IBS HYDERBAD

ACADEMIC YEAR- 2021-23

MARKETING MANAGEMENT 1
Semester 1
Course Faculty: Dr. Dwarakanath Siriguppi
Group Project: Product strategy of Himalaya

Student Name (Enrollment Number) Brand Selected

Krutika Khadilkar (21BSPHH01C0584)
Asmal Shas P (21BSPHH01C0229)
Ajay Warrier S (21BSPHH01C1575) Himalaya
Simran (21BSPHH01C1223)
Eliza Mittal (21BSPHH01C0385)
V. Sai Vamshi (21BSPHH01C1703)

Learning Outcomes from this Group Project Task: Through this report on Himalaya company
we learned about the companies strategies related to product price place promotion and intense
knowledge on product strategies which include product mix and product line.

Declaration:
We declare that this assignment is our work and we have not copied it from any other student’s work or
from any other source except where due acknowledgement is made.

For Course Instructor’s use only:

Marks Obtained: Max. Marks: …………………………

Comments (For Instructor’s use only)

General Observations Suggestions for Improvement
 INTRODUCTION

The Himalaya Drug Company, a Bangalore based Indian multinational pharmaceutical company
was established in 1930 by Mohammed Manal. He had a clear vision of bringing Ayurveda to
society in a modern manner and unravelling the enigma behind the 5,000-year-old medical
system. To generate novel medications and cures, ancient Ayurveda writings were consulted,
indigenous plants were chosen, and formulations were subjected to modern pharmacological,
toxicological, and safety examinations. Today the company has offices in India, the United
States, the Middle East, Asia, Europe, and Oceania, and its products are offered in 106 countries
worldwide. The company employs around 290 researchers who use ayurvedic herbs and
minerals.

Himalaya Herbal Healthcare offers "pharmaceuticals, personal care, baby care, well-being,
nutrition, and animal health products," among other things. One of their most well-known and
popular items is the Neem Face Wash. Its flagship product, Liv.52, is a liver medication that was
initially released in 1955. Mother care products were launched in 2016 after considerable study
and development in India's ancient Ayurvedic medical systems. As of 2015, the company sold its
products in 91 countries, with approximately half of its income coming from outside India.

HISTORY

Mr. M. Manal watched a villager soothe a restless elephant by giving it the root of the herb
Rauwolfia serpentina while riding through the forests of Burma. Fascinated by the herb's effect
on the elephant, he returned to India in search of scientific evidence as to why this specific plant
would have such a good, soothing effect. Himalaya was born when young Manal's mother gave
him her bangles to sell so he may pursue his career. Mohammed Manal founded the company in
1930 in Dehradun with the goal of modernizing Ayurveda via scientific study. Despite his lack
of any scientific training, he had a passion for nature, an insatiable curiosity, and a solid
confidence in herbal medicine. But he was also determined that if herbal therapy was to be taken
seriously, it needed to be supported by empirical evidence. People still believed in herbal
goodness in the 1930s, but the expanding influence of Western education meant that critical

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reasoning was becoming more essential, and conventional ideologies and belief systems were
being questioned.

Mr. Manal began his work after thoroughly comprehending the science underlying this unique
plant. He purchased a hand-operated tablet-compressing machine. His shoulders would ache at
night from the exertion of creating a few hundred tablets, one little tablet at a time. But his
efforts were rewarded. Serpina, the world's first anti-hypertensive medication, was developed
from this extraordinary plant in 1934.

Himalaya moved to Bombay in the 1950s. All the action taking place there. When Meraj Manal,
son of Mohammed Manal informed his father that he was considering transferring the company
to Bangalore, it obviously did not go over well. In reality, he self-financed this move by selling
his Mumbai apartment in order to create a manufacturing facility there. Himalaya was able to
develop high-quality items because of the infrastructure provided by the Bangalore plant. It was
one of the first herbal production plants in India to receive a certificate for good manufacturing
practices (GMP). Most importantly, the facility allowed Himalaya to flex its muscles overseas.
The company's major break came in 1955, when it launched Liv.52, a hepatoprotective that
quickly became its flagship brand. Even today, Liv.52 is the pharmaceutical portfolio's crown
jewel, generating over Rs 250 crore in sales and being the only herbal treatment in India's top ten
selling pharmaceuticals.

