FACULTY OF BUSINESS AND MANAGEMENT

BACHELOR OF HEALTH AND ADMINISTRATION (HONS)

(BA2353A)

BILLING AND INSURANCE

(HSM 572)

GROUP ASSIGNMENT

TITLE: INSURANCE

Prepared by:
MUHAMMAD NUR AMIN BIN
MOHD FATHALI (2020836626)
MOHD ARIFF SYAH BIN MOHD
FIRDAUS (2020833914)

Prepared for:
SIR MOHAMAD SHAHRIL BIN
MOHAMAD BESIR

Date of Submission:
 TABLE OF CONTENT

No Content Pages

1 ACKNOWLEDGEMENT

2 1.0
1.1 ORGANIZATION PROFILE 2-3

3 2.0 COMPANY BACKGROUND

2.1 VISION 4
2.2 MISSION
4 3.0 SERVICES
5-6

5 4.0 PRODUCT
7

6 5.0 SWOT ANALYSIS

8

7 6.0 CHALLENGES
9-10

8 7.0 RECOMMENDATION
11-12

9 8.0 CONCLUSION
13

10 9.0 INTERVIEWED WITH ONE POLICY HOLDER

14-15

11 10.0 REFERENCES
16

12 11. APPENDICES
17-18
 ACKNOWLEDGEMENT

In the name of Allah, the Most Gracious and the Most Merciful, all praise be to Allah. Selawat and
salam be upon Prophet Muhammad SAW and also his descendants. Alhamdulillah for the strength and good
health granted throughout the period in completing this research. We would like to acknowledge and to express
our deep appreciation to the following persons for making this project a success.

First and foremost, we would want to express our sincere thanks to my lecturer, Mohamad Shahril Bin Mohamad
Besir, for his advice in encouraging us to accomplish our assignment. His wonderful advice and support have
given us the strength and confidence to carry out this assignment and complete it on schedule. It is our prayer
that his compassion will be returned, and may Allah SWT continue to bless him.

We want to thank our family, friends, and everyone else who helped us finish this report, whether directly or
indirectly. The studies would have been much more difficult if we hadn't had all of that help. As Muslims, we
admit that any flaws in the study's execution are all our fault, but the strengths are entirely due to Allah SWT's
blessings.

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1.0 AXA AFFIN GENERAL INSURANCE

1.1 ORGANIZATION PROFILE

BOARD OF DIRECTORS

1. Tan Sri Hashim bin Meon

 Tan Sri Hashim bin Meon was appointed a Director of the Company since January 2006 and assumed
chairmanship in 2018.
 Tan Sri Hashim bin Meon graduated from University of Malaya in 1970 with honours degree in Arts.
 He also holds a Master of Public Administration degree from University of Southern California, Los
Angeles, USA, and has held several senior government positions during his long career.
 He was Selangor State Secretary (1995 – 1999) and then Secretary General, Ministry of Defence
until he retired in 2003.
 He now sits on the Board of a number of local companies, and also the Board of Trustees of several
Non-Governmental Organisations.

2. Mr Jean Drouffe

 Mr Jean Drouffe is currently a Chief Executive Officer of AXA Singapore.

 After completing his studies in Economics and Applied Mathematics at Ecole Polytechnique, France,
he graduated from ENSAE and became a Qualified Actuary of the French Institute IAF.
 He started his career at Arthur Andersen, Paris as an Actuarial Consultant. He then joined AXA GIE,
Paris where he was in charge of launching and leading the economic capital for AXA Group.
 He spent 9 years in AXA UK in London, initially as Chief Risk Officer and then as Chief Finance
Officer in AXA Insurance and subsequently became Chief Finance Officer of AXA UK Group.
 He then relocated to Paris and took the responsibility of Chief Executive Office of AXA France West
Region, leading the AXA business for retail and SME business for the Western quadrant of France
until December 2015. He is currently a director of four AXAentities.

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3. Datin Zaimah Binti Zakaria

 Datin Zaimah Zakaria holds a Bachelor of Science in Agribusiness from University Putra Malaysia (UPM)
in 1981 and Master in Business Administration (Finance) from International Islamic University Malaysia
(IIUM) in 2003.
 She has held several senior positions in the banking sector during her long career and her last position
prior to her retirement in 2015 was as the Executive Vice President at RHB Bank, Kuala Lumpur.
 Datin Zaimah has vast experience in financial industry. Currently, she is an occasional speaker on
International Social Etiquette covering personal grooming, art of communication and entertaining
including dining etiquette and also guest speaker on Investment Banking and Treasury related products.
 She is also an independent director of Malaysian Reinsurance Berhad and Bank Simpanan Nasional.

4. Mr. Yu Choong Cheong

 Mr. Yu Choong Cheong was appointed as Financial Controller of Affin Holdings Berhad (AHB) when the
company was listed on Bursa Malaysia in 1991.
 He was then promoted to General Manager in 2001 and was the Executive Director of AHB from year
2004 to May 2013. He started his career with Lembaga Tabung Angkatan Tentera (LTAT), which is the
ultimate holding body corporate of AHB in 1975 and retired in 2007 as a General Manager (Investment).
 He was conferred Kesatria Mangku Negara in 1995 and Johan Setia Mahkota in 2004.
 Currently he is a nonexecutive director of Union Harvest Sdn Bhd and Union Harvest (M) Sdn Bhd.

