with the logic of
tical stability” (while 15 percent do not), and 37 percent German politicians.” A much more explicit edition of MK-
believe that “Russia should do more to protect ethnic Germanija for the week of August 8, 2016, included an article
Russians living abroad” (while 22 percent do not). In that praises the “thousand times correct” Putin for rejecting
a study of migrant voting patterns during the 2017 election, a “unipolar world” and featured photographs of a bare-
Achim Goerres, Dennis Spies, and Sabrina Mayer interviewed chested Putin holding a large fish and another comparing
a randomized sample of about 500 Russian-German voters. his appearance to that of Harrison Ford, with the caption
Seventy-one percent of those born in Russia expressed sup- “Vladimir ‘Indiana Jones’ Putin.” On the online German-
port for Putin’s annexation of Crimea (versus only 30 percent language news site anonymousnews.ru, an article of July 2,
of those born in Ukraine), and 60 percent of Soviet-born 2017, was titled “Putin on Europe: Gender Mania and
voters supported the annexation overall (Goerres, Spies and Migration Mean National Death—Do You Not Understand
Mayer 2018, 11). That?” (anonymousnews.ru 2017b). An earlier article of May 5
The local Russian-German media are replete with was headlined “Vladimir Putin Tough: Russia Imposes Flight
a combination of scathing criticism of German society and Ban for US Jets over Syria” and opens with the line “Russia is
pro-Putin views that are probably even more intense than kicking the war-hungry Americans neatly in the ass!” (anon-
those held by the community at large. According to Nikolai ymousnews.ru 2017a).
Klimeniouk, “Xenophobic motifs in the [local] media aimed A feedback loop has emerged between the Kremlin’s tar-
at the Russian-speaking minority in Germany are very pro- geted propaganda and the local Russian-German press such
nounced, even dominant. The leitmotif of the media […] is that the editorial decisions in the two overlapping media
usually migration; it is generally presented as the most urgent spheres produce highly similar content. The reliably binary
problem in Germany. Even relatively moderate newspapers nature of the local press’s political content—depicting
are spreading a picture [of] alienation and Islamization, refu- European weakness on the one hand and Russian strength,
gee catastrophe” (2018). Klimeniouk describes an issue of independence, and traditionalism on the other—indicates
Russkaja Germanija (sold as Russkij Berlin in the Berlin that, for a segment of Russian-German writers and readers,
area), picked at random, from the week of June 12, 2017: the Kremlin’s information war has successfully delegitimized
“[of] the ten cover stories […] five were devoted to Islamist German political and social culture and in its place has put
terror” (2018). The weekly newspaper Moskovskii forth the Putin regime as a defender of traditional values,
Komsomolets Germanija (MK-Germanija), a German edition national identity, and “sane” social policy.
of the Moscow tabloid of the same name, features especially
extreme paranoia about the “Islamization” of the West. The
Stage 4: Political Destabilization and Unrest
issue for the week of March 17, 2016, ran an article called
“Germans Teach Migrants ‘Tolerant’ Sex” that includes The fourth and final phase of a targeted soft power campaign
a doctored image of a billboard in Finland showing three becomes possible when a sufficiently large group of people
brown-skinned men raping a blonde woman with the words routinely trusts foreign over domestic media and considers
(written in English) “RAPE – RAPE – RAPE – You can do it the broadcaster’s culture to be in some way superior to the
in Finland – Refugees can do anything! – Contact the Finnish one they live in. During this last phase—which, once achieved
embassy now – You will not be punished!”; an advertisement during the Cold War, continued indefinitely until regime
for AfD is beside the article stating “Red Card for Merkel! change occurred—the target population is encouraged to
Asylum Requires Borders!”8 Opinion columns in Russian- express dissatisfaction in two distinct ways: in political
German media have expressed disappointment in the discre- terms, by voting (if possible) for political parties favored by
pancy between the Germany that was promised and Germany the propagandists, and unrest, which entails gathering in large
as it is. For instance, a July 8, 2017, online piece in the groups to protest conditions in public.9 The propaganda effort
publication Heimat Rodina states: “One wonders why in Germany has been able to mobilize the Russian-speaking
10 P. K. DECKER

population to produce both of these outcomes and has done Pforzheim and Wertheim am Main, respectively (Mitrokhin
so by inflaming righteous anger and advocating retribution. In 2017). Nationwide, AfD spokespeople have estimated that
the buildup to the 2017 election, Russian propaganda char- Russian-Germans comprise approximately one third of the
acterized voting for AfD as a form of protest against multi- party’s entire voter share (though data were not produced to
culturalism and discrimination against Russian-speakers and substantiate this claim, which may be inflated) (Shuster 2017).
