BUSINESS HISTORY REPORT ON

BAJAJ GROUP

SUBMITTED BY: SUBMITTED TO:

04_Arjunsurendran E (20BSPHH01C0224) Dr. S. Raghavendra

11_PadmajaKar (20BSPHH01C0819)

54_RArsadNavas (20BSPHH01C0936)

61_SimranBiswal (20BSPHH01C1498)

80_Vansh Raj Chauhan (20BSPHH01C1405)

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 CONTENT

SL. NO PARTICULARS PAGE

NO

1 Executive Summary 3

2 The Beginning 5

3 About The Founders 6

4 The Growth 10

5 The Business Group and the Industry 14

6 The Business Group and it’s Society 17

7 Coping with Changes 19

8 Major Events 22

9 Timeline of Event 25

10 Conclusion 32

11 Exhibits 33

12 References 34

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 EXECUTIVE SUMMARY OF BAJAJ

 Bajaj isthe third largest group in India .

 An Indian MNC founded by Jamnalal Bajaj in Mumbai in 1926.

 The group consists 37 companies and their flagship company Bajaj

Auto is ranked as the world's fourth largest in two- and three-
wheeler manufacturering.

 Its companies are Bajaj Auto Ltd, Bajaj Finserv Ltd, Hercules
Hoists Ltd, Bajaj Electricals, Mukand Ltd, Bajaj Hindusthan
Ltd and Bajaj Holding & Investment Ltd..

 The group has involvement in various industries that include

automobiles, lighting ,home appliances, iron and steel, insurance,
travel and finance.

 The Group now stands tall in Corporate World. The Group has a
market capital of about Rs. 5,00,000cr ( US$ 70 Billion) with 40
Group Companies and approximately 36,000 employees.

 It offers various products and services including

motorisedautomobile , home appliances, electric lamps, wind
energy, special alloys , life insurance and investment, consumer

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finance and asset managementand stainless steel, cranes, material
handling equipment, travel, general ..

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 THE BEGINNING

The Bajaj cluster is amongst the highest ten business homes in

Republic of India. it absolutely was supported within the year 1926,
throughout the India‟s movement for independence from the British;
the cluster has Associate in Nursing illusion history. A century agone,
a donor took the distinctive step of victimization business to serve the
society. He was the founding father of the Bajaj cluster, Mr. Jamnalal
Bajaj. The integrity, dedication, resourcefulness and determination to
succeed square measure the characteristics of the cluster nowadays.
His philosophy that stood the check of your time, was with success
taken forward by his sons mister. Kamalnayan Bajaj and mister.
Ramakrishna Bajaj and is currently spearheaded by mister. Rahul
Bajaj. This has taken the cluster to higher levels of success and
respect.
The cluster currently stands tall within the company World. The
cluster includes a capitalization of regarding Rs.5,00,000crores (about
US$ seventy Billion) with forty cluster corporations and about thirty
six thousand staff. It offers an in depth vary of product and services as
well as motorized 2 and 3 wheelers, home appliances, electrical
lamps, wind energy, special alloys and unblemished, cranes, material
handling instrumentality, travel, general and life assurance and
investment, client finance and quality management.

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 ABOUT THE FOUNDER

The cluster discovers its roots to Jamnalal Bajaj, the founding father
of the Bajaj Family, World Health Organization was born to Kaniram
Bajaj in 1889 at Sikar, Rajasthan. once he was a toddler, Jamnalal was
adopted by a moneyed bourgeois from Wardha- Bachraj Bajaj.
Wardha, a city close to Nagpur in gift day geographical area,
continues to be the Bajaj family home.
Although he transmissible his adopted family‟s wealth and
businesses, Jamnalal felt a void. He believed that his life was meant to
be additional bold and within the service of others and so started
taking an energetic interest in social, government and political fields.
He was in search of a mentor and guide to totally notice his aims in
life. a couple of years later, he found this in Gandhiji.
Although he transmissible his adopted family‟s wealth and
businesses, Jamnalal felt a void. He believed that his life was meant to

