Q.

iHowicloselyidoiHRipoliciesimatchitheicompany'sistrateg
y?
TheibusinessiofiHRiisianiincreasinglyiinterestingiandioftenicomplexienvironment.iTheilevelio
fitimeiandiresourcesiallocateditoitheiHRifunctioniwithinianiorganisationivariesidramatically.
Thisicaseistudyidemonstrateitheiimportanceiofilinkingibusinessistrategyiwithideploymentiof
ihumaniresourcesiwithinianiorganisation.iPowertechiIndia’siipooliofihumaniresourcesiandit
alentiareiarguablyisomeiofiitsimostivaluableiassets.iAicompanyiwhichilinksiitiHRMiwithiitsis
trategicibusinessiplanistandsitoigainiaistrongicompetitiveiadvantageiinitheimarketplace.
Strategicidecisionimakingiisiabouticonsideringibothitheiinternaliandiexternalifactorsiandithe
icontextiaroundithem.iTheiinternalifactorsicouldibeitheicompany’simissionistatement,itheio
rganisationalistructureiandiwhetheriitiisiailargeimultiidivisionaliorganisationioriaismallerisin
gleiproducticompany.iThisiwouldiusuallyiimpactionihowitheiselection,iappraisaliandidevelo
pmentiofiemployeesiisistructured.iTheiexternalifactorsicouldibeitheipolitical,iculturaliandiec
onomiciforceiwhichimayiimpactitheibusiness.
TheihumanidimensioniofitheiPowertechiIndiaii’sistrategyirefersitoitheikeyisubjectiofiemplo
yeesiandiemploymentirelations.iThisiresourceirepresentsitheipotentialivalueiofiworkersifori
achievingigoalsiandigainingiorganisationalisuccess.iManagementiofithisiincludesidecisionim
aking,iimplementationianditakingiactionsiaimediatiemployeeiattitudesiandibehavioursitoiac
hieveitheiorganisationaligoals.
StrategiciHRMicanibeiveryieffectiveiiniorganisationsiwheniimplementedicorrectly.iItibenefit
sitheiorganisationiiniseveraliways.iIticanibeiaiveryiusefulitoolitoihelpiidentifyiandianalyseib
othiinternaliandiexternalithreatsiasiwelliasiopportunities.iItialsoihelpsitoiprovideiaiclearibus
inessivisioniandistrategy.iItiisianiimportantiinfluenceiinitheiapproachitoitheirecruitmentiand
iselectioniprocessitoigetitheirightipeopleiwithitheirightiskillsetiintoitheimostieffectiveipositi
onsitoimaximiseitheiripotentialiwithinitheiorganisation.
AikeyicomponentiofilinkingibusinessistrategyitoiHRMiisiaicultureioficlearicommunicationian
ditrustiwithinianiorganisation.iWheniemployeesiareiencourageditoibecomeiinvolvediinivari
ousiaspectsiofitheibusinessistrategyiitidevelopsihigherilevelsiofitrustiandirespectabilityibet
weeniemployeesianditheimanagementiteam.iThisitrustiisibuiltionitheiknowledgeisharingiw
hichiallowsiemployeesitoialsoishareiinitheivisioniandigoalsiofitheiorganisation.iTheirightistr
ategyithereforeihelpsitoiretainitalentiandidevelopihighlyicompetentiemployees.
TheiMichiganimodeliisioftenireferreditoiinidiscussioniaroundistrategiciHRM.iTheimodeliisib
asedionistrategicicontrol,iorganisationistructureiandipeopleimanagementiprocesses.iWhileii
tifocusesionirewardisystemsiforimotivatingiemployeesiitialsoiconcentratesionimanagingihu
maniresourcesitoiachieveistrategicigoals.iTherefore,ihavingitheirightistructureiiniplaceiensu
resiissuesiareiaddressediiniaitimelyiandieffectiveimanner.iMostiimportantlyiitigetsi‘buyiin’if
romiemployeesiasitheyifeeliinvolvediinicontributingitoitheioverallistrategiciplaniofitheiorga
nisation.iThisicaniresultiinihigherilevelsiofiproductivityifromiaihighiperformingiworkforce.
ItitakesistrongileadershipiandicommitmentitoiconsistentlyimaintainitheilinkibetweeniHRipra
cticesianditheistrategiciplaniofitheibusiness.iThereiareisomeibarriersisuchiasivaryingilevelsi
ofifinancialisupportitowardsitheiimplementationsiandifollowiupiofiHR,idevelopmentianditra
iningipolicies.iThereimayialsoibeimarketipressuresidueitoieconomicidifficultiesiwhichimakeii
tidifficultitoirecruititheipreferreditalentiforispecificirolesiwithinitheiorganisation.iTheipresen
ceiofiTradeiUnionsiandithreatsiofiindustrialiactionicanialsoihaveianiadverseieffectionianiorg
anisation’sidevelopmentiandiperformanceiinirelationitoitheiimplementationiofiStrategiciHRi
Management.

