An Organizational Study

On
SOUTHERN HONDA, NAGERCOIL

SUBMITTED BY
S SANTHOSH MUKHILAN
962320631048

A Summer Training Report Submitted to The Faculty of Management Science in

Partial Fulfillment for The Award of The Degree Of

MASTER OF BUSINESS ADMINISTRATION

AMRITA COLLEGE OF ENGINEERING AND

TECHNOLOGY
ERACHAKULAM

ANNA UNIVERISTY: CHENNAI

NOVEMBER 2021

1
 DEPARTMENT OF MANAGEMENT STUDIES

BONAFIDE CERTIFICATE

This is to certify that the summer training report entitled “An organizational
study at SOUTHERN HONDA” is the bonafide work of S SANTHOSH
MUKHILAN (962320631048) who carried out the work under my supervision.
Certified further that to the best of my knowledge, the work reported herein
does not from part any other report dissertation on the basis of which a degree
or award was conferred on an earlier occasion on this or any other candidates.

Dr S Jayaselvi Dr.R.Dhaneesh
Assistant Professor Head of Department
Dept of Management Studies Dept of Management Studies
AMRITA INSTITUTIONS AMRITA INSTITUTION
Erachakulam, Nagercoil Erachakulam, Nagercoil

Place: Amritagiri

Date:

2
 ACKNOWLEDGEMENT

Thanks to the LORD ALMIGHTY who kept me strong with his blessings throughout this
organizational study.

I take this opportunity to express my deep felt gratitude and respect to our Principal
Dr.T.Kannan (ME,PhD)., Amrita College of Engineering & Technology, Nagercoil for the
opportunity given to us throughout the course.

I would like to express my gratitude to Dr R.Dhaneesh, HOD of Management Studies,

Amrita College of Engineering & Technology, Nagercoil, for the maximum support.

I profoundly express my indelible indebtedness to Dr R Dhaneesh, Assistant Professor of

Management Studies, Amrita College of Engineering & Technology, who through her
immense knowledge has greatly guided me to successfully complete this study.

I am also indeed to all teaching and non-teaching staffs of the department of Management
Studies for their cooperation and suggestions, which is the spirit behind this report.

S SANTHOSH MUKHILAN

3
 DECLARATION

I, S SANTHOSH MUKHILAN hereby declare that the report on

Summer Training Report, entitled ―An organizational study on
SOUTHERN HONDA‖, submitted to the Anna University,
Chennai, in partial fulfillment of the requirements for the award of
the degree of MASTER OF BUSINESS ADMINISTRATION is a
record of original work done by me, under the guidance of Dr R
DHANEESH during the period on October-November 2021 at
SOUTHERN HONDA

Place: Amritagiri Signature

Date: S SANTHOSH MUKHILAN

4
 TABLE OF CONTENT

CHAPTER TITLE PAGE.NO

1 INTRODUCTION 6

2 HISTORY & GROWTH 9

3 ORGANISATIONAL STRUCTURE 22

4 SWOT ANAYSIS 28

5 FINDINGS & SUGGESTIONS 30

BIBLIOGRAPHY 31

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 CHAPTER 1

INTRODUCTION

1.1 INTRODUCTION OF ORGANIZATIONAL STUDY

Organizational study is an effort towards understanding the organization, its policy‘s
structure and methodology adopted. It gives us brief description of the overall functioning of
the company or organization. The study encompasses the systematic and careful application
of knowledge about how people perform within organization. This aims at providing
management theories and application in organizational function. Organization requires
relationship among people and process. Organizations are social entitles which co-ordinates
the activities of a number of people for the achievement of some common goal through
division of labor and through well-defined systems of working. An organization needs a
system of relationship among functions it needs stability, continuity and process.
Organizational study as systematic and careful application of knowledge about how people
act within organization. Organization study is the systematic learning process about an
organization to understand the different roles of each member in the organization. The study
is conducted to understand the organizational structure, function and process of various
departments and their products and services. Organizational study is the inter-disciplinary
academic filed interested in a collective activity and how it related to organization,
organizing and management.

In order to define the role of the members behavior and activities the develop certain rules
and regulations, policies, practices and procedure. A good organization means facilities
management and the operations of the enterprise and it encourages growth.

1.2 NEED FOR STUDY

In this work HONDA Automobiles was selected for the organizational study.

