Developed a fulsome research paper detailing the potential impacts of participatory media for

individuals, society and the industry that your company operates within. This assignment will
provide a thorough evaluation of the cultural and behavioural implications of participatory
media consumption for the stakeholders, employees, customers and industry leaders. Please
submit in proper APA format.

The purpose of this assignment is to catalogue and articulate the triangular relationship that
exists between individuals within and outside of your organization, the social consciousness
of the communities within and outside of your organization, and the corporate culture, brand
and identity of the organization. The themes associate with these three distinct groups that
are part of an ongoing discussion throughout this course look at how these three pillars
interact, engage, and impact the development of communities in and around your
organization. The overall goal here is to develop an in-depth understanding of participatory
media consumption – including the creation of media and content – by stakeholders,
employees, customers and industry leaders and how this has an impact on the individual, the
communities that they are a part of, and their place within the organizational structure and
context.

The goal here is to develop and show evidence of an in-depth knowledge of the impact that
interconnected behavioural constructs that govern digital presence across cultural
boundaries are key factors in understanding the potential impact that an organization can
curate in a digital space.

Remember: this is about behavior in digital spaces. What are the considerations and
impacts? Please try to avoid strategic management topics that focus on product
design/development/augmentation and/or corporate strategy that pertains to business growth.
The focus is to understand factors that impact the growth and development of positive
communities in digital spaces – both internally and externally.

It is recommended that you organize your essay under headings and subheadings. An
example is provided here. Please note that this is just that – an example. Feel free to add,
change, or adjust this accordingly.  

A template is provided here with APA Styles. Please use this for your submission.

Reminder: this is an academic paper. 

Questions to consider:

Who and what has the greatest capacity to influence the culture and reputation of the
organization?

Who is listening to/engaging with the individuals and spaces where the greatest opportunity
for influence are occurring?

[Type here]
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Where are the major intersections (online) of individuals, societies and companies occurring
within this industry? Are we at the table for those conversations?

What are the key/core considerations and impact of participatory media consumption
occurring for my industry in digital spaces? What behaviours are changing/growing/evolving
there?

How do I successfully build and/or foster positive communities in digital spaces?

Please delete this page before submission.

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Research Paper: (INSERT COMPANY HERE)

Student Name & ID (last 4 #’s)

Student Name & ID (last 4 #’s)
Student Name & ID (last 4 #’s)
Student Name & ID (last 4 #’s)
Student Name & ID (last 4 #’s)
Student Name & ID (last 4 #’s)

Vancouver Island University

MBAA 537
Joanna Hesketh
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Executive Summary
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Introduction

(WRITE CONTENT HERE)

Company Description

(WRITE CONTENT HERE)

Scope of the Organization

(WRITE CONTENT HERE – this is where you can articulate what part(s) of the

organization you will be considering if this needs to be narrowed down)

Individual Players in the Media Landscape

(WRITE CONTENT HERE)

Social Constructs in the Media Landscape

(WRITE CONTENT HERE)

Corporate Identity and the Media Landscape

(WRITE CONTENT HERE)

Major Factors Impacting Growth and Development

(WRITE CONTENT HERE – remember, this is about building communities in

digital spaces)
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Positive Impacts

(WRITE CONTENT HERE)

Negative Impacts

(WRITE CONTENT HERE)

Future Considerations

(WRITE CONTENT HERE)

Conclusion

(WRITE CONTENT HERE)

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References