The Himalaya Drug Company

Wellness since 1930

TEAM- RMS
 Contents

History
Profile
Products
Production Methodology
Sales
SWOT analysis
Achievements
 History

Founded by M. Manal, the Himalaya drug company

began in 1930. Manal, while in the forest of Burma,
became interested in the root “Rauwolfia
Serpentina” which had medical values.

His Vision was to bring the traditional science of

Ayurveda to modern society.
 Profile

Type – Private
Founded – 1930
Founder – M. Manal
Headquarter – Bangalore, India
Area served – Global
Products – Herbal Products
CEO – Philipe Haydon
 Products
Personal care
I. Anti hair fall oil
II. Ayurslim
III. Green tea

Pharmaceuticals
I. Liv.52
II. Koflet
III. Hiora-K Mouth wash
 Products
Animal Health Baby Care
I. Erina I. Baby cream
II. Himcal II. Baby lotion
III. Him- C III. Gentle baby shampoo
 Production Methodology

Quality assurance
Includes process like checklist, project audits and
standard developments. These activities are performed
while the product is being developed.

Quality control
It includes inspection and testing process. This
activities are performed after the product is developed.
 Sales

Net sales
200

180

160

140

120

100

80

60

40

20

0
Mar-11 Mar-12 Mar-13 Mar-14 Mar-15

Net sales
 SWOT Analysis

Strengths
Strong financial backup
Eco friendly herbal products
Providing customers what they want.
Qualified staff

Weakness
Due to high price of the product, it is not affordable for
people specially in rural areas.
Giant competitors in the market like Colgate and Pepsodent.
 SWOT Analysis(cont…)

Opportunities
High investment and growth.
The company have the opportunities to grow globally

Threats
This company is entering into a new market and
launching a new product, so chances of failure is on
the cards.
Stiff competition from companies already present in
the market.
 Achievements

Liv.52, featured in Limca books has the highest

selling herbal drug in India.

HDC has planted 150000 trees in Andhra Pradesh

and 266000 trees in Western Ghats.

Himalaya Lip care with collaboration with smile

train India(NGO) started “Muskaan” means smile.
Aim is to provide free surgeries for cleft lip specially
for under privileged children.
 Achievements(cont..)

HDC has received the ISO 14001:2004 certification

is the most recognized global standard for excellence
in environment management

“Project Abhiyan” program that focuses on economic

empowerment of poor formers across India.

They made Guinness World Record “ for most people

receiving facial simultaneously” The record was
accomplished by completing 286 facials.
Thank you