Jeancent S.

Astrologo BSTM 601

Virtual Platform

The Internet and the World Wide Web have provided a whole new virtual platform to conduct business
called e-commerce. This created both opportunities and threats for businesses in the tourism industry.
The Internet-savvy traveler can research and shop in just about any place with wireless connection
(Internet or Wi-Fi).

Strategies on how tourism business can cope up with the challenges.

 Use High-Quality Photographs and Good Product Descriptions

- High-quality product photographs and photos are a vital aspect of your e-Commerce digital
strategy and are required for grabbing potential e-Commerce shoppers' attention. Buyers
outside of the brick-and-mortar world cannot touch the product and must rely exclusively
on product pictures and feedback to make their purchasing judgments.

 Build Advertising Strategies

- Creating adverts is another approach for meeting the demand of internet clients. These will
aid in growing our online exposure and sales, as well as strengthening the loyalty of existing
consumers, replacing lost customers, and motivating existing customers to purchase more
of a company's products or services.