Technology 3 –CURRENT EVENT ASSIGNMNET

Do global retail brands actually use customer data ethically?

References:

Davenport, T.H., & Harris, J. (2007, May). The dark side of customer analytics. Harvard Business
Review. https://hbr.org/2007/05/the-dark-side-of-customer-analytics

Ofori-Boateng, H. (2020, June 8). Your big data responsibility. The rise in data ethics. Forbes.
https://www.forbes.com/sites/forbestechcouncil/2020/06/08/your-big-data-responsibility-the-rise-
in-data-ethics/

Soller, H., Podlensy, J., & Janiszewska-Kiewra, E. (2020, August 26). Ethical data usage in an era of
digital technology and regulation. McKinsey Digital. https://www.mckinsey.com/business-
functions/mckinsey-digital/our-insights/tech-forward/ethical-data-usage-in-an-era-of-digital-
technology-and-regulation#

Petro, G. (2019, May 17). Retailers walking a tightrope between data privacy and personalization.
Forbes. https://www.forbes.com/sites/gregpetro/2019/05/17/retailers-walking-a-tightrope-
between-data-privacy-and-personalization/?sh=253987bf2fca

Anant, V., Donchak, L., Kaplan, J., & Soller, H. (2020, April 27). The consumer-data opportunity and
the privacy imperative. McKinsey & Company.
https://www.mckinsey.com/business-functions/risk/our-insights/the-consumer-data-opportunity-
and-the-privacy-imperative