ASSIGNMENT

ON

PRINCIPLE OF MANAGEMENT

**** COMPANY NAME****

“HIMALAYA”

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 TABLE OF CONTENT

 INTRODUCTION…………………………………………………….3

Details of Company……………………..…………………….....5

Vision and Mission…………………………………………..….6

Historical Background……………………………………….…7

Business plan for the next 3 to 5 years………………………….

Value……………………………………………………………27

Ethics……………………………………………………………28

 MAJOR CHALLENGES FACED BY COMPANY

IN LAST 5 YEARS…………………………………………………31

 CONTRIBUTION IN THE COMPANY’s

SUCCESS & FAILURE……………………………………………38

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 INTRODUCTION

The Himalaya Drug Company was founded in 1930 by Mr. M. Manal with a clear
vision to bring Ayurveda to society in a contemporary form and to unravel the
mystery behind the 5,000 year old system of medicine. This included referring to
ancient ayurvedic texts, selecting indigenous herbs and subjecting the formulations to
modern pharmacological, toxicological and safety tests to create new drugs and
therapies.

Eighty eight years ago, on a visit to Burma, Mr. Manal saw restless elephants being
fed with a root to pacify them. The plant from which this was taken is Rauwolfia
serpentina. Fascinated by the plant's effect on elephants, he had it scientifically
evaluated. After extensive research, Serpinaâ, the world's first anti-hypertensive drug,
was launched in 1934.

The legacy of researching nature forms the foundation of Himalaya's operations.

Himalaya has pioneered the use of modern science to rediscover and validate
ayurveda's secrets. Cutting edge technology is employed to create
pharmaceutical-grade ayurvedic products. As a confirmation that Himalaya is
dedicated to providing the highest quality and consistency in herbal care, the
Company was awarded an ISO 9001:2000 certification in 2003.

Since its inception, the company has focused on developing safe, natural and
innovative remedies that will help people lead richer, healthier lives. Today, Himalaya
products have been endorsed by 400,000 doctors around the globe and consumers in
90 countries rely on Himalaya for their health and personal care needs.

Starting off operations in Dehradun way back in the 1930s, the company later spread
its wings to Mumbai and across the country. In 1975, the company set up an advanced
manufacturing facility in Makali, Bengaluru, India. In 1991, the company relocated its

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R&D facility to Bengaluru. Himalaya Global Holdings Ltd. (HGH) is the global
headquarters of all Himalaya subsidiaries.

As of 2015, the company sold its products in 91 countries with about 50% of its
revenue from outside India.

Himalaya Herbal Healthcare has a very wide range of products, which include
"pharmaceuticals, personal care, baby care, well-being, nutrition and animal health
products." The Neem Face Wash is one of their most popular and well known
products. Mothercare products have been launched in 2016 with foray into extensive
research and development in systems of ancient Ayurveda medicines of India. The
company has a presence in 92 countries.

The Himalaya brand has much in common with the mountain range from which it
draws its name. For centuries, the Himalayas have been an icon of aspiration, of man's
quest to unlock Nature's secrets. They represent purity and lofty ideals. The fact that
the Himalayas are the source of many of the herbs that are used in our products,
makes our brand name all the more appropriate.

Our logo is a visual definition of our brand identity. The leaf that forms the crossbar of
the letter H evokes our focus on herbal healthcare. The teal green of our logotype
represents our proximity to nature, while the orange is evocative of warmth, vibrancy
and our commitment to caring.

Every thing that carries our logo is accompanied by the high quality that has always
been the Himalaya hallmark. The Himalaya brand carries with it the promise of good
health and well-being. It is our endeavor to ensure that our logo becomes the symbol of
a promise delivered.

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Type Private

Founded 1930; 89 years ago

Headquarters Bengaluru, Karnataka, India

Area served Worldwide

Key people Meraj Alim Manal(Founder) , Shailendra Malhotra (Global

CEO), Philipe Haydon (CEO),Nabeel Manal (CEO)

Board of directors:-

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 VISION OF THE COMPANY

Bring wellness and joy to every home via herbal solutions based on science.

 MISSION OF THE COMPANY

Establish Himalaya as a science-based, problem-solving, head-to-heel brand,

harnessed from nature’s wealth and characterized by trust and healthy lives.

Develop markets worldwide with an in-depth and long-term approach, maintaining at

each step the highest ethical standards.

Respect, collaborate with and utilize the talents of each member of the Himalaya
family and the local communities where Himalaya products are developed and/or
consumed, to drive our seed-to-shelf policy and to rigorously adopt eco-friendly
practices to support the environment we inhabit.

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Ensure that each Himalayan strongly backs our promise to exceed the expectations of
the customer, each time and every time. Nothing less is acceptable.

 HISTORICAL BACKGROUND

Eighty eight years ago, on a visit to Burma, Himalaya's founder, Mr. M. Manal, saw
restless elephants being fed with a root to
pacify them. The plant from which this was
taken is Rauwolfia serpentina. Fascinated by
the plant's effect on elephants, he had it
scientifically evaluated. After extensive
research, Serpina®, the world's
firstanti-hypertensivedrug, was launched in
1934. .

The first batch of Himalaya products

The Himalaya van circa 1940

This legacy of researching nature forms the foundation of Himalaya's operations.

Himalaya uses the tools of modern science to create pharmaceutical-grade
ayurvedic products. We have pioneered research that has converted Ayurveda's
herbal tradition into a complete range of proprietary formulations dedicated to
healthy living and longevity. Today, these products have found acceptance with

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medical fraternities and serve the health and personal care needs of consumers in
90 countries.

 Milestones:-

1930 :The herb that started it all

Riding through the forests of Burma (Myanmar), our founder, Mr. M. Manal, noticed
restless elephants being fed the root of a plant that seemed to have a calming effect on
them. The plant was Rauwolfia serpentina. Fascinated by the plant's effect on
elephants, he had it scientifically evaluated and found that it possessed
anti-hypertensive properties.

Mr. Manal could have sold the herb in the form of a powder or potion, which was a
common practice at the time. Instead, he decided to make herbal tablets in a quest to
contemporize Ayurveda and make it relevant to modern society.

While not a scientist himself, Mr. Manal had an investigative mind. He spent night
after night, tirelessly punching tablets on his hand-cranked tableting machine. At first,
he had little knowledge of making a tablet from powdered herbs. It was after several
failed attempts that he realized the need for binders and only then succeeded in
converting the herbs into a tablet! The trial and error process of learning took him
four long years to perfect saleable tablets!