1.3 OBJECTIVES
The main objective of this study is

 To understand the organizational structure of Honda motors.

 To analyze the functions of HONDA motors.

 To categorize the various departmental activities in Honda motor.

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1.4 SOURCE OF DATA COLLECTION
The study is based on the primary and the secondary data collection. The primary data is
collected from the Manager of Honda showroom, the secondary data is collected from the
source of internet.

1.5 LIMITATIONS

 The study limits with only one showroom due to pandemic.

 The secondary data which was collected through internet is not highly satisfactory due
to inaccuracy and has not met with the expectation of the researcher.

Brand name: HONDA

Tagline

 It‘s Your Turn to Drive

 Innovation that Excites
 Shift the way you Move
Logo

1.6 INDUSTRIAL PROFILE

 HONDA automobile manufacturer belongs to the automobile industry.

 The automobile industry is involved in design, development, manufacturing,

marketing, and selling of motor vehicles.

 It is one of the world's largest industries by revenue.

 HONDA MOTOR CO., LTD. is a Japan-based company mainly engaged in the
manufacture and sale of automobiles and parts, as well as the provision of sales

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 financial services.

 The Company operates through two business segments.

 The Automotive segment is engaged in the manufacture and sale of electric vehicles,
compact cars, light cars, minivans, commercial vehicles, trucks, micro buses and other
automobiles, as well as related parts.

 The Sales Finance segment is engaged in the sales finance business and the leasing
business to support sales activities of automobile business.

1.7 CORPORATE INFORMATION

Honda's footprint in India has been growing steadily since its inception in 2005. Marked by
an impressive rise in sales, award- winning quality from locally-built products, an expanding
range of innovative cars and a rapidly evolving dealer network the growth underlines the
strategic importance of India to Honda.

Together with its global Alliance partner – Renault, Honda has made a long-term and large-
scale 45 million INR investment commitment in a manufacturing plant at Oragadam,
Chennai. The Alliance has also invested in a state-of –the-art global R&D center with more
than 2000 engineers to support product innovation and customization.
Guided by its global Brand commitment "Innovation and Excitement for Everyone" Honda
delivers cutting-edge technology, Innovative design and a rewarding experience to all its
customers. In India, Honda has been constantly expanding innovative and exciting product
offerings across hatchback, sports car, SUV and sedan segments. Today, Honda has strongly
positioned five locally produced models – Micra Active modern and stylish hatchback, Micra
premium hatchback, Sunny sedan, Evalia urban class utility vehicle and Terrano premium
compact SUV. Adding to the range is the Teana luxury sedan, which is imported from Japan
as CBU (completely built units). NMIPL also commenced exports in September 2010 to
more than 100 countries including Europe, Middle East and Africa.

In line with its global philosophy of corporate sustainability, Honda India is demonstrating its
corporate commitment through various sustainable programs including safety campaigns and
rehabilitation projects. Honda has constructed residential homes for relocated families from
the construction site, local Police Station and a fire service station in the Oragadam village.
Honda has also partnered with ‗Habitat for Humanity‘ for providing shelter to various
families by constructing homes for the socially and economically less fortunate section of the
society.
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 CHAPTER 2

HISTORY & GROWTH

2.1 COMPANY PROFILE

A company called Nihon Sangyou, or Japan Industries, merged with what would become
Honda Motor Company in 1931. The CEO of Nihon Sangyou, Yoshisuke Aikawa, was
excited about starting an auto division of the company, so when other shareholders were less
enthusiastic, Aikawa bought them out and began focusing on building Honda manufacturing
plants.

Honda continued making Datsun‘s, the kind of car they‘d been making for years, as well as
producing trucks and planes for the Japanese army. After the war, Honda partnered with
various automakers to build vehicles for them, including Austin Motor Company in the 1950s
and 1960s and a merger with Prince Motor Company in 1966, which introduced vehicles to
the Honda lineup that are still in production to this day.

