P230/1

ENTREPRENEURSHIP
EDUCATION
Paper 1
July/Aug. 2017
3 hrs.

Uganda Advanced Certificate of Education

MOCK EXAMINATIONS
Entrepreneurship Education
Paper 1
3 hours

INSTRUCTIONS TO CANDIDATES:
This paper consists of two sections A and B.
Section A is compulsory. Answers to this section should be precise and concise.
Attempt any four questions in section B.
Credit will be given for use of relevant diagrams and illustrations.
All questions in section B carry equal marks.
Any additional question(s) attempted will not be marked.

Turn Over

1
 SECTION A: (20 marks)

Answer all questions in this section.

1. (a) (i) What is meant by ‘sustainable development’? (01 mark)

(ii) Mention any three elements of a social enterprise plan. (03 marks)

(b) (i) Define the term ‘personal brand’. (01 mark)

(ii) Outline any three principles of an effective personal brand. (03 marks)

(c) (i) Distinguish between market feasibility study and technical feasibility
study as used in business opportunities. (02 marks)
(ii) Mention any two components of financial feasibility study. (02 marks)

(d) (i) Define the term ‘credit policy’ as used in lending. (01 mark)
(ii) Outline any three components of credit policy. (03 marks)

(e) Zungulu enterprises limited had the following records for May 2016.
Item shs (000s)
Gross profit 10,000
Discount received 4,000
Net profit 6,000
Cost of sales 14,000

Compute:
(i) Turnover, (02 marks)
(ii) Expenses. (02 marks)

2
 SECTION B: (80 marks)

Answer any four questions from this section.

2. (a) Explain the various environmental standards set by NEMA to be observed by

businesses. (10 marks)
(b) Discuss the responsibility of business to community and environment.
(10 marks)

3. (a) Explain the factors that affect women participation in business. (12 marks)
(b) Explain the various ways of minimizing gender hinderances in business.
(08 marks)

4. (a) Explain the advantages of raising long term finance through capital markets.
(06 marks)
(b) Explain the various components of a prospectus. (14 marks)

5. (a) Describe the various stages of product life cycle. (10 marks)
(b) Explain the ways in which proper financial management can improve on the
quality of goods produced. (10 marks)

6. (a) Explain the characteristics of potential customers for an enterprise. (08 marks)
(b) Discuss the tools of an effective marketing strategy for an enterprise.
(12 marks)

7. (a) Explain the factors considered when preparing induction of new employees for
an enterprise. (08 marks)
(b) Explain the tools of an effective performance appraisal system in an enterprise.
(12 marks)

END