1930: Himalaya opens its first office in Dehradun

Himalaya opened its first office in the picturesque city of Dehradun at the foothills of
the Himalayas, in North India, hence the name. The building became a famous
landmark.

1932:Mr. Misal teams up with his brother

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Mr. M. Misal, the brother of the founder, joined Himalaya two years later. The
formidable duo worked long and hard to establish the company over a period of time.
Misal saheb, as he was known, anchored the operations in Dehradun. This gelled well
with his persona because he loved the forests.

Mr. Misal passed away on 7 July, 1972.

1934:Reason to stay herbal

Himalaya launched Serpina®, the world's first natural anti-hypertensive drug, derived
from Rauwolfia serpentina. Later, allopathic companies launched a chemical drug
Reserpine, for lowering blood pressure, which was also isolated from the dried root of
Rauwolfia serpentina. However, Reserpine had several side-effects including nasal
congestion, nausea, anorexia and depression. Serpina®, on the other hand, was free of
side-effects since it was the powdered whole root rather than an isolated fraction. This
convinced Mr. Manal of the benefits of well-researched herbal medicines based on
plants in their natural state.

Mr. Manal listened intensely. He visited hakims, vaids, tribals, faith healers and
anybody from whom he could learn. He put together thousands of reference cards
loaded with all the information that he had gathered each day. These cards are a vital
part of new product formulations to this day.

Dozens of formulations were created for a single health problem. He personally

handed these out to family members and friends and, once again, listened to their
feedback. Ultimately, mostly years later, a new product was born ready to be
evaluated more scientifically.

Significantly, money never excited him. Being able to help the sick and feed the
needy were the impulses that drove him to impossible distances. This came naturally
to a child who trekked seven miles through the forests each day just to get to school
and back!

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1940: Visibility, the old fashioned way!

Back in the 1940s when advertising was still nascent, Himalaya found innovative
ways to build awareness for its products. A Himalaya branded van, carrying
advertisements of products for haircare and general health, is a good example of
'mobile branding'!

Himalaya's product packs in their early avatar told the brand story in a creative way,
making use of graphic art and interesting product names.

1950: A doctor with a difference

Dr. Roshan Captain joined Himalaya in 1950 as Head of Research and Development.
Dr.Captain held a doctorate in English Literature. An articulate woman with an
excellent command over the English language, she had a fair understanding of
scientific writing. Dr. Captain put together Himalaya's first research team. Together
they generated a corpus of scientific materials and journals that presented herbal
research in the language of modern science, serving as effective marketing tools and
building credibility for Himalaya's herbal pharmaceuticals.

1955: Long live Liv.52!

The year 1955 saw the launch of Liv.52, a hepato-protective, which soon became
Himalaya's flagship brand. Five-plus decades later, Liv.52, has defied standard
product cycles and continues to be a top seller! In India, it is the only herbal remedy
to be ranked amongst the top ten best-selling medicines.

1964: Meraj Manal, the founder's son, joins the company

Meraj Manal joined Himalaya in 1964, and for a year worked in the manufacturing
department or the 'shop floor', learning to make perfect coated tablets. A

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chemistry/botany graduate, he understood the structure of plants and chemicals in the
laboratory but was unfamiliar with the production process. This hands-on experience
proved invaluable, as he learned the importance of systems and adherence to quality
in the manufacturing of herbal medicines.

1965:Gaining the trust of doctors: Mr. Peter Karstein joins the company

While Himalaya's medicines were gaining popularity with practitioners, there was still
a need to develop a more scientific approach to marketing. This is when Mr. Karstein,
a pharmaceutical consultant and an ex-Pfizer man, was brought in with a mandate to
train the sales force in the art of product detailing. He directed the focus of the
company towards a strong field presence and helped build a culture of winning doctor
prescriptions and orders using strong clinical evidence.

1965:From chemistry to marketing: Meraj Manal takes charge of marketing

It was upon Mr. Karstein's persuasion that the founder allowed his son to join the
marketing team. Mr. Karstein had an evangelical passion for marketing, and he
eagerly took Meraj under his wing, tutoring him in the art and science of marketing.

For nine years, the young Manal learnt the 'ins and outs' of marketing, growing the
Himalaya business within India. By getting involved in the nitty-gritty of every aspect
of the business, including restructuring the field force, he brought a renewed sense of
energy and infused a fresh thinking into the organization. New products were
launched, and the business grew steadily.

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1975: Move to Bengaluru and the establishment of a modern manufacturing unit

In 1975, Meraj Manal decided to move a part of Himalaya's manufacturing to

Bengaluru, India. At the time, the city was relatively undeveloped, and the seven-acre
plot which he identified for the future factory was located in the outskirts. It was an
unpopular move, and even his father strongly disagreed. But Meraj believed that the
growing business required better infrastructure, and for this, land was crucial.
Bombay (Mumbai) was too expensive, so it made sense to move to a smaller,
developing city. He sold his apartment in Bombay to raise funds to complete his
beloved Bengaluru dream.

An advanced manufacturing facility was set up in Bengaluru. This facility was one of
the first herbal manufacturing units in India to be granted a Good Manufacturing
Practices (GMP) certificate. The modern manufacturing unit also reinforced the
commitment to developing products that complied with best practices in safety and
quality.

Over the years, the facility has expanded into a 28-acre sprawling campus and has
become the headquarters of Himalaya's India operations.

1975: A comic book, a bubblegum and a childhood dream: Meraj Manal lays the
foundation

While Himalaya was on the growth path, Meraj remained restless. Young,
enthusiastic, and with his father's entrepreneurial spirit, he dreamed of building a
strong global presence, where people around the world could benefit from Himalaya
products.

The seeds of this vision were sown in his childhood, when he had come across a
coupon in a comic book that was to be redeemed for a free bubblegum. Excited, he
filled the coupon and showed it to his father, only to be informed that the coupon was
valid in Pennsylvania in the United States! A seemingly small incident, it left a deep

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impact on his young mind. He was saddened by the fact that he could not get
something so small simply because he lived in a different country!