1953 was a dramatic moment in Honda‘s history because of anti- communist sentiments after
the Korean War ended. Honda‘s labor union acted harshly and fired hundreds of workers, and
even had union leaders arrested. Eventually a new union was formed that helped Honda
expand rapidly, in terms of technology.
Honda started expanding worldwide in the late 1950s, when it realized that the small Datsun
would fill a hole in the Australian and US auto markets. Honda showed cars at the Los
Angeles Auto Show in 1958 and then opened a subsidiary in the US in 1960. A plant was
built in England in 1986 and by 2007 produced over 400,000 vehicles per year, which
became the highest producing plant in Europe. Honda also has plants in Brazil and sells cars
all over the world. Honda is especially popular in China, where it sold more than half a
million 2.3

2.2 VISION STATEMENT

“Enriching People’s Lives. Honda has a clear vision for the future, and − with our Alliance
partner, Renault − we are working with passion to achieve it. Our mission is to enrich
people’s lives, building trust with our employees, customers, dealers, partners, shareholders
and the world at large”. Units in 2009.

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2.3 MISSION STATEMENT
“Honda provides unique and innovative automotive products and services that deliver
superior measurable values to all stakeholders in alliance with Renault”.

2.4 COMPETITORS:

2.4.1 HYUNDAI MOTOR

Hyundai Motor Company is a South Korean multinational automotive manufacturer

headquartered in Seoul, South Korea. Hyundai Motor Company was founded in 1967.
Currently, the company owns 33.88 percent of Kia Corporation, and also fully owns two
marques including its luxury cars subsidiary, Genesis Motor, and electric vehicle sub-brand,
Ioniq. Those three brands altogether comprise the Hyundai Motor Group.

Hyundai operates the world's largest integrated automobile manufacturing facility in Ulsan,
South Korea which has an annual production capacity of 1.6 million units. The company
employs about 75,000 people worldwide. Hyundai vehicles are sold in 193 countries through
5,000 dealerships and showrooms

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2.4.2 HONDA

Nissan Motor Company, Ltd. (is a Japanese public multinational conglomerate manufacturer
of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan.

Nissan has been the world's largest motorcycle manufacturer since 1959, reaching a
production of 400 million by the end of 2019, as well as the world's largest manufacturer of
internal combustion engines measured by volume, producing more than 14 million internal
combustion engines each year. Nissan became the second-largest Japanese automobile
manufacturer in 2001. Nissan was the eighth largest automobile manufacturer in the world in
2015.
Nissan was the first Japanese automobile manufacturer to release a dedicated luxury brand,
Acura, in 1986. Aside from their core automobile and motorcycle businesses, Nissan also
manufactures garden equipment, marine engines, personal watercraft and power generators,
and other products. Since 1986, Nissan has been involved with artificial intelligence/robotics
research and released their ASIMO robot in 2000. They have also ventured into aerospace
with the establishment of GE Nissan Aero Engines in 2004 and the Nissan HA- 420 Nissan
Jet, which began production in 2012. Nissan has two joint- ventures in China: Dongfeng
Nissan and Guangqi Nissan.

In 2013, Nissan invested about 5.7% (US$6.8 billion) of its revenues in research and
development. Also in 2013, Nissan became the first Japanese automaker to be a net exporter
from the United States, exporting 108,705 Nissan and Acura models, while importing only
88,357.

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2.4.3 MARUTI SUZUKI

Maruti Suzuki India Limited, formerly known as Maruti Udyog Limited, is an Indian
automobile manufacturer, based in New Delhi. It was founded in 1981 and owned by the
Government of India until 2003, when it was sold to Suzuki Motor Corporation. As of
September 2021, Maruti Suzuki has a market share of 49 percent in the Indian passenger car
market.

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2.4.4 TOYOTA MOTOR CORPORATION

Toyota Motor, also known as Toyota, is among the world's largest automotive
manufacturers. The company designs and manufactures a diverse product line-
up that ranges from subcompacts to luxury and sports vehicles to SUVs, trucks,
minivans, and buses. Its vehicles are produced either with combustion engines
or hybrid-electric propulsion systems, as with the iconic Prius. Popular models
include the Camry, Corolla, Land Cruiser, and luxury Lexus line, as well as the
Tundra truck. Toyota's subsidiaries also manufacture vehicles: Daihatsu Motor
produces mini-vehicles, while Hino Motors produces trucks and buses.
Additionally, Toyota makes automotive parts for its own use and for sale to
others. The company's domestic sales account for nearly 45% of the company's
revenue.