The year 1975 was a watershed moment for Himalaya, both good and bad. It relocated to
Bangalore and took the decision to expand into the US, the world's largest and most competitive
market. Meraj Manal relocated to the United States to research the business, giving special
attention to quality and safety regulations. He pushed the R&D team to create goods that
complied with US regulatory requirements. This increased overall compliance and helped
Himalaya India make a stronger case for its medications with doctors in the United States. The
Himalayan psyche was even more thoroughly ensconced in the mantra of quality, safety, and
efficacy, which eventually gave the corporation its competitive edge.

The Dietary Supplement Health and Education Act (DSHEA) was passed by the US FDA in
1994, allowing herbal items that met the new standards and regulations to be sold as dietary

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supplements in the US. Himalaya had a line of medicinal items dubbed the 'Care' line ready to
go. In early 1996, two years after DSHEA came into force, Himalaya launched its range of
dietary supplements in America. The United States was followed by Russia, West Asia, APAC,
and Europe. Himalaya's therapeutic line is registered as herbal pharmaceuticals or medicines in
numerous markets.

Himalaya scientists began developing care products, which were first released in 1999 under the
Ayurvedic Concepts brand, which later became Himalaya Herbals. Personal care currently
accounts for 38 percent of India's revenue. Himalaya is one among the highest players within the
face cleaning and lip care segments, with a fast-growing presence in hair care also, despite being
a comparatively new entrant within the personal care industry. It's a market share of over 20%
within the face wash area, making it the country's largest brand.

Founded in 1930, the Himalaya heirloom now spans over 90 years, stretching from one man, to
his son, to his grandson. Himalaya Herbal Healthcare has transformed a long-honored herbal
tradition into a comprehensive line of recent, unique formulae and single herbs dedicated to
creating the world a far better place one person at a time.

THE FOUR Ps of marketing mix of HIMALAYA

Marketing is integral to the success of a business, large or small, with its primary specialize in
quality, consumer value and customer satisfaction. a technique commonly utilized is that the
"Marketing Mix". This tool is formed from four variables referred to as the "Four P's" of
marketing. The marketing mix blends these variables together to supply the results it wants to
realize in its specific target market.

The four Ps of marketing Mix are:

Product: -Himalaya Neem Facewash is a Fast-Moving Consumer Good. It currently is that the
money-spinner for the company within the FMCG sector. Because it's low manufacturing and
low consuming cost that’s why they're called quick movers. It holds a 24% Market Share within
the “Facewash” segment.

• It's sold in Pack Sizes of 15ml, 50ml, 100ml, 150ml and 200ml.

• It's a chemical free product which provides a solution to the skin problems of the masses.
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• To extend the consumption Himalaya introduced Rs 15 pack and Rs 5 sachets. Also, to extend
consumption bigger packs were manufactured because the facewash may be a replacement to
soap and is indispensable.

Branding Logo: – The Himalaya logo is a visual definition of its brand uniqueness. The leaf that
forms the crossbar of the letter H evokes the company’s specialize in herbal healthcare. The teal
green color represents closeness to nature. The orange may be a symbol of caring through
warmth, vibrancy and commitment.

SUGGESTIONS

• With neem face wash Himalaya has made a mark in the market, consumers also came to know
the benefits of Ayurvedic medicinal products. Himalaya has potential in herbal personal care
products. But while advertising its main focus was the female consumer in the market that
belong to the young age category of girls as they are more prone to the pimples and most of the
advertisements speaks about how chemical free the product is and how effectively it cleanses the
face with less harm to the skin

• Now that Himalaya has made its mark in the market, they also have products in the range of
men’s personal care which are not that well distributed and promoted. Targeting the men’s
personal care products like Himalaya MEN intense oil clear lemon face wash that is specially
designed for men’s skin has a lot of scope. The product already comes under the brand so its
authenticity won’t be the matter of concern as the other products are already used by the
consumer.

