Masthead- Used a colour that contrast the green Cover lines- Mian cover line is the feature article

e article which is higlighted with the central

background and makes it stand out. It also uses big bold image to highlight its importance over the other stories covered in the magazine.
font to help the magazine stand out from a distance and
make it easy to read. The sans-serif font highlights the
Price line- The price is in the top right corner
brand identity.
in a shape which grabs the reader's attention.
This highlights the importance of the
Feature artcile- Its small but written in bold to donation and charity.
highlight it’s the main story in the magazine.
Also has a teaser, ‘page 22’, to suggests theres Date line- in the same place as other Big Issue
more to read on this article. front covers to give the audinece sense of
familiarity.

Central image- This photograph is used to

highlight the feature article and draws Colour pallet- simple colour pallet of yellow,
attention to the individaul. The photo green and black, which are quite bold colours
takes up most of the page which and stand out at first glance but complement
emphasises its importance. The one another well.
representation of this man being
homeless and having a ‘companion’ is The man is represented as quite ordinary
positive because both the man and the instead of as a ‘homeless’ person, which
dog look happy. I think The Big Issue are stereotypically are seen negatively. The
trying to highlight the idea that the camera angle is slightly placed at a lower
homeless deserve companinonship. angle than the man where the dog is up on
him licking his face to highligh this ‘love’ and
‘companionsh
Tag line- Draws attention to the ethos of The Big Issue
and highlights it as a charity as well as a newspaper.
Its in small font to not draw away from the feature
story on the magazine.