CSE4001‌‌-‌‌Lean‌‌Startup‌‌Management‌ 

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Digital‌‌Assignment‌‌-‌‌2 ‌ ‌
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Submitted‌‌for‌‌Theory‌‌component‌  ‌
 ‌

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   ‌
Faculty‌‌:‌‌Vincent‌‌Herald‌‌Wilson‌‌
   ‌
Slot‌‌:‌‌TE1‌  ‌
Submitted‌‌By‌:‌  ‌ ‌
Shreya‌K
‌ undu‌  ‌ 19BCE2319‌  ‌
Naitik‌K
‌ achhara‌  ‌ 19BCE2307‌  ‌

Nishit‌P
‌ andit‌  ‌ 19BCE2514‌  ‌
Deepesh‌D
‌ urairajan‌  ‌ 19BCE2300‌  ‌

Sushant‌S
‌ inha‌  ‌ 19BIT0421‌  ‌
 ‌

SCHOOL‌‌OF‌‌COMPUTER‌‌SCIENCE‌‌AND‌‌ENGINEERING‌‌-‌‌SCOPE‌‌
   ‌

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 1. Business‌‌Canvas‌‌Model‌  ‌
 ‌
The‌‌business‌‌model‌‌canvas‌‌is‌‌a‌‌strategic‌‌management‌‌tool‌‌that‌‌lets‌‌you‌‌  
visualize‌‌and‌‌assess‌‌your‌‌business‌‌idea‌‌or‌‌concept.‌‌It’s‌‌a‌‌one-page‌‌document‌‌  
containing‌‌nine‌‌boxes‌‌that‌‌represent‌‌different‌‌fundamental‌‌elements‌‌of‌‌a ‌‌
business.‌   ‌ ‌
 ‌
The‌‌business‌‌model‌‌canvas‌‌beats‌‌the‌‌traditional‌‌business‌‌plan‌‌that‌‌spans‌‌across‌‌  
several‌‌pages,‌‌by‌‌offering‌‌a‌‌much‌‌easier‌‌way‌‌to‌‌understand‌‌the‌‌different‌‌core‌‌  
elements‌‌of‌‌a‌‌business.‌‌The‌‌right‌‌side‌‌of‌‌the‌‌canvas‌‌focuses‌‌on‌‌the‌‌customer‌‌or‌‌  
the‌‌market‌‌(external‌‌factors‌‌that‌‌are‌‌not‌‌under‌‌your‌‌control)‌‌while‌‌the‌‌left‌‌side‌‌of‌‌ 
the‌‌canvas‌‌focuses‌‌on‌‌the‌‌business‌‌(internal‌‌factors‌‌that‌‌are‌‌mostly‌‌under‌‌your‌‌  
control).‌‌In‌‌the‌‌middle,‌‌you‌‌get‌‌the‌‌value‌‌propositions‌‌that‌‌represent‌‌the‌‌
 
exchange‌‌of‌‌value‌‌between‌‌your‌‌business‌‌and‌‌your‌‌customers.‌‌    ‌
 ‌
The‌‌business‌‌model‌‌canvas‌‌was‌‌originally‌‌developed‌‌by‌‌Alex‌‌Osterwalder‌‌and‌‌  
Yves‌‌Pigneur‌‌and‌‌introduced‌‌in‌‌their‌‌book‌‌‘Business‌‌Model‌‌Generation’‌‌as‌‌a ‌‌
visual‌‌framework‌‌for‌‌planning,‌‌developing‌‌and‌‌testing‌‌the‌‌business‌‌model(s)‌‌of‌‌  
an‌‌organization.‌‌    ‌

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a. Value‌‌Proposition‌  ‌
Our‌  ‌startup‌  ‌is‌  ‌aimed‌  ‌at‌  ‌providing‌  ‌a ‌ ‌cheaper‌  ‌and‌  ‌more‌  ‌economical‌  ‌way‌  ‌of‌‌  
storing‌  ‌data.‌  ‌Unlike‌  ‌conventional‌  ‌data‌  ‌storage‌  ‌techniques‌  ‌which‌  ‌lack‌  ‌total‌‌  
privacy‌  ‌trust‌  ‌and‌  ‌are‌  ‌costly,‌  ‌we‌  ‌plan‌‌   to‌‌
  build‌‌
  a ‌‌software‌‌
  which‌‌  is‌‌  100%‌‌   secure‌‌
 