played a role in generating community turnout for the party. The 2018 study by Goerres, Spies, and Mayer determined that
In terms of fomenting unrest, Russian media capitalized on an 15 percent of Russian-Germans had voted for AfD, though
event that occurred in January 2016 to generate street protests the authors acknowledge that this is a conservative estimate
across Germany. Although the event—the purported rape of and that fear of stigma may have led to underreporting (the
a thirteen-year-old Russian-German girl by Muslim migrants “shy Tory” effect). Turkish voters, the other migrant group
—was ultimately proven to have never occurred, Russian news surveyed in the study, yielded 0 percent support for AfD. Of
agencies used the incident as proof of the German govern- Russian-German AfD voters, one third had not participated in
ment’s moral bankruptcy, its disregard of and cruelty toward the 2013 election, another third had voted for CDU, and one
Russians, and of the need for the Russian-German community quarter had voted for SPD, suggesting an increase in political
to protect its young women from predators supposedly engagement and that the mainstream left and right had both
favored by the state. bled support. Only 7 percent of Russian-German AfD voters
in 2017 had voted for the party in 2013. Moreover, Russian-
Electoral Results: Voting to Punish and Destabilize System German support exceeded the national AfD total of 12.6 per-
Benefiting from Russian-speakers’ lack of political representation cent even though that group’s turnout rate of 58 percent was
and feelings of cultural alienation, AfD has been able to coopt lower than the non-migrant German rate of 76.2 percent.
part of that community into its voter base. Especially after 2015, Perhaps most notably, the authors state that “[i]ndividuals
AfD began to campaign heavily in Russian-speaking districts and who felt discriminated against were more likely to participate
was the only party to pay significant attention to that group in the election than those who did not feel discriminated
during the 2017 election cycle. The party’s message emphasized against” (Goerres et al. 2018, 5). In a post-election interview,
the notion that the ruling CDU did not care about Russians and analyst Tatiana Golova submitted the following interpretation:
instead favored Muslim migrants, who were depicted as unruly
The attraction of AfD, for its part, lies in disenchantment: “we
and law-breaking (Mitrokhin 2017). A few examples of targeted returned to our homeland and found it completely different.”
campaigning: In Berlin residential neighborhoods, AfD pro- Russian Germans discovered that Germans didn’t actually see
duced pamphlets, flyers, and posters printed specifically in them as fellow Germans. They felt discriminated [sic], even as
Russian, while in Magdeburg, a prominent AfD campaigner they underwent a process of assimilation that led them to a variety
convened a so-called “Russia conference […] at which speakers of political positions. […] [Ethnic Germans] are particularly sen-
sitive on this point: “we waited so long and then these refugees
warned of a coming ‘Islamic invasion’ and praised Vladimir turned up and they let them in straight away—why was it all so
Putin” (Mai 2016). AfD-affiliated media in Germany including unfair?” (Golova 2017)
Zuerst!, Compact Magazine (which employs Russian-German
journalists such as Katrin Ziske), Epoch Times, and particularly A separate community focus group convened by Goerres,
Junge Freiheit systematically support Kremlin positions, includ- Spies, and Mayer in the leadup to the general election
ing the annexation of Crimea and intervention in eastern reflected that assessment of the migrant crisis. An older man
Ukraine (Applebaum et al. 2017, 11, 19). In September 2017, in his 60s stated, "[w]e had huge problems entering the
AfD ran a Russian-language, front-page advertisement in the country. And other people have it really easy. They are simply
newspaper Telegraf Nordrhein-Westfalen on behalf of Evgeny waved through” (Goerres, et al. 2017, 17). Immigration was
Schmidt, one of its Russian-German Bundestag candidates: a salient election issue for the community—especially among
“Stopping migrant chaos; securing the safety of our citizens; ethnic Germans who submitted a protest vote due to percep-
achieving decent pensions; upholding the traditional family; tions that Muslim migrants enjoyed favored status that the
preserving Christian traditions; restoring good-neighborly rela- former had been denied.
