Hearst magazines

Cosmopolitan online

 The website:
 The languages that is aimed at young women. As they use language for
example “it the biggest young women's magazine”
 The website is empowering women as the language used shows that
 The website is also shows it a website aimed at women as the colour pink is
used.
 Also the images used is focused on the fact it’s a female magazine as the
images are focused on makeup, jewellery and outfits
Cosmopolitan print
 Masthead is bright to get your attention
 Main image is a mid close up to focus on the makeup
 The bight colours are used to get your attention and
to stand out
 The representation that the magazine shows is that
it’s a international magazine
 The age is a young women who is white
 The language used positive for example “sweet and
glorious
 The language used isn’t empowering women like on
the website
  Cosmopolitan's social media tells news on
youtubers and influencers to get attention
from younger audiences
 Cosmopolitan has accounts for all over the
world, for example: there is a cosmopolitan
Cosmopolitan UK, France and India this is to get audiences
from all over the world.
social media  The posters are mainly celebrity based stories
 And the accounts from different countries
have models and other celebrities from that
country. For example cosmopolitan India the
model on the front cover is from India
Elle online

 The language used to show it’s a female magazine as they use

“fashionable, provocative and creative”.
 It also presents the audience with latest fashion, beauty and modern
culture.
 Also the colour pink is used to show it’s a female magazine
 This magazine doesn’t use language that empowers women like
cosmopolitan
 The photos used it mid close shot to focus on the outfits
Elle print

 Elle magazine uses empowering language “stronger,

smarter, bolder, braver
 Also uses “feel the power of Beyonce” to show how
much power she has in the music industry
 Also has “fashion” in bigger writing than everything
else on the front cover to show that the magazine
focuses more on fashion.
 The representation used is they have a black women
on the front cover which doesn’t happen that often.
Elle social  The posts are celebrity based news
Focuses on outfits celebrities
media 

 Representation has both men and women and

people of colour
 Posts a lot from red carpet events and the Oscars
to show the outfits and makeup of celebrities