5. Dr. Sharlene Thiagarajah

 Dr. Sharlene graduated from Universiti Teknologi Malaysia (UTM) in Electrical Engineering, with Degree
in 1st Class Hons. in 1995.
 She later obtained her Master in Telecommunications Engineering and PhD in Computer Systems
Engineering, both from Universiti Putra Malaysia (UPM) in 2000 and 2005 respectively.
 She is currently the Chief Executive Officer (CEO) of Telekom Research & Development Sdn Bhd
(TMRD), a wholly owned subsidiary of the Telekom Malaysia Group (TM Group).
 She has vast experience in the telecommunications, technology, innovation, digital strategy and business
transformation/development.
 Currently, she is a Committee Member of the Faculty of Science (Material Science) at UPM, a co-founder
of Synergy Systems Sdn Bhd and a nonexecutive director of Wavetech Sdn Bhd (wholly owned company
of Synergy Systems Sdn Bhd).

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2.0 COMPANY BACKGROUND

AXA is the international insurance and financial leader, employing 165,000 people in 64 countries to protect and
improve the lives of 107 million customers. (Atlas Magazine, 2011) Brand finance, the world's leading brand
consultancy and publisher of the annual Best Global Brands research, has named AXA the No. 1 Global
Insurance brand for the ninth year in a row. AXA Affin General Insurance Berhad is a joint venture between AXA
Group and Affin Holdings Berhad. Despite being written by the company in upper case, "AXA" is not an acronym,
but was chosen because its name can be pronounced easily by people who speak any language. (Wikipedia,
2022)

AXA is the industry leader in medical and health insurance and one of Malaysia's fastest growing general
insurance companies. They offer comprehensive and tailored protection solutions to individuals and businesses
in the areas of auto, house, personal injury, travel, and commercial insurance.

With over 800 staff in 23 locations, 5,000 agents nationally, as well as its brokers and essential function
partnerships, AXA takes pride in conducting business ethically and developing long-term relationships of trust
when servicing almost a million Malaysian consumers. (AXA Group, 2020)

AXA strives to create an inclusive environment by using each employee's individual capabilities, creating
awareness, removing barriers, and promoting a workplace based on equality, decency, trust, and respect,
therefore integrating people with disabilities. They are accessible to defend persons 24 hours a day, seven days
a week.

2.1 Vision

To transform AXA's value proposition “from payer to partner”,

2.2 Mission

AXA act for human progress by combining passion with advanced expertise to protect what matters when it
matters.

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3.0 AXA AFFIN GENERAL INSURANCE SERVICES

AXA Affin General Insurance works hard to guarantee that their offerings are complimented with the
services that their customers need.

3.1 Before Customer Buy a Policy

Help customers choose the right insurance plan
-understand your insurance needs and financial goals first
-recommend a suitable insurance plan after assessing your needs

Describe Product Features

-Describe product features, benefits paid, exclusions, premiums and charges so you are sure of what
you are buying
- Provides Product Statement Sheets to assist you in making the right decision and facilitate you in
making product comparisons

3.2 When you decide to buy a policy

Assist You in Policy Application

-Explain the importance of answering the questions in the proposal form completely and accurately.
-Submit your application for the underwriting process after you sign the proposal form and
has made a premium payment
-AXA AFFIN Life Insurance Bhd will arrange a health check for you at one of the panel clinics
if needed.
-Fill out a form to provide information on the notification of nomination or appointment of a trustee
to ensure that benefits can be continued by the heirs in the event of death

Explain the Terms and Conditions of the Policy

-Discuss the police terms and conditions with you to make sure you understand the plan
before you make a payment.
-AXA AFFIN Life Insurance Bhd will send the policy document to you, either by delivery
by hand or post, within 14 days after the last document you received

3.3 During the term of the policy

Continuous van Police Service

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 - Assist you in renewing your policy.
- If in need, we can help you to submit a service request

Assist customer in making a spectacle

-When you make a claim, we will assist you in submitting claim forms and documents to AXA AFFIN Life
Insurance Bhd.

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4.0 AXA GENERAL INSURANCE PRODUCTS

4.1 Property and casualty insurance

- Help customer to avoid accidents and to facilitate the reparation of those accidents. AXA has developed
a close working relationship with clients both before and after incidents. The Group uses its risk
management skills not only to establish premiums but also to reduce risk among human and natural.
- Insurers can choose to underwrite risks in a manner that encourages activities and behaviours that

contribute to a stronger, safer and more sustainable society. Numerous offers with social or environmental

added-value have been developed by various AXA entities in the P&C business.

- For example, motor insurance and home insurance

4.2 Life insurance and savings

- AXA have important role to play in terms of both educating people and providing products and
services.
- AXA set against the aging of the population in developed countries, growth today without endangering
the resources available to future generations involves among other things the sustainable financing of
pensions.