Kumar, Ashish & Saini, Monika & Hans, Preeti. (2019).

Factors influencing online

shopping behavior of university students. International Journal of System Assurance
Engineering and Management. 10. 10.1007/s13198-019-00797-7. This article is focused
on examining the factors that influence the online shopping behaviour of university
students. A very less studies, have been carried out which explicitly addressed the
impact of gender, locality, year of study and stream of students on the factors
influencing online shopping. Using exploratory factor analysis and non-parametric
testing tools, the present study examines gender, locality, stream, and year of
study differences across the four factors. The empirical study demonstrate that
among four factors some have significant differences with the factors named as
security & description, convenience, captivating and promotion. The results also
show that stream of students have no significant difference with four factors.