Cebu Pacific Air

SWOT Analysis

Strengths

- Cebu Pacific Airlines is the Philippines' premier airlines.

- Cebu Pacific is the Philippines' chosen and dominant air cargo carrier, offering
competitive, quick, and simple air cargo services to a large network of independent
shippers and cargo agencies.

-The Piso fare promo that the airlines offer.

-They offer their own travel insurance for the passengers.

Weaknesses

- During a pandemic, the airline has more flight delays and cancellations than usual.

-The reason for the delays is a workforce shortage.

The airline has a delay in refunding the canceled and delayed flights due to the COVID-
19 pandemic.

Opportunities

-The increasing demands of travel due to the ease of COVID-19 restrictions

- The opening of the borders of some countries.

Threats

- Because of the limited number of flights available, the country's tourism and aviation
are hampered.

- The advancement of technology erodes human skills.

- The cyclical character of the airline industry has reached its pinnacle.

-The Uncertainty of COVID-19 Cases

 The booming local and global tourism businesses rely on air travel for critical

connections. Long-term growth in both the aviation and tourism industries is mutually

dependent. Many developing countries' economic development strategies rely on

tourism, especially in rural locations far from their main tourism markets that rely on a

regular supply of visitors. Their economy would suffer greatly if tourists did not visit.

One of the well known airlines in the Philippines is Cebu Pacific. It is Philippines'

premier airline, flying to more than 60 domestic and international destinations in 14

countries, including Australia, China, Japan, Singapore, and the United Arab Emirates.

They are also the Philippines' chosen and dominant air cargo carrier, offering

competitive, quick, and simple air cargo services to a large network of independent

shippers and cargo agencies.

The Philippine government lowered alert levels in some areas of the Philippines.

Due to the ease of restrictions, travel is currently increasing both domestically and

internationally. It is significant to identify and analyze the internal and external factors of

an aircraft to set strategic goals and shape current and future operations.

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