S.G.B.A.

DEPARTMENT OF BUSINESS ADMINISTRATION AND MANAGEMENT

INTERNAL EXAM – MBA –I (Sem II)
Year 2018-19
RESEARCH METHODOLOGY

Paper-MBA/202

Time-Two Hours. Full Marks-70

N.B.-(1) Solve ALL question

(2) Figures to the right indicate full marks.

SECTION – A

1. (A) What do you mean by research methodology? Explain nature & scope from
management perspective. 14

OR

(B) “Research is much concerned with proper fact & findings, analysis & evaluation” Do
you agree? Give reason to support answer. 14

SECTION – B

2. (A) Explain the features of good research design. 7

(B) You are asked to do research for a Syntel company wants to invest money in the
mutual funds. What types of research design you will follow to do this. 7

OR

(C) Explain the steps in research process with the help of flow chart of research process.

(D) As area sales manager of a company manufacturing & marketing DTH (Direct to
home) cable services. You have been assigned the responsibility of conducting a research
study to estimates the sales potential of your products in the domestic market. How would
you proceed it? 7

SECTION - C

3. (A) Enumerate different methods of data collection. 7

(B) You are asked to conduct enquiry regarding financial returns to a common investors
from mutual funds in Amravati city. Which method of data collection you will utilize? Why?
7
 OR

(C) What are the guiding considerations in the construction of questionnaire? Explain. 7

(D)Tabulate the following data with appropriate 5 class intervals. Marks obtained out of 100
are given below.

53,23,41,33,82,55,53,48,39,

47,30,67,18,73,45,37,58,65,

63,71,80,20,24,61,75,54,41,

28,46,57,32,56,44,47,38,72,

74,21,59,62. 7

4. (A) Explain attitude measurement techniques in brief. 7

(B) 500 articles were selected at random out of batch 10,000 articles & 30 were found
defective. How many defective articles would you reasonably expect to find in whole batch? 7

OR

(C) What are good qualities of optimally viable research report?7

(D) The management of local restaurants wants to determine the average monthly amount
spent by households at fancy restaurants. Using a suitable

Projective technique, develop suitable test for this purpose. 07

SECTION-D

The annual advertising expenditure (in lacs Rs.)& the corresponding annual sales (in crores Rs.)
for company ABC International for past 10 years are as follows.

Year 1 2 3 4 5 6 7 8 9 10

Adv. Exp. 10 12 14 16 18 20 22 24 26 28

Annual sales 20 30 37 50 56 78 89 100 120 110

Find out correlation of coefficient between them and comment. 14