CANDIDATE’S

GUIDE

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Contents

p3 • Philosophy
p7 • Objectives
p9 • Practical information
p13 • Stages of the journey
p20 • Roles and responsibilities
p23 • Useful contacts

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Philosophy

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 PHILOSOPHY

Why SPARK?
The intrapreneurship programme has two objectives:

business transformation: to test and develop projects that will create value for our clients, meet their new
challenges, but also bring technical and technological improvements to enrich our ways of working.
cultural transformation: to find innovative ways of working, improve our internal practices, and put our
employees’ ideas at the heart of our innovation process.

You are at the heart of this programme because you are best placed to create and develop these innovations:
You are in direct contact with clients, the market and their operational realities.
You are best placed to notice weak signals from the market and its evolving needs.
Once they have been identified, it is you who will know how to implement the best ideas.

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 PHILOSOPHY

Our convictions
The programme is based on the concept of frugal innovation because we believe that it is possible, and even
beneficial, to innovate with few resources. This forces us to think of solutions that exactly meet the needs of
our clients, partners and employees.

To enable frugal innovation to happen, we base our approach on:

‘startup’ methods such as design thinking and lean startup, which put users’ needs at the heart of the
thinking process and enable products/services/projects to be launched rapidly at very low cost.

a culture of doing: you will be an active stakeholder in the development of your idea and its deployment in
the Group. You will therefore develop your idea, its funding plan, communication materials, prototypes and
demonstrators, etc. yourself.

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 PHILOSOPHY

The intrapreneurs: you!

In an intrapreneurship programme, we seek to develop skills of value to the intrapreneur.
We therefore promote:

The ability to take risks: as with entrepreneurship, a good intrapreneur must have the courage of his or her convictions,
must not be afraid of trying or of risking failure, which they can learn from and then do better.

The ability and desire to deliver the results yourself: unlike a traditional project where service providers are used for
implementation, a central feature of intrapreneurship is being prepared to do the work/create the prototypes/meet
your clients yourself, because this is the best way of learning and of developing a relevant project.

The ability to question what you do based on feedback from users, to change direction (evolve your project) where
necessary, to integrate new methods and ways of working, and to be agile and flexible. In short: to be willing to learn
and relearn.

Autonomy and proactivity: even where support is present, the selected profiles must be sufficiently autonomous and
proactive at making suggestions.

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Objectives of the
SPARK Challenge 2022

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 OBJECTIVES FOR YOUR IDEAS

The intrapreneurs: that’s you!

During the different phases of the Challenge and the successive selections, your objectives for your project are to:
Validate the existence of and your understanding of the need of (internal and external) users
Define a clear, simple and unique value proposition
Build a solid team of complementary skills committed to the project
Have a good overview of the ecosystem and the stakeholders of your project
Define an action plan to develop the project
Work out a realistic ROI for the project
If possible, develop a provisional version of your solution (beta, V1, etc.)
Test and validate the pertinence of the solution over an experimental perimeter
Validate the main hypotheses in terms of business model or gains/savings in the case of an internal project

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Practical information

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 PRACTICAL INFORMATION

Support
The SPARK Challenge is organised by the SPARK team within SYSTRA’s innovation department. Its
sponsor is Nicolas Massart (Chief Technical and Innovation officer and EXCOM member).

The SPARK team aims to support you by:

providing you with the right methodologies and skills at the right moment,
developing your skills and your ability to run the project autonomously later on.

The SPARK team will be assisted by several experts from the group and will bring in an external
adviser to bring you the best intrapreneurial practices during the incubation phase.

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 PRACTICAL INFORMATION
A good idea?
Your idea, whether it is simple, relevant,
innovative or revolutionary, must still be:
Realistic and achievable
Within SYSTRA’s sphere of action
Frugal (require few resources, whether
financial, human or material.)
A good team?
Although you can apply alone or as part of a team, the intrapreneurial
journey requires a certain amount of investment.
Tip #1
Wherever possible, put together a team for your project that gives you
complementary skills and viewpoints and has sufficient resources and
availability to make your project a reality.
Tip #2
A smaller team (two or three people) is more efficient. It will not stop
you from bringing in external resources from time to time.
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 PRACTICAL INFORMATION

Time available
The SPARK Challenge is offered to all employees. Submission of your application is done in your own time.
For subsequent phases of the challenge (incubation, fundraising), it is essential that, as an intrapreneur, you have the time you
need to successfully complete your project.
The SPARK Challenge will provide the working time you need to make the challenge go smoothly and to bring your idea to
maturity.
The amount of time made available (founded) during the incubation phase is 30 hours per team member (up to 3 members).
The amount of time made available (founded) during the fundraising phase is 20 hours per team member (up to 3 members).

Management
Reporting on the project should be done to the Spark Challenge organising team and to your
sponsor: they are your priority contacts on the project.
Your line management will not change during the support phase.

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Stages of the journey

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 STAGES OF THE JOURNEY
1 idea will be selected by
the Group’s employees in
a vote.
July - August

01 02 03 04 06 07
05
Pass the expert Boost your idea with Seek funding It’s up to you to
Do you have an idea? Get involved!
selection process incubation The SPARK team steer your project
Form a team Build your application prepares you to find the to its destination!
The 4 Challenge prizes by filling in the Applications are With the SPARK team,
resources to make your Stand on your own two
are waiting for you! application template. reviewed by our experts become true
idea a reality. feet to make your idea
March - April and ideas are selected. intrapreneurs
October a reality
May June
3 ideas are
selected by the
jury.
September

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 STAGES OF THE JOURNEY

01 02 Application phase from 14th March to 17th April

Visit the SPARK platform (on MySYSTRA digital workplace), fill in and attach one of
the application templates completed according to the category of your idea:
Creating value for our clients
Improving our internal efficiency
Acting for a sustainable world
Do you have an idea? Get
Form a team involved!