Another incident, also in his childhood, contributed to shaping his vision of building a
global brand. Once, at the Bombay airport with his father, they ran into his father's
friend, a gentleman named Mr. Patel. Apparently he had flown in from Nairobi for a
business meeting over a cup of tea and was returning to Nairobi in a couple of hours.
For a young boy, the ease of Mr. Patel's travel, unavailable to residents of India at that
time, signaled freedom and endless possibilities, and Meraj grew up believing that
Indians abroad could accomplish anything.

In 1975, he decided it was time to take Himalaya beyond Indian shores. This was
during the pre-liberalization era, when India's regulatory environment did not support
global expansion. Over the next 25 years, Meraj pursued his dream of building a
global brand. It was more difficult than he had imagined but he stayed the course.

The day he landed in America, Meraj took a stroll down to the local grocery and
bought himself a bubblegum!

1976: America, the school of hard knocks

America taught the young Manal valuable lessons.

It was a huge market, with immense potential, but it was also an extremely difficult
one for herbal products. In the absence of a separate regulatory framework for herbal
medicines, all herbal products needed to be registered as "drugs" and had to be
approved by the U.S. Food and Drug Administration (FDA) as per the guidelines set
for conventional medicine. Registration was near impossible. Within a year, Mr.
Manal realized that unless the regulatory environment changed in the U.S., there was
no way he could sell Himalaya products in America. He would have to wait close to
two decades for the regulations to become more herbal-friendly!

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During this period, Mr. Manal set about building his own investment business in the
U.S. His new venture taught him important lessons. In India, the Himalaya name was
recognized, and he had his father's support. In America, he was on his own. There was
certainly a sense of freedom, but it came with great anguish and responsibility. The
initial years were tough. He made his share of mistakes. But, he had to get back on his
feet quickly. Almost a decade later, when Mr. Manal's father visited him in the U.S.,
he was proud to see that his son had built his own, thriving business from scratch.

Setting up a business in the U.S. also helped Mr. Manal understand the market. The
American way of working, what the consumers liked and disliked - these were lessons
he relied on when launching the Himalaya brand much later.

Throughout this period, Mr. Manal remained closely involved with Himalaya's
business in India. He traveled back and forth to India and never wavered from his
vision of building a global Himalaya.

1986: Himalaya's founder, Mr. M. Manal, passes away

Mr. M. Manal passed away in 1986. People close to him remember him as a man
whose presence inspired those around him. He was a brilliant mind and a visionary,
but above all else, he was a wonderful human being - humble, gentle, giving and with
an amazing sense of humor. Mr. Manal overcame daunting challenges to build a
successful company. His legacy lives on at Himalaya.

1991: Research, research and more research

In 1991, Himalaya set up a 70,000 square foot modern Research & Development
(R&D) center in Bengaluru, India. This center provided the infrastructure for
advanced research in herbal healthcare. Steadily, the R&D team expanded, and
research, which forms the core of Himalaya's product development philosophy,

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gained further momentum. Today, the R&D center houses high-tech laboratories with
over 200 research scientists working on applying cutting-edge technology like
nanotechnology and molecular biology to research herbs.

1994: DSHEA, a silver lining

It was in 1994, when the U.S. Food and Drug Administration (FDA) implemented the
Dietary Supplement Health and Education Act, that there finally appeared a ray of
hope. Herbal products that conformed to the new rules and regulations were permitted
for sale in the U.S. as dietary supplements, but with no claims.

This was a eureka moment for Mr. Manal. The new regulatory environment paved the
way for the entry of herbal products. Finally, Himalaya was able to gain a toehold in
America. Meraj hired Dr. Philip Duterme, a known name in the pharmaceutical
industry, to put the operations together.

Working out of a space above Mr. Manal's garage, which served as a makeshift office,
Mr. Manal and Dr. Duterme spent months developing the packaging for the new
range. The packs had to appeal to the Western consumer, and the product information
had to be lucid and yet DSHEA-compliant. Mr. Manal personally proofread all the
labels!

In early 1996, two years after DSHEA came into force, Himalaya launched its range
of Dietary Supplements in America. It marked the beginning of a new era for
Himalaya.

1996:The island of Cayman inspires Himalaya's 'head-to-heel' product range

Two and half hours from Houston, Texas, lies the island of Cayman. A scenic place,
this tiny island is a popular holiday destination, frequented by tourists from around the
world. Its proximity to the U.S. and its high tourist population presented an interesting
opportunity for Meraj to interact and learn about the needs of a much-diversified

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audience. This information was crucial in the development of Himalaya to what it is
today.

Riding his red Jeep late into the night, Meraj, ably assisted and encouraged by his
Caymanian wife, hand-delivered Himalaya products home-to-home. Gradually,
Himalaya became popular with tourists and the local Caymanian population.

At his wife's insistence, Meraj decided to invest in an exclusive Himalaya store,

appropriately now called Store 1. On March 12, 1996, the store opened in George
Town, Cayman's bustling city center. The Himalaya shop soon became an extension
of the neighborhood pharmacy.

Over time, customers visiting the store asked for shampoos, creams, soaps and lotions.
Until then, Himalaya was a pharmaceutical company. While personal care was
unfamiliar territory for Himalaya, the idea of developing a personal care line had
often crossed even the founder's mind. Meraj took the plunge into unchartered waters,
directing Himalaya's research team to develop need-based personal care products for
the store's customers, a decision that would change the face of the company in the
years to come.

Himalaya now began selling personal care products along with the therapeutic range
at the Cayman store. Feedback from customers helped improve formulations. The
concept of Himalaya's 'head-to-heel' herbal wellness was born. Soon, customers asked
for pet care products, and our research into animal health began, eventually leading to
the launch of Himalaya's companion care range.

Cayman served as a perfect learning ground for Meraj, and the lessons learnt helped
him make strategic decisions that had a lasting impact on the future of the brand.
Forever, Store 1 became his mini-Himalaya!

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1996: Reaching out to the world

The growing demand for herbal and natural products in the U.S. led to the opening of
a full-fledged Himalaya office in Houston, Texas. Himalaya launched its therapeutic
range of products in the U.S. in a new avatar called the 'Care' range. Products like
LiverCare (known in India as Liv.52), JointCare (known in India as Rumalaya forte)
and ImmunoCare (known in India as Septilin) became popular with customers and
helped build credibility for the entire portfolio. Subsequently, Himalaya opened
offices in Dubai, Singapore, Riga and Johannesburg.

