Examples of Businesses

Apple
Apple is well known around the world for its innovative products, including its
personal computers, and range of smart devices, as well as its range of
services, such as music and video streaming, and production services.

Founded in 1977 by Steve Jobs and Steve Wozniak, Apple became the first
publicly traded company whose value hit $1 trillion. 9  The company's stock
trades under the ticker symbol AAPL on the Nasdaq. Intraday trading as of
Sept. 17, 2021, ranged around $145, while the market capitalization for the
company hit $2.42 trillion.

The company employs more than two million people, including 80,000
individuals who work as direct Apple employees. The remaining jobs include
suppliers, manufacturers, and others who are supported through the Apple
store.1 0  The company reported net sales of $274 billion in 2020, driven
primarily by its product segment. 1 1

Apple's key to success lies in its family of products and its ability to innovate.
The company focuses on design and quality—two key elements that were a
key part of Jobs' corporate vision. The products that Apple creates and
markets can be used under the same operating system, which allows
consumers to sync them together, thus lowering corporate costs. Apple's
ability to create, develop, and market new products and services also put it
ahead of its competition.