tions with Russia.” In the words of Alexander Reiser, head of
a Russian-German advocacy organization: “The AfD really Lisa Case
looked after the Russian Germans like no other party” On the night of January 11, 2016, a thirteen-year-old girl
(Shuster 2017). living in Berlin’s Marzahn-Hellersdorf district abruptly disap-
AfD’s gamble for Russian-German votes proved an peared. Lisa, the daughter of Russian immigrants of German
unequivocal success, especially considering that as late as ethnicity and a dual citizen, had been walking home from
2013 voting patterns of districts with heavy Russian-German school but did not arrive, which prompted her parents to call
populations tended to favor mainstream or left-leaning par- the police and to put up missing posters around the
ties. In Marzahn-Hellersdorf, just 4.9 percent of 2013 voters neighborhood (Windisch 2016). Thirty hours later, Lisa was
had selected AfD, a number that quadrupled in 2017. While found standing on a street asking passersby to help her return
the party’s best results are concentrated in the territory of the to her parents. When she came home, she told her family that
former GDR, it has been able to make gains among Russian- she had been kidnapped by three Arab men who repeatedly
speakers throughout the country. According to an analysis by raped her. A subsequent police investigation established that
Klimeniouk, in the 2016 Baden-Württemberg elections, AfD she had been neither abducted nor raped but had gone to the
won 43 and 50 percent of the vote in the Russian districts of apartment of an older Turkish man with whom she had
PROBLEMS OF POST-COMMUNISM 11

previously been in an unlawful sexual relationship (the particularly scared. They now want to accompany their chil-
German age of consent is 14 years). She did not have inter- dren to school and then pick them up. […] Lisa’s relatives say
course at any time during the thirty hours of her absence. Lisa that the police do not want to look for the criminals” (Sputnik
subsequently admitted to police that she had invented the Deutschland 2016). It went on to quote several members of
story: she had been struggling academically, heard that her the Marzahn Russian-German community, including one
parents would be informed by the school, and did not want to man who said “They rape girls, kids. If so, we will respond
face them (Wehmeyer, Rossberg and Jendro 2016). Although to violence with force. There is no other way” (Sputnik
no individuals of her initial description were ever found, the Deutschland 2016). As rumors spread, Russian news agencies
Turkish man (a German citizen) was sentenced to nearly two published ever more exaggerated reports of the event. On the
years in prison for statutory rape and the production of child same day, the website of Vesti published an article titled “In
pornography. A second man, a Turkish citizen, had also had Berlin, Six Migrants Raped a Girl from Russia for 30 Hours,”
intercourse with Lisa, but charges against him were dropped which read: “[Lisa] said that at least five young people of Arab
after police were unable to prove that he had known she was origin had grabbed her, dragged her into a car and blind-
underage. folded her. And then they brought her to an empty apartment,
Rumors that a Russian girl had been raped by migrants where there was only one bed, and raped her for 30 hours.
immediately propagated throughout Marzahn-Hellersdorf by Then, half-dead, she was thrown out in one of the Berlin
way of social media, then to the rest of Germany and to districts. This is not yet confirmed. The police are silent […]
Russia. On the night of Lisa’s disappearance, locals photo- the victim’s uncle said that the police did not respond to the
graphed the missing person notices and posted the images to incident properly and the media was their only hope” (Vesti
Facebook, where they were swiftly reshared within the com- 2016). On January 18, the Berlin police announced in
munity and to friends and relatives in Russia (Berliner Zeitung a Facebook post that “there was neither kidnapping nor
2017). Soon after Lisa came home, social media users passed rape,” though the case was not declared closed. On the
around reports of a rape with headlines such as “13-year-old same day, Komsomolskaya Pravda interviewed Heinrich
raped for 30 hours by migrants” and “13-year-old raped— Groth, chairman of the Berlin-based International
politics and media silent” (Berliner Zeitung 2017). On Convention of Russian-Germans, who rejected official con-
January 14, a group of five men shouting in Russian attacked clusions outright: “All this is really true, and the police are
a migrant camp across the street from the school where Lisa making stupid and absurd attempts to hush up the situation.
studied (Berliner Zeitung 2017). The next day, Lisa admitted […] They intimidated the girl and her parents. And there is
that she had not been raped, but her parents did not believe her complete silence in the [mainstream German] media. There’s
and came to the conclusion that she had been pressured by just a wall. Look at this strong political correctness! Therefore,
police into recanting her original claims (Berliner Zeitung we took a different path—social networks, e-mails. […] Lisa is
2017). On January 16, a woman claiming to be Lisa’s aunt badly injured and is in a state of half-shock. And no one is
appeared at a rally of the ultranationalist National Democratic even looking for the criminals” (Chinkova 2016).