1998: Making farm animals healthier

Having developed a few pet healthcare products for the Cayman market, in 1998,
Himalaya formally launched a range of natural and safe drugs for commercial
livestock. Based on feedback from cattle and poultry owners who expressed a desire
for herbal feed supplements, Himalaya entered this segment with a complete range of
herbal formulations to improve the health of farm animals.

1999: Back to nature: Launch of personal care products

Drawing on the experience gained in Cayman, Himalaya entered the personal care
space in India, launching a range of 20 personal care products under the brand
'Ayurvedic Concepts'. With a growing interest in natural and herbal products for
personal care, the timing of this launch was just right. Given Himalaya's credibility in
the pharmaceutical space, the range soon gained acceptance. As with the
pharmaceutical products, the personal care range was also backed by years of research.

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'Hard-working, delivering on its promise and offering a tangible benefit', is what
customers thought of this range.

The 'Dadima' (the Hindi word for grandmother) advertisement campaign popularized
Ayurvedic Concepts in India. Dadima was conceptualized as a 'grandma with a degree
in molecular biology'! In keeping with the Himalaya brand which represented
Contemporary Ayurveda, the granny in the ad campaign signified a synthesis of
age-old wisdom and modern trends. While she understood Ayurveda, she was also 'up
to speed' on all the latest technology and trends, making her accessible to a younger
and more discerning audience. The campaign became iconic, and Ayurvedic Concepts
became a household name.

2000: Shailendra Malhotra is appointed to spearhead Himalaya's Middle East

operations

Shailendra Malhotra joined Himalaya in 2000 as head of the Middle East operations.
An engineering graduate from the Indian Institute of Technology (IIT) Kanpur with a
management degree from the Indian Institute of Management (IIM) Bengaluru, both
among India's premier institutes, he came with 14 years of experience.

While Shailendra was familiar with Himalaya's success in India, he was aware of the
brand's relative obscurity in the Middle East. It did little to dampen his spirits!
Shailendra was confident that he would succeed in this part of the world. The
Chairman, Mr. Meraj Manal, remained silently skeptical. The years of struggle in the
U.S. had made him a little cautious.

Shailendra set up the Dubai office, and under his leadership, Himalaya became the
first Indian pharmaceutical company to be registered with the Ministry of Health in
the United Arab Emirates (UAE), launching our flagship products Liv.52 and Cystone.
We also became the first Indian company to have our products at the prestigious
Dubai Duty Free in 2004.

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The brand also registered healthy growth in the personal care space. In 2009,
Himalaya was ranked number one in the face wash category and as one of the top
three brands in face masks and scrubs. Within a span of six years, our products raced
ahead of leading international personal care brands, in several categories. In the
pharmaceutical segment, Himalaya continued to grow as well. Today, Cystone is the
market leader in most countries in the Middle East, and Liv.52 continues to record
impressive sales!

Himalaya's success in the Middle East set the standard for other markets. This was the
first international market where the brand came to enjoy credibility and visibility.
Rows of shelves in leading supermarket chains and pharmacies were stocked with
Himalaya products. Shailendra's tremendous growth story was instrumental in
strengthening Meraj Manal's belief that Himalaya could indeed strongly compete in
international markets.

In 2001, Shailendra launched Himalaya pharmaceuticals in Kenya and Uganda. Two

years later, he introduced the personal care range in these countries along with South
Africa and Tanzania. Today, Himalaya has three offices in Africa - Johannesburg in
South Africa, Lagos in Nigeria and Cairo in Egypt, each servicing specific regions.
Shailendra believes that the African continent presents a big opportunity for Himalaya,
and it is set to become a growth driver for the business.

In 2008, Shailendra was given the additional role of expanding the business in the
European market. His goal was to launch Himalaya in all the Central and East
European countries within five years. He achieved this well ahead of time! In
countries like Latvia, Lithuania and Estonia, Himalaya is a leading player in lip care,
face cleansing and oral care. Hungary has become our top market in Europe where
our face cleansers and toothpastes enjoy a higher market share than some leading
personal care brands. Four years later, Himalaya's business in Russia and the
Commonwealth of Independent States (CIS) was also added to Shailendra's portfolio.
Today, Himalaya is available in 68 countries in Europe, the Middle East, CIS and
Africa.

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In early 2013, the Middle East operations achieved a significant milestone by
manufacturing Himalaya products in Dubai. For the first time in the company's
history, major manufacturing moved outside India. This has led to more efficiency in
the supply chain and cost competitiveness. In fact, this facility is also being utilized to
manufacture products for our office in Singapore!

Shailendra is now focused on Western Europe, where the market for natural and
organic products is highly evolved. Since Himalaya is a new entrant in this market, he
faces challenges similar to those he encountered when setting up the business in
Dubai. Himalaya has already entered the Netherlands and Italy and is evaluating
Germany and Finland. For Shailendra and his team, the bigger the challenge, the
greater the ambition!

2000: Good health for your pets

Himalaya extended the animal health range and launched a special herbal 'Companion
Care' range for pets in the year 2000. Veterinarians, farmers, dairy farmers and animal
lovers increasingly opted for Himalaya's animal health products for their natural
ingredients, safety and efficacy.

2001: A star is born! Himalaya gets a new logo and brand identity

With this one sweeping move, there was an immediate connect amongst all Himalaya
users, be it pharmaceuticals, shampoos, soaps, lotions, face washes, toothpastes, vet
and pet products. We believe this changed brand Himalaya forever.

2003: Transforming into a wellness brand

To provide customers internal wellness products, Himalaya launched a range of single

herb formulations called Pure Herbs. This range consists of 28 single herb formulas of

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popular herbs in Ayurveda like Neem, Tulasi and Amalaki among others, that help
maintain overall good health.

2003: Committed to quality

Himalaya received the ISO 9001:2000 certification for the design, manufacture and
marketing of herbal healthcare products.

2004: Natural care for babies

Himalaya entered the babycare segment with a range of herbal personal care products.
Combining the wisdom of Ayurveda with modern science, the products offer gentle,
safe and effective care for babies. Mothers who were themselves as children raised on
Bonnisan and Septilin, enthusiastically adopted this new line of baby products.

2004: Entry of Nabeel Manal, grandson of the founder

Nabeel was raised in America, so he understood the pulse of the American consumer.
This knowledge of the local market helped him identify a new opportunity in organic
products. A new line of body care products, Botanique by Himalaya®, made with
active ingredients that are organically grown, was launched in the U.S. Recently,
Botanique received the prestigious Whole Foods Premium Body Care Certification,
the highest mark of quality and cleanliness in personal care products. Nabeel also
launched a range of 24 single herb formulations, of which 19 are organically certified
by the United States Department of Agriculture (USDA).