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be additional bold and within the service of others and so started
taking an energetic interest in social, government and political fields.
He was in search of a mentor and guide to totally notice his aims in
life. a couple of years later, he found this in Gandhiji.
While Jamnalal was with success managing his father‟s businesses,
Gandhiji saw his full potential, and player him into the national
movement. presently when meeting the sage, Jamnalal Bajaj became
the money dealer of the Indian National Congress that he continued
till his death, thereby finance an outsized a part of the national
movement.
He would lead varied movements in support of material, rural
development, and upliftment of backward categories, national unity,
and far additional, beneath the scope of the national movement. He
traveled through the country, from Kerala to the North-West-Frontier
Province (now Pakistan) and arranged varied public gatherings,
conferences and conferences. meantime at Wardha, he designed
Sevagram for Gandhiji, a village ashram that was created on the lines
of Sabarmati. As he took initiative of finance public establishments
and movements, Gandhiji declared him as an ideal model of
„Trusteeship of his own wealth‟. once each Gandhiji and Jamnalal
Bajaj were gift in Wardha at that point Bajajwadi (home) became
national house and meeting location for the Congress Committee.
Jamnalal‟s businesses were known for his or her quality, as an
instantaneous results of his loyal and committed perspective. He
refused to loves unethical cut measures.
Janakidevi Bajaj was Jamnalal‟s mate, was a girl World Health
Organization was previous her times. tho' she was noted in
conservative values however she was fast to simply accept the
reformation. when being influenced by Gandhiji and therefore the
progressive surroundings, she abandoned the ghoonghat practices and
asked alternative Marwari ladies to try and do identical.
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In her whole life, she self-addressed public gatherings and
additionally spent a larid in jail beneath British authorities. She light-
emitting diode „Koopdan movement‟ (a movement that boosted
VinobaBhave‟sBhoodan and aimed toward building wells for the
helpless).
The Bajaj family, specially the kids, Kamalnayan and Ramkrishna
Bajaj, imbibed the values of nationalism, nation-service, and moral
business practices. each the kids received their early education at
Vinoba‟s ashram. There they learned to measure severally, with
sensible and active information of the planet and resources around
them. until this generation they need given large importance to
learning and seeking knowledge which will applied to higher purpose
for the good thing about the society and therefore the country.
His eldest son, Kamalnayan Bajaj took up the reigns of the business in
1942 when Jamnalal Bajaj gave up the ghost. He not solely did stellar
job managing these, however additionally dilated to new territories
and scaled the Bajaj cluster to suit into the Nehruvian vision of a
contemporary, cosmopolitan and industrial India.
He headed international delegations and established trade
relationships. when independence, he portrayed Wardha within the
constituent assembly and adopted constitutional measures to facilitate
social modification. after they lost property, factories and varied
valuable personnel then he carried the corporate through turbulent
partition era. He skilfully navigated the ever-changing industrial laws
and legalities post independence.
Ramkrishna Bajaj, the younger son of Jamnalal, took over when the
death of his elder brother in 1972. additionally to handling the
business responsibilities Ramkrishna‟s energies were chiefly directed
towards the welfare work and welfare programmes of the Bajaj
cluster. He was elective because the Chairman of World Assembly
for Youth (India) in 1961. He additionally control the workplace of
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the Managing trustee of the Indian Youth Centres Trust, that formed
and created the VishwaYuvak Kendra in 1968, a youth development
organization.
Rahul Bajaj the grandchild of Jamnalal Bajaj. he's the chairman and
administrator of the Bajaj cluster. In 1965, he took over the
management of the Bajaj cluster and established one amongst India‟s
largest conglomerates. In twenty seven April 2017, The President of
India bestowed CII President‟s Award for life action to him.
The other notable members of this family embody Rajiv Bajaj, Anant
Bajaj and Shekhar Bajaj.

