Professional Documents
Culture Documents
EMTECH
EMTECH
SECOND QUARTER
AY 2021 – 2022, FIRST SEMESTER
Directions:
1. Find 5 examples of the best rich media ad you can find in the internet. Take a
screenshot of it and copy its web link. Describe why you think it is a good rich
media ad.
2. Find 3 online organizations that exist in the internet (except the examples that I
gave you). Idenitfy the organization’s objectives and goal. By the end of the activity
answer this question:
a. How does social media affect the way people perceive justice in our
society?
1. RICH MEDIA AD
Link: https://www.youtube.com/watch?v=a6lclz33UEA
I believe that we can consider this as one of the best rich
media ads because this ad can help people with their
monthly sales, plus, Jackie Chan is the one endorsing the
Shopee app/sale. The purpose of the ad is delivered
effectively, also, Shopee’s ads are not repetitive and their
ads are very entertaining to watch.
Link: https://www.youtube.com/watch?v=0EkfIQUathc
This is an ad from coke, I think this can be considered as one
of the best rich media ads because in this ad, it is said that you
have a chance to win different prizes if you buy a coke and get
a code from the bottle. Also Francine Diaz, Gabi Garcia, and
Sassa Girl are the endorser of this ad. The ad was delivered
effectively and they made the ad music-like.
Link: https://www.youtube.com/watch?v=kMOffTvDNJM
This ad is from Mountain Dew, just from the endorser of this
ad, it can already catch people’s attention, James Reid,
known for his acting skills and handsome looks, Junie Boy
and Cong, who are very well known in YouTube for making
entertaining and funny videos. The mountain dew was
portrayed very well by saying its benefits and uses.
Link: https://www.youtube.com/watch?v=F_yN372RoFc
An ad from Nescafe and Heart Evangelista who is a very
famous woman internationally! This ad will attract people
especially people who love coffee. The ad was very
informative, it was said in the ad that the Nescafe Gold was
made from Premium Arabic Beans. From this, we can say that
the ad can attract people and was delivered effectively.
Link: https://www.youtube.com/watch?v=XhIPV87f6HE
This ad is from Downy. I think that we can consider this as an
best rich media ad because the was very informative, the
ingredient and scent that was used was said in the video and
was delivered effectively. Also they used Pia Wurtzbach, Miss
Universe 2015, which can really attract people’s attention.
2. ONLINE ORGANIZATIONS