Entering the organic market with a range of differentiated products helped carve out a
special place for Himalaya in the minds of the retailers and customers. The organic
toothpaste and body lotion were featured in Whole Foods's top selling products. The
toothpaste also won the 2013 Taste for Life Personal Care Essentials Award.

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In 2012, Himalaya set up a new office in Sugar Land, Texas. The seven-acre campus
houses the offices, warehouse and training center for Himalaya's operations in The
Americas and is LEED Gold Certified, a benchmark of environmentally-conscious
construction and sustainable operation. Incidentally, when Nabeel's father had moved
the business from Bombay to Bengaluru in 1975, it was also on a seven-acre plot!

Today, Nabeel is CEO of Himalaya for The Americas. Having achieved stability in
the U.S. operations, he has turned his attention to the Latin American (LATAM)
market. Like his father, he firmly believes that building a successful business requires
thorough understanding of the customer. As he prepares to grow the business in
LATAM, he is also learning to speak Spanish!

2005: Celebrating 75 years of herbal wellness

Himalaya turned seventy-five. With a presence in more than 90 countries and a range
of over 200 products, Himalaya's brand of 'Contemporary Ayurveda' now reaches out
to millions of customers, making their lives healthier and happier!

2006: Eco-consciousness

Himalaya received the ISO 14001:2004 certification - the most recognized standard,
globally, for environment management. The certification is granted by National
Quality Assurance (NQA), UK's largest and longest established certification body.
The certificate is granted to organizations with the infrastructure, systems and trained
personnel to look after its surrounding environment, including the land, water, air and
communities residing around its facility.

2006: Family ownership, professional management

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Meraj Manal strongly believes in professional management. He inducted
professionals into the team and promoted a performance-oriented culture. As
Himalaya began expanding its operations and setting up offices around the world, he
put in place structures that supported and encouraged professionalization.

In 2006, Himalaya Global Holdings Ltd. (HGH) was set up to separate family
ownership from the professional management of worldwide operational hubs, each
known as The Himalaya Drug Company.

HGH is a Manal-family investment entity that does not have any active business
operations. It owns assets by virtue of being the parent of The Himalaya Drug
Company worldwide. The assets include shares of stock in these companies,
partnership interests, brands, patents, trademarks and copyrights. The idea of
establishing the holding company was to enable the creation of multiple,
wholly-owned subsidiary companies in different geographies with independent
professional management for each business unit while retaining full family ownership
control.

HGH is also Himalaya's global headquarters.

2007: Philipe Haydon: guitarist, medical rep, CEO

Philipe Haydon was promoted to CEO of the pharmaceutical division in 2007. A

second-generation Himalaya employee, Philipe started his career at Himalaya, at the
age of 18, as a medical representative and spent two decades in the field.

As CEO, Philipe transformed the pharmaceutical division by creating new strategic

business units for greater portfolio rationalization, launching new products and
entering new segments like prescription oral care, nutrition and dermaceuticals. He
increased the field force and divided the product portfolio to focus on different
therapeutic segments, promoting products to specialists like cardiologists,
endocrinologists and dermatologists.

23
Philipe also revitalized heritage brands like Liv.52 and Cystone, and it was under his
leadership that Liv.52 achieved the high honor of being ranked India's number one
best-selling medicine in July 2007. Today, Liv.52 is one of India's top ten medicines.

One of Philipe's most noteworthy achievements has been to reposition the Himalaya
brand from a herbal company to a healthcare company, competing with
pharmaceutical giants across serious therapeutic segments.

In 2009, Philipe took over Himalaya's babycare division, positioning it as a

doctor-driven brand, promoted exclusively to doctors. The products registered healthy
growth catapulting Himalaya into second position in this segment, within four years.

Today, Philipe is CEO of Himalaya India, responsible for the growth of the entire
product portfolio in India. His rise within the organization, from a medical
representative in his teens to the head of the India business, goes to the heart of
Himalaya's work culture, where commitment and the right attitude can take anyone to
the top! A musician and guitarist par excellence, Philipe continues to rock Himalaya,
steering the Indian subsidiary to greater success.

2007: Planting trees across India

Himalaya partnered with the U.S. based tree-planting organization, Trees for the
Future, to plant trees in the southern Indian state of Andhra Pradesh. 100,000 trees
were planted in the first year. The trees planted include a mix of fodder, fruit and
nitrogen-fixing trees that support local communities. The project was later extended to
the Western Ghats, a biodiversity-rich region of India. To date, 250,000 trees have
been planted as part of this social forestry program.

2009: Certified Good Laboratory Practices

Himalaya was granted the Good Laboratory Practices (GLP) certificate, confirming
compliance with international guidelines laid down by the Organization for Economic

24
Co-operation and Development's (OECD) Principles of Good Laboratory Practices
and Norms. These guidelines ensure the generation of high quality and reliable test
data.

Himalaya is the first herbal drug manufacturer in India to have received the GLP
certificate granted by the National GLP Compliance Monitoring Authority of India,
established by the Department of Science & Technology, Government of India. The
results of non-clinical chemical safety testing done by these facilities are accepted by
all OECD member countries.

2010: GMP compliant plant

Himalaya's manufacturing facility in Bengaluru was approved for compliance with

WHO-cGMP (World Health Organization-current Good Manufacturing Practices).
The facility complies with GMP requirements as stipulated by the EU-GMP/EMEA
(European Medical Agency) Guidelines, WHO-GMP and the United States Food and
Drug Administration (FDA) guidelines for dietary supplements. The standards are at
par with those prescribed for manufacturers of allopathic medicines. Himalaya's
manufacturing unit ensures quality, safety and efficacy in every product and every
batch.

2010: Giving back to the environment

Himalaya made 'Biodiversity Protection' an integral part of its corporate social

responsibility program. Several herbs that are either critically endangered or under the
threat of extinction have been identified for biodiversity preservation. The objective
of the program is to promote the cultivation of these herbs in their natural habitat. As
part of the project, Himalaya is also exploring alternative methods like tissue culture
to cultivate herbs commercially.