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 THE GROWTH

Jamnalal Bajaj the founder of BAJAJ was born in the year 1889 to a
poor family. Due to poverty he was adopted by Bachraj a distant
relative to Jamnalal Bajaj. He started considering Bachraj as his own
father. Bachraj was a rich business man and after some years Jamnalal
Bajaj also took part in his business. And also Jamnalal was a big
devotee of Mahatma Gandhi. Due to his father‟s demise in 1926,
Jamnalal was very depressed and he asked Mahatma Gandhi to
consider him as his 5th son. Jamnalal even went to jail with Mahatma
Gandhi for the Swadeshi movement.
In Uttar Pradesh, Sugarcane farmers were very much affected by the
sugar manufacturing industries because sugarcane was purchased for
a very low price. When Mahatma Gandhi came to know about this,
Gandhi approached Jamnalal Bajaj to start a sugar manufacturing
industry. Since Jamnalal was a big devotee and he respects the words
of Gandhi, Jamnalal Bajaj started a sugar manufacturing industry in
the name of “HINDUSTAN SUGAR MILLS” in 1931. This is the
first business which was started by Bajaj family. Though Jamnalal
participated in Indian Independence related movements, he died in the
year 1942 without witnessing the Independence of India. After
Jamnalal Bajaj, Kamalnayan son of Jamnalal took over the business.
He was interested in entering various industries. In the name of his
grandfather, Kamal Nayn started “BACHRAJ TRADING
CORPORATION PVT LTD” on November 29, 1945 which was a
very important date for Bajaj family.
In 1945, Kamalnayan realized that there is a high demand for Piaggio
VESPA scooter. He thought of importing the scooters to India. So he
made an agreement with Piaggio to import Vespa scooter and Auto
Rickshaw. Vespa scooters and Auto Rickshaw were very much
welcomed by Indian customers. Sale of Vespa scooters were
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increasing every year. In 1950 Kamal Nayn made an important
decision to stop importing the scooters and start manufacturing his
own scooters. As he decided, in the same year Kamal Nayn renamed
the company to “BAJAJ AUTO” and made an agreement with
Piaggio and started manufacturing scooters in Pune, Maharashtra.
In 1965, Kamal Nayn‟s son Rahul Bajaj returned India after
completing his MBA from Harvard Business School. Rahul Bajaj was
a fearless and a highly motivated person and also he was a boxer,
soon he entered his father‟s business and played an important role.
After 4 years there was a huge demand for Bajaj vehicles, the vehicles
manufactured by Bajaj exceeded 1 lakh per year. And also, at that
time big changes were happening in Indian politics. There was a
misunderstanding between Kamarajar and Sonia Gandhi, the two
main leaders of congress party. Kamarajar deposed Sonia Gandhi
from the party, though Sonia Gandhi continued to remain as the Prime
Minister of India because of the huge support from the party
members. But Bajaj family, who were close with Mahatma Gandhi,
supported Kamarajar. This created a bad image on Bajaj family for
the Central Government which was governed by Sonia Gandhi. To
renew the agreement which was made with Piaggio, the central
government opposed for the renewal of the agreement because the
Bajaj family were supporting Kamarajar. Amidst this, Kamalnayan
died in the year 1972.
After Kamal Nayn‟s death, Rahul Bajaj at his age 34 became the
managing director of Bajaj group. Since central government were not
in favor of renewing Bajaj contract with Piaggio, Rahul Bajaj decided
to use the technology resources available in India, he was also
impressed by the Indian engineers. He started manufacturing Indian
based scooters. After a year “BAJAJ CHETAK” was introduced.
It was welcomed very well by the Indians because it was much
advanced than Piaggio VESPA, and also it was exported to Australia,

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Bahrain, Hong Kong, Nigeria, Sudan, and Yemen. Bajaj was given a
license to manufacture only 20,000 scooters per year, scooters were
sold within few weeks because of the high demand. Bajaj also started
manufacturing Auto Rickshaws with engine at the back of an Auto,
before that Auto Rickshaw with engine in the front was only in the
market. Till date Bajaj is the market leader of Auto Rickshaw. In
1981 Bajaj manufactured M50, a new model of scooter with a unique
and a different design. This model started becoming the favorite of
many customers. Around 11 lakh M50 orders were placed after Bajaj
announced their new model. Because of the government restrictions
to manufacture only 20,000 scooters per year, Bajaj struggled to
deliver CHETAK and M50 scooters because there was a huge gap
between the demand and supply. Customers who ordered the scooters,
waited for years to get it. Rahul Bajaj decided to open a new
manufacturing unit to increase the production, but central government
which was governed by Sonia Gandhi, rejected the proposal which
was given by Rahul Bajaj, but he did not even respond to that.
In the period of Rahul Gandhi government, Bajaj were given the
permission to start their 2nd manufacturing unit and Rahul Bajaj
thought that there will be an immense growth in the company. But at
that time, Japan based motorbike manufacturing companies like
Honda, Kawasaki, Suzuki, Yamaha targeted the motorbikes market
and also they were growing faster. The sale of motorbikes started
increasing and it was more than the sale of scooters because the
motorbikes with high mileage were sold for economical prices. So
Rahul Bajaj decided to enter into the motorbike market. In 1984,
BAJAJ made an agreement with Kawasaki and they introduced
BAJAJ KAWASAKI bikes. In 1986, M80 was also introduced and
over 5, 00,000 M80‟s were sold in the same year, which was a record
breaking sales by Bajaj. After that BAJAJ SUNNY 50cc and BAJAJ
LEGEND scooters were introduced and well received in the market.
Bajaj became the 4th largest motorbike company in the world after