Party of Germany near a shopping center in Marzahn and Especially among heavy consumers of Kremlin media, the
stated that the police and media were covering up the story. belief that German authorities were lying about Lisa’s rape and
A camera team working for Channel One was present at the that law enforcement could not be relied upon to secure justice
rally and interviewed the woman and several others. The same for her family had already been established within a week of
evening, Channel One ran a story on Russian television featur- January 11. Exacerbating the issue was the fact that, by chance,
ing Berlin correspondent Ivan Blagoy which repeated claims Lisa’s disappearance had coincided with a national scandal
that Lisa had been raped by three Middle Eastern relating to an incidence of mass sexual assault throughout
men (McGuinness 2016). The story was quickly reshared across Germany on New Year’s Eve in which most perpetrators
social media and by January 27 it had been viewed a million were in fact people of North African origin. On January 19,
times on Facebook alone. Soon after the story aired, German Russian media reported that a protest would soon be held in
human rights activist and lawyer Martin Luithle reported front of the chancellor’s office in Berlin, and on January 23, 700
Blagoy to the Berlin prosecutor’s office for incitement of ethnic Russian-Germans gathered there (Hudnikova 2016). On the
hatred (Kosyakov 2016). Luithle justified his decision in an same day, RT Deutsch published footage of the event on
interview with RFE/RL: “What [the Russian journalist] is say- YouTube, with a description containing the same sentence
ing is that the state doesn’t work anymore, the police don’t that accompanies all of the agency’s videos: “RT Deutsch
work anymore. […] He tells the Russian-speaking people of accepts the challenge of shaking up the established German
Germany: ‘Help yourself, the police can’t protect you anymore.’ media landscape and questioning established opinions with
This is a super-dangerous thing” (Shamanska 2016). alternative reporting. We show and write what is otherwise
The messages of a corrupt police force and the need for concealed or cut away” (RT Deutsch 2016). Meanwhile, public
a community response rapidly propagated across Kremlin- demonstrations formed elsewhere in the country. It is esti-
funded networks. On January 17, Sputnik Deutschland picked mated that at least ten thousand people participated in more
up the story with the headline: “Berlin: Minors Raped, Police than twenty protests across Germany. In the Baden-
Inactive.” The article read: “A minor girl was raped in Berlin, Württemberg town of Villingen-Schwenningen, police
allegedly by a group of immigrant men. Citizens speak of described a crowd of at least 1,300 people (Nechepurenko
impunity. […] It is not an isolated case. The police deny and Smale 2016). Hundreds gathered in Schweinfurt,
both the rape and the kidnapping. […] The women are Ellwangen, Nuremberg, and Augsburg, while groups of varying
12 P. K. DECKER

sizes appeared in Schwäbisch Gmünd, Lahr, Rastatt, Ansbach, conservatism and “traditional values”; and ultimately aid the
and Neustadt. Two hundred and fifty demonstrators in emergence of a destabilizing populist political party and
Bielefeld brought German-language signs stating “Together mobilize thousands of Russian-Germans to protest in cities
against chaos” and “We trust in the media increasingly less.” across the country. It has done so largely through Russian-
The organizer of the rally, Valentin Janke, stated in an inter- language Internet and television networks that provide an
view that “It is not just about Lisa. In general, we want order alternative universe of news to a significant portion of this
and safety to be restored in Germany. We are not against population. While Kremlin media do not have outsized influ-
refugees, but against criminals. We demand protection and ence among all members of the Russian-German community,
safety for our women and children” (Gunkel and Sternberg there is enough trust of these outlets to create potentialities
2016). In Pforzheim-Haidach, where more than half the popu- for manipulation and mobilization under favorable circum-
lation of about 8,500 consists of Russian-Germans, local leaders stances. The events of the Lisa case especially illustrate the
convinced nearly a thousand residents to attend a protest rally. degree to which overreliance on Kremlin media can dovetail
Haidach had previously been considered a quiet, unremarkable, with preexisting concerns and tensions about German migra-
and orderly part of the city (Handelsblatt 2019). tion policy to produce political disruption.
