https://www.eventmanagerblog.

com/event-promotion

INisghts

- Businesses should work to create in-store and marketing strategies that enhance a sense of security,
wellbeing and promote calm.

- drive consumer preferences towards products with attributes that reflect a sense of safety and security.

- As people return to public space after restrictions end, businesses should focus on facilitating design that
engages with consumers in a mindful way, with spaces that reflect a sense of home.

- Cups in the store have been printed with positive messages like "Hang in there" to inspire resilience.
- Starbucks

- Businesses will have to contend with consumers' enhanced expectations beyond this period. They will also
see the financial opportunities that digitisation presents, through virtual events, meetings and remote
working.

- Forced to work from home and avoid large gatherings, the IRL aspects of people's administrative and
professional lives will shift increasingly towards the virtual.

- n the short term, however, sustainability as a personal priority is declining in importance, as people prioritise
their health. This is being evidenced particularly in areas where nascent behavioural changes create
concerns around hygiene and security.

- As people prioritise emotional wellbeing both during and after the crisis, expect a value shift to continue to
take hold as they increasingly question what brings fulfilment in their lives.

- As people prioritise emotional wellbeing both during and after the crisis, expect a value shift to continue to
take hold as they increasingly question what brings fulfilment in their lives

- Expect values to continue to evolve to reflect a desire for optimisation of the self and of the community, with
a focus on joy and the greater good, over flashy displays of wealth.

- Brands should tap into this via strategies that help consumers feel part of something bigger or via leading a
better life.

- In response to the crisis, there will be a focus on emotional literacy and resilience to help mitigate anxiety
around health. Families will focus on mindfulness both as a coping strategy and and as a means of filling
time.
- As proximity and convenience become increasingly important purchase drivers, and consumers look to buy
local brands that have been negatively impacted by breaks in

- spending due to coronavirus, ensure that messaging explores how businesses are supporting local brands
through supplier- inclusion strategies.

- Ensure that strategies are tailored with the local catchment area in mind, with store design and ranging that
really focuses on local tastes and preferences.

- Digital expectations will increase as consumers self-isolate and experience the many benefits of e-
commerce.

- As people come together (virtually) in

support and assistance, localism is going to become more important. Consider your brand's role in people's
lives, communities and local areas.

- We are increasingly more hands-on beyond the screens: DIY family projects and home improvements will
continue to bring a thread of sanity to daily life. As we adapt to new normals, we will want our homes and
products to have multifunctional attributes, with adaptable children's clothing and products rising in demand

-
- “In 2020, retailpocalypse will be behind us: stores will still exist,
but their prime function will be customer experience. Tedious
tasks, like logistics, will become more and more automated, but
we have to keep in mind that the five human senses can only be
stimulated in store! And so far no bot or personalization tool has
been able to even come close to a good sales assistant.”
- ove away from strict marketing messages with your social media
posts. Instead, engage potential ticket-buyers in thoughtful
conversations. A good balance is the “4:1:1 Rule”: for every
promotional post you make, retweet or share a relevant post, and
then post 4 pieces of content written by other people or brands.
- Partnering with other brands and/or local businesses is one way to expand your
reach and leverage others’ resources and experiences (while sharing your
own). Retailers can collaborate to execute unique sales promotions with a variety of
angles.
- Customers had to visit City Workshop to enter, and if they made a purchase,
they’d be entered twice. “This introduced our people to the restaurant, and the
restaurant introduced their people to our shop,” says Josefina Stevens, co-owner
of the store. “This cross-promotion was a lot of fun, and people were excited
about it. We had a lot of customers coming to enter and purchasing products.”
- If you execute it well, on-brand and with the correct imagery and
messaging, your direct mail campaign can drive lots of shoppers to your
store. A well-designed invitation to shop could be all you need to reignite
interest in your store.
 - Consumers love to know what, and more importantly who, is behind your
products. Nearly half of Millennials, for example, are more likely to purchase from your
store if they know who made the merchandise. Meet the maker events are one unique
sales promotion that can drive in-store sales. 
- Shopify reports that 43% of purchases are influenced by personalised recommendations
or promotions, and that 75% of consumers want brands to personalise messages, offers
and experiences. What’s important to note here apart from the fact that personalisation
will help you sell more is that consumers don’t just want personalised messages with
their name; they want their whole experience with you to be personal. They want you to
know them and their preferences, and if you’re going to promote something, you better
make sure it’s something they’re interested in. When it comes down to it, personalisation
is what creates successful fashion marketing campaigns.
3. Pay-Per-Click (PPC) Advertising is a Smart Move
Right Now
With more people at home in front of their screens, it’s a great opportunity for businesses to
use PPC marketing to connect with their customers and gain a competitive advantage. Oh, and
it’s a great chance to save some money within your digital marketing budget. On average, cost-
per-clicks have decreased by 6 percent across all verticals since last week, according to Thrive
senior PPC manager Jacob Wulff. And CPC is likely to continue to decrease in the coming week,
reducing the amount of money an advertiser pays a publisher for every ad click. That gives your
business another opportunity to scoop up that lost market share from others pulling back during
this time.
-
- An easy trick to keep in mind when deciding between a percentage or
fixed amount discount for a specific product is the "rule of 100". If your
item is less than $100.00, use a percentage discount; if higher, use a
fixed amount discount. This is a psychological trigger that will result in
the highest perceived value for your customers.

DIWALI PROMO IDEAS

 Early access to new merchandise through store preview events

 virtual try on?
  Local Business Gift Boxes // Diwali
gift boxes
 Instore event
 Personalized Diwali gift boxes (sp x airavata maybe)

Run in-store contests




Men’s promo ideas

- Style guides, ex the pants guide/the
cuffs guide . instructional videos
- Brand has loads of celeb female led
campaigns but none with male –
good to do
- - social media campaign
- Male influencers
-