A STUDY ON HIMALAYA DRUG COMPANY.

Panchami P N, Chaithra Shree L, Pratheeka,

II MBA
College of Management and commerce, Srinivas University, Pandeshwar
Mangalore, Karnataka, India
Email: panchamipn6@gmail.com, chaiththra695@gmail.com,
pratheekaputran23@gmail.com.

Abstract

The Himalaya Drug Company is an Indian Company established by M Manal in 1930 and based
in Bangalore, Karnataka, India. It produces health care products in the name Himalaya Herbal
Healthcare whose products include ayurvedic ingredients. It is spread across locations in India.
United States, Middle East, Asia, Europe and Oceania. While its products are sold in 106
countries across the world. Himalaya Global Holdings Ltd. (HGH), is the parent of the of the
Himalaya Drug Company worldwide. It is also the global headquarters of all Himalaya
subsidiaries. Himalaya Herbal Healthcare has a very wide range of products, which include
“pharmaceuticals, personal care, baby care, well-being, nutrition and animal health products.”
The Neem Face Wash is one of their most popular and well known products. Mother care
products have been launched in 2016. Since its inception, the company has focused on
developing safe, natural and innovative remedies that will help people lead richer, healthier lives.
Today, Himalaya products have been endorsed by 300,000 doctors around the globe and
consumers in 67 countries rely on Himalaya for their health and personal care needs.
Researching Ayurveda and capturing its benefits in formulations, has been the hallmark of
Ayurveda at Himalaya. Using modern research methodology and manufacturing practice,
Himalaya has made available to people all over the world, an alternative method of treatment,
which has no known side effects. Himalaya's headquarters is in Bangalore, Karnataka. Himalaya
has a revenue of $358.5M, and 6,200 employees. Himalaya's main competitors are Patanjali
Ayurveda, Dabur India and Emami. In this paper we will study the various Himalaya products
and their operations, growth, success, strategies and the competitors.

Keywords: Himalaya product, Ayurveda, Market, personal Care, Research, Strategies.

INTRODUCTION: Himalaya's story began 90 years ago when Mr. M Manal, the founder, saw
a villager in Burma pacify a restless elephant by feeding it the root of the plant, Rauwolfia
serpentina. Fascinated by the plant's effect on elephants he had it scientifically tested. After
researching the herb, Serpina, the world's first natural anti-hypertensive drug was launched in
1934. There has been no looking back. In 1955, Himalaya introduced a liver formulation that
ensures optimum liver function. The product soon became one of the world's top selling herbal
medicines. This success set Himalaya on a growth path, which has continued to date. Tracing its
beginnings to a curious mind of a visionary with only a hand-cranked tableting machine as
capital, Himalaya now has the capacity to churn out over 10 million tablets a day with 28 units
sold every second. Gradually building its equity in scientifically researched natural products,
Himalaya expanded its portfolio from pharmaceuticals to personal care, well-being and animal
health, evolving into a 'head-to-heel' herbal healthcare company. Innovative research by
Himalaya's Research center has converted Ayurveda's herbal tradition into a complete range of
proprietary formulations dedicated to healthy living and longevity. This legacy of researching
nature forms the foundation of the company. In today’s world the Himalaya brand is identical
with safe and effective herbal healthcare.

COMPANY PROFILE: The Himalayan Drug Company is located in Bangalore Rural,

Karnataka, India and is part of the Pharmaceutical Manufacturing Industry. The Company has
1,000 total employees across all of its locations and generates 244.52 million in sales (USD).
There are 41 companies in the Himalayan Drug Company’s corporate family. It Produces health
care products under the name Himalaya Herbal Healthcare whose products include ayurvedic
ingredients. It is spread across locations in India. United States, Middle East, Asia. Europe and
Oceania, while its products are sold in 106 countries across the world. The Company has more
than 290 researchers that utilize ayurvedic herbs and minerals. A Hepatic drug, named is its
flagship product, first introduced in 1955. Himalaya Global Holdings Ltd.(HGH), is the parent of
The Himalaya Drug Company worldwide. It is also the global headquarters of all Himalaya
subsidiaries. Himalaya Herbal Healthcare has a very wide range of products, which include
“pharmaceuticals, personal care, baby care, well-being, nutrition and animal health products. The
Neem Face wash is one of their most popular and well known products. Mother care products
have been launched in 2016 with foray into extensive research and development in systems of
ancient Ayurveda medicines of India The Himalaya Drugs produces, sells and circulates for your
purchasers at India and universally. It gives healing items to youngsters, ladies, men, and general
wellbeing; Herbal and oral consideration items; 6 Skin care items, skin care items, skin care
items, skin care items, skin care items, skin care items and dental cream. The organization offers
hair care items, including hostile hair dandruff hair creams, oils and shampoos; Protein
conditioners are shampoos and hair creams; Baldness creams, hair oils fall, and shampoos fall.
Also, it gives skin, skin inflammations, skin nourishes, and teas.