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PRICING

Himalaya makes use of an aggressive pricing approach to marketplace its merchandise. The
charges of Himalaya merchandise are a hint above the common competition considering that its
merchandise call for a cost-primarily based totally pricing because of the components that input
production the merchandise. This has helped in handing over the desired perceived cost and
advantages that the logo guarantees and consumer satisfaction. Himalaya organization has
additionally been flexible with its pricing approach in its advertising mix. This has helped it to
evolve quickly to competitor’s more recent pricing strategies.

SUGGESTIONS

• Main Competitors of Himalaya within the FMCG Sector are Ponds, Lakme, Clearasil.
• While within the Pharmaceutical Sector are Dabur, Emami and Patanjali.
• Keeping fewer margins initially and a spotlight to reach the utmost buyers will certainly
bring success to the products within the end of the day. The corporate can bring various
offers for the merchandise like another free product on the acquisition of one. Even can
give discounts on the product or the foremost common practice is free extra quantity on
the initial price. Especially within the FMCG sector where there are tons of competitors.
• Within the Ayurvedic Medicine sell enjoys an honest market monopoly in order that they
can even rise their prices for a quick while if losses are incurred over in FMCG sector.

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PROMOTION

The Companies use various strategies and methods to make awareness about their products and
their benefits within the Market. These promotional techniques aren't only restricted to
advertising, but target creating demand for the merchandise during a given Market demographic.

• Himalaya creates product awareness among its customers through marketing and
advertisements.
• Himalaya uses TV, online ads, medium ads, also in its marketing promotion and advertising
strategy.
• There's a customer care portal available to deal with product related issues and queries.
• The corporate has also endorsed celebrity-based ads to market their products like, John
Abraham, Varun Dhawan, etc.
To focus on launching different products using the company’s herbal positioning. There are
various product trials like sampling, information dissemination, advertorials and word-of mouth
publicity, etc.

Some promotional campaigns by Himalaya:

• Himalaya launched its initial campaign of “Khush Raho Khushaal raho”. Herbal Products are
gaining preference, and consumers prefer herbal solutions as their first choice. With this
Campaign they targeted the family-oriented sector of the Market and promoted a cheerful and
Healthy life by using their Herbal Products for General Wellbeing.

• Himalaya Lip Care’s new campaign “Ek Nayi Muskaan” raises awareness for youngsters with
clefts. Himalaya Lip Care aimed to boost awareness about harelip and support free cleft
treatment for underprivileged children, in partnership with international cleft charity, “Smile
Train”. Through this partnership, Muskaan aims to assist raise awareness about cleft and make
sure, that more children receive the cleft care they have at a younger age. A smile is an
expression of happiness, and with “Ek Nayi Muskaan”, they shall create more smiles by helping
children achieve their dreams and live a satisfying life.

• Himalaya’s New digital campaign #BecauseYouNeedTakingCareOfToo. Himalaya launched

a digital campaign #BecauseYouNeedTakingCareOfToo for its brand-new personal care
product line ‘Himalaya FOR MOMS', India’s first herbal mother care range. The ad video
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captures the emotions of a mother whose daughter is entering motherhood. The core idea behind
the campaign was that when a baby is born, moms have little time left to seem after their
personal care needs and self-care is neglected. The video was an effort to stress its importance
with the assistance of a secure and herbal product range for mothers.

• Recently Himalaya is also the official sanitizing partner within the Hero Indian Super League
which is currently ongoing in Goa. There are Himalaya pure hands Sanitizers on display round
the player dugouts during matches which gather good ratings on clock time tv.

SUGGESTIONS

Himalaya advertisements are given to the high TRP grossing programs and particularly during
lockdown there’s a rise in TV viewing so it might be a golden opportunity to realize ads of prime
time shows, and live cricket matches for “men’s face wash”. Social media plays an important
role in promotions as well. Himalaya can improve its Online presence on OTT platforms,
YOUTUBE ads and also on various other social media platforms for online advertising.

