What is Market Positioning?

The ability to affect consumer perceptions of a brand or product in relation to

competitors is referred to as market positioning. The goal of market positioning is
to develop a brand's or product's image or identity so that people perceive it in a
specific way.

For example:

 A handbag maker may position itself as a luxury status symbol

 A TV maker may position its TV as the most innovative and cutting-edge
 A fast-food restaurant chain may position itself as the provider of cheap
meals