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1. Why should a company invest in trademark registration?

2. A fruit juice company created a juice with a combination of a fruit juice and a tomato
juice and wants to call it "FRUMATO." Would it be a good trademark?

References:

Why register a trademark? Why Register for a Trademark | The Benefits of Trademarks. (n.d.).
Retrieved March 6, 2022, from https://www.trademarkeagle.co.uk/why-register-a-
trademark#:~:text=Securing%20a%20registered%20trademark%20protects,prevented
%20from%20expanding%20your%20business.

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