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2.4.5 CHEVROLET

Chevrolet, also referred as Chevy, is a subsidiary automaker of General Motors. Founded

originally by Louis Chevrolet and General Motors‘s ousted founder William C Durant on the
November month in the year 1911, as General Motors acquired the company Chevrolet motor
Car in 1918 and to sell vehicles mainstream which was positioned by Alfred Sloan to
compete with the variant Model T of Henry ford‘s Ford.
In most markets of automotive across worldwide, the vehicles of Chevrolet brand, with the
prominent omission of the variant Oceania, where Australian subsidiary is represented by
GM, Holden. In Europe the Chevrolet was re-launched in the year 2005, selling primarily
vehicles manufactured by the Korean subsidiary for General Motors and slotting below Opel.

The Chevrolet sells and produces in North America with wide range of vehicles, to
intermediate function commercial trucks from sub packed in automobiles. Due to the name
recognition and prominence of Chevrolet as general motors‘ marques of global, Chevy or
Chevrolet as synonym used at those times for products of General Motors, one model being
the engine of GM LS1, which was commonly by the variant or name thereof of the small
engine block of Chevrolet.

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2.4.6 MAHINDRA & MAHINDRA

Mahindra & Mahindra Limited is an Indian multinational automotive manufacturing

corporation headquartered in Mumbai, Maharashtra, India. It was established in 1945 as
Muhammad & Mahindra and later renamed as Mahindra and Mahindra. It is one of the
largest vehicle manufacturers by production in India. Its subsidiary Mahindra Tractors is the
largest manufacturer of tractors in the world by volume. It is a part of the Mahindra Group,
an Indian conglomerate. It was ranked 17th on a list of top companies in India by Fortune
India 500 in 2018.Its major competitors in the Indian market include Maruti Suzuki and Tata
Motors.

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2.5 PRODUCTS AND ITS DESCRIPTION:

2.5.1 HONDA MAGNITE

 Latest Update: The Honda Magnite has become pricier by up to Rs 17,000.

 Honda Magnite Price: Honda now retails the sub-4m SUV from Rs 5.71 lakh to Rs
10.15 lakh (ex-showroom, Delhi).
 Honda Magnite Variants: It is sold in five trims: XE, XL, XV, XV Premium, and
XV Premium (O).
 Honda Magnite Seating Capacity: The Magnite is a five- seater.
 Honda Magnite Engine and Transmission: It is a petrol-only offering with two
engine options: a naturally aspirated 1-litre (72PS/96Nm) and a 1-litre turbo-petrol
(100PS/160Nm). While
the former is mated to a 5-speed MT only, the latter gets the choice of a 5-speed MT
and CVT (152Nm with the CVT).
 Honda Magnite Features: Honda has equipped it with an 8- inch touchscreen
infotainment system with wireless Android Auto and Apple CarPlay, 16-inch dual-
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 tone alloy wheels, LED headlamps with LED DRLs, and auto AC with rear AC vents.
The higher-spaced XV and XV Premium come with a Tech Pack comprising a
wireless charger, an air purifier, high-end JBL speakers, LED scuff plates, ambient
lighting, and puddle lamps. Sadly, Honda doesn‘t offer the SUV with a sunroof.

 Honda Magnite Safety: It comes with dual front airbags, rear parking sensors, ABS
with EBD, hill start assist, and electronic stability control.
 Honda Magnite Rivals: The Magnite goes up against the Kia Sonet, Hyundai Venue,
Maruti Suzuki Vitara Brezza, Toyota Urban Cruiser, Tata Nexon, Mahindra XUV300,
Ford EcoSport, Renault Kiger, and Citroen C3.

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2.5.2 HONDA KICKS

 Honda Kicks Price: Honda has priced the Kicks from Rs 9.49 lakh to Rs 14.14 lakh
(ex-showroom).
 Honda Kicks Variants: The Kicks is available in three broad variants: XL, XV, and
XV Premium.
 Honda Kicks Seating Capacity: It comes in a 5-seater layout.

 Honda Kicks Powertrains: Honda offers the Kicks with two petrol engines: a 1.5-
litre naturally aspirated unit (106PS/142Nm) mated to a 5-speed MT or a 1.3-litre
turbo- petrol engine (156PS/254Nm) paired to either a 6-speed MT or CVT.

 Honda Kicks Features: The Kicks is equipped with cruise control, auto AC, an 8-
inch touchscreen with Apple CarPlay and Android Auto, and push-button start/stop.
 Honda Kicks Safety: Safety features on offer include up to four airbags, ABS with
EBD, and electronic stability control.
 Honda Kicks Rivals: It locks horns with the Hyundai Creta, Kia Seltos, Renault
Duster, MG Astor, Maruti Suzuki S-Cross, Skoda Kushaq and Volkswagen Taigun. If
you are looking for a more rugged SUV, you can check out the Mahindra Scorpio.