2010: Himalaya's Green Store

25
Himalaya launched its first concept 'Green Store'. Made from ecofriendly materials,
the store has a low carbon footprint. Maximum natural light from glass panels,
nontoxic paints and in-store units made from wood shavings are some of the ways in
which the carbon count has been reduced. The goal is to convert all exclusive
Himalaya retail stores to 'Green'!

2012: Truly Global

Over the years, Himalaya has entered more than 90 countries. The Middle East,
Africa and Europe, the Americas, India and Asia Pacific are to us all equally
important markets. Each region functions as an independent business headed by a
CEO reporting to the Chairman and the Executive Chairman of Himalaya Global
Holdings Ltd. All four CEOs have their own unique style of functioning, and they
have charted different roads to reach the common goal of building Himalaya into a
much-loved and trusted brand. Himalaya continues to evolve from an India -centric
company into a truly global organization.

2013: Wellness since 1930

We started as a healthcare company evolving over the years into a wellness brand.
Today, our head-to-heel products encompass therapeutics, supplements, personal care,
baby care, nutrition and animal health.
We stay committed to promoting wellness and enriching lives worldwide.

2014: Himalaya sets up a Global Research Centre

To further reinforce the international perspective of Himalaya's core DNA of being a

research driven organization, the company established Himalaya Global Research
Centre (HGRC) at Dubai Science Park. Dr. Rangesh, Chief Scientific Officer leads
HGRC and works closely with the Chairman to ensure that products developed at this
facility reflect the soul of Himalaya and showcase our founder's legacy of innovation.

26
2014: The birth of two entities

To further deepen the commitment to professionalization of management, Himalaya

set up two new companies - Himalaya Global Ltd. (HGL) and Himalaya Wellness
(Cayman) Ltd. (HWCL). These companies employ a team of specialist professionals
who provide various services including that of agency and investment to the parent
company and subsidiaries.

2014: Shailendra Malhotra takes over as Global CEO

Shailendra Malhotra at Dubai was promoted as Global CEO consolidating new and
currently served regions, other than India, under his leadership.

2016: Himalaya unveils a new logo

A new logo, 'Himalaya, Since 1930', was introduced to create a unifying global
identity that communicates to the global consumer credibility and trust emphasizing a
simple and powerful message - 'We are Himalaya, a company with a rich legacy of
over 85 years.

 VALUES :-

A commitment to sustainability and to acting in an environmentally friendly way.

A commitment to innovation and excellence.

A commitment to doing good for the whole.

A commitment to helping those less fortunate.

A commitment to building strong communities.

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Himalaya's mission is to make herbal wellness part of every home. We want to be the
most trusted company in scientific herbal healthcare and most admired for our ethics,
values and commitment to sustainability.

We develop pharmaceutical-grade herbal healthcare and personal care products of the

highest quality for the health-conscious consumer. Our aim is to contemporarize
traditional herbal medicine and we do this by ensuring that our products are based on
modern scientific research and international quality standards. This way we bring you
safe and efficacious products to help you lead healthier, enriched lives.

In harnessing nature's wealth to develop innovative herbal products, we work together

with local communities and promote eco-friendly, sustainable methods of herb
farming, because we understand that the health of future generations depends on the
well-being of our planet.

At the heart of the Himalaya mission is the belief that good health should be
accessible to everyone and we strive to make this possible through our commitment to
science-driven herbal healthcare.

It would not have been possible for Himalaya to complete 89 years in business if we
were not passionate about what we do and the way we touch the lives of millions of
people everyday.

 ETHICS
There is a story behind every Himalaya product. The story is about the people we
work with, the way we do our business, how we grow our herbs, the ethics behind our
research and our respect for the earth.

Our business practices are rooted in values that define the Himalaya Way.

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  Against Animal Testing :

Himalaya opposes animal testing. Cosmetic products should never be tested on

animals. There is no way to justify pain for profit. The notion that a cream or lotion
which makes us look and feel good, has been developed by testing on animals is sad
and in this day of scientific progress, absolutely unacceptable.

None of our cosmetic products are tested on animals and they never will be.

We Respect Life. All life.

 Good-for-earth practices :-

Himalaya's herbs are organically grown. We follow inernational Good Agriculture

Practices in the cultivation of our herbs. In fact, we go beyond GAP rules, which
permit use of synthetic fertilizers in very small quantities. Himalaya stays away from
using any form of chemical fertilizers or pesticides in its farming. We like our herbs
to be grown in an eco-sensitive way so that we protect the earth and harvest herbs
with all its natural goodness.

To protect herbs from insect and pest attack, we make use of prophylactic sprays like
Neem Oil. This acts like a natural insect repellant. It is sprayed on the plants at least
45 days before harvest, so that when the herb is harvested there is no residue of Neem
oil.

 Training of farmers :-

Use of bio-fertilizers means crops have to be continuously inspected. We need to

carefully monitor our herbs day after day. This close monitoring helps us pick the
herbs at their right maturity index, so that their therapeutic properties are at a
maximum. To give the soil its share of nutrients we make use of Farm Yard manures
and vermicompost - both are earth friendly and nutrient rich. Vermicompost enhances
bio-activity of the soil, increasing soil fertility and its water holding capacity. During
non-harvest season, to restore the earth's natural nutrients and protect it from weeds,

29
fungi, nematodes and other harmful insects, we expose the soil to the sun, a process
known as Soil Solarisation. Soil that has been solarized allows plants to draw on
nutrients, especially nitrogen, calcium, and magnesium. Seeds germinate more
quickly. Plants grow faster, mature earlier and give higher yields.

This chemical-free and pollution-free environment gives us herbs which are nature's
best in quality and contribute to making our products both safe and efficacious.

 Sustainability:-

Sustainability for Himalaya is about protecting the planet so that we can secure our
future and the future of our children. It starts with realizing that we have the power to
make a difference and acting with urgency.

At Himalaya, we make sure that collection of herbs is done on a sustainable basis.

The 'pedigree' of the herb, which shows its availability, region where it is present,
quantity and other details of its history, is tracked and recorded, to ensure that there is
no excessive collection. Farmers are trained in sustainable harvesting and local
conservation, thus making them active participants in securing their environmental
and economic future.

Efforts are made to preserve environmental biodiversity by investing in research to

cultivate endangered herbs.

 Supporting local communities :-

Himalaya's vision of development is holistic. As a company one of our goals is to

generate profits, but as a socially conscious entity, we believe it is equally important
to invest in the community. Our profits allow us to make deeper and more meaningful
investments in the communities in which we operate.