and‌‌far‌‌more‌‌better‌‌suited‌‌for‌‌storing‌‌data.‌  ‌
 ‌
Our‌  ‌startup‌  ‌plans‌  ‌to‌  ‌utilize‌  ‌the‌  ‌existing‌  ‌storage‌  ‌spaces‌  ‌on‌  ‌the‌  ‌users’‌  ‌devices‌‌  
and‌  ‌rent‌  ‌it‌  ‌out‌  ‌over‌  ‌the‌  ‌internet‌  ‌to‌  ‌the‌  ‌interested‌  ‌parties.‌  ‌This‌  ‌type‌  ‌of‌‌
  storage‌‌
 
should‌‌   be‌‌   cheaper‌‌   and‌‌   far‌‌
  more‌‌
 redundant‌‌  on‌‌
 account‌‌  of‌‌
 being‌‌ distributed‌‌  over‌‌
 
a‌  ‌large‌  ‌number‌  ‌of‌  ‌devices.‌  ‌Moreover,‌  ‌the‌  ‌user‌  ‌holds‌  ‌the‌  ‌keys‌  ‌over‌  ‌the‌‌  
encryption‌‌of‌‌data‌‌and‌‌hence‌‌it‌‌is‌‌secure‌  ‌
 ‌
b. Customer‌‌Segments‌  ‌
We‌  ‌carried‌  ‌out‌  ‌a ‌ ‌survey‌  ‌with‌  ‌people‌  ‌at‌  ‌random‌  ‌and‌  ‌found‌  ‌out‌  ‌the‌  ‌following‌‌  
results:‌  ‌
● The‌  ‌average‌  ‌vacant‌  ‌storage‌  ‌space‌  ‌on‌  ‌a ‌ ‌person’s‌  ‌computer‌  ‌was‌  ‌about‌‌  
500GiBs‌  ‌
● About‌  ‌86%‌  ‌of‌  ‌the‌‌   people‌‌   had‌‌   doubts‌‌   with‌‌   the‌‌   security‌‌   of‌‌  their‌‌   data‌‌  in‌‌  the‌‌ 
existing‌‌cloud‌‌storage‌‌systems‌‌and‌‌nearly‌‌53%‌‌believed‌ ‌that‌‌it‌‌was‌‌costly‌  ‌
● The‌‌   maximum‌‌   amount‌‌   of‌‌  cost‌‌   they‌‌   were‌‌   willing‌‌   to‌‌
  pay‌‌   for‌‌   a ‌‌1TiB‌‌   of‌‌
 cloud‌‌  
storage‌  ‌was‌  ‌about‌‌   Rs.500‌‌   which‌‌   is‌‌  nearly‌‌   a ‌‌third‌‌   of‌‌
  the‌‌   current‌‌   prevalent‌‌  
costs‌  ‌
● About‌‌87%‌‌of‌‌people‌‌had‌‌access‌‌to‌‌high‌‌speed‌‌Internet.‌  ‌
● Nearly‌‌   66%‌‌   people‌‌   were‌‌   willing‌‌   to‌‌  rent‌‌   out‌‌   their‌‌   excess‌‌   storage‌‌   space‌‌  for‌‌ 
money‌  ‌
 ‌
The‌‌  above‌‌   survey‌‌   shows‌‌   that‌‌
  there‌‌   is‌‌  a ‌‌favorable‌‌   condition‌‌   and‌‌   demand‌‌  among‌‌  
the‌  ‌people‌  ‌for‌  ‌our‌  ‌product.‌  ‌Most‌  ‌of‌  ‌them‌  ‌feel‌  ‌that‌  ‌the‌  ‌existing‌  ‌cloud‌  ‌storage‌  ‌is‌‌  
costly‌‌  and‌‌  insecure.‌‌   The‌‌   survey‌‌   also‌‌   shows‌‌   that‌‌   they‌‌   are‌‌   willing‌‌   to‌‌  rent‌‌   out‌‌
 their‌‌  
excess‌‌   storage‌‌   on‌‌
  the‌‌  Internet‌‌   for‌‌  money‌‌   and‌‌   since‌‌   they‌‌   also‌‌   have‌‌   access‌‌   to‌‌  at‌‌
 