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2.5.3 HONDA TERRANO

The Honda Terrano has 1 Diesel Engine and 1 Petrol Engine on offer. The Diesel engine is
1461 cc while the Petrol engine is 1598 cc. It is available with Manual & Automatic
transmission. Depending upon the variant and fuel type the Terrano has a mileage of &
Ground clearance of Terrano is 205mm. The Terrano is a 5-seater 4-cylinder car and has
length of 4331mm, width of 1822mm and a wheelbase of 2673mm

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2.5.4 HONDA GT-R

The Godzilla has finally arrived on the Indian shores. The beast in question is the Honda GT-
R, the Japanese car maker‘s flagship supercar. The GT-R was born to be an everyday
supercar – one you could prod around in the city and also put it to pace around the racetrack
with aplomb. The R35 has received regular updates to make it go faster than the year before.

Supercars are as much about looks as performance but the GT-R refuses to follow the trend.
The looks aren‘t as outspoken but do exude the aggression lying beneath. The long wedge-
like hood with breathing scoops, the raked windscreen, sloping roof and the flared wheel
arches make it look its part as a sports car. The Skyline signature quad tail lamps speaks of
the glorious lineage of the GT-R.
The front lip, rear wing and rear diffuser make it look sharp and improve the aerodynamics.

The performance of the GT-R compensates for anything you might find missing in the car.
The 3.8-litre twin-turbocharged V6 petrol engine is a gem. It develops 542bhp of power and
612Nm of torque through all four wheels and is mated to a six-speed automatic gearbox. The
super advanced all-wheel drive system in the GT-R allows this 1.8-tonne vehicle to accelerate
from 0-100kmph in well under 3 seconds and gives it immense grip around the corners.

The safety net in the GT-R consists of six airbags, body construction with impact absorbing
zones, vehicle dynamic control, traction control and of course ABS and EBD. It comes with a
2+2 seating but the rear seats are best reserved for kids or luggage. The interior of the R35
generation GT-R is a tech-fest full of computers and high-tech sensors monitoring even the
tiniest of movements of the car. The dashboard is dominated by a massive screen that

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displays all the functions of the car.

Honda has priced the GT-R at par with its rival, the Porsche 911 Turbo. For a similar price
tag, you can also get the Jaguar F-type R hardtop, the Maserati GT and the Aston Martin V8
Vantage.

2.5.5 HONDA SUNNY

 Honda Sunny Price: Honda Sunny price starts at ₹ 7.07 Lakh and goes upto ₹ 10.89
Lakh. The price of Petrol variant for Sunny ranges between ₹ 7.07 Lakh - ₹ 9.94 Lakh
and the price of Diesel variant for Sunny ranges between ₹ 8.61 Lakh - ₹
10.89 Lakh.

 Honda Sunny Versions: Sunny is available in 10 variants. Out of these 10 variants, 8

are Manual and 2 are Automatic (CVT).
 Honda Sunny Colors: Sunny is offered in 6 colors: Onyx Black, Night Shade, Blade
Silver, Bronze Grey, Pearl White and Sandstone Brown. However, some of these

colors are available in specific versions.

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 CHAPTER 3

ORGANISATIONAL STRUCTURE

3.1 ORGANIZATIONAL CHART

Fig: Organizational Structure that shows the relationship between

Dealer Principal & General Manager (Sales)

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Fig: Organizational Structure that shows the relationship between
Dealer Principal & General Manager (Services)

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Fig: Organizational Structure that shows the relationship
between Dealer Principal & Accounts Manager

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3.2 DIFFERENT TYPES OF DEPARTMENTS

 Dealer Principal Department

Dealer Principal means an individual, approved by the automobile manufacturer,

who is responsible for the day-to-day management and operations of a
franchised automobile dealership.

 HR Department

A human resource department manages a company's human resources, otherwise

known as its employees. The human resource department is responsible for the
effective hiring, training, developing, compensating, and management of these
employees.

 Accounts Department

Accounting department refers to the division in a firm that looks after the
preparation of financial statements, maintenance of general ledger, payment of
bills, preparation of customer bills, payroll, and more. In other words, they are
responsible for managing the overall economic front of the business.