PLACE

Himalaya Skincare and Herbal products are made available to the masses by the utilization of an
efficient and quick logistics department. the company makes use of efficient and time saving
techniques in order that the consumers get the products as and once they need it, immediately.
This ensures that the customer remains loyal due to constant availability of the product. Their
products are made available within the most interior parts of the country as well. What makes
this happen is that the efficient distribution channels. Distributions channels are made efficient
due to the company’s good relations with them.

The company’s distribution channels are essential in getting it into the nooks and corners of the
Market. The demand for Ayurvedic products is higher in southern regions of the country whereas
the northern region is emerging because the fastest growing regional marketplace for Ayurvedic
products. The Indian Ayurvedic market comprises products like pharmaceuticals, dietary
supplements, Ayurvedic medicines and personal care products.

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• Within the domestic market, it manufactures most of its products and distributes through a
sequence of retailers and wholesale druggists. Himalayan ayurvedic products also are exclusively
sold in Himalaya Stores which are present across the country.

• Recently it underwent a Supply Chain modernization, with the main target on inventory and
warehouse management. Tons of Technological upgrading has been done as most of the work
was done manually earlier.

Overseas Market

• Himalaya earns around 50% of its revenue from international markets.

• It produces locally and sells it within the foreign market. The raw materials for
manufacturing are provided by the base company in India.
• It identifies a partner within the foreign country and therefore the technology of manufacture
and know-how is transferred to them. Each store comprises 60-70 sq.ft. self-contained
shops-in-shops format departmental stores and therefore the exclusive retail stores are larger
with 300 sq.ft. Himalaya products are available across 90 countries worldwide and reach out
to lots of customers.

SUGGESTIONS

With the current COVID outbreak the marketplace for pharmacy and medicine has swelled in
general. As per the Ayush Ministry’s guidelines people were advised to enhance their immunity
by taking various ayurvedic and herbal remedies. The main competitors during this market are
Himalaya, Dabur, Patanjali, Emami. Recently Dabur launched an immunity kit, which consists
of Dabur products which are packed as a kit to cater to the necessity for immunity boosting
herbal products. Himalaya enjoys an enormous share within the ayurvedic medicine market and
features a lot of products which could meet this demand for these products. Himalaya could
launch its own Immunity kit and substitute every product Dabur offers in it and sell it at similar
price.

Brand Analysis and product Strategy of Himalaya

It all commenced in 1930 while the concept of contemporizing the Ayurveda through Mr. M.
Manal gave start to the organization Himalaya. It opened its first workplace at foothills of
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Himalaya in Dehradun withinside the year 1932, since then the organization has been selling and
dispensing Herbal Ayurvedic merchandise throughout the globe. In the year 2016 organization
has rechristened its logo as “Himalaya, since 1930”, in an effort to create the worldwide
identification communicating the wealthy legacy of the brand and records of over 86 years.

Brand Analysis of Himalaya-

Segmentation, targeting, positioning in the Marketing strategy of Himalaya

Himalaya has the bouquet of healthcare products which are segmented based on the customer
groups and usage of personal care products for consumers of all ages, nutrition and wellness
products which are health supplements for deficiency of minerals & vitamins primarily for kids
& old age consumers, baby care and mother care products.

Since the brand have the presence in various product categories, therefore it uses differentiated
targeting strategy in order that although the merchandise categories are defined by the brand
therefore the offerings will differ supported the geographical area the merchandise is catering to.

Himalaya has been positioned as an herbal brand giving health & well-being of the consumer
prime significance while doing enterprise and formulating merchandise exceptional applicable to
the converting times.
Total revenue of Himalaya is 1800 crores where the merchandise segment includes 5 market
segments-

SEGMENT CONTRIBUTION TO REVENUE

Personal Care 42%

Pharmaceuticals 34%

Baby Care 15%

Animal Health 5%

Wellness 4%

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A major chunk of business comes from the non-public care and pharmaceutical industry. Within
the year 2004, approximately 97% of the sales of the organization were coming from Ayurveda
medicines with the sales of about 200 crores at that factor which over time have expanded to 800
crores with 34% being contributed best through the Ayurveda medicines and rest from different
businesses of the company. The herbal wellness company has pretty 300 products throughout
categories which includes face washes, toothpaste, shampoos, pain-relief balms, body lotions,
soaps, lip balms, ayurvedic drugs for humans and animals additionally as vitamins products. In
some of the product’s classes, it received first-mover advantage like in merchandise like
ointment, face washes, and so on with herbal benefits.