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Honda, Kawasaki, and Suzuki. Rahul Bajaj realized that the
motorbikes are going to be the future, so Bajaj focused on motorbikes
than scooters. Hero Honda Splendor 100cc bikes were skyrocketing in
sales in the year 1997, at the same year Bajaj introduced BAJAJ
BOXER and in 1998 BAJAJ CALLIBER was also introduced.
Though it was welcomed by the customers very well, these bikes
could not reach the sales of Hero Honda Splendor bikes.
Rahul Bajaj took an important decision to manufacture 150cc
motorbikes. Despite the opposition made by the employees and
shareholders of Bajaj, Rahul Bajaj started manufacturing 150cc bikes.
After 3 years of hard work, the epic model “PULSAR” was
introduced in the year 2001. Pulsar was introduced by Bajaj especially
for the youngsters. Unique and different advertisements were made
for Pulsar to attract the youngsters. Around 3, 00,000 Pulsar bikes
were sold in the year 2002 and youngsters were very much attracted
to Pulsar. Bajaj became a huge competitor for other companies after
introducing Pulsar, Platina, Discover, CT100.In 2008, there was a
huge decline in sales for Bajaj vehicles because of the recession
which happened in the year 2008 globally, anyway India was not very
much affected by the recession under the government of Manmohan
Singh. In 2009, Bajaj stopped manufacturing scooters because of their
decline in sales and gave their full importance in manufacturing
motorbikes. Bajaj introduced Avenger, V15, and BajajDominor in the
upcoming years. Bajaj also introduced Pulsar RS200, Pulsar NS200,
Pulsar 220F, Pulsar NS160 and Bajaj Chetak electric scooters. Bajaj
also made an agreement with KTM to produce Bajaj KTM bikes. And
now Bajaj is the second largest Motorbike manufacturer in India with
over 75 years of legacy.

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THE BUSINESS GROUP AND THEINDUSTRY

The term Business Group refers to an organisational layer under

which pool of companies referring to any big company work together
to achieve wealth maximization and profit generation with scarce
resources. The idea lies between how these big giants are different
from standalone businesses.
What are the features that make Business group different:

 Dominant in Market
 Use of Investing, Financing, Investment, Dividend decisions.
 Enterprise Resource Planning (Oracle Structure)
 Relationship Management

Bajaj itself is a best explanation of business group which with pool of

37 companies under the flagship business holding: Bajaj Auto and
Finance. An empire being established nearly 95 years ago is the major
dominant player in 2 and 3 wheeler automobile industry.
Bajaj was able to hold vast market share on the basis of series of right
decision making, Organisation planning, Quality products and
Positive relationship with the stakeholders.
Quality assured product is the mark of premium brand; Although
Bajaj Auto is surely one of them as it is world‟s 4th Largest (2 and 3
wheeler) automobile manufacturer.
The major classifications of products under Bajaj Auto are:
1. Two Wheeler: Since the inception, Bajaj Group was keened
towards manufacturing of 2 wheeler automobile due to heavy
investment in infrastructure and urge to make it profitable. Bajaj
Super, Bajaj Chetak, Bajaj Sunny, Bajaj Priya was the first

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 products of its kind which gained huge success in market and
accordingly with the advancement of technology Bajaj Caliber
115 came into existence and earned huge ridership in the market
which ultimately led to the present time beast, affordable
technology for people named as Pulsar Series which was a huge
success in Indian markets as well as at an international level.
Bajaj Pulsar comes in different designs and price related to the
power of an engine ranging between 135 to 220 cc. The target
market for Bajaj present 2 wheeler technology is middle level
income groups and accordingly various financial schemes are
provided to customers in order to generate great sales.

