Data gathering

Target Customers
 Age – teenagers, adults are our preferred customers
 Gender – we don’t have a preferred gender, but we'd love to see people of all genders
enjoy our food.
 Location – local residents are our main target customers since tourists don’t usually roam
to the location we are about to sell our goods.
 Occupation – individuals who have a job or can afford our food.
 Needs Interests – people who enjoy street food or those who just love to check out new
foods would be our highly targeted customers.
Competitive Edge against Competitors
 Affordable – being not that pricey will undoubtedly makes us on top of the market
rivalry.
 Accessible – We have made our company visible on social media. Having that said, we
are much more likely to be recognized by customers and they can contact us easily at
anytime and anywhere around our location.
 Customer Relationship – We don’t just make the best corn dogs here, we also strive to
communicate with them and have interactions with them, making their day much better.
Frameworks to take note to improve business sales
 (PvP) Personal Fulfillment (P) Value to Market (V) and Profitability (P)
 Personal Fulfillment – enjoyment in this type of market.
 Value to Market – serving people who greatly value your product rather than
people who don't
 Profitability – targeting customers who have a higher income, in general, has
more money to spend.
 (RFM) Recency (R), Frequency (F), and Monetary (M)
 Recency – Individuals who have just recently bought or started doing business
with the same company as you have, are those who will much more likely value
your product.
 Frequency – individuals who frequently buy your products are better customers
since they will likely buy more.
 Monetary – the same with profitability people who have a higher money to spend
are the best customers to have.
With all the data we have gathered, we would be able to sell our goods to our target market
easily. All that’s left for us to do now is to start our business and get those customers we are
aiming for.