The Lisa scandal reached maximum publicity when The four-stage theoretical model of soft power operations
Russian foreign minister Sergei Lavrov made public com- aims to demonstrate the means by which Russian media have
ments about the story. On January 26, he declared at exploited these dissatisfactions within the Russian-German
a Moscow press availability: “We wish Germany success in community, and created or exacerbated destabilizing out-
dealing with the enormous problems caused by migrants. comes in German politics through the manipulation of this
I hope these issues do not get swept under the rug, repeating group. Crucial to these outcomes is the credible presentation
the situation when a Russian girl’s disappearance in Germany of a Russian government-endorsed alternative value system,
was hushed up for a long time for some reason. Now, at least, the contrast with which amplifies the deficiencies of German
we are communicating with her lawyer, who is working with society from the perspective of Kremlin media consumers.
her family and with the Russian Embassy. It is clear that Lisa The model does not claim to definitively prove the existence
did not exactly decide voluntarily to disappear for 30 hours. of a premeditated strategy, but rather demonstrates its like-
Truth and justice must prevail here” (Ministry of Foreign lihood by structuring and assessing the process of cooptation
Affairs 2016). Lavrov’s comment provided credibility for the that has occurred. Further research is encouraged on similar
protesters and invoked the scandal’s subtext: that Germany efforts in other countries, particularly those highlighted by
was weak-willed and tolerant of migrant criminals while scholars of far-right politics, such as Austria, Italy, and
Russia’s government would seek justice for the victim. France.
Moreover, Lavrov acted in parallel with Russian news agencies
by presenting himself as an external truth-seeker, uncovering
Notes
what the German government had sought to cover up.
Although sporadic protests continued until March, the move- 1. The refined model omits the establishment of agenda-setting
ment lost momentum in February and Kremlin-funded networks institutions (“Stage 0”) in order to keep the focus of analysis on
eventually moved on to other topics. However, the implications of the case study. It is assumed that the Russian government intends
RT and similar agencies to function as institutions of this nature.
the crisis were not lost upon the German government. Berlin 2. In that year, the CIA described recently-founded Radio Free
accused Moscow of running a disinformation campaign and Europe’s purpose as "[k]eeping alive the hope of liberation in
launched an investigation. According to a postmortem working the [Soviet] satellite states...[and] [d]eveloping an atmosphere
paper written for the Federal Academy for Security Policy, both favorable to the growth of resistance movements, for ultimate
Lisa’s admission that the story was fabricated and a public exploitation in war, or, at a propitious moment, in peace time.”
3. Symbols of Soviet information war failure, such as Radio Liberty,
announcement by the Berlin police had virtually no impact on were recurring targets of criticism in the 1990s and early 2000s.
the story’s staying power in Russian media networks: “Despite the On this, Radio Liberty reported on October 4, 2002: “nationalists,
fact that the Berlin state police published a complete denial of the Communists, and other reactionary elements have regularly called
story, most Russian government-controlled media that featured for an end to RFE/RL’s activities in Russia.” Putin himself has
the issue did not correct it or remove it from their websites” harshly criticized Radio Liberty as president, accusing the broad-
caster of intruding in sensitive Russian affairs such as the then-
(Janda 2016). The Lisa case has, accordingly, heightened aware- ongoing war in Chechnya.
ness in Germany of the impact Russian foreign media have had on 4. The role of RFE/RL in precipitating the fall of communism should
German public life. not be exaggerated, however. American cultural propaganda
usually exacerbated, rather than caused, political and social ten-
sions within the Eastern Bloc.
Conclusion 5. Putin’s first address to the Federal Assembly (July 8, 2000) is a
good example of an early expression of conservative nationalism
The goal of this study has been to document the mechanisms, in post-Soviet Russia.
content, and results of one branch of the Russian Federation’s 6. The term Aussiedler translates to “emigrant” or “expatriate” and
foreign media campaign under Vladimir Putin. The Kremlin specifically connotes ethnic Germans from Eastern Europe.
has been able to create foreign media dependence among Spätaussiedler (“repatriates”) refers to those who have returned
to Germany. Such people are also designated Russlanddeutsche
a segment of the Russian-German community; delegitimize (“Russian Germans”). Not all immigrants from Eastern Europe
German government policy and that country’s “culture of and the former Soviet Union are called Spätaussiedler. Ethnic
tolerance” while promoting Putin as a defender of Russians in Germany are known simply as Russen (“Russians”)
PROBLEMS OF POST-COMMUNISM 13

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