2. Three Wheeler: It is another major variety which Bajaj Auto

deals with at great efficiency as well the competitors in this
segment is less which helps Bajaj Auto to dominate 3 wheeler
markets. With constant Research and Development Bajaj was
able to manufacture 3 wheel technologies which would work as
a City Taxi and transportation used for loading and unloading.
With efficient technology the prices of the product used to be
less as compared to other market players. This majorly targeted
low income level groups and local business to offer their
product with low cost EMI‟s which turned out to be a great deal
for Bajaj Auto. Maxima Wide, Maxima C and Bajaj RE are
some of the examples of this segment.

With great quality of products with affordable cost and durability

Baja Auto was able to builds its trust and faith within its targeted
audience. Business Group Like Bajaj enjoyed dominance in
market because there were different other business of Bajaj which
ultimately help Bajaj Auto to reap good amount of profits. We
can clearly understand them as an Auxiliary to trade like: Low
Cost EMI‟s, Vehicle Insurance, Availability of Spare Parts and
Constant R & D. Through all these practice Bajaj was able to turn
as a potential player in the industry.

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No matter what how much big the business group is it will operate
under industry norms itself. Same happened with Bajaj Auto, with the
up scaling of market of Bajaj it needs to frame out selective network
in the industry which would help them in becoming Industry leader.
Industry refers to an indicator of Macroeconomics factor which
eventually adds value to GDP on the basis of work of Industry.
Whereas, the component of Industry refers to Chain of Suppliers,
Laws being used to manufacture product (Government and Legal
interventions), Competitors, Resource Allocation and Targeted
Audience, Relationship with Workers and Employees.
In order to have success like Bajaj Auto one need to be exceled in
providing advanced technology at feasible rates, Grow the market
exponentially, keep positive relationship with its stakeholders and
survival in the cut throat competition of the survival of the fittest and
doing all the activities of business in compliance of all regulatory
controls.
The major competitor for Baja Auto is TVS, Piaggio, Royal Enfield
and many more. The key to success of Bajaj Auto was the
establishment of the rest of the empire established by the founder of
Bajaj Group and accordingly to make it more effective, efficient and
profitable with the passage of time with regular technology updating
and creating an efficient chain of networks and engaging customers
through different ideologies and providing variety of choices of
products at reasonable prices to eliminate competition from the
market.

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 THE BUSINESS GROUP AND THE SOCIETY

Business Group is just not part of Industry it also matters to society as

well because the resources are being allocated from Environment
itself; to fulfil all the accounts of Resource Exploitation Company
performs various CSR activities and Socialistic and Anthropological
campaign which can help an organisation to create a positive image
and at the other hand to uplift the society. Bajaj Business Group is
highly involved in various kinds of Corporate Social Responsibility:
Education, Health, Women Empowerment, Self Reliance, Rural
Development, Environmental and Natural Resources.
The social and welfare objectives of the Bajaj Group are being
fulfilled through the many Trusts and Foundations it has established
spending up to ₹ 100 million (US$1.4 million) every year.
• ShikshaMandalWardha was established in 1914 by Jamnalal
Bajaj for educating the youth of Bharat.
• Kamalnayan Bajaj college location at Chinchwad was
established in 1976.
 Initially, it started off as a college providing education from
Lower weight unit to grade twelve and in 2007 it additionally
started running a college.
• Kamalnayan Bajaj Hospital in Aurangabad was established in
1990 as a hospital and center.
• The Jankidevi Bajaj Gram VikasSanstha has engaged in
conservation comes for up agricultural productivity, serving to
build family-size biogas plants, conducting vermiculture comes.
• The completely different trust of Jamnalal Bajaj Foundation
geared toward up the living conditions of the agricultural
population via financial gain generation, coaching for self-
employment, improved health and sanitation, provide of potable,
improved agricultural and land maintenance practices like
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 farming, social biological science and reclamation of waste land.
 The objective of the Jankidevi Bajaj Gram VikasSanstha is to
empower women and it has been doing so by training women in
using improved technology for storage of food grains and
initiating goat rearing projects owned and managed by women,
emphasizing the importance of family planning particularly
tubectomy operations and securing loans for women members
for both consumption and income generation.

