Media and Group 12

Entertainment Muskan Makharia-PGDMGEN-030

Gehena Shetty -PGDMGEN-054
industry Nancy Patel- PGDMGEN- 042
Adil Shaikh- PGDMGEN- 050
Prakhar Gupta-PGDMGEN-019
FOCUS AREA
MEDIA AND ENTERTAINMENT INDUSTRY
Problem Piracy & Copyright Infringement
Statement
In the media & Entertainment industry internet and new
communications technologies have made digital piracy of
copyrighted works a serious global problem

Digital Piracy costs media and entertainment industry

economy money, jobs and tax revenue

Content consumptions methods have changed but tracking

payment have not, making the media industry right for
disruption.
 Piracy & Copyright Infringement
Sub-Problem
Mapping Content creators have placed media behind subscription based
paywalls, many consumers are unwilling to pay for an entire
subscription due to high fees.

Illegal peer to peer file sharing of television shows, movies, Tv

shows or other content is very common.

Some of the end users of the content are not genuine

subscribers but are consuming original content through
divided subscription.

When content is being pirated from an external device ( Like

recording from your phone while watching Netflix or even
taking pictures of online paid articles etc.)
Solution
Micropayments for content
Consumers are willing to pay a smaller fee to read an
article or binge-watch a season of a television show. pay
per use consumption could become feasible blockchain-
powered micropayments. Blockchain’s ability to keep a
comprehensive record of its data could allow for more
accurate tracking of when and how copyrighted content is
consumed. A micropayment pricing model would normally
be inefficient to implement, but its execution could be fully
automated and cost-effective with blockchain.
Consumer to consumer sales
When consumers purchases or subscribe to
blockchain-hosted content and then share it with a
friend, content owners could track and charge a fee
for that distribution. This would create an
additional revenue stream for content creators and
provide better transparency on how copyrighted
assets are consumed and shared.
 Blockchain’s ability to encrypt the data prevents
Tracking of users to record content because when a user tries

data to record it will automatically decrypt the data

and when a third party tries to duplicate it, it
blocks the user. Blockchain also helps to keep a
comprehensive record of its data could allow for
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more accurate tracking of when and how original
content is being consumed.
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Stakeholders
Mapping Content creators
Consumers

Government (Ministry of IT)

Producers

Websites

Employees (IT Proffessionals)

OTT platforms

Retailers
THANK YOU