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INTRODUCTION TO WOMEN
ENTREPRENEURSHIP
Women Entrepreneurship
Women entrepreneurship is the process in Get All Notes in Your Inbox

which women initiate a business, gather all

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provides employment to others and manages  Name
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According to definition given by Government of India – “A women

entrepreneur is defined as an enterprise owned and controlled by woman
having a minimum financial interest of 51% of the capital and giving at
least 51% employment generated to women” 
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posts. Join Facebook. Computer Applications (9)
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Women Entrepreneurship refers to business or organization started by Cost Accounting (3)
a woman or group of women. There has been a change in role of E-commerce (8)
women due to growth in education, urbanization, industrialization and Entrepreneurship (11)
awareness of democratic values. Financial Accounting (2)
Financial Management (29)
Industries promoted by Women Entrepreneurs → Financial Services (19)
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 Beauty parlors Managerial Economics (2)
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Women entrepreneurs can be broadly categorized into five Marketing of Services (6)
categories:- Micro-Economics (2)

♦ Affluent entrepreneurs – These are daughters and wives of

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wealthy businessmen. These women have the financial aid and the Personal Finance (2)
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♦ Pull factors – These are educated women living in urban areas with Projects and Presentations (34)
Public Finance (11)
or without work experience who take the risk of a new enterprise with
Research Methodology (9)
the help of financial institutions and commercial banks. These women Rural Marketing (1)
take up a new business as a challenge in order to be financially Strategic Management (14)
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♦ Push factors – These women take up some business activity in
order to overcome financial difficulties. Generally widows and single
women manage an existing family business or develop a new business
due to difficult family situations.

♦ Rural entrepreneurs – These women belong to rural areas and

choose a business suiting their resources and knowledge. Business
carried out involves low investment, minimum risk and does not
require any special skills.

♦ Self-employed entrepreneurs – They are uneducated women who

fall below the poverty line. They choose tiny and small enterprise which
are convenient to manage and adequate for the sustenance of her
family.
Reasons for growth of Women Entrepreneurship→

Growth in Literacy level

Industrial and economic growth
Awareness of democratic values
Organizations promoting women entrepreneurship
Financial assistance and consultancy services provided by financial
institutions

Problems faced by Women Entrepreneurs→

♦ Women’s problem in India – Women entrepreneurs face a
difficulty due to specific women problems in India arising due to old
traditions, socio-cultural norms, male dominant society, family
responsibilities, Indian values and ethics.

♦ Entrepreneurial problems –
Corruption in government agencies
Price and availability of raw materials
High competition in low technology products
Financial problems
Face technological obsolesce due to lack of support
♦ Specific problems  to women –
 Mobility problems
 Family responsibilities and lack of support from family members.
Exploitation by middle man
Women have to be dependent on men for doing work which requires
muscular strength.
Women are perceived to be weak in the Indian society; hence men
are preferred over women to face troubles and hardships related to
an enterprise.

Future of Women Entrepreneurship in India →

♦ The decade 1975 – 85 was declared as D̀ecade for womeǹ by United

Nations Industrial Development Organization (UNIDO). The Topic “Role of
women in industrialization in developing countries” was raised in 1878 at
conference held by UNIDO at Vienna which aimed at removing social,
attitudinal and institutional barriers and increasing participation of
women in industrial activities.
♦ United Nations arranged a conference `Decade for womeǹ at
Copenhagen on 30th June 1980 aimed at promoting equal
opportunities and equal treatment to women in employment.

♦ On November, 1981, a National Conference for Women

Entrepreneurs was held at New Delhi, India.

♦ The Seventh five year plan focused on Integration of Women in

Development.

♦ The National Alliance of Young Entrepreneurs organized a

conference on Women Entrepreneurs at New Delhi in 1989 which made
the following declarations –
 — Nation and state government should promote woman’s participation
in social and economic development programmes.

— Financial assistance and consultancy services must be given to

women for doing exports.

— Fairs and exhibitions with products manufactured by women

entrepreneurs must be widely advertised.

— Education ministries must provide for education and training of

women entrepreneurs.

Organizations Promoting Women Entrepreneurship in India

National Resource Centre for Women (NRCW)

Women’s India Trust (WIT)
Women Development Corporation (WDC)
Association of Women Entrepreneurs of Karnataka (AWAKE)
Working Women’s Forum (WWF)
Self- Employed Women’s Association (SEWA)
BY: BBAMANTRA / IN: ARTICLES, ENTREPRENEURSHIP / WITH: 7 COMMENTS

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7 COMMENTS   Oldest
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sathyaseelan 
5 years ago

fine
 0 Reply

sathyaseelan 
5 years ago

very nice article

1 Reply

Vaishali 
5 years ago

In the above article name of MAHILA ARTHIK VIKAS MAHAMANDAL should be

mentioned. Because since 40 years this government orgnisation is working
for those women (under BPL) belongs from Rural as well as from urban area
of Maharashtra and the aim of this orgnization is to develop new
entrepreneurs through the SHG formation.
0 Reply

arunima 
5 years ago

Good
0 Reply

Kushal Sahu 
3 years ago

helpful
0 Reply

Anil 
3 years ago

Thanks for helping me out with my assignment.

0
 0 Reply

Bk 
2 years ago

Thank you very much for writing this article

You have saved me
0 Reply

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