JAMES B.

TREUHAFT
270 Lafayette Boulevard
Long Beach, NY 11561
Cell 516-428-6181
jtc00c26@westpost.net

PROFESSIONAL SUMMARY
Seasoned, astute High-Tech Sales Executive with 20+ years
experience and a Bachelor's degree in Electrical
Engineering. Achieved $MM quotas in sales of
telecommunications, fiber optic and IT solutions for
prominent organizations (Zenith, Samsung), mid-sized
companies and startups. Successfully introduced new
products, penetrated new markets and built strong
relationships with Top 40 MSO's (Time Warner, Comcast,
Cablevision), RBOC's (Nynex, Bell Atlantic, Bellcore, GTE)
and strategic partners (Cisco Systems).
* Demonstrated business acumen with extensive background
in operations, product forecasting, competitive analysis,
RFPs/RFQs, sales presentations and trade shows.
* Proven ability to coach high-performing sales teams,
work closely with engineering, and train systems
integrators, VARs, distributors and manufacturer's
representatives.
* Exemplary Account Manager with a passion for maximizing
customer satisfaction and ensuring repeat business.
PROFESSIONAL EXPERIENCE
BOOTHSEAL LLC, Manhattan, NY; 2006 - June 2010
OPERATIONS/SALES MANAGER, NORTH AMERICA; 4 years
Devised strategies to introduce startup firm to the
marketplace, encompassing policy/ procedures, staffing,
product development, sales, business development, trade
shows, hardware/software and Website. Explained features,
benefits and value propositions of company offerings to key
decision makers, managed accounts/client relations and
oversaw rental booths at multiple locations.
KEY ACCOMPLISHMENTS:
* Instituted all company procedures, from securing
warehouse space to domain name.
* Organized, trained, coordinated and managed a team of
trade show pier leaders and temporary workers to run
exhibits at 10 shows, growing revenue 15-20% per show.
* Initiated conversations with Advanstar Communications,
leading to capture of a lucrative contact with the Majic
Show (largest trade show in Women's & Men's Fashion venue)
in Las Vegas.
ALLMET INC., Farmingdale, NY; 2004 - 2006
SENIOR ACCOUNT MANAGER; 2 years
KEY ACCOMPLISHMENTS:
* Developed new business while managing existing accounts
for industrial solution provider with clients in aerospace,
chemical and power industries.
* Drove $400K in new business via cold calling,
telemarketing and customer visits.
* Prepared accurate price quotes and proposals.
 * Executed a successful mailing campaign targeting 2,000
businesses in the US.
* Maintained professional/technical knowledge by
attending workshops and participating in professional
societies.
BRIDGECOM INTERNATIONAL, Vahalla, NY; 2003 - 2004
SENIOR ACCOUNT MANAGER; 1 year
Led sales team in meeting a $MM quota by offering total
BridgeCom voice/data solution to major accounts in NY and
NJ. Generated leads via telemarketing and cold calling.
* Recruited VARS to provide better sales coverage and
increase revenue.
* Prepared comprehensive sales and pipeline reports for
the region.
* Acted as liaison between the Customer and company's
technical support, to ensure complete customer satisfaction.
SMC NETWORKS, Irvine, CA; 2002 - 2003
DIRECTOR OF BROADBAND SALES; 1 year
Led and empowered 2 Regional Managers, 2 Systems Engineers,
reps and distributors to grow sales of SMC products
(routers, switches, 802.11 wireless gateways, cable modems
and DSL) to the North American cable TV and telco markets.
Held accountability for $MM sales quota for the Eastern
Region.
KEY ACCOMPLISHMENTS:
* Forged and cultivated relationships at the C-level with
the Top 40 MSO's in North America and Canada, including
Comcast, Time Warner, Adelphia, Cox Communications, Rogers
Communications and Cablevision.
* Created sales and business plans, RFP's/RFQ's, product
forecasting, competitive analysis, customer reports and
resource requirements for hiring regional managers, SE's and
reps.
HIGHSPEED SURFING, Santa Clara, CA; 2000 - 2002
DIRECTOR OF NORTH AMERICAN SALES; 2 years
Brought wireless LAN products and RF cable modems to the
cable TV markets in North America and Canada. Attended all
relevant trade shows and organized customer events.
KEY ACCOMPLISHMENTS:
* Developed sales strategy and high-level presentations
for securing client contracts.
* Established and maintained relationships with the Top
40 cable TV operators.
* Implemented sales/business plans, RFP's/RFQ's, product
forecasting, competitive analysis, customer reports and
resource requirements.
* Hired and trained new distributors and VARs in North
America and Canada.
SAMSUNG TELECOMMUNICATIONS AMERICA, Dallas, TX; 1997 - 2000
DIRECTOR OF NORTH AMERICAN SALES; 3 years
Built sales and sales engineering teams to drive sales of RF
cable modems, VoIP, Web terminals and LAN products to the
cable TV markets in North America and Canada.
KEY ACCOMPLISHMENTS:
* Developed strategy and tactics to penetrate
marketplace, leading to deployment of modems to The Wiz,
CompUSA and J & R Music World.
* Leveraged relationships with Top 40 MSO's (Time Warner,
Cable, Cablevision, Rogers Cable) to test new products and
acted as liaison between Samsung and client's engineering
departments.
* Took best customers to Korea to demonstrate company's
high manufacturing standards.
* Maintained strategic partnership with Cisco Systems in
developing Samsung modem.
* Played key role in Samsung becoming the #1 selling CM
to achieve cable labs certification.
ZENITH ELECTRONICS, Glenview, IL; 1994 - 1997
DIRECTOR OF SALES, EASTERN US AND CANADA; 3 years
Generated sales of RF cable modems/routers to Eastern states
and Canadian territories with Ethernet and Token Ring-based
WAN, LAN and MANs.
KEY ACCOMPLISHMENTS:
* Top-ranked in sales quota attainment for 2 years,
achieving $4MM in sales, 1996.
* Held market responsibility for all major MSO's,
including Cablevision, Rogers Cable, Cogeco, Videotron,
Continental Cablevision, Time Warner and TCI as well as the
RBOC's Nynex, Bell Atlantic, Bellcore, GTE and Bellsouth.
* Recruited and trained systems integrators, VAR's,
distributors and manufacturer's representatives.
EDUCATION
New York Institute of Technology, Old Westbury, NY
B.S., Electrical Engineering, 1988