Professional Documents
Culture Documents
Course Code:
Session: Spring 2022
Submission Date
/03/2022
Submission By
Binoy Kanti Paul
ID: 2020-3-91-019
Submitted To
,
East West University
Amazon.Com Case Study
The case provides an overview of Amazon.Com's inventory management. Jeff Bezos the founder
of Amazon.com launched the company when he realized that Internet provided immense
scope for online trading. Originally, the company started as an online bookstore but soon
converted to a top online retailer selling almost everything from A to Z just like its logo says.
SWOT Analysis:
Strength
Customer Relationship Management (CRM) and Information Technology
Huge global brand
Differentiation & Innovation
Product diversification from books and CD/DVD
Strong distribution channel
Largest merchandise selection
Negative cash cycle
Low prices
Involved into 3 Key business-Amazon Marketplace, Amazon Web Services(AWS) &
Amazon Prime
Weakness
Easily imitable business model
Losing Margins in few areas
Declining consumer safety
Unfair use of third party data
Overdependence on distributors
No region based sites
Opportunities
Online retailing is still not matured in India, it can tap the market
By expanding physical stores
Growth of internet users in the next five years, predominantly in the international market
Backward integration by expanding its production of in-house brands
More acquisitions of e-commerce companies
Self Driving Technology
Threats
Increasing transportation costs will directly impact delivery charges to customers.
Competition will increase due to the low barriers to entry in the market offline companies
are coming online.
Fake products & Fake reviews
Increasing cybercrime.
Recommendations:
Consolidate the market dominance by boosting its marketing efforts, promotional
activities and competitive advantages
Strategically deal with global controversies.
Enhance its strategic entry in developing countries where many growth opportunities are
available.
Address the issues of counterfeit sales and cybercrimes by upgrading technology
measures
Enhance network security systems for the protection of consumer’s rights.