03
The 10 finalist teams will be announced in May

Pass the expert

selection process
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 STAGES OF THE JOURNEY

04 The incubation phase for the 10 finalists will run during June.
Week of 3 to 10 June:
▪ Kick-off/presentation of the ideas to the Jury (3 June - 3 hrs)
▪ Workshop/Client needs, ecosystem, definition of the problem, value
proposition, business model and roadmap (3 hrs)
Boost your idea with ▪ Coaching, challenge of your project (1 hr)
incubation
Week of 13 to 17 June: Coaching, challenge of your project (1 hr)
Week of 20 to 24 June: Coaching, challenge of your project (1 hr)
Week of 27 June to 1 July:
▪ Workshop/Give a convincing pitch (27 June - 2 hrs)
▪ Teamwork day (28 June – all day)
▪ Shooting of your pitch (29 June to 1 July – 2 hrs)

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 STAGES OF THE JOURNEY

The public vote phase will take place from 15 July to 5 September
All the Group’s employees can vote for their favourite idea based on the applications
and the video pitches produced by the 10 teams. The teams receiving the most votes

05 will be awarded the public prize.

The Jury selection phase will be held by the jury in mid-September

The jury will select 3 winners, one per category, so with the public prize, the 4 finalists
will have been chosen.

A ceremony to award the 4 prizes will be organised at Group level.

06 The fundraising phase for the 4 winners will run from September to the end of
October.

The investment committee will decide at the end of October whether or not to
fund the projects and will agree with the teams the amount and duration of this
Seek funding initial funding.

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 STAGES OF THE JOURNEY

07 The funded teams will then work on their own to accelerate

their project with the allocated budget and resources in order
to seek their first return on investment and possibly other
funding

It’s up to you to steer your

project to its destination!

The support programme therefore has 3 validation stages to ensure

the project meets the objectives and levels of expectation set:
Preselection of the 10 finalists
Selection of the 4 winners
Investment committee

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 END OF THE CHALLENGE

Several options
Funding by the investment committee: the project has demonstrated its value but is too broad or groundbreaking to be
funded by a business division, so it is funded from the Group’s budget. The investment committee agrees with the teams
the amount and duration of this initial funding. The funded teams can move into the acceleration stage of their project.

Integration into a department: the project is of particular interest to a business division or department which is prepared
to take it on, i.e. to fund the intrapreneur or team and the necessary investments. The division concerned will agree with
the team the terms of this funding.

Cessation: the project or team has not been persuasive enough, so it is halted and the people involved go back to their
jobs; they are identified by their line management and by their local HR department and can use their new skills in their
current or future positions and can make an internal mobility application to use the skills they have developed.

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Roles and
responsibilities

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 ROLES AND RESPONSIBILITIES

The Innovation Division is responsible for creating favourable conditions to enable the project to advance more quickly
than a standard project, and in particular for ensuring it is not hampered for administrative or political reasons. The
principle of intrapreneurship is to overcome the inertia of a large organisation to prove within a short time that a practical
solution can be applied to a particular problem.

Sponsors are identified for each of the project categories. Their role is to:
Provide coaching to help you think about the project, to challenge you - without giving you solutions
Make sure the project is progressing at the anticipated speed and in the planned direction
Open doors, resolve situations

Being an intrapreneur is a formative and exciting experience, but it takes hard work and needs guidance to maximise your
chances of success and the successful completion of the challenge.
We have therefore drawn up an intrapreneur’s charter containing all the commitments between SYSTRA and the
intrapreneurs for the duration of the Challenge.

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 Intrapreneur’s charter
WHAT IS AN INTRAPRENEUR?
Every participant in the SPARK Challenge is a potential intrapreneur. Intrapreneurship is the possibility of bringing into
being an internal project of your own initiative with the benefit of SYSTRA’s resources.
The intrapreneurs are the main actors in the SPARK Challenge. To create the best conditions for success and for the
development of their ideas, certain commitments are necessary. These commitments concern the SPARK Challenge team,
the SYSTRA Group, but also the SPARK Challenge candidates if their idea is selected.

SYSTRA COMMITS TO:

Train the selected teams in intrapreneurship methods.
In agreement with their division, give them the necessary time to develop their idea.
Support the careers of the winning intrapreneurs of the SPARK Challenge when the programme ends.

IF YOU ARE SELECTED, YOU COMMIT TO:

Make the most of the adventure!
Be available and committed for the incubation phase (June 3rd – July 1st ).
Participate in the support programme with an open mind, ensure the project progresses, be proactive.
Be transparent about the future you imagine for the project.
Be kind and courteous towards other participants and the organising teams of the Challenge.

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Useful contacts

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 Any questions?
Contact us!

Alexis BLANC Flora Tai Aurélien Laporte Thomas Chauvière

Head of SPARK Challenge UX designer - Project Innovation Communication Innovation Director

ablanc@systra.com Manager SPARK Challenge Officer tchauviere@systra.com
Tel: +33 1 73 44 23 33 ftai@systra.com alaporte@systra.com Tel: +33 1 81 69 43 40

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CONFIDENCE MOVES THE WORLD