least‌‌20Mbps‌‌internet‌‌speed‌ ‌application‌‌of‌‌our‌‌idea‌‌is‌‌highly‌‌possible.‌  ‌
 ‌
c. Channels‌  ‌
Our‌  ‌service‌  ‌is‌  ‌of‌  ‌the‌  ‌type‌  ‌Platform‌  ‌as‌  ‌a ‌ ‌Service(PaaS)‌  ‌with‌  ‌some‌  ‌features‌  ‌of‌‌  
Infrastructure‌  ‌as‌  ‌a ‌ ‌Service(IaaS)‌  ‌and‌  ‌hence‌  ‌provides‌  ‌a ‌ ‌platform‌  ‌over‌  ‌the‌‌  
internet‌‌   in‌‌
  the‌‌  form‌‌  of‌‌
 a ‌‌web‌‌  app‌‌ or‌‌
 mobile‌‌  app‌‌
 for‌‌
 the‌‌
 users‌‌ to‌‌  access.‌‌  It‌‌
 allows‌‌ 
hosts‌  ‌to‌  ‌sell‌  ‌their‌  ‌space‌  ‌and‌  ‌clients‌  ‌to‌  ‌purchase‌  ‌storage.‌  ‌It‌  ‌also‌  ‌provides‌  ‌the‌‌
 
facility‌  ‌for‌  ‌the‌  ‌users‌  ‌to‌  ‌create‌  ‌smart‌  ‌contracts‌  ‌between‌  ‌the‌  ‌clients‌  ‌and‌  ‌hosts‌‌  
which‌  ‌are‌  ‌then‌  ‌stored‌  ‌on‌  ‌the‌  ‌Atlas‌  ‌Blockchain‌  ‌for‌  ‌transparency‌  ‌and‌  ‌enforced‌‌  
accordingly.‌  ‌
d. Customer‌‌Relationships‌  ‌
We‌‌shall‌‌divide‌‌the‌‌customer‌‌relationships‌‌into‌‌three‌‌types:‌  ‌
● Getting‌‌the‌‌Customers‌  ‌
We‌  ‌shall‌  ‌initially‌‌   attract‌‌  the‌‌  customers‌‌   towards‌‌   our‌‌  service‌‌   via‌‌
  Initial‌‌  Coin‌‌  
Offering(ICO)‌‌   of‌‌
  our‌‌  Atlas‌‌  Tokens‌‌   and‌‌  advertisements.‌‌  The‌‌  ICO‌‌  shall‌‌  help‌‌  
popularize‌  ‌our‌‌   service‌‌   among‌‌   the‌‌  people‌‌   as‌‌
  they‌‌  will‌‌
  be‌‌  attracted‌‌   to‌‌
  try‌‌
  it‌‌
 
out.‌   ‌ ‌
● Keeping‌‌the‌‌Customers‌  ‌
Once‌  ‌our‌  ‌customers‌  ‌get‌  ‌to‌  ‌using‌  ‌our‌  ‌service‌  ‌we‌  ‌shall‌‌   provide‌‌   them‌‌   with‌‌ 
incentives‌  ‌such‌  ‌as‌  ‌discounts‌  ‌over‌  ‌storage‌  ‌space‌  ‌costs,‌  ‌limited‌  ‌time‌‌  
additional‌‌   rewards‌‌   over‌‌  storage‌‌  rent‌‌  and‌‌  so‌‌ on.‌‌
 Such‌‌  offers‌‌  tend‌‌  to‌‌
 please‌‌  
the‌  ‌customers‌  ‌and‌  ‌keep‌  ‌them‌  ‌associated‌  ‌with‌  ‌us.‌  ‌Also‌  ‌the‌  ‌project‌  ‌shall‌‌  
continuously‌‌be‌‌developed‌‌upon‌ ‌to‌‌include‌‌new‌‌features‌‌and‌‌services‌‌.‌  ‌
● Growing‌‌the‌‌Customer‌‌base‌  ‌
For‌  ‌growing‌  ‌the‌  ‌customer‌  ‌base‌‌   we‌‌  shall‌‌  invest‌‌  in‌‌
  regular‌‌   advertisements‌‌  
and‌  ‌‘refer‌  ‌a ‌ ‌friend’‌  ‌type‌  ‌of‌  ‌schemes‌  ‌so‌  ‌that‌  ‌the‌  ‌existing‌  ‌customers‌  ‌shall‌‌  
also‌‌contribute‌‌in‌‌attracting‌‌new‌‌customers‌‌to‌‌the‌‌service.‌  ‌
 ‌
e. Key‌‌Resources‌  ‌
The‌‌key‌‌resources‌‌of‌‌our‌‌startup‌‌includes‌‌the‌‌following‌‌items‌  ‌
● Finance‌  ‌
○ Initial‌‌investment‌‌for‌‌hiring‌‌developers‌   ‌
○ Setting‌‌up‌‌small‌‌scale‌‌office‌  ‌
○ Domain‌‌and‌‌Server‌‌costs‌‌for‌‌the‌‌service‌  ‌
● Human‌  ‌
○ Web‌‌and‌‌Blockchain‌‌Developers‌  ‌
○ Security‌‌staff‌‌for‌‌the‌‌premises‌  ‌
○ Accountants‌‌and‌‌various‌‌department‌‌heads‌  ‌
● Intellectuals‌  ‌
○ Copyrights‌‌and‌‌Patents‌‌for‌‌securing‌‌the‌‌startup‌‌idea‌  ‌
 ‌
f. Key‌‌Partners‌  ‌
The‌‌
 key‌‌ partners‌‌  for‌‌
 our‌‌
 startup‌‌ would‌‌ be‌‌
 the‌‌  emerging‌‌  startups‌‌  and‌‌  small‌‌  scale‌‌
 
