Impact of Influencers on Fashion & Lifestyle Industry

Questionnaire:

Q.1) Gender
• Male
• Female
• Prefer not to say

Q.2) Age
• Less than 20 years
• 21 to 30 years
• 31 to 40 years
• 41 to 50 years

Q.3) How often do you use social media?

• 2 to 3 hours a day
• Less than 2 hours a day
• A few times a week
• A few times per month

Q.4) Which social media platform do you think is most effective for influencer
marketing?
• Instagram
• YouTube
• Blogs
• Facebook
• LinkedIn
• Snapchat
• Twitter
• Other
Q.5) How many times do you purchase fashion related products after seeing an
influencer endorsing it?
• Once a week
• once a month
• Twice a month
• Once in 3-4 months
• Other:

Q.6) Do you trust known or unknown face as influencer endorsing a product?

• Known
• Unknown
• Both

Q.7) What are the factors that makes you follow the influencer? (You can select
multiple options)
• Style
• Can Relate
• Discovery of new products
• Trustworthiness
• Aspire to be like them
• Expertise
• Seek out Reviews
• Number of Followers

Q.8) Do you follow fashion influencers?

• Yes
• No

Q.9) Does social influencers content make you interested in a product you were
not interested in before?
• Yes
• No
Q.10) Do you believe fashion influencers set trends?
1. Strongly Disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree

Q.11) Have you ever used a coupon code given by the influencer?
• Yes
• No

Q.12) Rate on the scale of 1-5 (1 being the least and 5 being the most) do you
believe that ratings from influencers are more reliable than those from
companies?
6. Strongly Disagree
7. Disagree
8. Neutral
9. Agree
10.Strongly Agree

Q.13) Do you believe influencers promote products just for the purpose of
making money, even if the product is of poor quality and could cause you harm?

• Yes
• No
• Maybe

Q.14) If you find out that your favorite influencer was paid for their
endorsement, would it negatively impact your perception of their credibility?

• I will not buy whatever he/she is endorsing

• I will still buy the product
Q.15) Does your perception of a brand change when influencers post, paid
content with a brand?
• Always
• usually
• sometimes
• rarely
• never