Industry Analysis- Pharmaceutical Industry in India

• Indian pharmaceutical marketplace is third biggest in terms of its quantity and 13th
biggest in terms of its value.
• The leading producer of a pharmaceutical portfolio with 250 crores is among top 10
selling drugs in India. The other offerings of the brand in this business are not that
successful and are therefore a question mark in the BCG matrix.
• Goods and services tax is expected to be a game changer as it will increase to the
focus on regional hubs for production activities.
• It will also result in an efficient supply chain management which is expected to
reduce its cost accordingly.

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Brand Analysis- Personal Care Industry in India

• The company operates withinside the business segments along with Personal care,
Wellness & nutrition products, pharmaceutical products, and Animal Health.
Himalaya launched the personal care phase in 1999 with name as Ayurvedic thoughts
which in some time renamed as Himalaya Herbals. The phase instructions 42%
marketplace share with lip care and face cleansing amongst top offerings. Herbal
products are registering strong presence with 7% market out of total market for
personal care products.
• The business strategy depends totally on pricing especially in rural areas where local
brands too are gaining the foothold.

SEGMENT BREAKUP OF PERSONAL CARE MARKET

1%

Skincare Haircare Bath and Shower Products Fragrances Colour Cosmetics

6%
16%

46% 31%

Market analysis in the Marketing strategy of Himalaya

Himalaya operates withinside the marketplace in which several companies are providing pretty
comparable types of generic products, the most effective differentiation is the advantages and the
branding that the companies do to make the services more perfect withinside the market.
Continuously it's been striving into new segments of the enterprise to reduce its dependency on
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the pharmaceuticals section and develop its revenue from personal care, Wellness & nutrition,
and different FMCG products.

Competitive analysis in the Marketing strategy of Himalaya

Most of the companies operating in Ayurvedic & herbal industry have a very strong backend of
researchers and recommending doctors to which Himalaya is not an exception. The company has
more than 290 researchers who do clinical and lab testing of the offerings on regular basis in
order to provide distinctive and competitive product in the market. The company competes with
the companies such as Patanjali, Dabur, Reckitt Benckiser, Zandu and many more.

Customer analysis in the Marketing strategy of Himalaya

The customer of the company is from all age groups starting from infants for whom there are
baby care products i.e., baby kits & diapers, moms/children/ Old age customers there are
wellness and nutritional products, pharmaceuticals products for all age groups of customers and
Personal care products. Customers of the brand are inclined towards Ayurveda and products
which don’t have side effects use products of Himalaya as it is safe and efficacious.

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 PRODUCT STRATEGY

The product method and mix in Himalaya herbal advertising approach may be defined as
follows:

Himalaya herbal is one of the leading healthcare FMCG brands based out of India. Himalaya
affords merchandise under seven one-of-a-kind classes, merchandise for moms, prescription
drugs, wellness, non-public care, Animal fitness, baby care, and nutrients health. Himalaya
presents diverse publish-transport healing well-being products for brand spanking new mothers.
Himalaya products are to be had under two classes, frame care, and nursing. underneath
prescribed drugs, it offers pills and drugs completely promoted with the aid of well-installed
doctors. Himalaya’s product portfolio in its advertising mix includes 60 sturdy products for guys,
girls, and kids. That merchandise basically deals with lifestyle disorders and chronic ailments
like diabetes, osteoporosis, and hepatitis B. Himalaya is ranked among the pinnacle 500
pharmaceutical organizations in India. The well-being class caters to products that might be used
for supplementing one’s life-style associated inadequacies. There are wellness products to
enhance digestion, weight, broaden immunity, enhance reminiscence, and so on. Himalaya has a
new variety of physician-advocated child products which might be produced and advance the
usage of certainly derived components. Himalaya gives calcium supplements for bone
development in animals and herbal feed supplements for fish, chicken, and farm animals. natural
grooming products for pets also are to be had underneath this brand.

