Welcome to "Create Your BCG M

Follow the Steps in Yellow. Only can enter data/information in the light grey cells.

The blue and pink cells provide additional information

For more information on the BCG Matrix template please visit: The Marketing Study Guide
Simply type over the grey cells below to qui
Step 1 Enter the Title of Your BCG Matrix ==>

Step 2 Step 3

Enter the Products to be Mapped Enter market share for

the product/brand

1 CHINA 64.00%
2 BRAZIL 36.00%
3 JAPAN 6.00%
4 US 4.00%
5 UK 16.00%
6 INDIA 83.00%
7 GERMANY 2.00%
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When finished entering your data, there are TWO versions o

Step 7 One version is in color, the oth

STARS QUESTION MA
 MARKET GROWTH RATE

CASH COWS
RELATIVE MARKET SHARE

STARS QUESTION MA
MARKET GROWTH RATE
MARKET GROWTH RAT

CASH COWS
RELATIVE MARKET SHARE
to "Create Your BCG Matrix" with Market Shares
r data/information in the light grey cells. For advanced users only: password is BCG

Or you can watch this YouTube video: How to use the BCG Matrix Excel template
rketing Study Guide Email: geoff@marketingstudyguide.com
the grey cells below to quickly and easily create the BCG Matrix
My BCG Matrix

Step 4 DO NOT ENTER Step 5

Enter market share Relative market share
for their largest will automatically Enter the market growth
competitor calculate below rate %

15.00% 4.27 64.00%

10.00% 3.60 36.00%
20.00% 0.30 6.00%
40.00% 0.10 4.00%
20.00% 0.80 16.00%
15.00% 5.53 83.00%
20.00% 0.10 2.00%
ur data, there are TWO versions of the BCG Matrix below to copy/paste it into your document.
One version is in color, the other version is in black and white.

QUESTION MARKS
Version 1 in COLOR

Scroll down for Version 2

 DOGS
ARKET SHARE

QUESTION MARKS
Version 2 in B&W
 DOGS
RKET SHARE
vanced users only: password is BCG

trix Excel template

gstudyguide.com
rix

Step 6
Enter revenue pa

Note: Circle sizes represent revenue size

25
10
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20
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25
o your document.

To Copy/Paste the Matrix

Click on the very edge of the

matrix to highlight it

Select 'copy' from the menu

Go to your document

Select 'paste', then 'paste special'

and choose to paste as a picture

After you paste as a picture,

you can then resize the matrix
 Welcome to "Create Your BCG Matrix" without
Follow the Steps in Yellow. Only can enter data/information in the light grey cells.

The blue and pink cells provide additional information Or you can watch this YouTube video:

For more information on the BCG Matrix template please visit: The Marketing Study Guide

Simply type over the grey cells below to quickly and easily create the
Step 1 Enter the Title of Your BCG Matrix ==> My BCG Matrix

Step 2 Enter the Products to be Mapped Step 3 Score each product portfolio for share and growth
Up to a maximum of 50 brands/products, please type over the examples Use a 1-9 scale, where… 9 = Very high
below. 7 = High
5= Average
Important Tip: Do NOT enter two different products 3 = Low
with EXACTLY the same numbers. 1 = Very low
Vary the numbers slightly to clearly show them. Note: You may use any value in the 1-9 scale, e.g. 6.
Note: The higher the number, the larger the market share
growth rate or circle size in the matrix
RELATIVE MARKET SHARE MARKET GROWTH
1 AAA 9
2 BBB 1
3 CCC 9
4 DDD 1
5 EEE 5
6
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When finished entering your data, there are TWO versions of the BCG Matrix below to copy/
Step 5 One version is in color, the other version is in black and white.

HIGH STARS
Market Growth
Rate
Market Growth
Rate

LOW CASH COWS DOGS

HIGH Relative Market Share LOW

HIGH STARS
Market Growth
Rate

LOW

HIGH Relative Market Share LOW

" without Market Shares
ells. For advanced users only: password is BCG

How to use the BCG Matrix Excel template

Email: geoff@marketingstudyguide.com

nd easily create the BCG Matrix

olio for share and growth Step 4 Change the circle sizes
9 = Very high Note: Circle sizes represent revenue size

5= Average

1 = Very low
any value in the 1-9 scale, e.g. 6.5
r, the larger the market share or
or circle size in the matrix Note: If not known, set all values to 5
MARKET GROWTH RATE CIRCLE SIZES
9 3
1 3
1 3
9 3
5 3
CG Matrix below to copy/paste it into your document.
ion is in black and white.

To Copy/Paste the Matrix

Click on the very edge of the

Version 1 in COLOR matrix to highlight it

Select 'copy' from the menu

Scroll down for Version 2
Go to your document

Select 'paste', then 'paste special'

and choose to paste as a picture

After you paste as a picture,

you can then resize the matrix
Version 2 in B&W