 Women farmers on Himalaya herb farms :-

We have initiated several contract farming programs to source ingredients and
herbs from small and marginal farmers. By creating trade networks we give

30
 poorer farmers access to international markets and better prices. Our philosophy
is to economically empower local communities in a way that transforms them
into active participants in the process of development. Many contract farming
programs focus on generating employment for women

 MAJOR CHALLANGES FACED BY COMPANY IN

PREVIOUS 5 YEARS

 Himalaya Drug Company aims at 12 per cent revenue growth to Rs 1,450 crore in
FY15 :-

Sep14, 2014 011:57AM IST | Source: PTI

NEW DELHI: Herbal wellness major Himalaya Drug Company is targeting about 12
per cent growth in revenue to Rs 1,450 crore this fiscal on robust sales in the domestic
market.

The company that sells medicinal products, including the popular liver protective
brand Liv.52, had posted revenues of Rs 1,300 crore in the previous fiscal.

"We are looking at clocking Rs 1,450 crore in revenues in the current fiscal year. Our
revenue growth is primarily driven by growth in the domestic market," The Himalaya
Drug Company CEO Philipe Haydon told PTI.

On the road map being planned by the company for future growth, Haydon said: "We
are constantly exploring new routes to penetrate our brand across new categories,
existing markets, new markets and multiple demographics."

The ayurvedic major is focusing on organic route for expansion and is undertaking
research and development activities to develop new drugs.

31
"Our research pipeline is robust. We are in the advanced stage of drug development
for cancer. We are also strengthening our presence in the nutraceutical segment,"
Haydon said.

When asked about the contribution of various segments for the overall revenues of the
firm, Haydon said: "Currently pharmaceuticals and personal care contribute 38 per
cent each. The remaining is contributed by baby care and animal health."

Contribution from exports, that is sale of Himalaya products to the companies

subsidiaries overseas is at 12 per cent of the total revenue, he added.

The company has challenged the Delhi Medical Council (DMC) notification which
says that doctors of modern medicine should not prescribe Ayurveda drugs.

 Himalaya Drug eyes doubling sales to Rs 4,000 cr by FY20 :-

Dec 20, 2015 01:54 PM IST | Source: PTI

Herbal wellness major Himalaya Drug Company is looking to double its sales
turnover to Rs 4,000 crore in the next four years as it sharpens focus on wellness,
babycare and personal care portfolio.

Herbal wellness major Himalaya Drug Company is looking to double its sales
turnover to Rs 4,000 crore in the next four years as it sharpens focus on wellness,
babycare and personal care portfolio.

"We are looking at doubling our turnover to Rs 4,000 crore from Rs 2,000 crore at
present in the next four years.

We will register a CAGR of 20-25 percent over the next four years. Our growth
drivers will be wellness, baby care and personal care products," its CEO Philipe

32
Haydon told PTI.

At present, Himalaya's biggest vertical personal care contributes 42 percent to its total
sales, followed by pharmaceutical 34 percent, baby care 13 percent, animal health 4
percent and wellness 4 percent.

Elaborating on its wellness range, Haydon said: "Wellness portfolio is the fastest
growing vertical in our company...we are looking at creating and defining wellness
category in India. We will aggressively promote our wellness products as we truly
believe it has the potential to revolutionise health management in India."

Himalaya's wellness range aims to address lifestyle- related health concerns such as
joint pain, sleep disorder, acne and bowel disorder, arising out of an urban, fast paced
life.

Under its wellness range, the company offers 28 tablets and 18 local applications
medicines such as balms, therapeutic massage oils and creams.

"To spread awareness about about wellness products, we have created Himalaya
wellness zones in pharmacy chains and supermarkets. At present, there are 2,000
Himalaya wellness zones across the country. In the next 10 days this number will
double," Haydon said.

The company is also looking at expanding its personal care range by introducing more
shampoos, soaps, toothpaste and body lotions products, he added.

 Himalaya to hire 1,000 people, eyes Rs 2,500cr revenue in FY18 :-

Sep 25, 201612:32 PM IST | Source: PTI

33
BENGALURU: Maintaining over 20 per cent CAGR, wellness firm Himalaya Drug
Company is looking at Rs 2,500 crore revenue next fiscal and plans to hire around
1,000 people as it enters new verticals and expands distribution network.

The homegrown firm had posted Rs 1,800 crore turnover last fiscal and is expecting
Rs 2,100 crore sales in 2016-17.

"We are expecting revenues of up to Rs 2,500 crore in the next fiscal FY18
maintaining a compounded annual growth rate (CAGR) of over 20 per cent
year-on-year," Himalaya Drug Company CEO Philipe Haydon told PTI.

At present, Himalaya's biggest vertical is personal care contributing 42 per cent to

total sales, followed by pharmaceutical 32 per cent, baby care 15 per cent, animal
health 5 per cent and wellness 5 per cent, he added.

"We have just launched mothercare products with the launch of 4 products followed
by at least 8 products in next one and one and half years. We expect this segment to
contribute to 5 to 6 per cent to our revenues in next two years," Haydon said.

The company is aiming to expand presence in all the verticals it is in, he added.

 Wellness company, The Himalaya Drug Company launched its first brand
campaign :-
Nov12, 201807:28 PM IST | Source: PTI

Wellness company, The Himalaya Drug Company launched its first brand campaign, -
'Khush Raho, Khushaal Raho' bringing to life its vision of 'Wellness in Every Home,
Happiness in Every Heart’....

34
Having earned the equity and trust of millions of consumers for the last eight decades,
Himalaya remains committed to solving consumer problems through its herbal
products backed by science and research

The Himalaya Drug Company CEO Philipe Haydon says, “Herbal brands today are
gaining preference, and consumers are increasingly considering herbal solutions as
their first choice. With our range of over 500 herbal products, Himalaya continues to
win hearts and offer well-being to consumers across all walks of life. We're extremely
proud to unveil the first-ever brand film bringing to life the Vision of Brand
Himalaya.”

The Himalaya Drug Company business director of consumer products division Rajesh
Krishnamurthy adds, “The genesis of the brand film is based on the key consumer
insight that small problems seem big when we don't know how to solve them. The
philosophy of our brand is to solve consumer problems through our wide range of
herbal products and the campaign beautifully captures this. It's a moment of great pride
for all of us as we seek to be an integral part of consumers' journey of Wellness and
Happiness.”