businesses‌  ‌which‌  ‌can‌  ‌greatly‌  ‌benefit‌  ‌from‌  ‌service‌  ‌as‌  ‌it‌  ‌will‌  ‌help‌  ‌reduce‌  ‌their‌‌
 
costs‌‌
 of‌‌
 storage.‌‌  We‌‌  shall‌‌
 reach‌‌  out‌‌
 to‌‌
 them‌‌  and‌‌  offer‌‌
 lucrative‌‌  deals‌‌  for‌‌
 them‌‌
 to‌‌
 
become‌  ‌associated‌  ‌with‌  ‌us.‌  ‌The‌  ‌growth‌  ‌in‌  ‌the‌  ‌partner‌  ‌base‌‌   shall‌‌
  be‌‌   the‌‌
  main‌‌
 
push‌‌in‌‌the‌‌rise‌‌of‌‌the‌‌startup.‌  ‌
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 g. Key‌‌Activities‌  ‌
Our‌  ‌startup‌  ‌is‌  ‌based‌  ‌on‌  ‌the‌  ‌‘build‌  ‌once,‌  ‌optimize‌  ‌later’‌  ‌model‌  ‌where‌  ‌we‌  ‌shall‌‌
 
build‌‌   the‌‌
  software‌‌   and‌‌
  initially‌‌  and‌‌
 later‌‌
 on‌‌  work‌‌ to‌‌
 add‌‌ newer‌‌  features‌‌
 to‌‌ it.‌‌
 The‌‌
 
key‌‌   activities‌‌
  initially‌‌
  would‌‌   involve‌‌   building‌‌   the‌‌
  software‌‌   for‌‌
  which‌‌
  we‌‌
 shall‌‌  hire‌ 
skilled‌‌developers‌‌who‌‌shall‌‌later‌‌work‌‌on‌‌the‌‌optimization.‌  ‌
 ‌  ‌
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 ‌
2.   ‌
a. Market‌‌Size‌  ‌
 ‌