Reasons/importanceiforiHRitoialigniwithibusinessistrategy:
As we know that the company TOMMERTECIFIS basically a project-based company and work
as a balance of plant (BOP) provider to the industries and hence enjoy a wide client base
across India such as BHEL, Indian Oil, Tata Chemicals etc.
These clients prefer experienced people with required skills so that they can handle the
complex projects so POWERTECH focuses on retaining talent pools without any major
attrition of workforce and no layoffs were considered, hence this clearly shows that the
company's strategy matches the HR policies.
POWERTECH worked itself as an employee friendly organization and the best place to work
in so that it could attract clients who themselves are worker-friendly organization. It is also
known that to attract superior talents a healthy workplace and positive environment is
required. As we know that if the employee of any company remains positive and motivated
so the overall environment of the company automatically turns out to be positive and vice-
versa, this would directly helps in increasing the growth of the company.
Another HR policy which is important for overall company's growth is the training and skill
developing exercises that the employees undergoes so that the efficiency and productivity
ould be enhanced easily and so that the employees may be aware of the developing
technologies and can match with the prevailing scenario.
Theiimportanceiofistrongiteamworkiandicollaborationibetweenivariousistakeholdersiatithei
seniorilevelsiwithinianiorganisationiisicrucialitoitheisuccessiofianyistrategy.iiWhenileadersic
anidemonstrateitheiriwillingnessitoibuyiinitoitheicombinedibusinessistrategyiandiHRMiproc
essesiofitheiriorganisationiandiopenlyishareithisiwithitheiriteamsiiticanibeiaiveryipowerfulia
ndidynamicitooliinigainingicompetitiveiadvantageiinitheimarketplace.
•Moveiinilockstepiwithitheirestiofitheicompany:iGoalsiareialwaysimoreiachievableiwhenith
ereiisiuniversalibuy-iniandialignmentiacrossiteams.i
•GiveiHRiinitiativesiaistrategicifocus:iInitoday’sichangingieconomy,ithereiareicountlessiways
itoirecruit,itrain,iattract,iinvestiin,iandisupportiemployees.iButiit’siimpossibleitoitackleiever
yiinitiativeialliationce.iAligningiwithibusinessistrategyigivesiHRiaistrategicifocusiandihelpsipr
ioritizeigoals.i
•Secureitheirightitalent:iGooditalentiisialwaysivaluable,ibuticompaniesimayineeditoiinvestii
nidifferentiskillisetsiorirolesiatidifferentitimes.iUnderstandingitheistrategicigoalsiofitheibusi
nessiwillihelpiHRiattractiandiretainitheirightitalentiatitheirightitime.i

Roleihumaniresourcesiplaysiinistrategiciplanning
Itistartsiwithisettingicleariobjectivesiforitheidepartmentiandistrongivaluesiforitheientireiorg
anization.iCompaniesiwithidocumentedivaluesiareilessilikelyitoiignoreitheireal-
lifeiimpactiofianyistrategyishiftsioribigidecisions.iConsideritheseistepsiasiyouibegin.
• AligniandisetiyouriHRigoals
TheimainistrategiciroleiofiHRiisitoicreateigoalsitoihelpimeetikeyibusinessiobjectives.iGoalsi
mayivaryidependingionitheicompany’sistrategiciplan,ibutifocusingioniHRifundamentalsiisian
iexcellentiplaceitoistart.iHereiareisomeiareasiofiHRimosticommonlyiaffectedibyibroaderistr
ategicibusinessishifts.i
• Organizationalistructure
Theiwayicompaniesiareiorganizedilargelyidependsionitheiricurrentistrategiciobjectivesiandi
growthistages.iIfiaicompanyiisiiniaihigh-growthistage,iitimayihaveiaisales-
drivenicultureiwithimoreisalesiemployeesiandisalesiexecutivesiinidecision-
makingiroles.iMatureicompaniesiwithiairetention-
focusedistrategyimayihireimoreicustomerisuccessiroles.
• Employeeicompensation
Maybeicurrentibusinessigoalsiareimoreifocusedioniemployeeiretentionioriculture-
building.iConversely,iperhapsitheicompanyineedsitoicuticosts.iInieithericase,icompensationi
structureimayibeianiimportanticonsideration.iWheniHRiisialignediandiinformedionitheseigo
als,itheyicanimakeistrategicidecisionsitoihelpitheiorganizationimeetithem.i
• Employeeidevelopment
Dependingionitheibusinessigoalsiandiimmediateiinitiatives,iitimayibeinecessaryitoitrainiem
ployeesioninewiskillisets.iSomeiemployeesimayiresistiadditionalirolesiandiresponsibilities,is
oitheiroleiofiHRiinitheseisituationsiisitoibothievangelizeiadditionalitrainingiandiensureiteam
siareidevelopeditoikeepipaceiwithishiftingineeds.i
• Performanceireviews
ClearibusinessistrategiesiareialsoitieditoicleariKPIs.iWithiHRialignedionitheseiperformanceib
enchmarks,iiticanibetterievaluateiemployeeiperformanceiandiprovideimoreiactionableifeed
backiduringireviewidiscussions.i
• Changeimanagementi
Asiaipeople-
focusedidepartment,iHRioftenihasitheibestipulseioniemployeeisentimentithroughoutitheior
ganization.iItimakesisense,ithen,ithatiHRicaniactiasieffectiveiadvocatesiandichangeiagentsii
niimplementingibusinessistrategy,icreatingiaiblueprintiemployeeiengagementiandisuccess.i
HRidepartmentsicaniencourageiemployeesitoishareitheirifeedbackioninewibusinessistrategi
esioritechnologyiinvestmentsitoiensureianyichangesioristrategicishiftsimakeisenseifromiani
operationalipers