The campaign has been conceptualised and executed by ad agency - Chapter Five. The
agency’s founder Prateek Srivastava mentions, “As a team, we are extremely excited
about this campaign that essentially establishes the problem-solution equity of
Himalaya. The different incidences captured in the brand film communicate the
message of happiness and showcase how different products bring joy to people's lives
and hearts. The film celebrates happiness through a happy song, happy situations,
happy people, and a happy message.”

In 1930, a young visionary by the name of M Manal foresaw the benefits of herbal
remedies while riding through the forests of Burma. After diligently researching the
science of the traditional field of Ayurveda, he decided to dedicate his life creating
products that would improve millions of lives across the world.

35
Today, with a history spanning more than eight decades in herbal research, Himalaya
has positioned itself as a brand that cares about not only enriching people's lives but
also the environment. With their 'head-to-heel' range of products, Himalaya aims to
provide a holistic solution to everyday ailments that affect our bodies.

 The Himalaya Drug Company Brings its Flagship Initiative 'Muskaan' to West
Bengal to Create Awareness About Cleft :-

Nov18, 201905:15 PM IST | Source: PTI

KOLKATA, Nov. 18, 2019 /PRNewswire/ -- The Himalaya Drug Company, India's
leading Wellness Company, brings its flagship initiative - 'Muskaan' to West Bengal.
Championing the cause of treating cleft for children in need, Himalaya Lip Care
launched its campaign 'Ek Mutho Hanshi' in Kolkata today in collaboration with
Smile Train, the world's largest cleft charity, to provide free life-saving cleft surgeries
to children.

The campaign is focused at spreading the joy of smiles. Padma Shri Usha Uthup,
leading playback singer, heightened the spirit of the launch at the event by extending
her support to the initiative.

Mr. Rajesh Krishnamurthy, Business Director-Consumer Products Division, The

Himalaya Drug Company, kickstarted the event with great fervor. He commented,
"This year, with our campaign 'Ek Mutho Hanshi', we are committed to raising
awareness in West Bengal about cleft and the importance of early intervention to help
children with clefts lead a happy and fulfilling life. Our Muskaan initiative truly
reflects Himalaya's brand vision - 'Khush Raho Khushaal Raho' to bring wellness and
happiness in every home. Through this initiative, more than 550 children have
received cleft surgery till date. Our endeavor is to continue transforming the lives of

36
many more children with clefts and help them achieve their dreams."

Talking about the brand's association with this cause, Mr. Philipe Haydon, CEO, The
Himalaya Drug Company, shares, "This initiative is very close to our hearts. We are
dedicated and passionate about spreading happiness and wellness, not only through
our products but also by supporting causes that change the lives of people. Muskaan
focuses on creating awareness and providing access to free treatment."

Key dignitaries, Ms. Mamta Carroll, Vice President & Regional Director for Asia,
Smile Train, and Medical Experts - Dr. Parthapratim Gupta, Institute of Child Health,
Kolkata, and Dr. SA Faizal, CAMRI Hospital, Bardhaman, also attended the event.

Smile Train India has introduced a helpline number, 1800-103-8301, where people
can call to enquire about cleft and avail free medical intervention. Children with clefts
not only face physical challenges, but also social challenges that affect their lives.
Focusing on this issue, Ms. Carroll said, "Every year in India, more than 35,000
children are born with a cleft condition. They are unable to breathe, eat, and speak
properly. There is a lack of awareness that cleft can often be treated with a safe
45-minute surgery. We are proud of our partnership with The Himalaya Drug
Company, which has brought smiles to many children with clefts across India in the
last five years."

Adding her voice to the cause, Ms. Usha Uthup said, "Children are the future of our
country. Nothing should hold them back from chasing their dreams. I am honored to
be part of Muskaan, a meaningful and life-changing cause that is helping children lead
a healthy, happy, and fulfilling life."

37
 Himalaya doubles down on Dubai R&D centre to drive Ayurveda advances :-
May27, 201901:45 PM IST | Source: PTI

Indian ayurvedic cosmetics, personal care and drugs manufacturer

Himalaya will launch a global research center in Dubai in 2021

The company has chosen Dubai Science Park, one of the city\u2019s free zones that
allow foreign direct investment without the need for a local partner, for the site. When
it opens, it will support Himalaya 2019s operations across the Gulf. The company
markets over 300 cosmetics, nutritional supplements, herbal medicines and
pharmaceutical-grade ayurvedic products in more than 90 countries

 PLANNING, ORGANISING, LEADING & CONTROLLING TO

CONTRIBUTE THE COMPANY SUCCESS & FAILURE
Himalaya's mission is to make herbal wellness part of every home. We want to be the
most trusted company in scientific herbal healthcare and most admired for our ethics,
values and commitment to sustainability.

We develop pharmaceutical-grade herbal healthcare and personal care products of the

highest quality for the health-conscious consumer. Our aim is to contemporarize
traditional herbal medicine and we do this by ensuring that our products are based on
modern scientific research and international quality standards. This way we bring you
safe and efficacious products to help you lead healthier, enriched lives.

In harnessing nature's wealth to develop innovative herbal products, we work together

with local communities and promote eco-friendly, sustainable methods of herb
farming, because we understand that the health of future generations depends on the
well-being of our planet.

At the heart of the Himalaya mission is the belief that good health should be
accessible to everyone and we strive to make this possible through our commitment to
science-driven herbal healthcare.

38
It would not have been possible for Himalaya to complete 89 years in business if we
were not passionate about what we do and the way we touch the lives of millions of
people everyday.

 Himalaya invests a lot of time and energy in product development and ensures
that products are not rushed to market. On average, it takes us between 7 to 10
years to develop a product. No investment is too much when it comes to
scientifically developing safe and efficacious products.

Himalaya Science is at the root of each and every Himalaya product and our
Research & Development policy clearly outlines this commitment to science.

Our products are derived through rigorous research.

 The Himalaya R&D Center is focused on product development, quality

control and standardization.
 There is continuous investment in the best people, practices and technology.
 We do not support "Borrowed Science" or the practice of using published
literature to substantiate efficacy claims. Each Himalaya product undergoes years
of primary research and clinical trials before it reaches the market.
We believe that an ideal healthcare system lies in the synergy between Ayurveda
and modern science. Our endeavor is to create innovative products that satisfy the
health and personal care requirements of contemporary lifestyles.

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