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 COPING WITH THE CHANGES

In 1950, in Maharashtra, Bajaj started their scooter Production. In

1960 Bajaj produces the „Vespa Scooters‟ under the lisence of Piaggo.
But in 1977 the lisence agreement with piaggio has got expired. So
immediately Bajaj made an agreement between Bajaj and
Maharashtra scooter ltd. and manufactuerd „Bajaj Priya‟ model
scooters, also they released Rear Engine Autos.

During the year 1969, there was a conflict between Bajaj and
Government due to some political issues .As Government made the
export restriction across India, Bajaj came up of this hundreds by
started manufacturing scooters in India.

In 1981, Rahul Bajaj was the chief executive officer of Bajaj Auto.
Due to the license Raj act by the government, the company could
produce only 20,000 units per year under existing restrictions. There
was problem in demand and supply, customers who had booked a
M80 model scooter and wait over years to get it. However, Rahul
Bajaj ignored the government restrictions and increases the
production of the scooters. He also reduced costs, and built an Indian
brand .For that incident, he also answered to the Enquiry
Commission.

During 1960 to 1980 Bajaj Scooters has ruled Indian market in Sales.
In the time of late 1980‟s and early 1990,s foreign investments in get
increased, Japan produced and exported Bikes (Motorcycles) all over
the world. People started showing more interest in buying the bikes
rather than scooter. So, Bajaj partnered with Kawasaki and started to

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produce their first motorcycle model Kawasaki Bajaj 100 (KB100)
and then followed by KB125

Bajaj has entered the global market at the time of early 90‟s; they
highly focused on the globalization and liberalization. To achieve this,
they focused on the specialization by making the product production
in narrow path , thus they reduced the scooter production and entered
in the motorcycle production as the world market as well as people
encouraged motorcycles than scooters .

In 2000, the Bajaj group saw several splits up within their family.
Rahul Bajaj‟s brother Shishir Bajaj and nephew Kushagra took
independent charge of Bajaj Hindustan and Bajaj Consumer Care.
Rajiv

Bajaj and his brother Sanjiv took over Bajaj Holdings and
Investments Ltd., the former got the auto business, and the latter
finance.

In the Beginning of 2000, the competition in the bike market has been
increased. Bajaj need to compete with Hero-Honda, TVS and other
Foreign Brands. The 100 cc bikes produced by Hero-Honda
especially (Splendor Model) and 350 cc foreign brand bikes (Royal
Enfield) dominated in Indian market. To face this Challenge , in 2001
Bajaj came up with a new idea of producing 150CC with DTSI
Engine Configuration Bikes with new logo , symbol and brand line
and that model is BAJAJ PULSAR . In 2001, only 12000 Pulsar
bikes had sold. But, due to effective marketing strategy and good
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customer feedback increased the sale of Pulsar bikes to 300000 in
2002.

In 2013, Chinese products played a major role in Indian market. This

leads to reduction in Indian Rupee value. Many Automobile Industry
suffered at that time. In 2015 Bajaj started producing new model of
bikes and also joined with KTM to become is one of the owners of
KTM bikes.

By 2017, Bajaj and Kawasaki ended their partnership. In order to

proceed further Bajaj made the tie up with Triumph (UK based
automobile company). By this, they got several revenue in UK
market. Thus the Baja has faced many hurdles and challenges in their
business but they never failed to use an opportunity for success, as
they still running their business successfully. The words “when you
see only struggle in your opportunity, you will fail. But when you see
for opportunity even in your struggle, you will win”. It perfectly suits
for Bajaj.

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 MAJOR EVENTS OF BAJAJ AUTO

2010:
* Bajaj automobile launched a a hundred thirty five cc neutron star,
priced at Rs fifty one,000, creating the neutron star because the mass
section.
* Bajaj automobile has been within the magnitude relation of 1:1.

2011:
* Bajaj Auto-It recorded its best year ever.
* Bajaj automobile ties of with SBI for inventory finance to declare.