Product
Product is one of the most essential additives of the HIMALAYA brand institutions and
lifestyles advertising and marketing blend.

Quality
HIMALAYA logo institutions and existence maintains the high high-quality of products.
high product high-quality is maintained through adding price throughout different degrees of the
cost chain. HIMALAYA logo institutions and lifestyles procure raw materials from dependable
and depended on providers most effectively. Those uncooked substances are processed beneath
cautiously maintained environments to hold excessive and steady fine of the products. Excessive

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best promise and shipping additionally present HIMALAYA logo associations and existence
with a distinct aggressive gain.

Ease of use
The goods manufactured and offered by HIMALAYA logo associations and life are highly
smooth to apply. All products come with a consumer guide, which is easy to understand and
which offers simple commands for product use. The purchasers also can call the 24/7 helpline to
recognize information about product usage. In addition, retail representatives provide precise
instructions and motives regarding the use of the product at the time of the sale.

Portfolio broadness
HIMALAYA brand associations and existence has a huge portfolio of merchandise.
The broad portfolio facilitates HIMALAYA brand associations and lifestyles in achieving
special target corporations in the market. In addition, the extensive portfolio lends economic
power to HIMALAYA logo institutions and lifestyles. The wider product portfolio also provides
extra costs for HIMALAYA logo associations and life.

Benefits of product intake

HIMALAYA brand associations and life offers practical benefits to consumers of the product
use. These purposeful benefits are promised and added – however, they're additionally brought
through other similar merchandise. The distinguishing factor of HIMALAYA logo institutions
and existence is its transport of emotional blessings to the patron. Products manufactured and
bought by means of HIMALAYA brand associations and life promise customers an ego boost,
self-assurance, and safety. HIMALAYA logo institutions and lifestyles also promise fulfilment
of mental needs on product consumption. Those mental desires consist of, for example, the want
for empathy, they want for belonging, and the need of feeling loved.

Different SKUs
the products by means of HIMALAYA logo institutions and lifestyles are to be had in one-of-a-
kind sizes. HIMALAYA brand associations and life has made use of various SKUs to increase
marketplace penetration. Distinct SKUs may be delivered and used as in step with the

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consumption needs of the consumers, and the target markets. Through the manufacturing of
different SKUs, HIMALAYA logo associations and lifestyles have additionally accelerated the
trial charge. Exceptional SKUs have additionally helped HIMALAYA logo institutions and
lifestyles improve its product accessibility.

PRODUCT MIX

Product mix, also known as product collection or product portfolio, refers to the entire set of
merchandise and/or offerings supplied by way of a firm.

Animal health
• Anxocare Vet Tablets 120Rs. 60 Tablets.
• Digyton Drop 90Rs. 30 ml.
• Erina-Ep Shampoo 475Rs. 500 ml.
• Erina-Ep Powder 160 Rs 150gm.
Baby Care
• Baby Diaper 675Rs. Medium 54s -5-11kg.
• Total Care baby pants 800Rs. Large 54s-8-14kg.
• Baby Massage Oil 158Rs. 200ml.
• Extra Moisturizing Baby Soap 60.Rs. 125g.
• Gentle baby soap. 60.Rs. 125g.
• Refreshing baby Soap 60.Rs. 125g.