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  ‌ According‌‌to‌‌a‌‌survey‌‌we‌‌conducted‌‌with‌‌people‌‌at‌‌random,We‌‌found‌‌out‌‌that:‌  ‌
 ‌
● The‌  ‌average‌  ‌vacant‌  ‌storage‌  ‌space‌  ‌on‌  ‌a ‌ ‌person’s‌  ‌computer‌  ‌was‌  ‌about‌‌  
500GiBs‌  ‌
● About‌  ‌86%‌  ‌of‌  ‌the‌‌   people‌‌   had‌‌   doubts‌‌   with‌‌   the‌‌   security‌‌   of‌‌  their‌‌   data‌‌  in‌‌  the‌‌ 
existing‌‌cloud‌‌storage‌‌systems‌‌and‌‌nearly‌‌53%‌‌believed‌ ‌that‌‌it‌‌was‌‌costly‌  ‌
● The‌‌   maximum‌‌   amount‌‌   of‌‌  cost‌‌   they‌‌   were‌‌   willing‌‌   to‌‌
  pay‌‌   for‌‌   a ‌‌1TiB‌‌   of‌‌
 cloud‌‌  
storage‌  ‌was‌  ‌about‌‌   Rs.500‌‌   which‌‌   is‌‌  nearly‌‌   a ‌‌third‌‌   of‌‌
  the‌‌   current‌‌   prevalent‌‌  
costs‌  ‌
● About‌‌87%‌‌of‌‌people‌‌had‌‌access‌‌to‌‌high‌‌speed‌‌Internet.‌  ‌
● Nearly‌‌   66%‌‌   people‌‌   were‌‌   willing‌‌   to‌‌  rent‌‌   out‌‌   their‌‌   excess‌‌   storage‌‌   space‌‌  for‌‌ 
money‌  ‌
 ‌
The‌‌  above‌‌   survey‌‌   shows‌‌   that‌‌
  there‌‌   is‌‌  a ‌‌favorable‌‌   condition‌‌   and‌‌   demand‌‌  among‌‌  
the‌  ‌people‌  ‌for‌  ‌our‌  ‌product.‌  ‌Most‌  ‌of‌  ‌them‌  ‌feel‌  ‌that‌  ‌the‌  ‌existing‌  ‌cloud‌  ‌storage‌  ‌is‌‌  
costly‌‌  and‌‌  insecure.‌‌   The‌‌   survey‌‌   also‌‌   shows‌‌   that‌‌   they‌‌   are‌‌   willing‌‌   to‌‌  rent‌‌   out‌‌
 their‌‌  
excess‌‌   storage‌‌   on‌‌  the‌‌  Internet‌‌   for‌‌  money‌‌   and‌‌   since‌‌   they‌‌   also‌‌   have‌‌   access‌‌   to‌‌  at‌‌
 
least‌‌20Mbps‌‌internet‌‌speed‌ ‌application‌‌of‌‌our‌‌idea‌‌is‌‌highly‌‌possible.‌  ‌
We‌  ‌will‌  ‌be‌  ‌aiming‌  ‌to‌  ‌get‌  ‌long‌  ‌term‌  ‌agreements‌  ‌with‌  ‌huge‌  ‌vendors‌  ‌which‌  ‌will‌‌  
guarantee‌‌   us‌‌  a ‌‌constant‌‌   source‌‌   of‌‌
 income‌‌  and‌‌  on‌‌  the‌‌  side,‌‌  we‌‌  will‌‌  be‌‌  generating‌‌  
funds‌‌from‌‌the‌‌fees‌‌clients‌‌pay‌‌to‌‌use‌‌our‌‌software‌‌for‌‌storing‌‌their‌‌data.‌  ‌
 ‌
 ‌
 ‌
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b. Cost‌‌Structure‌,  
‌‌ ‌
The‌‌  cost‌‌
  of‌‌
  initial‌‌
  setup‌‌
  of‌‌
  our‌‌
  main‌‌
  infrasture,‌‌  which‌‌  includes‌‌  storage‌‌  centers,‌‌  is‌‌
 
effectively‌‌   free.‌‌  Unlike‌‌  cloud‌‌   storage‌‌   solution‌‌  providers‌‌   like‌‌
  Google,‌‌   who‌‌  spends‌‌  
$1.2‌  ‌billion‌  ‌for‌  ‌Oregon‌  ‌Data‌  ‌Center,‌  ‌our‌  ‌approach‌  ‌needs‌  ‌no‌  ‌special‌‌  
infrastructure.‌  ‌
 ‌
Since‌‌   we‌‌
  are‌‌  building‌‌ a ‌‌software‌‌  based‌‌  startup,‌‌  we‌‌  won't‌‌  need‌‌ a ‌‌super‌‌
 big‌‌ office.‌‌
 
Considering‌‌   the‌‌
  current‌‌   rental‌‌  prices‌‌
  for‌‌
  offices‌‌  in‌‌
  Bangalore,‌‌   keeping‌‌   50,000‌‌  as‌‌
 