2012:
* Bajaj automobile engaged with Japan‟s Kawasaki in Republic of
Indonesia.
* Bajaj Auto- Board recommends Dividend of Rs. forty five per share
(450%)

2013:
* Bajaj automobile plans to export the Discover 100T bike.
* The recently launched Discover 00T bike is priced at Rs. 51970 and
is costlier by around Rs 7000 as against the company‟s Discover one
hundred cc model.

* the corporate has introduced another variant of premium

motorcycles below the Bajaj-KTM venture particularly Duke 390 cc,
the worth of Rs1.83 lakh.

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* the corporate has received „CII style Excellence Award‟

2014:
* Bajaj automobile baggage ar ordered in Sri Lanka.
* People‟s alternative bike of the year given by CNBC TV18
Overdrive Awards
* the corporate received Bike of the Year read-only memory BBC
high Gear Awards.

2015:
* Bajaj Introduced all new Platina electrical begin one hundred cc
bike.
* Bajaj automobile introduced the neutron star RS two hundred to
super sports bike section.
* Bajaj automobile has given a piece shipping Rs. thirty large integer
to Indian college Of Business with the aim to spice up learning
facilities.

2016:
* Bajaj automobile bike containing metals from INS Vikrant
* neutron star RS two hundred baggage fourteen product award+1 for
its TVC from automobile media fraternity.

2017:
* Bajaj automobile and KTM globally roll out Husqvarna
Motorcycles in 2018

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* Bajaj automobile and British niche bike maker Triumph proclaimed
to form a world partnership for style, development and distribution of
mid- vary motorcycles.

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 TIMELINE OF EVENTS

1945:, Bajaj automobile came into existence as MsBachraj commerce

Corporation personal restricted.

1948: Sales in Asian country begin by commerce 2&3wheelers.

1959: Bajaj automobile obtains license from the govt. of Asian

country to manufacture 2&3wheelers

1960: Bajaj automobile becomes a public company

1970: Bajaj automobile rolls out one hundred,000th vehicle.

1971: The 3wheeler merchandise carrier is introduced.

1972: The Bajaj Chetak is introduced.

1975: BAL & geographic region Scooters Ltd. came into venture.

1976: The Bajaj Super was introduced.

1977: The Rear Engine automobile cart was introduced. It achieves

production and sales of one 100000 vehicles in an exceedingly single
year.

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1981: The Bajaj M-50 was introduced.

1984: New Plant at Waluj, Aurangabad.

1985: The Waluj plant inaugurated by the once whereas President of

Asian country, ShriGianiZail Singh. Production commences record
time of sixteen months.

1986: The Bajaj M-80 and therefore the Kawasaki Bajaj KB100 were
introduced. five 100000 vehicles made and oversubscribed in an
exceedingly single year.

1990: The Bajaj Sunny was introduced.

1991:The Kawasaki Bajaj 4S Champion was introduced.

1994:The Bajaj Classic was introduced.

1995:MBajaj automobile is fifty. Agreements signed with Kubota of

Japan for the event of diesel engines for 3wheelers and with capital of
Japan R&D for out of gear Scooter and minibike development. The
Bajaj Super surpass is introduced whereas Bajaj celebrates its ten
millionth vehicles. one million vehicles were made and
oversubscribed during this year.

1997: Kawasaki Bajaj Boxer and therefore the RE diesel automobile

cart ar introduced.

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1998: Production commences at Chakan plant.

1999: Caliber bike notches up one 100000 sales in record time of

twelve months.

2000: The Bajaj Saffirear introduced.

2001: Bajaj automobile launches its latest giving within the premium
bike section was 'Pulsar'.

2003: Bajaj neutron star DTSI was launched, 107,115 bike and
oversubscribed in an exceedingly month.

2004: Bajaj Discover DTS-I launched

2006: Bajaj Platina was launched.