Body Care
• Nourishing Body Lotion 235Rs. 400ml.
• Soothing Body Lotion 235Rs. 400ml.
• Cocoa Butter Intensive Body Lotion 235Rs. 400ml.
Face Care
• Moisturizing Cucumber Peel-Off Mask 130Rs. 100g.
• Purifying Neem Peel-Off mask 130Rs. 100g.
• Purifying Neem Pack 130Rs. 100g.
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 • Oil Clear Mud Face Pack 130Rs. 100g.
• Tan Removal Orange Peel-Off Mask 130Rs. 100g.
• Tan Removal Orange Face Scrub 130Rs. 100g.
• Tan Removal Orange Face Wash 127 Rs. 100g.
• Purifying Neem Foaming Face Wash 190Rs 150ml
• Purifying Neem Face Wash 240Rs 300ml.

PRODUCT LINE

Pharmaceutical

• Inspired with the aid of Ayurveda, Himalaya's pharmaceutical range, promoted

exclusively through doctors, addresses a couple of health conditions. Our 60 sturdy
product portfolio includes therapeutics, wellbeing merchandise, prescription
dermaceuticals and oral fitness products for men, girls and children. The information all
through this segment isn't supposed to be a substitute for professional clinical advice. We
urge you to not use an equal to diagnose or deal with your hassle.
• Today, Himalaya is ranked thirty-one amongst 500 pinnacle pharmaceutical companies in
India. Our manufacturers, Liv.52, Cystone, Bonnisan and Septilin are leaders in their
classes. In reality, Liv.52, a hepato-protecting, is the most effective herbal medicine to be
ranked amongst the top ten bestselling drugs inside the country.

Personal Care

• Himalaya’s non-public care range become born out of the studies power of the
pharmaceutical merchandise.
• With the aid of bringing the credibility of pharmaceutical research to personal care
portfolio, Himalaya’s offer solution primarily based products that cater to daily personal
care need.
• The range offers the goodness of natural solutions for regular use, without a side
consequence.

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• Made from herbs which are mild and safe, the variety includes skin care, hair care, oral
care and healthcare products.

Baby Care

• Himalaya’s physician-endorsed baby care range from evidently derived ingredients is

very well assessed for mildness to baby’s sensitive skin, hair and eyes.
• keeping hygiene and baby’s comfort as our first priorities, the products deal with
conditions like diaper rash and infantile dry skin.
• Himalaya’s have divided the range into ‘pre-bath’, ‘bath’ and submit bathtub
categories, with specially designed products for each.

Animal Health Care Products

• The Himalaya’s has prolonged its know-how in Phyto prescription drugs to create
natural tablets for animal health care.
• Himalaya’s accomplice animal care range has been developed for the day-by-day care
of sensitive pets like puppies and cats.
• Himalaya believes that herbal health solutions art work best for animals too.
• Himalaya offer herbal treatments and every day care products for animals, in
particular livestock, rooster, aquaculture and pets.
• The range incorporates calcium supplement for bone enhancement in animals herbal
feed supplement for fish, farm animals and poultry and natural grooming products.

Nutrition Products
• The Himalaya promise is, pretty clearly the promise of a richer lifestyle via herbal
products that enhance health well-being.
• Its product variety consists of “Head-to-Toe” fitness care.
• Its well-researched herbal solutions benefit the consumer natural.

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 CONCLUSION
• Himalaya is viewed as perhaps the best brand in the individual consideration portion.
• The total re-marking activity and reorientation in the advertising technique turned out
great for the organization.
• As in the market they are dispatching Himalaya's items. They have an enormous number
of items or rivals on the lookout.
• They are submitted towards their country and individuals and nature as Himalaya is the
normal home-grown organization so they are attempting to concoct new items to offer
worth to the clients and no question to nature. They are attempting to open the privileged
insights of nature.
• The organization will attempt to keep up with the brand steadfastness of the item.
• They have made promoting arrangement as per request of their clients and in future they
will do likewise.
• The organization apportions 5% of absolute advertising spends for individual
consideration to advanced.
• Their computerized crusades center around bringing issues to light for their items.
• The organization has shoppers in 67+ nations which depend upon Himalaya's items.
• Himalaya items have been supported by 300,000 specialists all throughout the planet.
• Confirmation of Himalaya's commitment towards top caliber and consistency in home
grown consideration is uncovered as the organization was granted with an ISO 9001:2000
certificate in 2003.

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