our‌‌monthly‌‌rent‌‌is‌‌a‌‌safe‌‌estimate.‌  ‌
 ‌
Our‌‌team‌‌would‌‌comprise‌‌the‌‌following‌‌members:‌  ‌
● 5‌‌co-founders,‌  ‌
● 4-5‌‌(1‌‌lead‌‌developer)‌‌software‌‌developers,‌  ‌
● 1‌‌HR.‌  ‌
 ‌
 We‌‌   aim‌‌   to‌‌   hire‌‌  only‌‌  graduates‌‌  and‌‌  freelancers‌‌  as‌‌ they‌‌ will‌‌
 be‌‌  more‌‌  cost-effective‌‌  
and‌‌   as‌‌
  a ‌‌matter‌‌   of‌‌
  fact‌‌
 we‌‌  won't‌‌ be‌‌  able‌‌  to‌‌
 afford‌‌  highly‌‌ experienced‌‌  developers.‌‌  
The‌  ‌moderately‌  ‌skilled‌  ‌developers‌  ‌will‌  ‌be‌  ‌given‌  ‌6-7lpa‌  ‌and‌  ‌the‌  ‌lead‌‌   developer,‌‌  
who‌‌will‌‌be‌‌accountable‌‌for‌‌meeting‌‌the‌‌targets‌‌will‌‌be‌‌given‌‌12-15lpa.‌  ‌
 ‌
We‌  ‌will‌  ‌also‌  ‌need‌  ‌to‌  ‌initially‌  ‌invest‌  ‌in‌‌   our‌‌  basic‌‌  equipment.‌‌   This‌‌
  will‌‌
  include‌‌   our‌‌ 
Laptops,‌  ‌Internet‌  ‌service,‌  ‌Electricity,‌  ‌Online‌  ‌web‌  ‌service,‌  ‌Offline‌  ‌marketing‌  ‌and‌‌  
other‌  ‌resources.‌  ‌We‌  ‌aim‌  ‌to‌  ‌cover‌  ‌all‌  ‌these‌  ‌expenses‌  ‌in‌  ‌the‌  ‌range‌  ‌of‌  ‌5-6‌‌   lakhs‌‌  
initially,‌‌and‌‌as‌‌the‌‌team‌‌expands,‌‌we‌‌will‌‌spread‌‌our‌‌resources‌‌proportionately.‌  ‌
 ‌
To‌  ‌cut‌  ‌down‌  ‌the‌  ‌cost‌  ‌incurred‌  ‌for‌  ‌using‌  ‌licensed‌  ‌software,‌  ‌we‌  ‌would‌  ‌maximize‌‌  
the‌‌use‌‌of‌‌open‌‌source‌‌tools‌‌and‌‌softwares.‌  ‌
 ‌
Meanwhile,‌‌   our‌‌ Marketing‌‌  and‌‌ Business‌‌  model‌‌  co-founders‌‌  will‌‌
 be‌‌ working‌‌  solely‌‌  
on‌‌  getting‌‌   a ‌‌client‌‌  which‌‌   pays‌‌  us‌‌
  for‌‌
  using‌‌   our‌‌
  service‌‌   on‌‌
  a ‌‌large‌‌ scale.‌‌  Being‌‌  in‌‌
 
Bangalore‌  ‌comes‌  ‌into‌  ‌action‌  ‌here,‌  ‌we‌  ‌will‌  ‌have‌  ‌multitude‌  ‌of‌  ‌potential‌  ‌clients‌‌   in‌‌
 
our‌‌vicinity.‌  ‌
 ‌
In‌  ‌future,‌  ‌rather‌  ‌than‌  ‌expanding‌  ‌rapidly‌  ‌and‌  ‌burning‌  ‌all‌  ‌our‌  ‌funds,‌  ‌we‌  ‌will‌  ‌be‌‌  
aiming‌‌   to‌‌   get‌‌   long‌‌  term‌‌   agreements‌‌   with‌‌  huge‌‌  vendors‌‌  which‌‌  will‌‌
 guarantee‌‌  us‌‌ a ‌‌
constant‌‌   source‌‌   of‌‌
  income.‌‌   This‌‌
  approach‌‌   makes‌‌  us‌‌
 a ‌‌D2B‌‌  service.‌‌  On‌‌  the‌‌
 side,‌‌  
we‌‌  will‌‌
 be‌‌  generating‌‌  funds‌‌  from‌‌ the‌‌  customers‌‌  who‌‌  will‌‌
 be‌‌ using‌‌  our‌‌ software‌‌  for‌‌
 