2007 : RE GDiautorickshaw launched

2008:BajajPlatina a hundred twenty five DTS-Si launched

2009: Bajaj neutron star 150&Pulsar one hundred eighty upgrade was
launched

27
 AWARD’S WON BY BAJAJ Automobile

2002:

* BAJAJ Agent
* Award:
* most enjoyable Bike of the Year 2001
* Bike of the Year 2002
* Award Body
* :OVERDRIVE
* Business customary driving

2010:

* BAJAJ Automobile
* Award:
* mostwell liked 2 Wheelers Amongst Youth
* Most trustworthy Brands - automobile 2
* Chakan Plant - Super Pt for producing Excellence Wheeler
* Waluj Plant -Best-In-Class producing Leadership Award -
2Wheeler
* Award Body:
* whole Equity
* Frost & Sullivan
* Stars of the business cluster
28
2012:

* BAJAJ Automobile
* Award:
* Company of the Ye
* Bike Maker of the Year 2012
* whole Excellence in Automotive Sector (2 Wheelers)
* selling Excellence - whole Leadership Award
* Power Commuter of the Year

* Award Body:
* ET Awards
* ET Star News currently –Zigwheels
* Indira cluster Awards

2013:

* neutron star one hundred fifty

* Award: Voice of client alternative Award
* Award Body: Frost& Sullivan's 2012
* TRIPLE SPARK
* Award: technology of the Year 2012
* Award Body:ETZigWheels

29
* neutron star NS two hundred
* Award:
* 2 wheeler of the Year
* Automotive style of the Year
* bike of the year up to 250cc
* Award Body:
* NDTV automotive & Bike

* DISCOVER 125ST
* Award:Motorcyle of the Year 2012 - 110cc to 125cc
* Award Body:ETZigwheels

* COMM VEH DIVN-WALUJ

* Award: Excellence in Operations
* Award Body: producing nowadays Awards

* BAJAJ Automobile
* Award:
* Siemens Productivity Championship Awards 2012
* Manufacturer Of The Year 2012
* Automobile 2W
* Award Body:
* belief AWARD IMTMA
* Vicky. in People's alternative

30
* D&B company Awards 2012
* CNBC – TV18 OVERDRIVE Award

2015:

* BAJAJ Automobile
* Award: Bajaj automobile ranks 96th in high one hundred Worlds
Most Innovative corporations twenty to Forbes.

* automobile ranks 5th in high fifty Most worthy Indian brands 2014
to whole Z.

31
 CONCLUSION

Bajaj Group of companies is one of the largest and oldest business

families which are operating for nearly 95 years. It was founded by
the head of the family JamnaLal Bajaj in the year 1926. The initial
business project started by Bajaj in Uttar Pradesh which was
Sugarcane Mill. Now, The Bajaj group has a pool of 37 companies
serving different customer base at the present time.
With the evolution and advancement of technology Bajaj invested
huge amount in setting up manufacturing plants and factories in order
to produce 2 and 3 wheeler automobiles which turned out to be the
world‟s 4th largest manufacturer of 2 and 3 wheeler automobiles. The
journey of Bajaj Group is commendable as you can identify from it‟s
a logo itself.
From traditional design Bajaj has transformed itself into modern
design which shares about different ideologies related to the group on
different times.
Presently Bajaj Group is looked after by Rajiv and Sanjiv Bajaj and
its last year revenue generation was 6 billion US$. There are various
different other brands under this group being administered by Bajaj
Brothers: Automobile, Financial Services, Home Appliances, Iron &
Steel and Insurance.
Bajaj is one of the major business group of India which enjoys good
amount of reputation at Global market
32
 EXIBITS

SALES OF AUTOMOBILE F0M 2006-20

(IN 1,000 UNITS)

4237
3947
3834
3757
3538
3387 3422 3369
3292 3220

2506
2376
2139
2029
1907

SOURCE:https://www.statista.com/statistics/251720/bajaj-autos-
motorcycle-sales/

33
 REFERENCE

1. https://en.m.wikipedia.org/wiki/Bajaj_Group
2. https://www.bajajgroup.company/
3. https://www.youtube.com/watch?v=hujnBCm6anA
4. https://www.bajajauto.com/about-us/group-of-companies
5. https://www.bajajgroup.company/
6. https://www.bajajauto.com/careers/mach
7. https://www.business-standard.com/company/bajaj-auto-
28074/information/company-history
8. https://economictimes.indiatimes.com/bajaj-auto-
ltd/infocompanyhistory/companyid-21430.cms
9. https://www.bajajauto.com/

34