Explainer Video Script Template

Video Project Title: Wave Social Calendar: Get Your Daily Dose of Inspiration

Video Outline
Opening
Think of what can instantly grab attention and sow curiosity about what's next.

Producing social media content 365 days a year is tough.

We know the pain because we are marketers, too.

Problem
Define the problem that you aim to overcome by introducing your product.

To perform well and bring results, social media marketers need a constant flow of
content.
But sometimes they may face a lack of:
● ideas;
● time;
● designing skills;
● marketing expertise.

Solution
Describe your product and explain why it is the perfect solution to the problem.

Wave Calendar is a place to find inspiration and get resources for filling in social
media channels with engaging content every day!
● All holidays and occasions in one place → you have ideas every day.
● Quick creation of video content → save time on content creation.
● Customizable pro-looking templates → your content looks great.
● Tips on social media marketing → learn how to use social platforms to grow
your business

Call-to-action
Let the viewer know what to do next to get your product and solve the problem.

Get Your Daily Dose of Inspiration with Wave Calendar!

wave.video/calendar
 Two-column Explainer Video Script Template
How to use the template

- A scene is a unit of the story that takes place at a specific location and time. If
the setup changes, add a new raw for the next scene.

- In the Video column, describe all actions, effects and other visual aspects of
the scene. In short, put here everything that is visible.

- The Audio column is for music, dialogues, narration and sound effects that
happen in parallel with the visual portion. Put simply, note everything that the
viewer will hear.

- Add notes, comments and other remarks that are important for the next
stages of video production.

Scene Video Audio Notes

1 Olga, a content marketer, is [LIGHT BACKGROUND We only have a

sitting at the desk with a MUSIC PLAYS] yellow
laptop, background to
coffee mug, decorate the
books on it. room, it should go
FEMALE VOICE: well with some
Olga is brooding. She is Sometimes engaging the light-blue outfit.
working on a content plan audience 365 days a year
and looks concerned about can be overwhelming We also need to
where to get ideas from. get a chair.

2 CUT TO the light-blue

screen.
FEMALE VOICE:
TEXT APPEARS: Here at Wave.video we Emphasis on
We Feel Your Pain feel your pain “Your Pain”

3 FEMALE VOICE: Need to record a

CUT TO the screencast
showing the calendar's
main dashboard. Cards are
smoothly changing.
That is why Wave screencast.
Calendar is packed with
amazing and trendy
content ideas for every
day of the year.

4 …. …. ….

Color code

Character Props Music

Costume Voiceover Set Dressing
Visual effect Transition Extra