2.1. MISSION AND VISION: MISSION: Establish properties from trust and healthy life by
acquiring Himalaya with sciencebased, problem-solving, head-to-heel brand, nature of wealth.
Developing worldwide markets with a deep and long-term approach, and maintaining high
ethical standards at every step.

VISION: “Bring wellness and joy to every home via herbal solutions based on science”
3. OBJECTIVES OF THE STUDY:
 To know the various products available in the industry and their operations.
 To recognize the growth chart of the company.
 To understand the potential competitors for the company.

4. AWARDS AND RECOGNITION:

2017: Skin care:

 Cleo Hall of Your World Beauty Award 2017: Exfoliating for readers - Himalaya
Herbals Purifying Fame 2017- Purifying Neem Scrub
 Health Watson Health and Beauty Award 2017- Neem Foaming Face Wash 150ml
 Nominated for: Bestselling best herbal cleanser.
2016: Ayurslim:
 2016: Ayurslim Health Watson Health and Beauty Award 2016: Best Selling Body
Contour (Herbal)
 Award Unity Popular Choice Award (UPCA) 2016 - Supplement (Weight Control)
2015: Hair care
 Health Watson Health and Beauty Award 2015 - Best-Selling Hair Loss Cream
 Magazine Cosmopolitan Magazine: Cosmo Beauty Grand Prix 2015 Winner of the most
 effective purifying shampoo: Himalaya Herbals Protein Shampoo.

5. PRODUCT PROFILE:
Pure Herbs, the pure and concentrated strength of a single herb in the right measure, stimulate &
improve body functions. The actions of these extracts benefit the body, irrespective of the
individual's body constitution, state of health and metabolic functions. Everyone can benefit
from the goodness of these herbs, irrespective of age, sex, body type or other health related
factors.
The Pure Herbs range comprises of the following:
 Amalaki: Useful in treating cough, cold, sore throat and respiratory tract infections.
Itprotects cells from free radical damage and is an excellent anti-oxidant.
 Arjuna: This herb improves blood circulation and is used as a tonic for the heart.
 Ashvagandha: Commonly known as Winter Cherry, this herb acts as an ant-stress agent.
that imparts a sense of well-being and helps in coping with life's daily stresses.
 Brahmi: A well-known herb that helps in improving general alertness.
 Karela: Commonly known as Bitter Gourd, it is known to aid in the metabolism of
carbohydrates.
 Lasuna: Commonly referred to as Garlic, Lasuna helps in controlling the excess
conversion of lipids and cholesterol.
  Neem: A popular herb, Neem has anti-bacterial, anti-fungal and blood purifying
properties. It is very useful in skin disorders and helps maintain a healthy, beautiful and
glowing skin.
 Shuddha Guggulu: It regulates fat metabolism and helps remove excess cholesterol from
the body.
 Shallaki: This herb treats joint problems.
 Tagara: It has mild sedative properties, which are useful for insomnia and sleep disorders.
 Triphala: A digestive aid compound and a bowel cleanser.
 Tulasi: It has anti-microbial and anti-inflammatory properties, and is useful in respiratory
tract infections like dry or wet cough, cold and sore throat.

5.1 DIVISIONS OF HIMALAYA: Himalaya's products can broadly be categorized into

three main divisions (ranges), viz:
 Pharma Division (Pharmaceutical)
 Zenith
 Liv 52
 Cystone
 Bonnisan Syrup
 Confido
 Tentext Forte
 Purim
 Geriforte tab. & syrup
 Zandra
 Zindel
 Zeal
 Zara
 Hospital Division
 Vet nary Division (Animal Health)
 Consumer Division (Personal Care)

5.1.1 PHARMACEUTICAL RANGE:

 Health maintenance Eye
 Cardiac and skin care
 Immune booster
 Cough control

5.1.2 MEDICINAL RANGE:

The medicinal range of products carry the Himalayan hallmark of researching Ayurveda and
capturing its benefits in formulations. Using modern research methodology and manufacturing
practice, Himalaya has made available to people all over the world, an alternate method of
treatment, which has no known side effects.
The medicinal range comprises over 35 products and is broadly classified into four
categories viz:
 Children's Health
 Men's Health
 Women's Health
 General Health