storing‌‌their‌‌data,‌‌this‌‌will‌‌make‌‌us‌‌a‌‌D2C‌‌service.‌  ‌
 ‌
 ‌
c. Revenue‌S
‌ treams‌  ‌
Revenue‌‌streams‌‌are‌‌the‌‌different‌‌sources‌‌through‌‌which‌‌a‌‌business‌‌earns‌‌its‌‌ 
revenue.‌‌A‌‌business‌‌takes‌‌into‌‌account‌‌all‌‌the‌‌different‌‌activities‌‌it‌‌performs‌‌ 
in‌‌the‌‌market‌‌to‌‌generate‌‌revenue.‌‌T ‌ he‌‌concept‌‌of‌‌shared‌‌computing‌‌resources‌‌  
is‌‌growing‌‌in‌‌popularity‌‌owing‌‌to‌‌the‌‌cost‌‌savings.‌‌Our‌‌startup‌‌earns‌‌revenue‌‌by‌‌ 
taking‌‌a‌‌cut‌‌on‌‌the‌‌transactions‌‌between‌‌the‌‌hosts‌‌and‌‌clients‌.‌‌The‌‌fees‌‌are‌‌ 
relatively‌‌low,‌‌and‌‌are‌‌considerably‌‌lower‌‌than‌‌the‌‌fees‌‌which‌‌traditional‌‌cloud‌‌ 
storages‌‌require.‌‌Furthermore,‌‌additional‌‌profits‌‌shall‌‌be‌‌generated‌‌via‌‌the‌‌price‌‌ 
rise‌‌of‌‌the‌‌atlas‌‌token‌‌as‌‌the‌‌startup‌‌gets‌‌into‌‌the‌‌mainstream.‌  ‌

 ‌
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 d. Value‌‌Chain‌  ‌
 ‌
Value‌  ‌Chain‌  is‌  ‌made‌  ‌up‌  ‌of‌  ‌primary‌  ‌and‌‌  secondary‌‌  activities‌‌
  that‌‌
  affect‌‌
  a ‌‌
product’s‌  ‌value‌  ‌to‌  ‌both‌  ‌the‌  ‌customer‌  ‌and‌  ‌the‌  ‌company.‌‌
  Our‌‌  Business‌‌  model‌‌  -‌‌
 
Atlas‌‌Storage‌‌follows‌‌the‌‌cloud‌‌value‌‌chain‌‌reference‌‌model‌‌    ‌

 ‌
 ‌
 ‌
● Primary‌  ‌Core‌  ‌Services‌  ‌Layer‌  ‌: ‌ ‌This‌  ‌layer‌  ‌incorporates‌  ‌core‌  ‌infrastructure‌‌  
services,‌  ‌required‌  ‌for‌  ‌the‌  ‌development‌  ‌of‌  ‌any‌  ‌Cloud‌  ‌service‌  ‌model.‌  ‌This‌  ‌layer‌‌
 
consists‌  ‌of‌  ‌the‌  ‌following‌  ‌sub-layers:‌  ‌The‌  ‌hardware‌  ‌services‌  ‌(HW-Srv)‌  ‌or‌  ‌fabric‌‌ 
sub-layer‌‌includes‌‌networking,‌‌processing,‌‌storage,‌‌and‌‌other‌‌device‌‌services.‌  ‌
● Cloud-Oriented‌  ‌Support‌  ‌Services‌  ‌Layer‌  ‌: ‌ ‌This‌  ‌layer‌  ‌incorporates‌  ‌all‌  ‌activities‌‌  
developed‌‌   solely‌‌
  to‌‌
 support‌‌
 and‌‌  enable‌‌
 the‌‌ Cloud‌‌ in‌‌
 real‌‌
 world‌‌
 markets.‌‌  Services‌‌  
in‌  ‌this‌  ‌category‌  ‌are‌  ‌normally‌  ‌developed‌  ‌and‌  ‌deployed‌  ‌based‌  ‌on‌  ‌customized‌  ‌or‌‌ 
 specific‌  ‌needs.This‌  ‌services‌  ‌include‌  ‌activities‌  ‌of‌  ‌running,‌  ‌operating,and‌‌  
troubleshooting‌‌core‌‌services‌  ‌
● Business-Oriented‌  ‌Support‌  ‌Services‌  ‌Layer‌  ‌: ‌ ‌This‌  ‌layer‌  ‌represents‌  ‌all‌‌  
non-technical‌  ‌business‌  ‌services‌  ‌that‌  ‌support‌  ‌businesses‌  ‌and‌  ‌Cloud‌  ‌industry‌‌
 
business.‌‌   This‌‌
  layer‌‌
 includes‌‌ services‌‌
 in‌‌ existing,‌‌
 real-world‌‌
 markets,‌‌  customized‌‌  
to‌‌the‌‌business‌‌side‌‌of‌‌Grid‌‌computing.‌  ‌
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