Target audiences

 Age: 16-25 years old

 Gender: both but mainly female
 All ethnicities
Demographics  Social class – working to middle class C1-C2



  Values, attitudes, lifestyles or behaviour
 Aspirer- seek status
Psycomtrics  Explorer- discovers new things
 Mainstreamer – like to be part of a big group of
like-minded people seeks security
  Entertainment and diversion
Uses and  Information and education

gratification  Social interaction

 Personal identity
Mode of address

 Informal
 Simple language