SEAN REINSBOROUGH

Toronto, Ontario  416.431.2775  sreinsborough@hotmail.com

SENIOR INSIDE SALES PROFESSIONAL AND MANAGER

Highly accomplished sales and business development professional with an extensive history of analyzing
customer needs and devising targeted sales strategies. Results-oriented, decisive leader, with proven
success establishing and cultivating relationships with clients, business partners, C-level executives, and
key decision makers to secure contracts. Excellent communicator and innovative problem solver, with
strong training, coaching and team leadership capabilities.

KEY STRENGTHS AND ABILITIES

Business Development  Strategic Sales  Lead Generation  Cold Calling

Customer Service  Client Relations  Leadership  Management
Account Management  Training & Development  Consultative Sales

PROFESSIONAL EXPERIENCE

DIGITCOM Aug 2017- May 2019

Inside Sales Representative

Business Development and arranged sales calls in B2B -SMB & Mid-market. Nationwide calling.
Took in coming calls for upgrading customers telco equipment. Upsell and cross sell as needed.

KCI Publishing 2016 – 2017

Global publishing company specializing in industrial solutions such as valves, steel making and pumps.

Inside Sales Representative

Responsible for sales and retention of booths, subscriptions and advertisements to new corporate
accounts. Telemarketed existing account base to follow up on their purchases, introduce them to new
offerings and prospect for new business opportunities. Created new call scripts and sales strategies to
pitch C-level decision makers.

 Consistently increased sales revenues due to high closing ratio and consultative sales approach.
 Leveraged client relationships to successfully produce referral business every month.
 Significantly boosted lead generation campaign results from previous years.
 Recognized by management for selling tradeshow booths the fastest in company history (less than
a month).

H20 Energy 2015 – 2016

Renewable energy and savings consulting company.

Inside Sales Manager (Contract)

Tasked with building and growing the revenues of this start up company. Prospected through cold
calling, referrals and partnering with energy companies. Presented solutions and services at client

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meetings and through industry trade shows and conferences. Quickly promoted to manage and
motivate newly hired sales reps.

 Increased business revenues by 15% in less than a year.

 Created and installed sales processes, disciplines and metrics.

International Chimney 2014 - 2015

Chimney cleaning and repair contracting company servicing Greater Toronto.

Inside Sales Representative (Contract)

Hired on contract as a sales agent to make outbound calls on a daily basis and win back previous
corporate clients. Quickly promoted to team lead role managing and training 4 inside sales
professionals. Established relationships with new accounts through cold calling and referrals.

 Effectively managed time per call to consistently meet sales quotas.

 Built and implemented sales process, disciplines, reporting and metrics from scratch.
 Boosted client appointments from 3 per week to 10 through improved training.
 Grew sales revenues significantly from $250K to $1M.
 Helped open Eastern operations in Maritimes.

Just Eat 2011 – 2014

An online food order and delivery service company.

Call Centre Manager (Contract)

Responsible for managing and training a 25-person inbound/outbound call centre.

 Built the sales team from the ground up and championed a focus on customer service excellence.
 Significantly lowered call abandonment rates through coaching of staff and installing new call
procedures.
 Increased up selling rates by 22% through training and motivating staff.
 Employee turnover rate reduced to less than 5% by revising sales incentives and coaching.

Diamond Taxi 2004 – 2011

One of Greater Toronto’s oldest and largest taxi companies.

Customer Service Manager

Responsible for managing and training a 35-person inbound/outbound call centre in a 24/7
environment.

 Created new Outbound Centre focused on business development and customer retention.
 Developed a measurement system to quantify call volumes, lost opportunities and track customer
service.
 Installed sales and customer service KPIs for continuous improvement.
 Created a “win back” program for corporate accounts, with incentives attached to encourage staff.
 Significantly lowered call abandonment rates from 22% to 2% through various incentive programs
created.
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 Significantly increased corporate sales revenues.
 Call volumes increased from 4K per day to over 6K per day.
 Solidified hospitality and corporate partnerships with companies such as Embassy Suites, TD Bank,
CIBC and Microsoft.

The Vacation Store 2003 – 2004

US based time-share selling company specializing in Caribbean destinations.

Call Centre Manager

Hired to manage, train and motivate a 45-person inbound/outbound inside sales team.

 Increased booking hours by over 50%.

 Increased sales revenues by providing better quality leads to sales centre.

STF Group 2002 – 2003

US based 3rd party 24/7, inbound/outbound call centre, supporting a U.S health insurance provider.

Call Centre Manager

Responsible for hiring, managing, training and motivating 40-65 front-line customer service
representatives in an inbound/outbound sales environment.

 Improved staff retention.

 Reduced customer complaints by 15%.
 Received three consecutive recognition awards for exceeding sales targets by over $100,000.00 for
a tier one client

Yapalot (Com-Wave) 2000 – 2002

Telecommunications Company providing long distance services for both business and residential.

Call Centre Manager (Contract)

Managed 25-35 customer service/inside sales reps and program managers.

 Exceeded General Manager’s expectations by leading sales staff in the generation of over $1M in
revenue.
 Boosted call volumes from 100 per day to over 1,000 per day.
 Due to growth in calls and revenues, changed the operation from 12 hours to 24/7.

Electronic Direct Marketing 1996 – 2000

3rd party inbound/outbound call centre.

Call Centre Manager

Managed 10 supervisors and 150 customer service/inside sales representatives.

 Received recognition award for achieving only 2% employee turnover within my department – a
98% success rate.

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 Increased hiring rates.
 Successfully serviced clients such as Sprint Canada, Rogers the Wave, Cable Wireless and Barns &
Noble.

TRAINING AND EDUCATION

QUEEN’S UNIVERSITY, BELFAST, NORTHERN IRELAND
STRAND MILLS CAMPUS
MASTERS IN CRIMINOLOGY

CAMBRIDGE UNIVERSITY
LAW DEGREE

VOLUNTEER EXPERIENCE AND INTERESTS

CANADIAN CANCER SOCIETY – FUNDRAISING
TOASTMASTERS
SOCCER

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