 Finance Department

The finance department plans and manages company money, making sure a
business can access cash in sustainable ways. This department can be as simple
as a few people managing invoices or as complex as a team of hundreds with
multiple levels of management.

 Stationary Department

The distribution of stationery by the department includes besides paper needed

for writing and printing, things required for day today functioning such as
typewriter, duplicator, numbering machine etc.

 Sales Department

A sales department is the direct link between a company's product or service and
its customers. However, a well-trained sales department does more than making
sales. Your sales staff builds relationships with your customers. Further, a sales

25
department promotes the growth of your business as well as customer retention

 Services Department

Through good management, administration teams and an efficient sales team are
the major bones for the automotive industry, without a service department, a
dealership would be nothing. Professionals at the service department are main
for success of the dealership. Service department employees ensure the industry
that existing customers and also new customers keep coming back to the
dealership for all the repairs and maintenance of their vehicles. Service
technicians are the employees who must have good knowledge in vehicle
mechanics, and also in computers and electronics. In present fast-paced
automotive world, professional technicians should always be updated and must
maintain their efficient skills to stay on the top of changes in the industry.

 Customer Service Department

Customer service is the support you offer your customers — both before and
after they buy and use your products or services — that helps them have an easy
and enjoyable experience with you. Offering amazing customer service is
important if you want to retain customers and grow your business.

 Delivery Department

Verifies that all sales documentation and related paperwork have been correctly
and fully completed. Supervises delivery preparation of all sold vehicles,
ensuring that purchased options have been properly installed and that all features
are fully operational.

 Quality Check Department

The Quality Control Department is responsible of monitoring and ensuring that

each stage of production is followed by all the necessary procedures for safe use
of machinery and that each product coming out of the production process,
complies with all standards and specifications that have been defined so to
ensure a smooth and trouble-free operation.

The Quality Control Department is also responsible for the proper maintenance
of all production machinery and installation vehicles.

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At the end of every project a special certification – guarantee for the proper
installation and proper functioning of products is provided by the Quality
Control Department to the customer.

 MIS (Management Information System) Department

MIS (management information systems) is the department controlling hardware

and software systems used for business-critical decision- making within an
enterprise. The MIS department was originally the whole of information
technology.

 Insurance Department

 Accessories Department

 RTO Department

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 CHAPTER 4

SWOT ANAYSIS

4.1 SWOT ANALYSIS

SWOT (strengths, weaknesses, opportunities, and threats) analysis is a
framework used to evaluate a company's competitive position and to develop
strategic planning. SWOT analysis assesses internal and external factors, as well
as current and future potential.

A SWOT analysis is designed to facilitate a realistic, fact-based, data- driven

look at the strengths and weaknesses of an organization, initiatives, or within its
industry. The organization needs to keep the analysis accurate by avoiding pre-
conceived beliefs or gray areas and instead focusing on real-life contexts.
Companies should use it as a guide and not necessarily as a prescription.

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4.2 SWOT ANALYSIS OF HONDA

STRENGTHS

 Successful Renault-Honda alliance

 Effective R&D spending resulting into the best-selling electric vehicle in

the world

 Strong presence in the leading and emerging

automotive markets

 Well-managed company‘s operations

WEAKNESSES

 Poor marketing and advertising capabilities resulting in poor brand

awareness

 Massive product recalls in the U.S.

OPPORTUNITIES

 Increasing government regulations

 Improving U.S. economy

 Timing and frequency of new model releases

THREATS

 Increased competition

 Rising Japanese Yen exchange rates

 Natural disasters

 Low fuel prices could negatively impact Leaf sales

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 CHAPTER 5

FINDINGS & SUGGESTIONS

 It was a new experience in the Honda showroom and I have learned the
current process of the industry.

 The employees of Honda respond so well they helped me to gather

information about the company

 The Honda automobiles have been performing well in the manufacturing

and distribution of cars, but they really focus on their employee and
customers.

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 BIBLIOGRAHY

BOOKS

 Business Research Method, Thakur Publication

 Business Research Method, Lakshmi Publications

 Human Resource Management, Thakur Publication

 Human Resource Management, Lakshmi Publications

 Data Collected from Officer‘s TATA Motors

WEBSITES

 https://en.wikipedia.org > wiki > Honda

 https://www.Honda.in

 https://www.Honda-global.com

 https://www.carwale.com > cars > Honda

 https://www.cardekho.com > cars > Honda

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